Business Plan[5]

Name of institution logo of institution Business Plan Date of Establishment /Signature by Top Management) if applicable, a confidentiality remark. Table of Contents 0 Executive Summary 1.0 Business Idea & Description …………………………………………………..p. x 2.0 Vision, Mission, Objectives, Strategies………………………………………...p. x 2.1 Vision …………………………………………………………………..p. x 2.2 Mission …………………………………………………………………p. x 2.3 Objectives ……………………………………………………………...p. x 2.4 Strategies ……………………………………………………………….p. x 3.0 Market Analysis ………………………………………………………………..p. x 3.1 Macro Environment ……………………………………………………p. x 3.2 Customers ……………………………………………………………...p. x 3.3 Competitors 4.0 Institutional Assessment ……………………………………………………… p.x 4.1 Organization 4.2 Resources ……...……………………………………………………….p. x 4.3 Marketing …………. .………………………………………………….p. x 4.4 Programmes/Services …………………………………………………..p. x 5.0 Operations Plan ……………………………………………...………………… p.x 6.0 Marketing Plan 6.1 Programmes/Services …………………………………………………..p. x 6.2 Price ……………………………………………………………………p. x 6.3 Promotion ………………………………………………………………p. x 6.4 Place (or Method of Delivery) …………………………………………p. x 7.0 Human Resources Plan 8.0 Financial Plan 8.1 Budget ……………...…………………………………………………..p. x 8.2 Cash Flow Forecast.…………………………………………………….p. x 8.3 Balance Sheet …………………………………………………………..p. x 9.0 Risk Analysis 10.0 Action Plan Appendices Attachment I (Insert name of Attachment) Attachment II (Insert Name of Attachment) Executive Summary Many people who have to consider business plans find it very useful to have the benefit of a one page summary/overview of the plan that features its essential ingredients at the beginning. This helps them to keep the information in the plan in perspective as they go through it. The summary should however, be written only after the entire business plan has been completed. In this way, important key statements or descriptions from each segment can be easily identified and included in the summary.