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Business planning Template

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Business planning Template Powered By Docstoc
					Your Business name

Planning for Profit

Date

The Business planning Template
This template is designed in such a way that you can start writing almost immediately. All you need to do is highlight all the text on this page, and copy it into a new document in your word processor. If you have any trouble at all please

email our help staff.
Save the document on your own computer and simply fill in the blanks. At the end of the process you can delete our text but retain all the titles. Provided you can type a letter on your computer you should have no trouble with the template. If you prefer a more sophisticated planning tool then please refer back to the Getting Started section where links to tools were provided. The sections of the business plan in the template are exactly as they are in the guide. Each section has a separate page.

Cover
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Contents
Page no. Cover and contents…………………………………………………………. Executive Summary………………………………………………………… The Company, its Products and Opportunities …………………………….. An Overview The Opportunity and Strategy Products and Services Competitive advantage Design and Development plan Market Research ……………………………………………………………. Industry analysis Market size and trends Customers Ongoing marketing evaluation Marketing plan ………………………………………………………………. Target Markets Pricing Sales plan Services Advertising and Promotion Distribution Operations Plan ………………………………………………………………… Location Facilities and equipment Staffing Supply chain Production costs Administration and Control Regulations Management Team ……………………………………………………………… Risks and Opportunities ………………………………………………………… Market risks Other Overall Schedule ………………………………………………………………… Financial plan ……………………………………………………………………. Cash Flow

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Your Business name

Planning for Profit

Date

Profit and Loss Balance Sheet Breakeven and risk assessment Financial Management Summary The Investment Opportunity …………………………………………………. Appendices ………………………………………………………………………

The Executive Summary
The Business concept and the business Describe your business concept or vision. Make sure you describe how valuable your service or product will be to your customers. You also need to describe the company, its ownership/legal structure, when it was formed what it does, its unique and successful features/technologies, its track record. Insert your text here

The management Summarise the key knowledge experiences and talents of your leading entrepreneur(s) and the management team. Include profit-making record if you can. Insert your text here

The Opportunity Summarise the opportunity and how you will realise it. Outline the important features of the opportunity and your objectives for entry and growth. Insert your text here

Market and Marketing Describe the industry, market, and segments. How will you position your products and service and how will you reach your customers. Detail sales estimates and pricing strategy.

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Your Business name

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Insert your text here

Competitive advantages Why is your product better than those offered by your competitors? You might draw on design features, production methods, service quality etc. Insert your text here

Summary of Financial projections Provide gross and operating margins, expected profitability, time frames to break-even and positive cash flow. Include details of financing required, how much of the company you are prepared to relinquish, what you want the capital for and how the investor will receive a rate of return.

Insert your text here

The Company, its Products and Opportunities Overview
This section of the plan introduces your company. You need to give a brief overview of the business concept and objectives, how long you have been in operation, how successful you have been and who owns and manages the company. You should also include details of your goals i.e. where you want to take your company.

Insert your text here

The Opportunity and the business strategy
This is where you state your business objectives. You should describe where you want the company to be in 5 or 10 years time. Very clearly, you can then go on

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Your Business name

Planning for Profit

Date

to explain the opportunity that you have recognised and your strategy for achieving your objectives. That is, Specific, measurable, achievable, realistic and time bound targets for the short and longer term. Insert your text here

Briefly describe the opportunity you have recognised and the strategy you will adopt to realise it. Insert your text here

Products and Services
Having given a brief overview of your company and where you want to take it, you now need to describe in detail what it is you sell (or plan to sell for a start up company).
Insert your text here

Competitive advantage
What benefit do your customers derive from your products? In comparisons with other similar products what is special about your products or services? What unique value is enjoyed by your customers – put a pay back time to this value if you can. Insert your text here

Design and development plans
You need to describe the current state of development of products and what remains to be done in order to bring these products to market. You should describe any testing that is being done. What the results are to date and whether customers are involved in testing. Insert your text here

Market Research

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Your Business name

Planning for Profit

Date

Industry Analysis
Your industry probably includes a range of companies, large and small, successful and not, old and new. You need to be able to describe the overall size of your industry e.g. number of companies, revenue or employment, the way it operates, the main products and the basis on which custmers make decisions to buy. Insert your text here

Market size and trends
Show actual market size figures for 3 to 5 previous years and projected figures for three years. Describe what influences market size. This could be industry trends, inflation, recession, demographic changes. Insert your text here

Customers
You need to describe the customers for your products – their age, income, preferences etc. You are also likely to need to classify them in some way. Insert your text here

Competitors and Competitive Edge
In this section you need to describe your competitors. You should convince your reader that you have a good understanding of competitors in your wider market and a very thorough understanding of pertinent competitors. You will also need to describe your business strategy in the light of their strengths and weaknesses.

Insert your text here

Marketing Plan
The marketing plan describes how you will achieve your projected sales. You should include your pricing and servicing policies, your advertising and promotion plans and your distribution plans. You need to have thought all this out very well. An investor may want to see a very detailed schedule of activity together with a detailed account of who will be responsible for strategy, monitoring and execution of the plan. Insert your text here

Pricing

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Your Business name

Planning for Profit

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Describe your pricing policy. Compare your prices with your competitors. Justify your decisions. Insert your text here

Sales
You may be using your own sales force, a sales company or the postal service to make your sales. Provide details of your short and longer term plans. Insert your text here

Support services and guarantees
You may offer support services. Insert your text here

Advertising and Promotion
How will you promote your products and services? You need to consider a number of possible methods and justify the plan you settle for. Your methods will develop over time and you may be able to list key points at which you will shift your tactics. Insert your text here

Distribution
How will you distribute your goods? How sensitive is your market to distribution costs? Are there any special arrangements that need to be made with carriers? Insert your text here

Operations Plan The production/service delivery process
For a manufacturing company this will involve describing the production process in some detail including the machinery and labour that you will need in order to achieve your sales targets. For a service company you will need to consider how you keep your staff productive and your overheads down. Insert your text here

Location and facilities
This section provides an overview of the location of the business. Insert your text here

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Your Business name

Planning for Profit

Date

Facilities and equipment
You need to describe what your equipment needs are. Describe and list the machines, their cost when you will need them and how long they will last Insert your text here

Staffing
You need to describe the skill mix, availability and size of your labour force. Will you employ or subcontract? Insert your text here

The Supply chain
Where will you get your supplies? What kind of arrangements will you have? Insert your text here

Anticipated production costs
You need to work out costs of materials for various levels of sales. So at start up when you are working below your eventual capacity you will probably have to either have small deliveries of materials or large quantities that then lie about for ages before they are used. Insert your text here

Administration and control
You will need to control quality, stock levels, manage security and put in place production controls. Insert your text here

Relevant regulations
Insert your text here

The management team
Write three or four sentences about each of these:

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Your Business name

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Organisation
Insert your text here

The personnel
Insert your text here

Skill needs
Insert your text here

Management incentives
Insert your text here

Your board
Insert your text here

Professional services
Insert your text here

Risks and Opportunities
As you have written each section you have talked about what you expect will happen and what might go wrong. In this section you can pull this together. Insert your text here

Overall Schedules
You will need to include your cash conversion schedule and phasing schedule. There is a worksheet for each of these. You will also need to briefly describe what each schedule shows. Insert your text here

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Your Business name

Planning for Profit

Date

The financial plan
You will need to talk your reader through each of the schedules that you present. There are worksheets to help you do this. You must also list clearly the assumptions underpinning each schedule. This is a complicated section. Read the detailed guide and complete the worksheet before making an attempt at this section. You will include the following:

Introduction
Insert your text here

Explain what each sheet shows and list the assumptions you made in working up the figures.

Cash flow
Insert your text here

Profit and Loss
Insert your text here

Balance sheet
Insert your text here

Breakeven and risk assessment
Insert your text here

Financial management
Insert your text here

Summary

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Your Business name

Planning for Profit

Date

It’s not just you who finds this complicated so it is probably a good idea to give your reader a second chance to see what the figures say. Insert your text here

The Investment Opportunity
You only need this section if you are seeking investors. You will have mentioned in your executive summary and on a number of other occasions that you need investment and what you need it for. You will also have included investors’ cash coming in and going out your financial statements. It is still worth making clear exactly what you want, what you want it for, what you will give in exchange and what payback or reward your investor can expect.

Insert your text here

Appendices
As you build up your business plan you will come across all sorts of things that are pertinent to your case or reasoning but are too bulky to include in your plan. This is where you can put them. You might include: 1. 2. 3. 4. 5. 6. Technical specifications Copies of orders Curriculum vitae of key personnel Consultant’s reports Licenses and agreements Anything else that seems important

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