BUSINESS PLAN I. EXECUTIVE SUMMARY A. Form Of Business B. Introduction C. State Of Technology II. OBJECTIVES A. Goals 1. Market Share 2. Sales 3. Customer Service B. Statement Of Purpose III. COMPANY ANALYSIS AND INDUSTRY ANALYSIS A. Location B. Background 1. Accomplishments 2. History 3. Strengths C. Local 1. Trends 2. Business Climate D. Position For Growth 1. Future Of Industry IV. MARKETING ANALYSIS A. Marketing Strategy 1. Customer Markets a. Types 2. Government Markets c. Agencies d. Divisions 3. Non-profit Markets f. Organizations 2. Risk Considerations a. Politics -Special Interest -Government b. Competition -Profiles 3. Inventory a. products b. Supplies c. Purchasing 4. Equipment a. Layout b. Type 5. Sales a. Tactics b. Pricing c. Promotions -Advertising 6. Media a. Fundraising b. Newspaper c. Radio B. Demographics 1. Scope 2. Segment 3. Surveys -Etc. 4. Markets To Exploit 5. Types Of Customers C. Distribution 1. Customer Service 2. Delivery 3. 1-800 Number 4. Flyers V. MANAGEMENT A. Implementation B. Controls C. Training D. Labor E. Independent Contractors VI. OPERATIONS A. Hours 1. Operation 2. Delivery 3. Specialty B. Maintenance 1. Vehicles 2. Equipment VII. LEGAL STRATEGIES A. Licenses B. Regulations C. Insurance VIII. FINANCIAL STRATEGIES A. Taxes B. Capital Requirements 1. Financing 2. Required Investments 3. R.O.I. 4. Breakeven 5. Working Capital C. Benefits 1. Security 2. Health Coverage D. Projections 1. Ratios a. Quick Ratio b. Debts To Assets c. Asset Turnover d. Cash Flow E. Expenses 1. Lease Payment 2. Royalties 3. Printing 4. Insurance 5. Utilities 6. Telephone 7. Labor 8. Bank Fees IX. STRATEGIC PLANNING ANALYSIS A. Long Term Goals B. Manager Plug-Ins C. Renewal Of Franchise License X. APPENDIX A. Competitors Brochures B. Feasibility Studies C. Picture