LONDON COLLEGE OF COMMUNICATION Press Release How do you prevent a by sdfsb346f


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Press Release

Tuesday 19 May 2009

How do you prevent a person posing? Hypnosis
Gregory Barker, a graduating student of BA Photography at London College of
Communication (LCC), will be showing portraits of hypnotised models at the course’s
summer show, starting Thursday 4 June.

When taking a photograph of a person, Barker believes that the model will begin to mould
themselves, consciously or otherwise, into an outer projection of their self that illustrates how
they wish to be perceived by the outer world. Baker stripped his subjects of their ability to
think about their poses in the conventional way by hypnosis.

The process began by bringing in professional stage hypnotist and hypnotherapist Kris von
Sponneck. In the photography studio at LCC, Barker briefed him about the project and what
he wanted from the shoot.

Barker said: “I met the subjects and took them to the studio. They knew that they were to be
hypnotised but not what they were going to be asked to do whilst in this state. The hypnotist
then explained how hypnotism worked. The models were sat behind a screen, hypnotised
and led in front of the camera one by one, where they could not be seen by the others.”

The three models had known each other for around 20 years. They were asked to firstly act
as themselves and how they wished to be seen, then as one another.

Barker said: “The models show no embarrassment in how they present themselves when
performing as themselves or in causing offence… they have been freed of any contrived or
pre-rehearsed modes of self presentation…[Hypnosis] is a state in which a subject becomes
hyper-responsive, through which an immediacy between thought and action is realised,
resulting in an automatic response… to satisfy the instruction given by the hypnotist.”

Model Geoff Jeffrys said: “I didn't really get the sense that I was being photographed.”

A section of the transcript between the hypnotist and the models read: "What I would like
you to do now Geoff, is simply picture yourself, how you really see yourself – really be
yourself. Be more yourself. How you really see yourself do you see yourself as a calm
person as an angry person? How you really see yourself deep down, how you really see
yourself. That's it. The true you. That's it. What I’m simply now is asking you to be the true
you. Fantastic.''

Gregory Barker’s website:

Hypnotists web site:

BA Photography Summer show
Date: Friday 5 – Saturday 13 June
Venue: Well Gallery and Atrium Gallery, London College of Communication, Elephant
& Castle, London SE1 6SB
A catalogue will be produced containing profiles of the graduating students on the BA
Photography course 2009. See contact below for catalogue enquiries. More case studies

Website of graduating students:

Other case studies:
       A BA Photography student has seven publishing houses across Europe and in the
       US interested in helping his book of western Ukraine, past and present, go


For more information contact

1) Jessica Wallis, PR and Press, 020 7514 2217

2) Anne Nicholls, Head of Marketing and Communications, 020 7514 2185

Images available on request

Notes to Editors

   1. The BA Photography course at London College of Communication is delivered by a team of
      practicing photographers, artists, curators and writers, supplemented by visiting tutors and
      speakers from the photography, arts and media industries. Graduates have been successful
      as photographers or artists, particularly in cross-over areas of fine art, documentary, fashion,
      editorial and advertising photography.

   2. London College of Communication (LCC) is the largest of the six colleges that make up
      University of the Arts London. It is based at Elephant and Castle with around 9,000 full-time
      and part-time students of all ages and backgrounds. Courses are run through four schools.
      School of Media: Courses include photography, film and TV production, journalism,
      animation, media, design and sound technology. School of Graphic Design: Courses include
      graphic design, digital design, illustration, design for advertising, information design, design
      for the moving image and interior design. School of Printing and Publishing: Courses include
      publishing production, digital media production, book arts and crafts, booking binding and
      surface design. School of Creative Enterprise: Courses include enterprise and management
      for the creative arts, retail management, international travel and tourism, public relations, arts
      marketing and creative advertising.

   3. University of the Arts London is the first dedicated arts institution in the UK to achieve
      university status. Based at 22 sites across London, from Oxford Street, to Archway, to
      Hackney, Wimbledon and Southwark, the University brings together six of the world's most
      famous art and design colleges. They are:

               Camberwell College of Arts
               Central Saint Martins College of Art and Design (incorporating Drama Centre and
               Byam Shaw School of Art)
               Chelsea College of Art and Design
               London College of Communication (formerly London College of Printing)
       London College of Fashion (incorporating Cordwainers)
       Wimbledon College of Art (formerly Wimbledon School of Art)

The Colleges have produced many of the greatest names in art, design, communications,
fashion and performing arts, including: Anish Kapoor, Sir Terence Conran, John Galliano,
Ralph Fiennes, Sarah Lucas, Gavin Turk, Stella McCartney, Gilbert and George, Antony
Gormley, Pierce Brosnan, Rankin, Jefferson Hack, Mike Leigh, Malcolm McLaren, Colin Firth,
Jane Root, Rebekah Wade, John Hegarty, Peter Kindersley and Tom Hunter.

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