Copywriting Word Count: 364 Summary: Provides an insight into the process of the designing and writing of effective, compelling and attractive copywriting. Keywords: Copywriting Article Body: Copywriting is a special technique that allows you to promote the companies, individuals or some special events. Copywriting is one of the most significant elements of the advertising company. It should be considered the tool that helps your company to promote itself. Your returning clients already know the quality of the products and service that you provide and reliability of your business. However, most of people find or “discover” your site by the search terms they put into search engine boxes. How the copywriting is performed? Whatever company you have and whatever products and services you provide you should stick to several important rules. Despite the fact that copywriting has changed during the last decade due to the wide use of the internet some fundamental rules still apply. Copywriting might look simple and it should comprise several indispensable elements. First, it must have intriguing and appealing headline and induces your visitor to explore your text further. It must contain subheading where main features of the heading are restated. The most important part of the copywriting copy is certainly the body that reveals the major points of your text. It should be easy-to-read, logically structured and coherent. Several paragraphs that your copywriting content comprises a number of paragraphs that should restate the major idea of the content. Ideal copywriting content should emphasize the advantages of the company, its uniqueness and clearly state why visitors should purchase at your company. One should remember that there are plenty of other companies and web sites, which might sell identical products and services. In order to be successful you should stand out from the crowd. This technique might apply in offline and online copywriting alike and if the technique is performed professionally it leads to the increase of the traffic on your web site. When writing the copywriting remember that one of the most important elements of the copywriting content is persuasion. One should persuade your visitors to take further actions and purchase some products or services at your company rather than other ones. If the principles of persuasion, action, desire and motivation are applied in your copywriting copy, one can be sure that it will bring the results.