Guy Gottlieb Guy@Aknowledge.com Account Executive 310-255-5536
The Adknowledge BidSystem Network
Quality Traffic
• Industry leading behavioral targeting delivers superior traffic
Performance
• Typically converts at 70% to 90% of search
Competitive Pricing
• Average pricing 30% to 75% less than Tier I Providers
Minimal Resources
• Streamlined category structure and setup, with full service account management team
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How Our Auction Marketplace Works
Advertiser controls include: daily caps, campaign budgets, performance tracking, API access, and daily campaign reporting.
BidSystem.com
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Most Widely Used Online Services
Daily Online Behaviors
• 60% Check Email • 49% Search • 39% Check Online News • 30% Check Online Weather
Source: Mediaweek / Pew Survey – May 2008
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Traffic Channels by Volume
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Our Behavioral Targeting Technology
Based on a “Behavioral DNA,” Adknowledge has developed models to predict which types of ads are most likely to generate consumer response. Adknowledge performs more than 20 billion calculations daily on these “DNA strands” to identify the most relevant offer to present to each individual consumer.
Likely Future Responses
DNA Example
Yesterday
Non-response to laptops Response to soccer ad Non-response to digital camera Response to small business ad
• Home Loan • Education • Camping
• Sports memorabilia • Computer gaming • Executive training
90 Days Ago
Non-response to movies Response to baseball ad Non-response to Air cleaner Non-response to Kid toys Non-response to eye surgery
180 Days Ago
Non-response to cooking Non-response to flowers Response to biking ad Non-response to audio book
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Email Newsletter Channel Consumer Experience
Your Text Ad Here
Advertiser body copy here
www.YourCompanyLink.com
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Email Newsletter Channel Consumer Experience
Your Text Ad Here
Advertiser body copy here
www.YourCompanyLink.com
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Email Newsletter Channel Consumer Experience
Your Text Ad Here
Advertiser body copy here
www.YourCompanyLink.com
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Email Newsletter Channel Consumer Experience
Your Text Ad Here
Advertiser body copy here
www.YourCompanyLink.com
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Additional Traffic Sources:
• Second-Tier Search Channel • Messaging Channel • Social Advertising Channel
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Search Channel
Adknowledge partners with over 100 smaller search engines such as Looksmart, Ask, and Miva.
• Proprietary targeting technology allows Adknowledge to set bids depending on each consumer’s profile rather than on just keywords. Bidding on the user helps avoid the click fraud often found with smaller search engines Single-destination buy of highquality clicks from smaller search engines. Your Text Ad Here
Advertiser body copy here
www.YourCompanyLink.com
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•
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Messaging Channel
Adknowledge powers text ads in more than one billion user-initiated emails each month for publishers such as United Online, Monster, Careerbuilder, and Tagged.com. Behaviorally retargeting ads to the users whose emails we have from our other channels.
Your Text Ad Here
Advertiser body copy here
www.YourCompanyLink.com
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Social Advertising Channel
Adknowledge operates a proprietary ad network tailored to application developers. Behaviorally retargeting ads to the users whose emails we have from our other channels.
Your Ad Here
Linked to your website
www.YourCompanyLink.com
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Thank you for considering Adknowledge!
Guy Gotttlieb
Guy@Adknowledge.com
310-255-5536
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