Media Budget by Quarter
Product
August 12, 2008 Medium
Television Radio Newspapers Magazines Direct Mail On-Line Trade Shows Other Total Percent
Q1
$500,000 100,000 200,000 200,000 200,000 20,000
Q2
$540,000 120,000 210,000 210,000 210,000 20,000
Q3
$500,000 150,000 250,000 250,000 250,000 20,000
Q4
$600,000 150,000 250,000 250,000 250,000 20,000
Total
$2,140,000 520,000 910,000 910,000 910,000 80,000
Percent
39.1% 9.5% 16.6% 16.6% 16.6% 1.5%
$1,220,000 22.3%
$1,310,000 23.9%
$1,420,000 26.0%
$1,520,000 27.8%
$5,470,000 100.0%
100.0%
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