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    News from Shuler’ Jewelers                                                                     Spring 2007




                                                                www.shulersjewelers.com




    Spring Has Arrived Along with Some
     Exciting News at Shuler’s Jewelers
                                                           s
               A letter from Howard Zenker, owner of Shuler’ Jewelers

                                                                                                    been kept busy
                                                 Up! The team here at Shuler’s Jewelers has
Welcome to the spring edition of Glisten
                                                     y of exciting news to share with you.
during the past several months and has plent
                                                                                                     a proud Hearts
                                                 of informing you that Shuler’s Jewelers is now                                Shuler’s Jewelers
To begin with, I have the extreme pleasure                                                        cut, color, clarity,
                                                  the value of a diamond is determined by its                                 Unveils the World’s
on Fire retailer. As almost everyone knows,                                               ty of a diamond depends
                                                      industry call it. But the real beau                                     Most Perfectly Cut
and carat weight – the four Cs as folks in the                                                      this astonishing
                                                   than one in every million diamonds is cut to
almost completely on the cut. In fact, fewer                                                                                       Diamond
                                                    perfectly cut diamond in the world.
 level of perfection ! Hearts on Fire the most


                                                                                                                            S
                                                                                                         ledge of this         pring this year has
                                                  ina Sustachek recently imparted her vast know
 Hearts on Fire International Trainer Katr                                                our valued customers.                definitely brought with it
                                                       er’s so we can better service you,
  scintillating diamond to all of us here at Shul                                                                              some excitement at Shuler’s
                                                                                                       considered, we
                                                       and thoughts of summer fashions are being
  Meanwhile, as the weather continues to turn                                                        From its charm         Jewelers. The esteemed
                                                      ment – the Pandora collection of jewelry.
  have something that is sure to make a state                                                              but hip and      suburban Philadelphia jewelry
                                                        necklaces, Pandora’s collection is not only fun
   bracelets to its new line of rings, earrings, and                                      and Katrina’s visit, can be       store has recently unveiled
                                                      ction, along with Hearts on Fire
   fashionable. Details about the Pandora colle                                                                             the world’s most perfectly cut
   found in this newsletter.                                                                                                diamond – Hearts on Fire.
                                                                                                      ts of the Devon
                                                     the Bryn Mawr Hospital fund-raising effor                                                Continued next page
   Finally, we are delighted to be supporting                                                      a chance to win a
                                                    . This year, we will be offering customers                                “Hearts on Fire is widely
    Horse Show and Country Fair once again                                                                  fundraising
                                                           ned by Scott Kay Sterling as part of our
    pair of sterling silver diamond earrings desig                                                    Country Fair in
                                                        t our role in the Devon Horse Show and                                  IN THIS ISSUE
    campaign. Look for more information abou
                                                                                                                                          s
    this issue of Glisten Up.
                                                                                                         e don’t hesitate       Hearts On Fire
                                                      to feature in any of our upcoming issues, pleas
    As always, if there is anything you’d like us                                                                                         s
    to contact us. Happy spring!                                                               Sincerely,                     Pandora Charms
                                                                                                                                          s
                                                                                                                             Creating Heirlooms
                                                                                                                                          s
                                                                                         Howard Zenker
                                                                                                                             Devon Derby Time
                                                                                       Owner, Shuler's Jewelers                           s
                                                                                                                                Word Scramble

Mon - Thur: 10aM To 6pM / Fri: 10aM To 7pM / SaT: 10aM To 5pM / Sun: CloSed
Chesterbrook                                     Norristown
Chesterbrook Village Center                      Hillcrest Plaza
500 Chesterbrook Boulevard                       110B West Germantown Pike
610.296.8770                                     610.275.3600
Continued from last page
considered to be the most beautiful diamond available,”                     the fire of all the colors in the spectrum. The explosion of
says Howard Zenker, owner of Shuler’s Jewelers. “It is the                  light emanating from each Hearts on Fire diamond make
very latest in cutting perfection and it is beyond the average              them appear larger than other diamonds of the same size.

           Hearts on Fire is a scintillating diamond that is now available at the suburban Philadelphia jewelry store.
ideal cut. We are very excited to be carrying this scintillating              Moreover, Hearts on Fire diamonds are independently
diamond!”                                                                  graded by the American Gem Society Laboratories. Each
   Hearts on Fire start out with only the finest rough                     diamond is graded for color, clarity and triple zero cut.
diamonds available. In fact, less that one percent of all gem-             Customers can actually see the difference in cut by
quality diamonds are selected to become a Hearts on Fire                   looking through a Proportion Scope directly into the
diamond. The rough diamond                                                                                   heart of the diamond. Looking
material is then passed along                                                                                through the bottom of a Hearts
to a Master Diamond Cutter                                                                                   on Fire diamond, customers see
who sets out to reveal the inner                                                                             a perfectly symmetrical ring of
beauty and fire trapped within.                                                                              hearts. Looking through the top,
   A Hearts on Fire diamond                                                                                  customers see a perfect star –the
takes much longer to create                                                                                  fire of a diamond!
than other diamonds as it is                                                                                    In preparation of the
painstakingly and precisely cut                                                                              diamond’s official launch
to the most exacting standards                                                                               at Shuler’s Jewelers, Katrina
in the world. When finished, a                                                                               Sustacheck, an International
Hearts on Fire diamond reflects                                                                              Hearts on Fire Trainer, educated
up to 98 percent of the available                                                                            store employees on the many
light from the diamond revealing Howard Zenker with Hearts On Fire International Trainer Katrina Sustacheck. attributes of the diamond.


                     Pandora Jewelry is a Charming Way to Express Yourself
          Shuler’s Jewelers now offers this fun collection of charm bracelets, rings and earrings


W
       omen across the Delaware Valley can now mark their                  know our customers will love this quality collection.”
       most memorable moments while making a fashionable                      Shuler’s Jewelers is offering Pandora jewelry at its
       statement with the unique Pandora collection of                     Chesterbrook location. The stores’ Pandora collection offers
jewelry. Whether it’s their popular charm                                                     something for everyone. Customers can create
bracelets, or their new line of rings, earrings,                                              their own bracelets from charms for every
and necklaces, Pandora has added a new                                                        mood – including Bohemian romantic, elegant
dimension in collecting jewelry.                                                              chic, raw grace, the charmed sophisticate
   Shuler’s Jewelers is proud to introduce the                                                or the purely feminine. The strength of
collection, featuring sterling jewelry that                                                   the Pandora bracelet is the unique patented
women can customize themselves. Each item                                                     thread system. Each bracelet is divided into
is a handmade Danish design in sterling                                                       three sections by small threads. Beads are
silver and 14K gold. Various pieces of the                                                    equipped with interior threads, which allow
line are handcrafted with colorful precious                                                   the customer to screw individual beads onto
stones and cultured pearls. There are more                                                    any bracelet segment in the order she desires.
than 600 beads and matching jewelry to                                                          “Since 2002, Pandora has brought hope and
choose from – one for every unforgettable                                                     opportunity to North America,” says Gritty
and charmed moment in life.                                                                   Hoejbldt, representative for Pandora. “We
   “Pandora is an exciting and fun concept                                                    are excited about introducing the Pandora
in jewelry,” says Howard Zenker, owner                                                        Collection to such a fine jewelry store as
of Shuler’s Jewelers. “Pandora jewelry is                                                     Shuler’s. We know the store’s clientele will
perfect for casual or formal occasions and is a wonderful way              find the jewelry unique and enjoyable to wear. Charm bracelets
to express your personal character. The charm designs can                  have never gone out of style, but we offer a modern version of
commemorate a life changing event, occasion or memoir. We                  the classic look that women just adore.”
                                                                                         Second Annual Creating Heirlooms Contest is
                                                                                                         Underway!


                                                                                         S
                                                                                             huler’s Jewelers is proud to announce that its second annual
                                                                                             Creating Heirloom Contest is underway! All Shuler’s Jewelers
                                                                                             customers are encouraged to take part in this exciting
                                                                                         contest.
                                                                                            Participants provide captivating stories about a treasured
                                                                                         piece of jewelry along with compelling reasons why it should
                                                                                         be redesigned. Shuler’s will pick one winner whose story stands
                                                                                         out the most! Shuler’s team of designers will then work with the
                                                                                         contest winner to create an enhanced redesign of the chosen piece
                                                                                         of jewelry.
 Wayne's Marge Glennon of the Devon Derby Committee, Howard Zenker, owner of                This is your chance to share your own special story about a
Shuler’s Jewelers, and St. David's Liz Mayer, also a Devon Derby Committee member,       piece of jewelry that you treasure, why it’s so important to you,
   display a set of Scott Kay Sterling earrings set with half-carat total in diamonds.   and why you want to redesign it to preserve your unique memory.
                                                                                         Your newly redesigned keepsake and its heartwarming story will
                                                                                         be featured in various Shuler’s promotions throughout the year.
                It's Devon Derby Time Again!
                                                                                            A Creating Heirloom contest application form can be found


S
    huler’s Jewelers is once again supporting the fund-raising efforts of                in this issue of Glisten Up. Application forms can also be picked
    the Devon Horse Show and Country Fair by hosting an in-store                         up at Shuler’s Jewelers of Norristown, and Shuler’s Jewelers of
    raffle on Saturday, May 12. For the past decade, Shuler’s Jewelers                   Chesterbrook, or you can download an application at www.
has been an active participant in the Devon Horse Show and Country                       shulersjewelers.com. Entries must be completed and received no
Fair and its fund-raising efforts for Bryn Mawr Hospital.                                later than 5 p.m. on June 15, 2007.
   The Mother’s Day weekend event benefits Bryn Mawr Hospital
and offers Shuler’s customers a chance to win a pair of Scott Kay
Sterling earrings set with a half-carat total in diamonds, retailing at                    Please send us your ideas!
$1,400 in value. For every $100 spent at Shuler’s, customers will
receive a book of raffle tickets for chances to win the earrings and                       Tell us about things you’d like us to include in future
other valuable prizes offered by the Devon Horse Show and Country                          issues of this newsletter. Of course, we’d love to see it
Fair committee. Shuler’s will also be donating 10 percent of all of its                    too, so if you have pictures to go along with your funny,
sales on that day to the Bryn Mawr Hospital fund-raising event.                            touching, or interesting story ideas, include those as well.
   Over its long history, the Devon Horse Show has donated nearly
12 million dollars to the hospital. Once a one-day event, the Devon                        Also we are constantly looking for new products and
Horse Show and Country Fair is now a ten-day horse and carriage                            your ideas make a difference. Share your thoughts!
show with a country fair atmosphere.
   The Shuler’s Jewelers raffle event will include special treats
for children shopping for moms. It is being held at Shuler’s in
Chesterbrook, located in the Chesterbrook Village Center, 500
Chesterbrook Boulevard, Wayne, PA, from 10 a.m. to 5 p.m. on
Saturday, May 12th. For more information on Shuler’s Jeweler visit
                                                                                             $50                                                                               $50
www.shulersjewelers.com or call 610-296-8770.                                                           Present this coupon and receive
                                                                                                              FIFTY DOLLARS OFF
                                                                                                                YOUR PURCHASE OF $350 OR MORE
                        Shuler’s in the News…                                                                               THROUGH MAY 20, 2007
                                                                                             Does not include loose diamonds, Rolex, Hearts On Fire, previous purchases, special orders
              Whether it’s news about the Devon Derby Raffle                                 and repairs. Cannot be combined with any other offers. Jewelry Repairs done on premises.
             or the exciting Creating Heirloom Contest, the                                                             Go to www.shulersjewelers.com
           local press always seems to make room for Shuler’s                                                for additional valuable coupons & to print out your WISH LIST!
         Jewelers!                                                                                             Mon - Thur: 10aM To 6pM / Fri: 10aM To 7pM
  In February, the Times Herald featured a Living Section                                                           SaT: 10aM To 5pM / Sun: CloSed
feature story on Gary Fischer, Shuler’s Jewelers resident
goldsmith. Shuler’s Jewelers has also appeared in:                                        CHESTERBROOk                                                                         NORRISTOWN
                                                                                          CheSTerbrook Village CenTer                                                           hillCreST plaza
Daily Local News • Main Line Life • King of Prussia Courier                               500 CheSTerbrook bouleVard
                                                                                          610.296.8770
                                                                                                                                                                    110b WeST gerManToWn pike
                                                                                                                                                                               610.275.3600
      Suburban & Wayne Times • Suburban Advertiser
Chesterbrook Village Center
500 Chesterbrook Boulevard
Wayne, PA 19087

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                                                                          A $300 Gift
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                                                                           Certificate
  C   X   T   U   K   A   L   R   C   C   O   M   M   I   T   S   O   Name ________________________________________________
  P   C   S   Y   M   B   O   L   E   E   X   T   U   K   L   M   R   Address ______________________________________________
  D   V   F   T   N   G   V   U   L   N   F   U   N   B   R   A   I
  N   A   D   O   R   E   E   W   E   D   S   O   H   I   Q   Y   Z   E-Mail ________________________________________________
  A   I   B   I   L   M   A   D   B   U   P   E   O   E   N   I   L   Simply fill out and bring this to either store for a chance to win
  M   A   P   O   D   E   L   J   R   R   E   U   A   R   S   M   R                       a $300 Gift Certificate!
  D   V   F   T   N   G   E   Q   A   I   Y   Z   A   I   U   W   S
  O   H   I   B   N   J   E   U   T   N   O   P   C   X   T   U   K       $300 Gift Certificate Winners Announced
  A   R   S   O   P   C   X   T   E   G   U   K   L   M   R   D   V         Shuler’s Jewelers “Find the Word” contest
                                                                            winners were announced. The two lucky
                                                                          winners from the Valentine's Day newsletter
                                                                          are Melinda Dryer Matin of Ambler, PA, and
   HEARTS     ENDURING        CHERISH         COMMIT        LOVE               Carolyn Kaye of Phoenixville, PA.
  PROPOSE      JOURNEY        ADORE           SYMBOL      CELEBRATE

				
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