Project Name – Business Case D:\Docstoc\Working\ActivePDF\Input\$ASQProduct or Service Description template.doc.doc 1 Executive Sponsor: Insert Executive Sponsor’s Name and Organization. (Remove this comment section from the final document.) Business Sponsor: Insert Business Sponsor’s Name and Organization. (Remove this comment section from the final document.) Product or Service Description: Describes the characteristics of the product or service of the project and should include the business need and the demand driving the need for the project. (Remove this comment section from the final document.) Objectives • Objective 1 • Objective 2 • Objective 3 • Objective 4 Strategic Objectives: Describe how the project ties to one of the initiatives identified as a department’s strategic objective. (Remove this comment section from the final document.) Project Selection Criteria: Indicates the process that will be used to select the project – i.e., Benefits/Cost Analysis; Scoring Model; Cash Flow Analysis; Ranking Matrix, etc.. Insert appropriate analysis information in this section. (Remove this comment section from the final document.) Historical Information: Review historical information on similar projects. Insert relevant information. (Remove this comment section from the final document. Project Name – Business Case D:\Docstoc\Working\ActivePDF\Input\$ASQProduct or Service Description template.doc.doc 2 Organizational Areas Impacted: Organization Name Type of Impact Describe the processes or resources impacted by implementation of the project. (Remove this comment section from the final document.) Approval of Business Case Submission: Role Signature/Date Title/Department Executive Sponsor Business Sponsor Resource Manager And others as appropriate. . .