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					Company Introduction
Webright                                                                            Contents Syndication Leader Webright   2




           Table of Contents


                 1. Introduction                                                                        3

                 2. Milestones                                                                          4

                 3. Business Areas                                                                      6

                 4. Proposing Webright Syndication Service                                              7

                 5. Benefits of Webright Syndication Service                                            9


                 6. Introduction of Webright Syndication Service                                       10

                 7. Introduction of Webright E-mail Webzine Service                                    13

                 8. Architecture of Webright Syndication System Ver 1.0 (WSS 1.0)                      15

                 9. Business Performance                                                               16

                 10. Major Contents Providers                                                          18

                 11. Partners                                                                          20
Webright                                                                                           Contents Syndication Leader Webright   3



   1. Introduction


               “Future Generation”
                     Webright is not only syndicating contents but also actively forecasting and preparing for the future.


                     “Future Value” and “Future Generation” are two major goals that Webright is pursuit of.




                     • Company Name             Webright Co., Ltd. ( www.webright.co.kr)

                     • CEO                      Jeong Tae-sik

                     • Employees                10

                     • Address                  Daewoong Building #305, 56-19, Nonhyeon-dong, Gangnam-gu,
                                                Seoul, South Korea

                     • Tel                      02-3448-4677 ~ 9

                     • Fax                      02-3448-4680

                     • Main Business            Information Provider, Copyrights Monitoring, Contents Planning
                                                 and Consulting

                     • Inauguration Date        Nov. 2002 15

                     • Registration             Registered as a corporation.
Webright                                                                                                 Contents Syndication Leader Webright     4



       2. Milestones

       Milestones

   Nov. 2002   Webright Co., Ltd. Was founded.                           Mar. 2003   Signed on the content use agreement with Korea PDS.
   Nov. 2002   Signed on the contents sales agency agreement with                    Signed on the content use agreement with Wall Media
               Maekyung.                                                             (specializing in establishment of business and franchise).
               Singed on the content provision agreement with            Mar. 2003   Singed on the content use agreement with HUNET.
               Knowledge Plant on behalf of Maekyung.                                Signed on the content provision agreement with
   Dec. 2002   Singed on the contents sales agency agreement with                    Yahoo! Korea on behalf of Pressian.
                                Pressian.                                Mar. 2003   Signed on the content provision agreement with SK
               Signed on the content provision agreement with                        Communications on behalf of Dong.com.
               Knowledge Plant on behalf of Pressian.                                Signed on the content provision agreement with
               Signed on the content provision agreement with NHN                    Gyeonggi Women's Development Center (to provide
               on behalf of Pressian.                                                contents of Donga Ilbo, Maekyung, JoongAng Ilbo,
               Signed on the content provision agreement with                        and Hankyung News.)
               Knowledge Plant on behalf Munhwa Ilbo.                    Apr. 2003   Signed on the content provision agreement with Nine
               Signed on cooperation agreement with Contents Wise.                   Fruits Media (to provide Rock column for Budweiser site
               Signed on the content provision agreement with                        of OB Brewery.)
               Yahoo! Korea on behalf of Dong.com.                       May 2003    Signed on the content provision agreement with
   Jan. 2003   Signed on the contents sales agency agreement with                    Metabuild.
               China Economic.                                                       Signed on the content provision agreement with NHN
               Signed on the content sales agency agreement with                     on behalf of Dong.com.
               Munhwa Ilbo.                                              Jun. 2003   Signed on the cooperation agreement with Daum
               Signed on the content sales agency agreement with                     Communication and Dong.com.
               NGO Times.                                                            Signed on the content provision agreement with Nine
   Feb. 2003   Signed on the content sales agency agreement with                     Fruits Media (to provide Movie column for Cafri site of
               Happyin.                                                              OB Brewery.)
               Signed on the content provision agreement with            Jul. 2003   Provided news contents of Patzzi and Joins.com for SK
               Universal Enterprise on behalf of Maekyung.                           Life NeoLife and M&B.com.
   Mar. 2003   Signed on the content provision agreement with                        Signed on the content sales agency agreement with
               Yahoo! Korea on behalf of OhmyNews.                                   Sports Chosun.
               Signed on the content sales agency agreement with         Aug. 2003   Signed on the content provision content with Yahoo!
               Dong.com.                                                             Korea on behalf of Sports Chosun.
               Signed on the content provision agreement with                        Signed on the content provision agreement with
               Emotion on behalf of Industrial Bank of Korea.                        COMUSIC.
               Signed on the content provision agreement with SK Life.               Signed on the content provision agreement with
               Signed on the content sales agency agreement with E-                  Dacom Multimedia Internet (Chollian) on behalf of
               daily.                                                                Sports Chosun.
               Signed on the content access agreement with                           Signed on the content provision agreement with Nine
               Unimidas.                                                             Fruits Media.
               Signed on the content use agreement with                              (Provided parental care music of COMUSIC for
               MessageBay Asia.                                                      Johnson & Johnson website.)
Webright                                                                                               Contents Syndication Leader Webright    5

       2. Milestones

       Milestones

                                                                       May 2004    Signed on the content provision agreement with Korea
  Sep. 2003   Signed on the content provision agreement                            Exchange Bank (to provide contents of Morningstar
              with@Data. (Provided pet-related contents of                         Korea, National Information and Credit Evaluation Inc.,
              COMUSIC for mobile communication providers.)                         eMoney, Shinhan Securities, Speed Bank, GG Auction,
              Signed on the content provision agreement with                       Jose Ilbo, Ins Valley, Inca Internet, 29ART, NAONSOFT, E-
              IM.com.                                                              daily, and Channel Zero)
  Oct. 2003   Signed on the content provision agreement with                       Signed on the content sale agency agreement with
              Plenus (NetMarble.) (to provide contents of Donga                    eMoney.
              Ilbo, Sports Chosun, Sports Seoul, Maekyung, Pressian,               Signed on the content provision agreement with Jose
              and E-daily.)                                                        Ilbo.
              Signed on the content provision agreement with                       Signed on the content sale agency agreement with
              Image Leader on behalf of Dong.com.                                  29ART.
  Nov. 2003   Signed on the content provision agreement with Time                  Signed on the content provision agreement with
              Communications.                                                      Channel Zero.
  Dec. 2003   Opened Maximus Daily Vitamin website.                    Jun. 2004   Signed on the content provision agreement with Shinhan
              Signed on the content provision agreement with                       Life (to provide contents of BookCosmos, Donga Ilbo,
              Nonghyp Tour on behalf of Dong.com, Donga Ilbo,                      29ART, La Vie D'or, Travel, Movie, and Music Columns)
              and Travel News.                                                     Signed on the content sales agency agreement with
  Jan. 2004   Signed on the content provision agreement with                       BookCosmos.
              Samilinfomine.                                                       Signed on the content sale agency agreement with TNS
  Feb. 2004   Signed on the content provision agreement with                       Media.
              Dreamwiz (to provide contents of Sports Chosun,          Jul. 2004   Signed on the content provision agreement with KT Hitel.
              Happyin, and Maximus Daily Vitamin.)                                 Signed on the agreement with My Digital to provide
              Signed on the content provision agreement with                       contents of Samsung SDI Webzine.
              BuddyBuddy (to provide contents of Sports Chosun,        Aug. 2004   Consulted Health Insurance Review Agency for
              and Maximus Daily Vitamin.)                                          improvement of its portal website (for contents
  Mar. 2004   Selected as Scent of Science service provider for                    improvement and research activities by forming a
              Korea Institute of Science and Technology                            consortium with Cidow.)
              Information (KISTI.)                                                 Signed on the agreement with OpenTide to provide
              Provided contents of Donga Ilbo and Hankyung for                     contents of Samsung Electronics Webzine (as well as
              Speed Bank.                                                          home network-related contents of Hankyung and news
  Apr. 2004   Signed on the content sales agency agreement with                    contents of Digital Times.)
              Hangyere Sinmun.                                                     Signed on the content provision agreement with
  May 2004    Signed on the content provision agreement with NHN                   Emotion (to provide MegaAuto and My Friday contents
              on behalf of Sports Chosun.                                          for Car Life of Hyundai Oil Bank Bonus Card website.)
              Signed on the content provision agreement with           Sep. 2004   Signed on the agreement with LH to provide contents of
              Knowledge Plant on behalf of Sports Chosun.                          Binggrae Webzine.
                                                                       Oct. 2004   Signed on the Intranet content provision agreement with
                                                                                   Daelim Industrial Company.
                                                                       Nov. 2004   Signed on the agreement with Widerthan.com to
                                                                                   provide music news contents for “Melon”, a music
                                                                                   website of SK Telecom.
Webright                                                                                     Contents Syndication Leader Webright   6



       3. Business Areas




                                                Total Contents Business System




           1. Contents Syndication                           Webright                            5. E-mail Marketing

     • Providing customized contents                         Webright                      • E-mail service by professional
       – life, information, legal, finance,                                                  writers.
      and education – necessary for                                                        • Professional webzine service by
      e-business operations of a                                                            corporations.
      corporation.


              2. Media Contents Business
                                                                                             4. Copyrights Monitoring

           • Providing news contents of major
                                                                                         • Monitoring copyrights
            local and international daily
                                                       3. e-Business Consulting          infringement of contracted media
            newspapers and economic papers.
                                                                                         outlet’s contents.
                                                   • Consulting contents structure for
                                                     establishing a new business or
                                                     changing business models.
Webright                                                                                           Contents Syndication Leader Webright   7



       4. Proposing Webright Syndication Service – What is Contents Syndication?



           What Is Syndication?

              Syndication refers to “distribution” or “supply.”
              Syndication is made by a content agency connecting the Contents Maker (CM) or the Contents Provider (CP) with the
              clients or contents subscribers.



           Syndication Concept Diagram




                                      Contents Provision                             Sales of Customized Contents




                                                                                         Contents Viewing Fee
                                     Contents Provision Fee Contents Provision Brokerage
                                                            and Consulting
Webright                                                                                                      Contents Syndication Leader Webright   8



       4. Proposing Webright Syndication Service – Problems When Customer Directly Provides Contents



           Problems When Customer Directly Provides Contents


             1. Inefficient Utilization of Manpower and Time


               • The company needs to plan the contents and find and contact the CP suitable for the planned contents.
               • The company needs to interview several CPs and go through unnecessary processes to negotiate and
               adjust the service fees.

             2. Less Professional Supply of Contents


               • As syndicators are specializing in contents, syndicators provide professional contents provision services
               including selection of the CP.
               • The content planner may lack professional negotiation skills and may have difficulties in pricing
               reasonable service fees.

             3. Maintenance Difficulties

               • Continuous maintenance is required to stabilize the service after the site is opened.
               • Post management such as editing contents or reselecting CPs is required upon customer's requests.
               • However, above tasks are better to be handled by a specialized agency.




             When a company directly creates contents or selects CPs for its website, it will result in inefficient utilization of
             time and financial resources in terms of personnel, technology development and customer management.
             As a consequence, the company will be less focused on its main businesses and waste internal resources as well
             as its general business capacity.
Webright                                                                                  Contents Syndication Leader Webright   9



       5. Benefits of Webright Syndication Service




                            Webright                                              Customers



            Professional service of customized contents
                                                                                Quality contents


            Customized contents and selection of the CP
                                                                              Increased efficiency
             Reasonable price and negotiation process
                                                          Contents
                                                                             Stable contents service
                    Full protection of copyrights         Provision


             Post-management after contents provision
                                                                      Effective contents service management


            Contents editing and quick troubleshooting
                                                                             Effective management
                                                                               of internal resources
                  Stable servicing and operation
Webright                                                                                             Contents Syndication Leader Webright   10



       6. Introduction of Webright Syndication Service



           Genera Data Transmission




                                      Receiving Related Data                                 Automatic Data Transmission




                  Contents Provider                                                                        Company Looking for
                                                                       Webright                                Contents




                     Utilizing DB contents of the medial outlets.

                     The syndicator automatically or manually collects Contents Provider’s (CP’s) contents, and transmits
                      collected data to the customer automatically or manually.
Webright                                                                                               Contents Syndication Leader Webright   11



       6. Introduction of Webright Syndication Service



           Data Editing, Processing, and Transmission




                                 Receiving Related Data                          Transmission of Edited Data




                                                                 Webright

                 Contents Provider                                                                     Company Looking for
                                                                                                               Contents




                                                  Editing and Re-processing Contents



                      For HTML-format contents.
                       For magazine contents made of images and text.

                      The syndicator automatically or manually collects Contents Provider’s (CP’s) contents. Then, the
                       syndicator edits and processes collected contents upon the customer’s request and provide
                       customized contents for the customer.
Webright                                                                                                Contents Syndication Leader Webright   12



       6. Introduction of Webright Syndication Service



           ASP Transmission



                                                          CP is directly providing
                                                       contents by ASP page method.




                                    Customizing Contents                                      Providing
      Contents Provider                 in Compliance                                     the Design Guide
                                    with the Design Guide                                                         Company Looking for
                                                                    Webright
                                                                                                                      Contents



                      When the CP’s contents is stored in the DB or made of server script languages such as ASP or JSP.

                      Mostly used to syndicate special contents.

                      The customer sends the design guide, and the CP edits the contents in compliance with customer’s
                       design guide and stores the customized contents in its server. The customer can provide contents
                       through the URL sent by the CP.
Webright                                                                                                    Contents Syndication Leader Webright   13



       7. Introduction of Webright E-mail Webzine Service



           Mail Service through Professional Writers


                                                                           Providing Homepage for Writers



                                      Providing Contents
                                    (Columns, Article, and
                                   Specialized Information)




            Individual Writers Creating Contents                   Webright




                                                                         Providing Writer’s Daily Updated
                                                                             Contents through E-mail



                     Providing services fields for individual writers to provide specialized or unique contents.

                     The writer can have a space to service contents under his/her own name while Webright can generate
                      income from advertising.

                     Service Examples: Daily Vitamin Webzine Service of Maximus (www.maximus.co.kr)
Webright                                                                                       Contents Syndication Leader Webright   14



       7. Introduction of Webright E-mail Webzine Service




                                                                                 Webzine Service
                                                                                    Request




                         Individual Writers
                         Creating Contents
                                                              Webright                         Company Looking for Webzine Service




                                                                                              Providing E-mail
                                                                                               Address List to
           Contents Provider (CP)
                                        Discovering and                                        Send Webzine
                                      Composting Webzine
                                            Contents



                                                           Editing Team of Webright

                        Contents Manufacturer




                                                              Sending Edited E-mail Webzine
                                                                  Every Update Interval
Webright                                                                  Contents Syndication Leader Webright   15



       8. Architecture of Webright Syndication System Ver 1.0 (WSS 1.0)
Webright                                                                                           Contents Syndication Leader Webright   16



       9. Business Performance


           Portal/Online Service Providers

                                                Provides news contents of Gooday, Sports Seoul, Sports Chosun, Sports Today,
              Paran.com (www.paran.com)
                                                Ilgan Sports, and Munhwa Ilbo.


              Naver (www.naver.com)             Provides news contents of Pressian, Donga Ilbo, and Sports Chosun.


              Daum (www.daum.net)               Provides news contents of Munhwa Ilbo, Pressian, and Donga Ilbo.


              Yahoo! Korea (www.yahoo.co.kr)    Provides news contents of OhmyNews, Pressian, and Sports Chosun.


              Empas (www.empas.com)             Provides news contents of Pressian, Munhwa Ilbo, Maekyung, and Sports Chosun.


              NATE (www.nate.com)               Provides news contents of Donga Ilbo and Weekly Donga.


              Chollian (www.chol.com)           Provides news contents of Sports Chosun.

                                                Provides news contents of Sports Chosun, Sports Seoul, Donga Ilbo, Maekyung,
              My M (www.mym.net)
                                                 Pressian, and E-daily Contents.

              Dreamwiz (www.dreamwiz.com)       Provides contents of Sports Chosun, Happyin News, and Maximus.

              BuddyBuddy
              (www.buddybuddy.co.kr)            Provides news contents of Sports Chosun.


              Melon (www.melon.com)             Provides music and news contents of Sports Chosun and Ilgan Sports.


              Speed Bank (www.speedbank.co.kr) Provides real estate news contents of Donga Ilbo and Hankyung.
                                             
Webright                                                                                                  Contents Syndication Leader Webright   17



       9. Business Performance


              Financial Sites

                                            Participated in consulting Industrial Bank of Korea for website renewal and
             Industrial Bank of Korea
                                           planning.
             (www.kiupbank.co.kr)
                                            Provides various contents – auction, finance, securities, business founding, tax,
                                             accounting, industrial commodity prices, and management knowledge.
                                            Participated in consulting Korea Exchange Bank for website renewal and planning.
             Korea Exchange Bank            Provides various contents – fund analysis, credit information, investment, securities,
             (www.keb.co.kr)
                                             real estate, auction, tax, insurance, well-being, lottery, economic terms, maps, and lottery.


             SK Life                        Provides contents for HappyLife – cooking, pregnancy “&” baby, beauty &
             (www.sklife.co.kr)            health, and interior & decoration.
                                            Participated in consulting Shinhan Life for website renewal and planning.
             Shinhan Life
                                            Provides various contents – health, pregnancy & baby, people, culture, travel,
             (www.shinhanlife.co.kr)
                                           and investment.


           Corporate Brand Sites

             Hyundai Oil Bank Bonus Card    Provides contents for Car Life of Hyundai Oil Bank Bonus Card website
             (www.oilbankcard.co.kr)       (MegaAuto and My Friday.)
             Samsung Electronics            Provides home-network related news contents (from Hankyung and Digital
             (www.sec.co.kr)               Times) for Samsung Electronics.
             Johnson & Johnson              Provides functional parental care music (Fetus α / Sleepin α.)
             (www.johnsonsbaby.co.kr)
             Budwiser
                                            Provides Rock Column and Rock Group Interview contents.
             (www.bud.co.kr)
             Cafri
                                            Provides Movie Column and local and international movie festival articles.
             (www.cafri.com)
             Samsung SDI
                                            Provides science column contents.
             (www.samsungsdi.co.kr)
Webright                                                                                                  Contents Syndication Leader Webright   18



       9. Business Performance


           Corporate Brand Sites


             LH (Binggrae)
                                               Provides fashion, trend, and travel contents for Binggrae Webzine.
             (www.bing.co.kr)

             Daelim Industrial Company         Provides fishing and mountain-climbing contents for the intranet of Daelim
             (www.daerim.co.kr)               Industrial Company.




             Public Agencies

             Gyeonggi Women's
             Development Center                Provides news contents of Maekyung, Donga Ilbo, JoongAng Ilbo, and Hankyung.
             (www.womanpro.or.kr)
             Nonghyup Tour                     Provides travel contents of Dong.com.
             (www.nhtour.co.kr)
             Korea Institute of Science and
             Technology Information            Selected as Scent of Science service provider of KISTI.
             (www.kisti.re.kr)

             Health Insurance Review Agency  Participated in consulting Health Insurance Review Agency for its portal website
             (www.kisti.re.kr)                improvement (in contents improvement and research.)



                Overseas


             Japan NTT                         Provides translated news contents of Donga Ilbo with original contents in Korean.
Webright                              Contents Syndication Leader Webright   19



       10. Major Contents Providers


             Media Outlets




           Weekly/Monthly Magazines
Webright                              Contents Syndication Leader Webright   20



       10. Major Contents Providers


           Specialized Contents




           Overseas Contents
Webright                  Contents Syndication Leader Webright   21



       11. Partners


               Partners
Thank you




            Webright Co., Ltd.
            (www.webright.co.kr)
            Tel: 02-3448-4679
            Fax: 02-3448-4680
            E-Mail: all@webright.co.kr

				
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