Communications Plan
Document Version:
AUTHORS
This document was prepared by:
each author as follows:>
John Doe, Project Manager Jane Doe, IT Coordinator
Name, Title Ministry of X Ministry of X
Organization Roundabout A Roundabout A
Address Office Phone: xxx-xxxx Office Phone: xxx-xxxx
Office phone johndoe@mox.gov.qa janedoe@mox.gov.qa
email address
VERSION HISTORY
Document
Date Document Revision History Document Author/Reviser
Version
completion version create the version>
date> number>
May 15, 2006 1.0 Initial draft John Doe
May 28, 2006 2.0 Reviewed with IT Coordinator and revised John Doe
June 2, 2006 3.0 Reviewed and revised following meeting Jane Doe
with Project Sponsor
APPROVALS
Document
Date Approver Name and Title Approver Signature
Version
date> version
approved>
June 30, 2006 3.0 James Doe, Project Sponsor and Director,
IT
June 30,2006 3.0 John Doe, Project Manager
– Communications Plan (i)
TABLE OF CONTENTS
1. Introduction ______________________________________________________________________ 1
1.1 Purpose of this Document ............................................................................................................. 1
1.2 Scope of this Document ................................................................................................................ 1
1.3 Project Background ....................................................................................................................... 1
1.4 Communications Objectives .......................................................................................................... 1
1.5 Assumptions and Constraints ........................................................................................................ 1
2. Communications Plan ______________________________________________________________ 1
2.1 Key Messages .............................................................................................................................. 2
2.2 Branding and Visual Identity .......................................................................................................... 2
2.3 Audience Analysis ......................................................................................................................... 3
2.4 Communication Activities and Events ............................................................................................ 3
2.5 Standing Activities and Events ...................................................................................................... 3
2.6 Special Activities or Events ........................................................................................................... 3
2.7 Evaluating Communication Effectiveness ...................................................................................... 4
2.8 Roles and Responsibilities ............................................................................................................ 4
Appendix A: Communications Budget
Appendix B: Communications Schedule
– Communications Plan Table of Contents
1. INTRODUCTION
This introduction provides the purpose and scope of this document, the objectives of communications activities,
and the assumptions and constraints used during the development of this document.
1.1 Purpose of this Document
This section outlines the purpose of the Communications Plan.
This Communications Plan outlines the overall approach for communicating with stakeholders about . It outlines key messages, describes key stakeholders, and describes communications activities
and how their success will be evaluated. It also provides a communications budget and schedule.
1.2 Scope of this Document
1.3 Project Background
1.4 Communications Objectives
1.5 Assumptions and Constraints
2. COMMUNICATIONS PLAN
This Communications Plan outlines project key messages, branding and visual identity considerations,
stakeholder needs, and planned communications events and activities. All activities are summarized in a
Communications Schedule and Budget attached as appendices to this document.
– Communications Plan Page 1
2.1 Key Messages
2.2 Branding and Visual Identity
– Communications Plan Page 2
2.3 Audience Analysis
Stakeholder Objective Key Messages Communication Vehicles Feedback Mechanisms
Internal Stakeholders
External Stakeholders
2.4 Communication Activities and Events
2.5 Standing Activities and Events
Activity/Event Purpose Audience Timing Responsible Status
2.6 Special Activities or Events
Activity/Event Purpose Audience Timing Responsible Status
– Communications Plan Page 3
2.7 Evaluating Communication Effectiveness
2.8 Roles and Responsibilities
Name Title and Role
– Communications Plan Page 4
APPENDIX A: COMMUNICATIONS BUDGET
– Communications Plan Page 5
APPENDIX B: COMMUNICATIONS SCHEDULE
– Communications Plan Page 6
