CONVERSATIONS WITH THE MAYOR Mayor Tom Swisstack: Hello. My name is Tom Swisstack. Welcome to another Mayor’s Talk Show. My very special guest today is Bill Cicola. He is the Director of Library and Information Services. We will be back in a minute to find out what Bill is doing for the City of Rio Rancho and its residents. Bill, how are you doing? Welcome, it’s a pleasure to have you here today. Well, Director of Library and Information Services. Before we get to kind of what is being offered over there Why don’t you kind of explain a little bit about yourself and how long have you been in this business. William Cicola: Director of Library & Information Services. Actually I have been in the library business for thirty-five years now. I began my career in 1974 as a young adult librarian and then I became Assistant Director in that first library and then moved into a series of progressively larger libraries and I am one of those few fortunate people who think I have the best career in the world. Libraries do change people’s lives and it’s just really great to be a part of the whole process. Mayor Tom Swisstack: Bill, explain a little bit because thirty-five years I imagine libraries have changed a little bit and what are some of those changes that you are seeing even in Rio Rancho’s library. William Cicola: Director of Library & Information Services. Well the changes, you’re right have been dramatic. Thirty-five years ago it was the old pencil date due stamp and obviously technology has a major impact on what we do and how we do it. It’s taken a lot of the drudgery out of the efforts of borrowing books and making sure they are returned. The computer monitors everything, checks everything. With the onset of the internet we are able to offer a lot of our services, catalogs and programs online live to the public. A lot of people felt that when the internet came that libraries were going to go away but actually the reverse has happened and more and more people have discovered their libraries and their resources using the technology that all the libraries throughout the country now provide computer access, internet access, line data basis. The changes have been dramatic as I said. Thirty-five years ago libraries didn’t offer programs. Now, that an intrical part of how we reach out to the community and get more and more of the public into take advantage of the amount of amazing services that libraries around the country have to offer. Rio Rancho, I have been here a little under a year now and I’ve seen dramatic changes in Rio Rancho itself. With the change in the economy people couldn’t afford a lot of the services that they would purchase so they have turned to their local public libraries. We register on an average a thousand new library patrons a month. They come in, in droves. They are using our DVD’s our CD’s our books on tape obviously our books. The increase since last October has been twenty to thirty percent increases in activity in the library. Borrowing of material. New patrons coming in. A thousand patrons a day visiting three libraries in he city. So it’s very common and it’s happened before in the past. In my lifetime I saw it in the 70’s when the economy had a little down turn. Libraries then also became very, very busy and maintained a life long, established long term relationships with new customers who hadn’t been there before. Things have changed dramatically. It’s exciting. Mayor Tom Swisstack: Let me fast forward these thirty-five years to the year 2009. Rio Rancho libraries. What are some of the services and the programs that you are offering and is there a particular age group that you are just offering them to? William Cicola: Director of Library & Information Service. We offer programs and services to every age within the community from pre-birth particularly for mothers and you know, and proper healthcare for their yet to be born children, through senior citizens. For the month of July we have fifty-two different programs in the three libraries in Rio Rancho that meet all ages of the community and I have sort of highlighted and picked out a few programs that we will be having that I would like to bring to the attention of the audience. In the Loma Colorado library on July 18, Saturday from 11:00am to 1:00pm and from 1:00pm to 1:30pm we are going to be having a Navajo weaving demonstration and lecture. Tyra Peston whose works are prized and renowned throughout the country weave specimens of the sixteen regional tribes in traditional style as well as their own unique contemporary work. So she will be discussing and demonstrating her weaving techniques. Then on July 25 also at Loma Colorado main library the Youth Services Department will feature a family barn dance and ice cream social and all members of the community are welcome to come to that. Mayor Tom Swisstack: Elected officials too Bill? William Cicola: Director of Library & Information Service. Everybody come especially you Mr. Mayor. To cap off the feature the events at Loma Colorado on July 10 from 7:00pm to 9:00pm there is going to be a special program for the teens of the library called “Murder At the Library” and it’s “Who Killed The librarian” and I don’t know if it’s going to be me yet. The teens will find out if they attend the program and they can expect suspense and laughs and some probably really bad acting. That does require some registration so visit the twilight zone in the Teen Services Department at Loma Colorado. Then at Esther Bone the adult services will be offering on July 23 a presentation entitled “Wrestling with Anxiety and Depression” and renowned Dr. Laura Smith and Dr. Charles Elliott will present a talk on handling anxiety and depression. Both are clinical psychologists and have authored several books in the “For the Dummy Series” like “Car Repair for the Dummies” and this is mental health and basic and information. Also, the Youth Services Department at Esther Bone will featuring an exciting program martial arts and Chinese dragon dancing on the outside lawn on July 11 at 10:00am. So don’t miss that one. In the Star Heights Learning Center which is on Polaris Boulevard, teens can be creative by participating in popular altered book craft program with jesso, glue, magazines, pictures and their own photos, ribbons, glitter and a whole bunch of other stuff. Teens can create a keepsake out of an old hardwood book. So that is just a sampling of some of the fifty-two programs that we offer and will be offering in July and those programs continue throughout the year. There are the standard summer reading programs and the reading incentive programs and activities all related to getting families to focus on reading and how fundamental it is for the growth and development of child. Mayor Tom Swisstack: It’s kind of interesting because you mentioned the dragon, I guess, who killed the librarian, just a number of other things. I remember going to the library and never had those before. Okay Bill, you have me coming into the library. What kind of service? Is everything automated? Suppose I don’t know how to use a computer? Is there anybody there that can help take care me? William Cicola: Director of Library & Information Service. We have a highly trained staff of librarians who can assist anybody and any of their research needs. If they have trouble using computers we also offer workshops during the course of the year on internet basics and for beginners. We will assist anybody in doing internet research. Creating email accounts. How to log on to employment opportunities. A lot of applications now require online applications which also require people setting up email accounts. We will assist the patrons in that respect. If they have problems printing there is always a staff member on hand in all facilities that will assist anybody on any level of service that they require. Recommending current books and popular fiction if they want it. Mayor Tom Swisstack: So, if I am a student at Rio Rancho High School or can I come there and do my homework? Do you have research base material over there that would help me if I needed to. William Cicola: Director of Library & Information Service. Absolutely. Actually because our twilight zone is centered in Loma Colorado library, as school gets out we get a lot of the students coming up the hill. The building is also completely wireless so they can YFI if they have their own laptops. All the buildings are. So there is a lot of internet searching. We do home workup. We support the curriculum. We are complementary to the school system. We are there until 8:00 pm at night. Schools are out at 2:00 to 2:30 in the afternoon. So we fill that gap from 2:30 to 8:00 where students can come in and do their research. So we have all the materials there to help them. Mayor Tom Swisstack: You mentioned during the center of your process over there. The twilight zone, what is the twilight zone? William Cicola: Director of Library & Information Service. Twilight zone is a separate teen facility that you have to have a teen in your birth year to get in. Mayor Tom Swisstack: So that would leave me out. William Cicola: Director of Library & Information Service. That would leave you out, sorry and it’s leaves me out also but I somehow get special permission to get in their and I am sure you will to Mayor. It’s strictly for teens. It’s got literature based on the teenage interests. It’s got nonfiction material to support their collections. There are spank of computers there for internet access and so it was actually the first special teen area in the State of New Mexico exclusively designed and used by teens. Mayor Tom Swisstack: You also mentioned music. You have also mentioned DVD’s if I am not mistaken. Am I in a position to listen to those or watch them at the libraries? William Cicola: Director of Library & Information Services. No. Actually we lend them out. We increased our collection of DVD and CD’s and also books are tape which are very popular with commuters and travelers. They are for home use only and borrowers can check them out five at a time for a week at a time. We try and get the current releases as soon as they come out to the public. There are popular. People can reserve them and put them on hold so that as a copy comes in the computer automatically emails you and says you requested this item and it’s now here waiting for you and you have a week to come in and pick it up. So people can look at our catalog from home and if they see a book, DVD or CD or book on tape or any materials that the library has they can be borrowed they can put a hold on it and the computer automatically sends an email saying this material is here. People can also renew their materials on line so that if they can’t get back in time to return the stuff you can automatically go on line and renew the materials, check your account to see if you have stuff you have checked out or you may have forgotten. Mayor Tom Swisstack: That would be me. Very Well. We have about thirty seconds. Is there anything you want to say about your libraries or your staff. William Cicola: Director of Library & Information Service. Staff, I have an extraordinary staff that the city is blessed with people who will cooperate and assist you in any way possible. I encourage everybody to make sure that they use the services available from the three Rio Rancho libraries. We have over a hundred and seventy thousand items and its all there for their borrowing pleasure. Mayor Tom Swisstack: Bill, I want to thank you very much for joining me today. On behalf of myself, Tom Swisstack, Bill Cicola, Director of Library and Information Services, thank you for allowing us to be in your rooms today with you and talk about libraries in the Rio Rancho area. We look forward to talking to you again. Have a good day. CONVERSATION WITH THE MAYOR (PART 2) Mayor Tom Swisstack : Hello. Welcome to another Mayor’s talk show. My name is Tom Swisstack. I have two very special guests today who are actually shooting film in New Mexico called; I was a Seventh Grade Dragon Slayer. We have Ryil Adamson and Gavin Gillette here today. We will be back in just a moment. Gentlemen. Welcome. Ryil and Gavin correct? I was a Seventh-Grade Dragon Slayer. Now that’s not me so I just need to make that clear. So why don’t you explain a little bit about this movie. What is it about? Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. Well it’s a family film. It’s a family adventure film and the title pretty well tells you what the movie is going to be about. A seventh grade boy plays around in the sewers and he finds the key to a dragon. He finds somebody whose leading him to a dragon who wants to destroy all civilization and the whole world all hinges on a seventh grade dragon slayer. Mayor Tom Swisstack: So obviously then it wants to destroy the world. This is not really a friendly dragon is that correct? Ryil Adamson: Executive Producer, I was a Seventh- Grade Dragon Slayer. The dragon is not friendly. I hate to give that part away. (lots of laughter) No, he’s not friendly. Mayor Tom Swisstack: And so, is this a film that is being produced here in Rio Rancho solely. Is it being produced in any parts of New Mexico? Could you give a little information about where it’s being produced. Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. It’s being produced in Rio Rancho and Albuquerque. We have several locations in Rio Rancho area. We have a warehouse down in Albuquerque and we are on location in about two or three different live places around both cities. Mayor Tom Swisstack: Okay, who are some of the celebrities? Do you have some children involved this year? Do you have any known actors that are around? Ryil Adamson: Executive Producer, I Was a Seventh-Grade Dragon Slayer. We have a great, I’m sorry to interrupt. We’ve got a cast of actors. People that you have heard of. Leah Thompson from, Back to the Future. Carolyn in the City. Wendy Malik from, Just Shoot Me. Bob Fraser, The American President. You are just going to love her she is so funny. Hunter Allen, is our child star. He was a regular on the Young and Restless for four years. A number of other people, Eric Lutz from, Carolyn in the City. Amy Peeds from, Alien’s in America. So quite a few name people. Mayor Tom Swisstack: Congratulations. You do have some name people. How is it to work with these stars. How is it to put a film together a movie together. How do you do that? Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. It’s very hard. I liken it to controlled Chaos. There are thousands of movie parts. It really is. There are so many different parts to put together movie. It’s amazing. Anyone that doesn’t move you ashore really kind of commands you respect because it really is a thousand pieces coming together for twenty-four these shoes. Between logistics and catering and dealing with actors agents and dealing with other producers, locations and cities, permitting processes, the fire department. It’s just really a whole bunch of entities coming together for twenty-four days to shoot and eight months later to edit. Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. We have had a lot of local Rio Rancho people in background scenes and that’s the one thing you always hear. I can’t believe this involved so much. Mayor Tom Swisstack: So, you are saying it takes twenty-four days to make this particular film. Correct? A twenty-four day shoot? Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. Right. Twenty-four days of shooting. Mayor Tom Swisstack: And then eight months to edit and actually put it together for is that production or for show? Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. It takes eight months to complete the film because we have a lot of CGI. There is a dragon in it. There is a troll. There is about one hundred and twenty-five special effect shots. Some of those special effects won’t even look like special effects though. We got to integrate eighteen from Albuquerque also.(could not understand what he said) Coby Jacks and Brent Peterson putting it together. So, after we shoot and Ryil and I are using a lot of green screen which we are not really we haven’t shot too much before in our past. We both have had a little experience but when you start to deal with green screens and having actors act against a fake puppet or a green dragon it brings another element of acting that they have to be that good and our cast is that good. Mayor Tom Swisstack: How long does it take? When does your day start and when does it end? Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. A day is about a fourteen hour day from the time we start to finish. Today, we started around six and we will wrap around eight. Most of the people work about twelve hours. There is a troll there who has to be made up for three hours before we can start. Mayor Tom Swisstack: So there’s actually a live body. Right? Ryil Adamson and Gavin Gillette: Executive Producers, I was a Seventh-Grade Dragon Slayer. (In unison) Right. Mayor Tom Swisstack: How long does it take to makeup? Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. Three hours to make up and then about an hour and a half to take off. So he’s got a lot done. Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. Sitting in the makeup chair for three hours every day even if you are only in for one hour, two hours, three hours for makeup. One or two hours to shoot and an hour to take it off. So he probably has the most grueling schedule. Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. Either that or the makeup people who are putting it on. Mayor Tom Swisstack: Why Rio Rancho? I mean I know you both from the Albuquerque area. How come Rio Rancho? Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. Rio Rancho is just really easy. Albuquerque is easy also. The permitting process. In Rio Rancho, the folks at SSCAFCA James and David at SSCAFCA made it really easy for us. The Rio Rancho public school system, we are shooting at the Rio Rancho Mid High. We are shooting at SSCAFCA. It’s a one stop shop in your city to permit. The folks have been real, real friendly and welcoming. The Cabazon community has been real welcoming. We are shooting four or five or three or four days in the Cabazon community and all the neighbors have been great to work with. It’s just the people here are easy, Albuquerque is easy also. The whole Albuquerque and Rio Rancho are great places for film friendly to shoot at. Mayor Tom Swisstack: I’m glad to hear that. I really am. So let’s go twenty-four days, eight months. When does something like this come out at the movie theater? What’s the process quite honestly because I know you are doing this but how I get it from the production the final draft ready to show into a movie theater? Ryil Adamson: Executive Producer, I was a Seventh Grade Dragon Slayer. Well, you know a movie like this, this is what they call speck film. We are making it, it’s now sold yet. The studio hasn’t funded it. This is by the way the biggest New Mexico centric project yet in terms of the number of New Mexicans who are working on the film. But the, and so the idea of it is we will make this movie and we are just building a better mouse trap and then we will take our movie out to the people who buy movies and sell it. It’s almost that simple. Mayor Tom Swisstack: So you will have your product in hand right? And then from there you are going to see who is interested and what they have to offer. Is that correct? Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. There is a series of film markets. The first one is the L.A., The American Film Market in Los Angeles in November and then after that is Berlin and after that NIPTV which is the television market in Las Vegas. And then the final of those four is the Canne Film Festival. Each of those have a market where people like us go and sell movies to people who buy them. Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. Statistically speaking about five to ten percent of the movies made get distribution so it’s a big cue to get distribution. The interesting thing about this film with Ryil and I, we’ve actually had offers of distribution before we have even finished it yet for DVD. Ryil and I our hopes are to theatrical distribution. We want everyone to go to Century Rio, United Artists tomorrow starting next summer and then see this film. So our key is to get theatrical distribution. Mayor Tom Swisstack: So help me through then. It’s something that you are mentioning theatrical distribution versus DVD. What’s the difference? What does that mean to your film? What does that mean to you producers and directors? Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. Bigger market. Theatrical is what everyone shoots for. I mean every film maker that makes a film would like for people to go to the theater and see their movie. I don’t know of the percentages that don’t make theatrical but a lot of films go straight to DVD and if they don’t get a marketing campaign behind them you are not going to, unless you have a block buster, Netflix or Hastings, you just have to watch them. A theatrical insures at least millions of people have the opportunity to see it at the theater. That’s what most people shoot for. Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. You know in many ways theatrical distribution run is an advertisement for future sales later. You are much more likely to rent a DVD that you hear of. Because of the economy, interestingly enough in a bad economy, box office figures for theaters shoot way up. More people will go to the movies in a bad economy. So it’s actually more of a money maker. Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. It possibly the right elements for this for theatrical. The Genre is we are shooting for a rating of G. It’s a family friendly movie so parents can take their kids. Grandparents can take their kids and if it goes theatrical around when the DVD comes out people want to buy it to babysit their kids or to watch them. We are trying to hit all genres. Males, females, children, middle age and grandparents. We are trying to hit the whole spectrums which opens it up to a lot more windows of distribution and opportunities. Mayor Tom Swisstack: Now because you are producing this here, do you go and market this yourself then or do you have another company market this for you? How does that part of it work? Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. I don’t know but when I said I don’t know yet. We have some market firms who are interested in signing on with us. One group that did, that does niche marketing for this type of movies. The first step for us is to, it’s like, it’s wholesale for us is to market to the retailers. For us that is the first step. Then we use our marketing firm whoever we hire to help the retailers market to the audience. Because if we can, if they for example the whole idea they will give us a limited screen run. So if they open it up in twenty-five hundred screens for a couple of weekends. We want to, our marketer wants to make sure that those theaters fill and so then that causes our marketers to open up more screens and it gets the ball rolling. Mayor Tom Swisstack: That’s kind of interesting because what you are saying, and I don’t know, we as Rio Rancho and me as the Mayor, it’s like that starts the market even in Rio Rancho because you have it in the credits where this was filmed and so forth I’m assuming, the weather, the region over here and that’s kind of good publicity for our respective community that we are user friendly as well as Albuquerque being user friendly. So I’m a seventh-grade dragon slayer, so is our young person actually young? Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. Yes, he is about middle school age. He is our main actor. Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. Didn’t he turn fourteen a couple of days ago? We had a cake. Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. We had a bunch of birthdays. Interestingly enough, Abigail, the female, we have three of the middle schoolers that are our main characters and the middle one is from Corrales and Rio Rancho area. Mayor Tom Swisstack: So you have some local talent. Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. We do have some local talent here. Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. We made a real effort to make sure that we auditioned locals first. Mayor Tom Swisstack: You know what, that’s exciting and I want to compliment you on that for trying to bring in some local talent. So happens when there is a delay. For example, the weather doesn’t hold up for you if you are shooting in a sewer and the weather doesn’t hold up what happens to the production then. Does it go past twenty-four days? Do you increase the time frame during the day? Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. Good questions. Actually we have had several rain delays but on our very first day of production we were shooting in the SCAFCA area in the drainage ditches and it rained so much we actually had have the company move from there to our indoor warehouse. And, all we did was swap days and what happens. But it’s a running joke on the set that Ryil and I told our director, Andy Lower who is an Emmy nominated actor that Albuquerque and Rio Rancho have the most predictable weather year around and it’s been nothing But predictable. Every time we shoot outside it’s rained. The first day we had to cancel. But when you are doing the movies, the very first day is bad weather it’s actually a good omen Mayor Tom Swisstack: Is it really? Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. Yeah. You can plant crops. If we are filming outside plant your tomatos. Mayor Tom Swisstack: Well, we have just a few couple more minutes over here. What would you like to say about helping you know market this tool. This is the time to kind of say a few things. What do you want to say about the film or about the aspect of this whole thing? Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. Well you know, it’s going to be a good movie. It’s hard work. There is just no way around that. When we look at the dailies and we look at the acting, this is going to be a really good movie. So, I hope everybody sees it. The website is Seventh-Grade Dragon Slayer.com. So they can get on line and if you register we send out dates about how things are going periodically. Mayor Tom Swisstack: Now let’s assume you sell this real quick then and do we find out where these theaters are and if it’s going to be in Albuquerque do we know about that? If it’s going to be in Arizona or any other places do we get to know that or how does that work. Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. Particularly if they set up on our website. Mayor Tom Swisstack: Okay. Very good. There you go. Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. Once we do sell it, if we do sell it for the first run or theatrical release it will be marketed like every other movie out there on transformers and Indiana Jones, all the regular avenues, television, radio it will be marketed. The People of Rio Rancho and the community here they are going to recognize a lot of places and it will be fun for them too. Mayor Tom Swisstack: Gavin and Ryil, I want to thank you very much for coming. We appreciate it. I am actually excited so I have to go rent a few kids or go get the neighbors kids and go see the movie. Hopefully you will have a lot of success in selling this and I will you nothing but success and thank you for using local talents. We truly appreciate that. We really do. Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. Thank you. I really wanted to thank the Rio Rancho Public Schools, Lisa Dobson, Randy Evans, Michelle, Amy Torres. They were just so good us. The people at SCAFCA, Jim, I’m just trying to run through these names before I lose anybody. Greg with the City, the Fire Marshall. Gavin Gillette: Executive Producer, I was a Seventh-Grade Dragon Slayer. Greg and Matt helped us out a lot at the City. Mayor Tom Swisstack: Boy you guys sound like you are at stage for an award. I love this. Ryil Adamson: Executive Producer, I was a Seventh-Grade Dragon Slayer. We are grateful. We wish we could give back more. Mayor Tom Swisstack: Ladies and gentlemen, thank you very much. I want to appreciate all the hard work that’s being done here in Rio Rancho. We encourage you if it comes out to the theaters go take a look and see how it looking and see what they have done for our community to make it a more marketable place and theater friendly. Thank you and have a great day.