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					                                                                                                                       Keeping students in contact with their
                                                                                                                       instructors means advice and feedback are
                                                                                                                       never more than one click away.
We’ve built our online learning enviroment from the ground up,
to provide an educational experience that is unique, engaging,
and immersive.




                                                                 With programs that utilize video
                                                                 presentations, animation, online guest
                                                                 lectures, advanced creative software,    Collaborative student projects are the heart
                                                                 and more, students experience their      of any Full Sail degree, and our online
                                                                 lessons in new and different ways.       learning environment gives students the
                                                                                                          tools to easily network with one another.




                                                                                                                                                              CONNEC T



                                                                                                                                                                   For an enhanced tour visit:
                                                                                                                                                                   fullsail.edu/online
                                           {table of contents}
Table of Contents
OU R S T OR Y                         02

HU M A N A P P ROAC H                 04

INNOVAT I V E C U R R IC UL U M       06

YOU R M AC                            08

L IBR A R Y R E SOU RC E S            10

C A R E E R DE V E L OP M E N T       11



Programs
EDUCATION MEDIA DESIGN & TECHNOLOGY   14
Master of Science Degree Program


ENTERTAINMENT BUSINESS                20
Bachelor of Science Degree Program


ENTERTAINMENT BUSINESS                26
Master of Science Degree Program


INTERNET MARKETING                    32
Bachelor of Science Degree Program


INTERNET MARKETING                    38
Master of Science Degree Program




                                                                 1
                                                                                                                                    Graduate
                                                                                                                                    Projects
    Our
      Story                                                                                                                           MADONNA
                                                                                                                                                 MADDEN NFL 08
                                                                                                                                         STAR WARS: EPISODE III
                                                                                                                                                                                          LOST
                                                                                                                                                                        Call of Duty 4: Modern Warfare
          Almost 30 years ago, Full Sail began as a                                    First you need                                           Revenge of the Sith
          dream to create a place where people could                                                              to dream...                                                        Pixar’s WALL•E
          learn how to take a passion for entertainment
          and turn it into a career. Today, people from all
                                                                                                                                                                                                      X-Men 3
          over the world come to Full Sail to pursue their                                                                                                            CIRQUE DU SOLEIL:
          passion, create the art they love, and share                                                                                                                    La Nouba
          ideas with likeminded individuals. Due to the
                                                                                                                                                                                              ELTON JOHN
          combination of Full Sail’s unique curriculum
          and the talent and dedication of our students,                                                                            Accolades
          Full Sail graduates have consistently achieved
          the highest level of success throughout the
                                                                                                                                                                                                           MOST INNOVATIVE
          entertainment and media industry.                                                                                                                                                                PROGRAM
                                                                                  “Orville Wright did not have a pilot’s license”                                                                           – Awarded by FAPSC
                                                                                                                                                                                                             (Florida Association of Postsecondary
          In taking Full Sail University online, our goal                                                   - Gordon McKenzie
                                                                                                                                                                                                             Schools & Colleges)



          is to use the experience and knowledge we’ve
          gained from 30 years of educational innovation
          to create an unparalleled online education that
          challenges and inspires our students. We look
                                                                                                                                                                                                            – Awarded by FAPSC
          forward to seeing the next generation of artists,                                                                                                                                                  (Florida Association of Postsecondary
                                                                                                                                                                                                             Schools & Colleges)

          business leaders, educators, and entrepreneurs
          come through our virtual doors on their way to                                                                                                  Orlando
                                                                                                                                                  Campus
          career success.




2   In nautical terms Full Sail means you are positioned in the best possible way to move forward at optimum speed.                                                                                                                                  3
    Human
     Approach                                                                                                   Guest Speakers
                                                                                                                                 Faculty



     Learning at Full Sail has always centered           One-Click Access to Instructors
     around interaction and the exchange of ideas,
     and our online curriculum fully embraces this
     philosophy. So we developed our own online          Powerful Collaborative Tools
                                                                                                        Get
                                                                                                  Connected
     learning environment from the ground up,
     with the aim of being the most people-focused
     education experience on the web.                    People-Focused Learning Enviroment

     One of the key goals of our online experience
     is to keep you connected to people. You’ll have
     one-click access to instructors working from
     Full Sail’s campus, exclusive guest lectures
     that expand the scope of your educational
     experience, and collaborative tools that enable
                                                                                              Your Classmates
     you to meet, share, and receive feedback from
     your fellow students.


     Online connection and collaboration are critical
     parts of the way business is done today, and will
     help you to begin building and expanding your
     professional network.




                                                                         Video Chat




4                                                                                                                                          5
    Innovative
    Curriculum
      Full Sail’s educational philosophy emphasizes        Immersive, Media-Driven Education
      an immersive, real world approach to learning,
      combining elements of creativity, business and
      life skills, technical prowess, and academic         Equal of Full Sail’s Acclaimed        “Full Sail’s dedication to
      achievement.                                         On-Campus Programs                     innovative curricula is
      We’ve applied this same innovative approach in                                              to be commended and is consistent
      bringing Full Sail’s curriculum online. Our online
      students utilize the same software and creative
                                                           Intelligent, Engaging Content
                                                                                                          today’s dynamic,
                                                                                                  with what
      tools students use every day in our classrooms,
      and our online curriculum is designed to
                                                                                                   technology-rich global
      provide students with an educational experience                                             economy demands from
                                                                                                      its professionals.
      on par with any of our on-campus degrees.


      The curriculum for our online programs is                                                Its progressive educational approach puts
      designed to challenge and inspire students,
      using a variety of delivery methods and styles.
                                                                                                  students and graduate success at the
      From video, animation, and podcasts to more                                                forefront of the institution’s mission.”
      traditional lectures and essay assignments,
      our goal is to find the most effective way to                                                                           John Couch
      communicate important concepts. To accomplish                                                           vice president of Education
      this, we’ve developed extensive original content                                                                             Apple
      for students to experience throughout their
      education.




6                                                                                                                                           7
    Your
     Mac                                                                                                                                                                  your
                                                                                                                                                    Throughout your education,
                                                                                                                                                    mac is your connection to
      Full Sail is proud to offer an exclusive, first-of-                                                                                           Full Sail’s online learning
      its-kind initiative called Project LaunchBox. This
      program provides our students with an Apple
                                                                                                                                                    enviroment - your virtual
      MacBook Pro notebook computer loaded with
      powerful software, all at a deep institutional
                                                                                                                                                            classroom.
      discount. The integration of Project LaunchBox
      into our curriculum allows students to utilize the
      power of Apple technology to create music, film,
      games, animation, design, and more.                                                                                                                  Apple + Full Sail
      We’ve also built our online curriculum
      specifically with the Mac platform in mind. The
      easy-to-use Apple operating system allows us
      to deliver more engaging and more intelligent
      content in a manner that’s intuitive and                                                                     BUILT-IN                                                             INCREDIBLE
      straightforward for students.                                                                             video camera
                                                                                                                                                                                   out-of-the-box software
      Throughout your education, your Mac is
      your connection to Full Sail’s online learning
      environment – your virtual classroom – allowing
      you to take full advantage of the tools, media,
      lectures, and more that comprise the curriculum
      of our online programs.



                                                                                                                                                                                  Podcasts

      BUILT-IN WIRELESS                                                                                                                                                                INTUITIVE OPERATING SYSTEM
                                                            All product or service names and imagery are the property of their respective owners.
                                                                                        Copyright © 2008 Apple Inc.

8                                                                                                                                                                                                                   9
     Library                                                                     Career
      Resources                                                                   Development
       Full Sail University’s Media Center is designed   Extensive Research         As an online student at Full Sail, you’ll have full      Custom Career Development Tools
       to support the needs of both online and on-       Databases                  access to any and all of our career development
       campus students by providing meaningful and                                  tools. But career development at Full Sail is more
       relevant materials, a comprehensive collection                               than a department – it’s a process that starts           Personal Guidance from Advisors
       of necessary publications, and digital research   Easy Accessibility         when you enroll and continues through your
       databases that are broad and varied in scope.                                professional career.
                                                                                                                                             Lifetime Access to Career
       The Media Center is easily accessible from        Constant Review and        Throughout the course of your education, and             Development Services
       Full Sail’s online learning environment, and      Updating of Materials      with the help of our career development advisors,
       its documents and materials are constantly                                   we’ll provide you with the tools to develop your
       reviewed and updated to make sure we are                                     personal presentation skills, interview strategies,
       providing ample research material for all                                    create a first-rate resume, and more.
       courses of study.
                                                                                    As a Full Sail student, you’ll also participate in the
                                                                                    Global Professionalism Standards (GPS) program,
                                                                                    which helps to translate and develop your existing
                                                                                    professional skills into the online world.


                                                                                    And as you prepare to graduate, our Career
                                                                                    Development Department will be available to help
                                                                                    you take your next step, whatever your career
                                                                                    needs or goals may be.




10                                                                                                                                                                             11
     Degree
     Programs


12              13
                                                                                                                                                     Courses
                                                                                                                                                     PROGRAM CORE

                                                                                                                                                     Corporate Training and Motivational Development
                                                                                                                                                     Digital Media and Education Applications
                                                                                                                                                     Education Design and Evaluation
                                                                                                                                                     Education Media Project Development




           Education
                                                                                                                                                     Filmmaking Principles in Education
                                                                                                                                                     Game Strategies and Motivation
                                                                                                                                                     Interpersonal and Intrapersonal Skill
                                                                                                                                                     Development in Technology Environments
                                                                                                                                                     Learning Management Systems and Organization
                                                                                                                                                     Media Asset Creation




                     Media Design
                                                                                                                                                     Multiple Learning Theory Applications
                                                                                                                                                     Musical Theory and Education Applications
                                                                                                                                                     Online Course Development




                                  & Technology
                     Master of Science Degree Program


                     Whether it’s a high school class or a corporate                         With nearly 30 years experience incorporating
                     presentation room, the educator’s role is one of the                    innovative learning methods into our curriculum, Full
                     most important in our society. And while many core                      Sail is uniquely qualified to help educators meet the
                     educational concepts haven’t changed over the years,                    challenge of connecting with today’s students. We’ll
                     our ability to communicate information to each other                    show you how to combine our digital world’s vast
                     is continuously growing and changing – the challenge                    media resources with modern teaching methods in
                     is to take advantage of those changes in today’s                        order to create an innovative learning experience
                     learning environments.                                                  that challenges and inspires your audience by getting
                                                                                             them involved in the learning process. The Education
                                                                                             Media Design & Technology program at Full Sail will
                                                                                             show you how to implement new media literacy and
                                                                                             facilitate bold new ideas with time-tested teaching
                                                                                             tools, creating emergent 21st century education for
                                                                                             21st century learners.




                                                                                                                                                     For a full course catalog visit:
14   ED UC AT I O N M E D I A DESIGN & TECH N OLOGY   |   Master of Science Degree Program
                                                                                                                                                     fullsail.edu/online                               15
            Areas of Focus


                             communication                                                         ENGAGING
                                 organizational                                 EDUCATION MEDIA
                                                                                                   today’s
RY                           STRATEGIES
                           Understanding and
                                                                                DESIGN & TECHNOLOGY
                                                                                                   LEARNER
                           Motivating Your Audience
                                                                                MOTIVATE BY UNDERSTANDING
                                                                                                                                                              gaming                         music                               communication                                            ENGAGING
                           There are many different ways to instruct and
                                                                                                                              multimedia                                                                                            organizational                                        today’s
                                                                                    INTERACTIVE
                                                                          THE
                           inspire, and effective teachers are able to impart LEARNER/

                                                                                              VISUAL                                                                                         THEORY
                                                                          INSPIRE USING                  entertainment                                          models
                           their ideas to many different kinds of learners.                                 EDUCATION
                                                                                                         TECHNOLOGIES MEDIA
                           By studying the variety of ways people process INTERACTIVE MEDIA
                                                                                                            DESIGN & TECHNOLOGY
                                                                                                                                                                METHODS                                                          STRATEGIES                                               LEARNER
                           information, and integrating appropriate types of                  media          TOOLS
                           interactive media into your lessons, you’ll be able        Creating Media-Rich                                                                                                                                                                                INTERACTIVE


                                                                                                                                                                                                                                                                                         VISUAL
                           to reach a wide range of audiences, whether in an
                                                                                      Interactive Lessons MOTIVATE BY UNDERSTANDING                                                                                                                                            communication
                           academic or professional environment.
                                                                                                                                        THE LEARNER/            multimedia                      gaming                           music                                            organizational
G
nt
                           Because keeping your learners motivated and involved
                           is fundamental to making sure your information
                                                                                                   Understanding your audience is just one part
                                                                                                   of becoming a more effective and inspirational
                                                                                        teacher. By implementing multimedia technology
                                                                                                                                        INSPIRE USING
                                                                                                                                        INTERACTIVE MEDIA
                                                                                                                                                                    entertainment
                                                                                                                                                                    TECHNOLOGIES
                                                                                                                                                                                                 models
                                                                                                                                                                                                 METHODS                         THEORY                                               media TOOLS
                                                                                                                                                                                                                                                                              STRATEGIES
                           is received properly, it’s important to understand
S                          your audience. An animated game may be a great
                           way to teach students geography, but probably CREATE DYNAMIC
                                                                             isn’t
                                                                                        into your teaching toolbox you’ll be able to redefine
                                                                                                                        O a LINE
                                                                                        the traditional “one-way” role of N teacher by                      CORPORATE                         LEARNING
                                                                                                                                                                                              management
                                                                                                                              LEARNING
                                                                                        getting learners involved in the process. When you                  TRAINING
                                                                             LEARNING ENVIRONMENTS music, games, and/or a digital media
                           going to excite your sales force. Likewise, an idea-
                           driven podcast may be just the trick for a corporate
                                                                                        incorporate film,                     THEORIES
                                                                                        component into your lesson plans, you’ll be on the
                                                                                                                                                                modules                       SYSTEMS
                           orientation, but might not be the best tool for getting
                                                                                        same media-savvy playing field as many of today’s
                           across math concepts… but then again, maybe it is.
                                                                                        digital learners.
                           By studying traditional and innovative academic                                                       CREATE DYNAMIC
                                                                                                                                                                ONLINE                       CORPORATE                              LEARNING
                                                                                                                                                                                                                                    management
                                                                                        In the Education Media Design & Technology program,                     LEARNING                     TRAINING
                           systems and learning how to create media-
                           rich content, you’ll be able to develop focused,
                                                                                                                                 LEARNING ENVIRONMENTS
                                                                                        you’ll learn how podcasts, videos, online modules, and                      THEORIES                     modules                            SYSTEMS
                                                                                        games can be invaluable additions to your lessons.
                           audience-specific lessons that help you achieve your
                                                                                        More importantly, you’ll learn how to create those
                           instructional goals by inspiring you and your audience.
                                                                                        elements. Whether it’s making interactive visual media
                                                                                        using professional industry tools, shooting and editing
                                                                                        your own films with your camcorder and MacBook


                gaming
                   gaming                                                    music
                                                                             music                                             communication
                                                                                        Pro, recording and distributing a podcast, or using any
                                                                                                                           communication   ENGAGING                                   ENGAGING
ia
                                                                                        of the other hardware and software you’ll be working

                                                                                                                                    organizational
                                                                                                                              organizational
                                                                                        with during your studies, the tools in your hands will
                                                                                                                                                today’s                              today’s
ent
 ES
                    models
                    models
                                                                             THEORY
                                                                             THEORY
                                                                                        open an innovative and interactive world of teaching

                                                                                                                           STRATEGIES                           LEARNER
                                                                                                                               STRATEGIES
                                METHODS                                                 possibilities.
                    METHODS                                                                                                                                                           LEARNER
                                                       gaming                                           music                                   communication                   ENGAGING
      multimedia                                                                                                                                   organizational
                                                                                                                                                               today’s
                                                                                                                                                            INTERACTIVE
           entertainment
           TECHNOLOGIES
                                                            models
                                                                                                        THEORY                                           VISUALLEARNER
                                                                                                                                                STRATEGIES
                                                                                                                                                                                    INTERACTIVE


                                                                                                                                                                                    VISUAL
                                                            METHODS
                                                                                                                                                         media          TOOLS
      16   ED UC AT I O N M E D I A DESIGN & TECH N OLOGY   |   Master of Science Degree Program                                                                                                           E DUC AT I ON M E D I A D ESI G N & TECH N O LO G Y   |   M a s te r of Science Degree Program   17
                                                                                                                                                                                    media
                                                                                                                                                                               INTERACTIVE
                                                                                                                                         DESIGN & TECHNOLOGY

                                                                                                                                         MOTIVATE BY UNDERSTANDING
                                                                                                                                         THE LEARNER/                                    multimedia                                                   g
                                                                                                                                         INSPIRE USING                                        entertainment
                                                                                                                                         INTERACTIVE MEDIA                                     TECHNOLOGIES


CREATE DYNAMIC
                                                                       ONLINE                             CORPORATE                    LEARNING
                                                                                                                                       management
                                                                       LEARNING                           TRAINING
LEARNING ENVIRONMENTS
                                                                                THEORIES                        modules                SYSTEMS
                                                                              EDUCATION MEDIA
                                                                              DESIGN & TECHNOLOGY                                        CREATE DYNAMIC
                                                                                                                                                                                          ONLINE                                                 COR
                                                                                                                                         LEARNING ENVIRONMENTS                            LEARNING                                               TRAI
                                                                                                                                                                                                THEORIES

                                                                              MOTIVATE BY UNDERSTANDING
                                                                                                                              gaming                            music                                                         communic
                                                                              THE LEARNER/                multimedia                                                                                                               organizat
                                                                              INSPIRE USING
                                                                              INTERACTIVE MEDIA
                                                                                                            entertainment
                                                                                                            TECHNOLOGIES
                                                                                                                               models
                                                                                                                               METHODS                          THEORY
                                                                                                                                                       Building Inspirational
                                                                                                                                                       Learning Environments                                                  STRATEG
                                                                                                                                                       In the final phase of the program, you’ll put together
                                                                                                                                                       the fundamental theories and multimedia tools you’ve
                                                                                                                                                       learned to create your own inspirational learning
                                                                                                                                                       environment. Whether you decide to develop an online
                                                                                                                                                       lesson or a corporate training module, the focus will
                                                                                                                                                       be on creating an interactive atmosphere for students
                                                                                                                                                       that’s as motivating and experiential for them as it is
                                                                                                                                                       engaging and inspirational for you.

                                                                                                                                                       After choosing and developing a system that works

                                                                                                                            CORPORATE
                                                                                                                                                       best for your specific environment, you’ll present your
                                                                                                          ONLINE                                                    LEARNING
                                                                                                                                                       thesis and an educational product. After being assessed
                                                                              CREATE DYNAMIC                                                                        management
                                                                                                          LEARNING          TRAINING                   by a group of your peers, faculty members, and
                                                                              LEARNING ENVIRONMENTS
                                                                                                            THEORIES            modules                             SYSTEMS
                                                                                                                                                       instructional technology specialists, this product could
                                                                                                                                                       be the very thing you use to transform your next class
                                                                                                                                                       into a rewarding, 21st century learning experience.




 18   ED UC AT I O N M E D I A DESIGN & TECH N OLOGY   |   Master of Science Degree Program                                                     E DUC AT I ON M E D I A D ESI G N & TECH N O LO G Y   |   M a s te r of Science Degree Program   19
                                                                                                                                          Courses
                                                                                                                                          PROGRAM CORE

                                                                                                                                          Artist Management
                                                                                                                                          Business Ethics and Social Responsibility
                                                                                                                                          Business Law
                                                                                                                                          Computer Science and Internet
                                                                                                                                          Entertainment Business Case Studies
                                                                                                                                          Entertainment Business and Entrepreneurship
                                                                                                                                          Entertainment Business Marketing and Strategic Planning
                                                                                                                                          Entertainment Business Venture and Financing




     Entertainment
                                                                                                                                          Entertainment Media Distribution
                                                                                                                                          Event Management
                                                                                                                                          Excel Data Reporting
                                                                                                                                          Final Project




                     Business
                                                                                                                                          Information Systems and E-Commerce
                                                                                                                                          Intellectual Property
                                                                                                                                          International Business
                                                                                                                                          Introduction to Accounting
                                                                                                                                          Introduction to Management
                                                                                                                                          Introduction to Marketing
                                                                                                                                          Introduction to Media Arts
                                                                                                                                          Music Business Law and Contract Negotiations
                      Bachelor of Science Degree Program                                                                                  Principles of Managerial Accounting
                                                                                                                                          Television Business


                                                                                                                                          GENERAL EDUCATION

                      Artists, filmmakers, musicians… they don’t work            Most of our students start as consumers of the           Art History
                      alone. There are teams of talented people operating        media they love, and our goal with the Entertainment     Behavioral Science
                      behind the scenes to help develop, market, and             Business Bachelor’s Degree Program is to help            Business Statistics and Data Analysis
                      distribute the albums, films, and games people enjoy       them translate that love into the essential skills       Career Communications
                      every day. At Full Sail, we understand that there are      needed to begin a career in the business side of the     College Mathematics
                      a unique group of passionate people who want to            entertainment world. Whether you want to take a          English Composition
                      take on those management roles in the entertainment        position in the marketing division of an entertainment   Introduction to Statistics
                      world – whether it’s at a recording studio, on a film      company, become an agent or manager for up-and-          Leadership and Organizational Behavior
                      set, in a graphic design house, or even on the road        coming talent, or any of a multitude of other career     Music History
                      with a band.                                               paths, this program offers a thorough business           Principles of Macroeconomics
                                                                                 curriculum with a focus on how those concepts apply      Principles of Microeconomics
                                                                                 specifically to the entertainment field.                 Professional Communication and Presentation
                                                                                                                                          Professional Writing




                                                                                                                                          For a full course catalog visit:
20   EN T E RTA I N M E N T BUSIN ESS   |   Bachelor of Science Degree Program
                                                                                                                                          fullsail.edu/online                                       21
MENT BUSINESS BS                                                                                                                                           BUILDING                                   IDENTITY                                                  skills                                managem
           Areas of Focus
                                                                                LEADERSHIP & MANAGEMENT                  deals

                                             N E G O T I AT I N G
                                                                                                        team-
                                                                                MARKETING & DISTRIBUTION/
                                                                                                                PROMOTE                               professio
                                                                                                                                                      marketingn a l                               F I N A N C I A L LEADERSHIP                   intellectual P L A N N I N
                                                                                                                                                          IDENTITY                                                                       skills
                                                                                FINANCE & ACCOUNTING/
ONS/                                             CONTRACTS                                                  distribute                                                                             management                                       P RO P E RT Y
                                                                                LAW CONTACTS
                                                                                                        BUILDING                                      C A M PA I G N S                                                                                                                    managem
MANAGEMENT                                             deals                     ENTERTAINMENT BUSINESS BS
                                                                                                                                                            Marketing
                           Communication                                        FINAL PROJECT
                                                                                                                BUSINESS
                                                                                                                       PROPOSALS
                                                                                                                                                            & Distribution                                 EXPLORING
                                                                                                                                                                                                         target                                research
                                                                                                                                                           team-                                                                                       METHODS
                                                                                                                                                                                                            intellectual skills
                                                                                                                                                            Business isn’t just about great products p r o f e s s i o n a l
                                                                                                                                                                                                     and ideas, markets
                           In the entertainment industry, being able to                                             N E G O T I AT I N G               ENTREPRENEURSHIP those products and ideas into                                               LEADERSHIP                                         PLANNI
                                                                                                                                                                                                       IDENTITY
                                                                                                    marketing
                                                                                                                                                          it’s also about getting
                                                                        COMMUNICATIONS/                              CONTRACTS
 ISTRIBUTION/              communicate your ideas effectively in person is
                                                                                                                                                      FINANCIAL
                                                                                                                                                        BUILDING                                                                                                                                       manage
                                                                                                           deals
                                                                                                                                                            the hands and minds of consumers. In our specialized
TAINMENT BUSINESS BS
OUNTING/
                   PROMOTE                                              LEADERSHIP & MANAGEMENT
                           as vital as any business outline you’ll put down

                                                                                                                                                     management
                                                                                                                                                            marketing courses you’ll learn how to promote


                                        distribute
                           on paper. That’s why the Entertainment Business
                           program features specialized communication classes
                                                                                                    C A M PA I G N S
                                                                                                                                                            and distribute creations throughout the global
                                                                                                                                                            entertainment marketplace.
                                                                                                                                                                                                                               P R O P E RT Y
                           where you’ll learn the nuances of communicating
                           in a professional environment.
                                             N E G O T I AT I N G
                                                                        MARKETING & DISTRIBUTION/
                                                                                                    team-           PROMOTE
                                                                                                                                                            You’ll be responsible for creating a marketing

                                                                                                                                                       marketing
                                                                                                                                                            nal
                                                                                                                                           p r o f e s s i ocampaign for a company based in the industry N C I A L
                                                                                                                                                                                                 FINA
                                                                                                                                                                                             LEADERSHIP
                                                                                                                                                                                                                                                   intellectual
                                                                                                                                                                                                                                                   PLANNING
                                                                                                                                                                                   skills
                                                                        FINANCE & ACCOUNTING/
                                                                                                                                                                                                    management
                                                                                                                                            IDENTITY
                           This practical training includes such essentials



                                                                                                                                                                                    research
 ICATIONS/                                    CONTRACTS                                                     distribute                                     you’re interested in entering. You’ll choose your                                            P RO P E RT Y
                           as negotiating contracts and deals, pitching LAW CONTACTS
                                                                        ideas,
                                                                                                    BUILDING                                               M PA I G N S                          management
                                                                                                                                                       C A area of focus, and then follow through with the
                                                         deals
HIP & MANAGEMENT working with talent. Other highlights include
               and
                         BUSINESS
                           the use of new communication technologies and
                                                                                                                                                                EXPLORING
                                                                                                                                                           target
                                                                                                                                                           entire distribution and promotion plan for a project,
                                                                                                                                                           following the industry’s workflow processes in a way
                                                    PROPOSALS
                                                                                                                                                                                        METHODSresearch
                           learning how to create a professional identity that
                                                                                                                                                                         markets
                                                                                                                                                           designed to teach you how to identify and connect
                           best reflects the skills you have to offer.
                                                                                                    ENTREPRENEURSHIP
                                                                                                             BUSINESS                                      with your target market.                        EXPLORING
                                                                                 FINAL PROJECT                                                                                  target
                                                                                                                                                                            intellectual & ContractsMETHODS
                                                                                                                        PROPOSALS                                                                                    markets

                                                                                                 marketing
NG & DISTRIBUTION/                                                                                                                                      ENTREPRENEURSHIP
                          PROMOTE                                                                                                                          L
                                                                                                                                           F I N A N C I AFinance & Accounting         Law
& ACCOUNTING/
TACTS            Leadership                      distribute                                      C A M PA I G N S                          management                                                PROPERTY are different legal concerns for each area of
                                                                                                                                                                                                           There
                                                                                                                                                           Budgeting is a critical component of any company’s
                 & Management                                                                                                                              success, so it’s important that you get a well-rounded          the entertainment industry, and our curriculum will
                                                                                                                                                           foundation in the intricacies of sound financial                prepare you with a wide breadth of legal topics that
                           A great business idea is nothing without a strong


                                                                                                                                                                                            research
                                                                                                                                                           management. During the Entertainment Business                   cover the variety of real world scenarios that could
                           personality guiding it from concept to completion.                                                                              program, you’ll gain the tools you need to keep a               arise in your career. Through different classroom
                                                 BUSINESS
                           With that in mind, you’ll constantly be honing your                                                                   EXPLORING company profitable. You’ll study both managerial
                                                                                                                                                target
                                                                                                                                                                                                                           exercises you’ll learn everything from large-scale
OJECT                      leadership skills throughout the Entertainment
                                                       PROPOSALS                                                                                           accounting and financial accounting – the essential             concerns like how to protect your creative and
                           Business program. You’ll learn effective management
                           approaches by examining real world case studies.
                                                                                                 ENTREPRENEURSHIP                                       markets
                                                                                                                                                                                                     METHODS
                                                                                                                                                           money-management skills that include how to create
                                                                                                                                                           and manage finances for any project or company.
                                                                                                                                                                                                                           business assets to specific topics like the liability
                                                                                                                                                                                                                           issues involved with setting up a concert in a live
                           And, with management courses teaching the                                                                                                                                                       venue. Specialized courses also cover the broad uses
                           fundamental concepts of effective team building,                                                                                 In addition to these business basics, you’ll also
                                                                                                                                                                                                                           of recorded music in all aspects of entertainment,
                           you’ll learn firsthand the different traits that inspire                                                                         explore the details of residual payments, royalties,
                                                                                                                                                                                                                           how to handle contract negotiations, and the legal
                           the best in fellow employees. Implementing all of                                                                                and the break-evens on project proposals via
                                                                                                                                                                                                                           aspects of managing intellectual property.
                           these ideas, you’ll take the role of leader in various                                                                           dedicated economics, accounting, and statistics
                           projects – all while learning the planning and                                                                                   courses, as well as a blend of theoretical and applied
                           management skills that you’ll use throughout                                                                                     finance exercises drawn from the entertainment field.
                           your career.




    22    EN T E RTA I N M E N T BUSIN ESS   |   Bachelor of Science Degree Program                                                                                                                                                 EN TERTA I N M EN T BU SI N ESS   |   Bachelor of Science Degree Program   23
eam-                                professional
                                     IDENTITY
                                                                                         LEADERSHIP
                                                                                                 skills
                                                                                                                       EXPLORING
                                                                                                                    target
                                                                                                                         PLANNING                               research
                                                                                                                                                                 METHODS
UILDING                                                                                                               management
                                                                                                                          markets
    ENTREPRENEURSHIP
rketing                           FINANCIAL                                          intellectual
PA I G N S                        management                                               P R O P E RT Y


                                          EXPLORING
                                        target                                    research
PRENEURSHIP                                 markets
                                                                                           METHODS




                                                                                                      Final Project
                                                                                                      Your last months in the Entertainment Business
                                                                                                      program will find you bringing together the many
                                                                                                      aspects of your education to produce a compelling
                                                                                                      business proposal for an entertainment company
                                                                                                      or product. You’ll engage in proper research
                                                                                                      methodologies to explore your target market,
                                                                                                      differentiate yourself from competitors, and define
                                                                                                      a unique niche within your chosen field.

                                                                                                      The culmination of this research is a detailed proposal
                                                                                                      that will cover the key elements of a business plan,
                                                                                                      giving you a practical representation of your skills
                                                                                                      to show to potential employers. In addition, if you
                                                                                                      choose to follow an entrepreneurial route after
                                                                                                      graduation, your background and training will equip
                                                                                                      you to develop and pursue a formal business plan.




    24       EN T E RTA I N M E N T BUSIN ESS   |   Bachelor of Science Degree Program                                                                                     EN TERTA I N M EN T BU SI N ESS   |   Bachelor of Science Degree Program   25
                                                                                                                                          Courses
                                                                                                                                          PROGRAM CORE

                                                                                                                                          Advanced Entertainment Law
                                                                                                                                          Business Plan Development
                                                                                                                                          Business Storytelling and Brand Development
                                                                                                                                          Entertainment Business Finance
                                                                                                                                          Entertainment Media Publishing and Distribution
                                                                                                                                          Executive Leadership
                                                                                                                                          Final Project: Leadership Portfolio
                                                                                                                                          and Business Plan Thesis




     Entertainment
                                                                                                                                          Global Entertainment Business Strategy
                                                                                                                                          Internet Marketing and Web Search Optimization
                                                                                                                                          Mobile Marketing and Commerce
                                                                                                                                          Negotiation and Deal-making




                     Business
                                                                                                                                          Product and Artist Management
                                                                                                                                          Project and Team Management




                      Master of Science Degree Program


                      Entertainment has a wider reach than ever before            This evolution has also brought the need for a
                      – just check your pockets for your cell phone, MP3          specific kind of talent to lead the next wave, which
                      player, or handheld game system. The delivery               is why Full Sail’s Entertainment Business Master’s
                      options available today have broadened the ways             program is designed to provide a higher level
                      we can enjoy media both at home or on the go. And           of real world education to students who want to
                      as technology continues to open new avenues for             position themselves for leadership roles in the media
                      the way we consume music, movies, games, and the            landscape. As you cover advanced business courses
                      web, the entertainment industry has become one of           related to media products and distribution, you’ll
                      the most exciting fields for creative professionals.        gain a focused understanding of the tools used by
                                                                                  managers, leaders, organizers, and innovators who
                                                                                  make the decisions that help drive the success
                                                                                  of the industry.




                                                                                                                                          For a full course catalog visit:
26   EN T E RTA I N M E N T BUSIN ESS   |   Ma s te r of Science Degree Program
                                                                                                                                          fullsail.edu/online                               27
          Areas of Focus




 ERTAINMENT BUSINESS MS

                          Advanced Business Training                                                                                                                                        LEADERSHIP
                                                  BUSINESS
                          The Entertainment Business Master’s program takes
                                                                                                      SKILL                                                                                     N E G O T I AT I N G
 NCED BUSINESS
NING                                                   THEORY
                          your education beyond the classroom by having
                          you interact with the entertainment business and                               development
                                                                                                                                                     NETWORKING
                                                                                                                                                                                                skills
                          traditional business communities. You might meet
                          with a commercial banker about getting business loans
                          and other bank services, or talk with a private investor


                                                      guest                                                                                            artist
                          and find out what they look for when investing in new


RTAINMENT
                          companies. In addition to expanding your knowledge
                                                                                                     entertainment
                                                                                                     INDUSTRY careers
                          of business theory, these meetings allow you to hone                                                                           EXECUTIVE
                                                           S P E A K E leader
                          the personal skills it takes to be an engaging R S                                                                           PERSPECTIVE
S                         and negotiator in the entertainment world.
                                                                                                                LEADERSHIP
                                                                                                                              N E G O T I AT I N G
                             NETWORKING
                                                                                                                             skills                                                         marketing
 TONE PROJECTS                  professional
 t
                                                                                                        MULTIMEDIA
                                                 DEVELOPMENT                                         keynote                                         DIGITAL
                                                                                                                                                      storyboarding                          DISTRIBUTION
                                                                                                        presentations
                                                                                           Entertainment Focus

NESS MS                                                                                    With decades of experience preparing graduates
                                                                                           for careers in the entertainment industry, we have


                                            artist
                                                                                           a unique perspective on the specific skills you’ll need


nt                                                                                         to excel in the entertainment world. That experience
                                                                                           has enabled us to craft a curriculum that focuses
                                                                                                                                                             LEADERSHIP
 s              BUSINESS
                                               EXECUTIVE
                                            PERSPECTIVE SKILL
                                                                                           on the business needs of the media world, bridging
                                                                                           its creative, technical, and commercial aspects.                          N E G O T I AT I N G

                THEORY                                                             the
                                                                                                               NETWORKING
                                                                          development companies that are relevant to your field of
                                                                                           During your coursework, you’ll spend time studying
                                                                                                                                                                     skills
                                                                                           interest – both from an artist’s and executive’s
                                                                                           perspective – and the daily work processes that go




                                                                                                               marketing
                                                                                           into making them thrive. More than just a focused

                guestE R S                                          entertainment                                         artist
                                                                                           curriculum, the program also features guest speakers


                                DIGITAL
                                                                                           from successful companies who talk about their
                                                                    INDUSTRY careers
                                                                                                                              EXECUTIVE
                 SPEAK                                                                                                     PERSPECTIVE
                                                                                           experiences and relate them to your career goals.


                                     storyboarding                                                              DISTRIBUTION
 ns 28                                 |
         EN T E RTA I N M E N T BUSIN ESS   Ma s te r of Science Degree Program                                                                                                                                        EN TERTA I N M EN T BU SI N ESS   |   M a s te r of Science Degree Program   29

         professional                                                   MULTIMEDIA
                                                                                                                   ENTERTAINMENT BUSINESS MS
                                                                                                                     ENTERTAINMENT
                                                                                                                                                                       guestE R S                          entertainment                                                  artist
                                                                                                                                                                                                           INDUSTRY careers
                                                                                                                                                                                                                                                                              EXECUTIV
                                                                                                                                                                        SPEAK                                                                                             PERSPECTIV
                                                                                                                     FOCUS

                                                                                                                                                                              BUSINESS
                                                                                                                                                                                                                          SKILL
                                                                                                                   ADVANCED BUSINESS
                                                                                                                     CAPSTONE PROJECTS                                 THEORY
                                                                                                                                                                 professional                                      development DIGITAL
                                                                                                                                                                                                              MULTIMEDIA
                                                                                                                   TRAINING
                                                                                                                                                                   DEVELOPMENT                             keynote
                                                                                                                                                                                                              presentations     storyboar


                                                                                  ENTERTAINMENT BUSINESS MS        ENTERTAINMENT
                                                                                                                                                                             guestE R S
                                                                                                                                                                              SPEAK
                                                                                                                                                                                                                         entertainment
                                                                                                                                                                                                                         INDUSTRY careers
                                                                                                                   FOCUS         Capstone Projects
                                                                                                                                   Your Master’s training is highlighted by two academic
                                                                                                                                   capstone projects designed to showcase the skills
                                                                                                                                                                                                                                                                  LEADERSH
                                                                                                              BUSINESS
                                                                                                                                                  SKILL
                                                                                                                                   you’ve picked up throughout the program – the
                                                                                                                                                                                                                                                                              NEGOTI
                                                                                  ADVANCED BUSINESS
                                                                                  TRAINING                    THEORY
                                                                                                                   CAPSTONE   PROJECTS
                                                                                                                                                      development
                                                                                                                                                                      professional
                                                                                                                                   Leadership Portfolio and Business Plan Thesis.

                                                                                                                                                                      DEVELOPMENT
                                                                                                                                     The Leadership Portfolio is ultimately the story
                                                                                                                                                                                         NETWORKING
                                                                                                                                                                                                  MULTIMEDIA
                                                                                                                                                                                                                          keynote ski
                                                                                                                                     of the leadership experiences you’ve had and skills
                                                                                                                                     you’ve developed throughout your education. More
                                                                                                                                                                                                                             presentations
                                                                                                                                     than a typical portfolio, it is designed to integrate the


                                                                                                              guestE R S                                                                               artist
                                                                                                                                     course material from each class into a showcase that


                                                                                  ENTERTAINMENT
                                                                                                                                                 entertainment
                                                                                                                                     will be relevant to your professional development.

                                                                                                               SPEAK                                             careers
                                                                                                                                     The portfolio can also take whatever form you
                                                                                                                                                  INDUSTRY
                                                                                                                                     wish, including a multimedia keynote presentation,
                                                                                                                                                                                                          EXECUTIVE
                                                                                                                                                                                                       PERSPECTIVE
                                                                                  FOCUS                                              website, digital storyboard, or a bound book.

                                                                                                                                     The Business Plan Thesis offers a different
                                                                                                                                     application of your skills. Adhering to a standard
                                                                                  CAPSTONE PROJECTS      professional
                                                                                                          DEVELOPMENT
                                                                                                                                     industry format, you’ll create a detailed proposal
                                                                                                                                                     MULTIMEDIA
                                                                                                                                                  keynote
                                                                                                                                     for your own entertainment or media company –
                                                                                                                                     covering all the financial aspects that an investor
                                                                                                                                                                                                 DIGITAL                                                         market
                                                                                                                                                                                                                                                                  DISTRIBUT
                                                                                                                                                              presentations
                                                                                                                                     would want to see. Your thesis should demonstrate              storyboarding
                                                                                                                                     that you know how to plan and think like a
                                                                                                                                     professional, including how to budget and control
                                                                                                                                     your finances, market and distribute your product,
                                                                                                                                     and plan for top organizational performance.




30   EN T E RTA I N M E N T BUSIN ESS   |   Ma s te r of Science Degree Program                                                                                                                  EN TERTA I N M EN T BU SI N ESS   |   M a s te r of Science Degree Program     31
                                                                                                                                         Courses
                                                                                                                                         PROGRAM CORE

                                                                                                                                         Affiliate Marketing
                                                                                                                                         Business Ethics and Social Responsibilities
                                                                                                                                         Computer Science and Internet
                                                                                                                                         Digital Storytelling
                                                                                                                                         Email Marketing Principles
                                                                                                                                         Final Project
                                                                                                                                         Fundamentals of Web Design
                                                                                                                                         Global Internet Marketing Strategies




     Internet
                                                                                                                                         Information Systems and E-Commerce
                                                                                                                                         Intellectual Property
                                                                                                                                         Internet Business Models
                                                                                                                                         Internet Consumer Behavior




                        Marketing
                                                                                                                                         Internet Law and Legal Issues
                                                                                                                                         Internet Marketing Research Strategies
                                                                                                                                         Introduction to Internet Marketing
                                                                                                                                         Introduction to Management
                                                                                                                                         Introduction to Mobile Advertising
                                                                                                                                         Introduction to Scripting Languages
                                                                                                                                         Introduction to Web Interface and Usability
                                                                                                                                         IT Communications
                         Bachelor of Science Degree Program                                                                              New Media Distribution Channels
                                                                                                                                         Pay Per Click Campaign Development
                                                                                                                                         Principles of Flash
                                                                                                                                         Public Relations
                                                                                                                                         Search Engine Optimization I
                         You’re living your life online everyday. Whether       Full Sail University’s Internet Marketing Bachelor’s
                                                                                                                                         Search Engine Optimization II
                         it’s finding new music, connecting with people, or     Degree is designed to show you how to take
                                                                                                                                         Social Media Optimization
                         learning more about the world around you, your         advantage of all the marketing options available in
                                                                                                                                         Viral Marketing
                         online interactions are becoming more and more         this evolving world of media and entertainment,
                                                                                                                                         Web Analytics and Reporting
                         seamless with the physical world. With the growth      allowing you to design and execute plans that
                                                                                                                                         Web Banner Advertising
                         of the Internet, the way experiences and products      successfully merge marketing fundamentals with
                                                                                                                                         Website Advertising and Design Principles
                         come to our attention has also become more             the next big trends in consumer behavior. As the
                         dynamic and complex. Long gone are the days            world of marketing becomes more integrated, the
                                                                                                                                         GENERAL EDUCATION
                         when a marketing campaign was designed around          future leaders in the field are the professionals that
                         three television stations, a handful of radio spots,   will take advantage of every marketing channel at        Art History
                         and an ad in the local newspaper.                      their disposal. This program can start you on the        Business Statistics and Data Analysis
                                                                                path to becoming that leader.                            College Mathematics
                                                                                                                                         Career Communications
                                                                                                                                         Cultural Studies and the Web
                                                                                                                                         English Composition
                                                                                                                                         Fundamentals of Physics
                                                                                                                                         Introduction to Statistics
                                                                                                                                         Media and Society


                                                                                                                                         For a full course catalog visit:
32   I N T E R N E T M A R K E TIN G   |   Bachelor of Science Degree Program
                                                                                                                                         fullsail.edu/online                           33
           Areas of Focus




                                                                     INTERNET MARKETING BS
                              Website Design


                                                                                                     business
                              and Technology
                              When creating multi-channel marketing campaigns,
                                                                                                          public                                                                                   business
                              you’ll be working with a team of diverse design


                                                                                                                                                                     MANAGEMENT                   ETHICS                       intellectual
                                                                                                                                                                                                                                MANAGEMENT                                                    intelle
                                                                                                    ETHICS
                                                                                                                                                                 STATISTICS
STATISTICS                                                                                             RELATIONS
                                                          TRADITIONAL MARKETING
                              and technical professionals, and it’s important
                                                                                                                                                                                                                                                                                                   PROP
                                                                                                                                                          INTERNET MARKETING BS
                                                                                                                                                                                                                                        PROPERTY
                              that you’re able to speak the same language when
                                                          AND INTERNET MARKETING
                              implementing website concepts, viral marketing
                              campaigns, and the many other creative options
                              made possible by the Internet.

                              From the fundamentals of web design, scripting
                                                                                                                      FUNDAMENTALS                                  scripting                    p u b l i IT
                                                                                                                                                                                                           c                                             web
                              languages, and IT communications to the usability of
                                                                                                                                                                                                                                          STATISTICS
                                                             WEBSITE DESIGN
                              web interfaces, this curriculum teaches the technical
                              aspects of web development AND TECHNOLOGY
                                                              that will ensure you know
                                                                                                                        of WEB
                                                                                                                                    design                          LANGUAGES
                                                                                                                                                          TRADITIONAL MARKETING
                                                                                                                                                          AND INTERNET MARKETING              RELATIONS
                                                                                                                                                                                               communications                             INTERFACES
                              how to utilize the full range of current and upcoming



 scripting STATISTICS                                                                                IT
                              Internet technologies.

ublic                                                                                               business                                                             intellectual
TIONS                                                                MULTI-CHANNEL                 ETHICS
                                                                                                     campaign
                                                                                                                                    MANAGEMENT
                                                                                                                          PAY PER CLICK                                    search
                                                                                                                                                                           PROPERTY       webWEB   search
                                                                                                                                                                                           FUNDAMENTALS                                     scripting
                                                                                                                                                                                                                                                                                                   SOCIA
 LANGUAGES                                                                                                                                                                                   of ENGINE
                                                                     MARKETING                                                                                                                                                               AFFILIATE
                                                                                              communications                    WEBSITE DESIGN ENGINE                                                                                       LANGUAGES                                                com
                                                                                                Traditional Marketing
                                                                                                                    development AND TECHNOLOGY optimization
                                                                                                and Internet Marketing                                                     INTERFACES marketing
                                                                                                                                                                                  design                                                     marketing                                              medi
                                                                                                Although social networks and video-sharing sites

AMENTALS
EB
                                                      scripting
                                                      LANGUAGES
                                                                                                      IT
                                                                                                may be recent additions to the marketing landscape,
                                                                                                the foundation of branding and messaging remain
                                                                                               communications
                                                                                                                                                          web
                                                                                                                                                        MULTI-CHANNEL
                                                                                                                                                  INTERFACES
                                                                                                                                                                             search
                                                                                                                                                                           ENGINE
                                                                                                                                                                                                    search
                                                                                                                                                                                                  ENGINE
                                                                                                                                                                                                 PAY-PER -CLICK                                                   search
  design                                                                                        the same. That’s why Full Sail’s Internet Marketing
                                                                                                Bachelor’s program begins by teaching you the basic     MARKETING          optimization   &campaign +
                                                                                                                                                                                                  optimization
                                                                                                components that are the core of any successful
                                                                                                                                                                                 marketing     marketing                                                     ENGINE
                                                                                                marketing plan.                                                                               development                                                     optimization

                                search ENGINE                                                        search
                                                                                                In this phase of the degree program, you’ll study
 PER CLICK                                                               search                      search
                                                                                                                                                                                                                                                                       search
                                                                                                    ENGINE marketing                                                                                                                 SOCIAL &
                                                                                                concepts such as public relations, statistics, business

ampaign                                                                                            ENGINE
                                                                                                ethics, management, and intellectual property –       AFFILIATE           SOCIAL
                                                                                                                                                                              AFFILIATE
                       ENGINE                                                                          marketing                                                           media                            social                       ENGINE
                                                                                                efforts that have always driven successful marketing
                                                                                                                                                                                                                                           CONSUMER
  development                                                        optimization ONLINE
                                                                                                       marketing
                                                                                                           DIGITAL
                                                                     BUILDING AN
                                                                     CONSUMER EXPERIENCE
                                                                                                campaigns. But you’ll also learn how to integrate
                                                                                                             storytelling
                                                                                                newer Internet marketing concepts into your                                     marketing
                                                                                                                                                                        engrossing                           media                      media                  optimization
                                                                                                                                                                                                                                                              behaviorSTUDIES
                                                                                                                                                                                                                                                                     marketing
                        optimization                                         search
                                                                                                campaigns to create a plan that takes advantage of
                                                                                                    search
                                                                                                everything today’s media has to offer.
                                                                                                                                                                        ENVIRONMENTS
                                                                                                                                                                                                            outreach
     34   I N T E R N E T M A R K E TIN G   |                           ENGINE
                                                Ba ch e l o r of Science Degree Program            ENGINE                                                                                                            I N TER N ET M A R K ETI N G   |   B a ch e l o r of Science Degree Program    35
                                                                         optimization     &        optimization       +
                                                                                                                                                                                                                                                                        marketing
                                                                                                                                                                        INTERNET MARKETING BS


                                                                                                                                          BUILDING AN ONLINE                                 DIGITAL                     p u b l i c engrossing
                                                    business                                                                                                                                      storytelling                                                                           STATIS
TISTICS                                            ETHICS                                      MANAGEMENT                intellectual
                                                                                                                               PROPERTY
                                                                                                                                          CONSUMER EXPERIENCE  TRADITIONAL MARKETING
                                                                                                                                                               AND INTERNET MARKETING                              RELATIONS                       ENVIRONMENTS

                                                                                                                                                      Multi-Channel Marketing
                                                                                                                                                      Successful marketing campaigns use outlets like

                                                                                                                                                                                                                                                                                           scriptin
                                                                                                                                                      websites, applications, and email, but they also
                                                                                                                                                                                                                   FUNDAMENTALS
                                               IT
                                                                                                                                                      find ways to make those channels as effective as
 pting                                                                                                  web
                                                                                                                                                      possible. Internet-specific marketing models such as
                                                                                                                                                                        WEBSITE DESIGN                               of WEB
                                                                                                                                                                                                                                                                                           LANGU
NGUAGES                                 communications                                             INTERFACES
                                                                                                                                                      pay per click campaign development, search engine
                                                                                                                                                                        AND TECHNOLOGY
                                                                                                                                                      optimization, search engine marketing, affiliate
                                                                                                                                                                                                                                   design
                                                                                                                                                      marketing, social media – new channels are constantly
                                                                                                                                                      coming into play in this new media landscape, and
                                                                                                                                                      you need to understand how to recognize these
                                                                                                                                                                        MULTI-CHANNEL
                                                                                                                                                      opportunities and use them to your advantage.                     PAY PER CLICK
        search
                  ENGINE
                                                    search
                                                                                                     AFFILIATE              SOCIAL                    By understandingMARKETING of a multi-channel
                                                                                                                                                                         the fundamentals
                                                                                                                                                                                                                         campaign                                                                      EN
  ENGINE              marketing                                                                     marketing                  media
                                                                                                                                                      marketing strategy, you’ll be able to utilize every outlet
                                                                                                                                                      at your disposal as you strive to reach your audience in                     development                                                         op
  optimization
                            business                                                                                                   intellectual
                                                                                                                                                      the most effective way.


        STATISTICS search ETHICS
      search                                                                                               MANAGEMENT                     PROPERTY
    ENGINE                                         ENGINE
        optimization       &                       optimization           +                                                                           Building an Online
               marketing                                      marketing                                                                               Consumer Experience
             scripting
             LANGUAGES
                                                                             IT
                                                                      communications
                                                                                                                      web
                                                                                                                 INTERFACES
                                                                                                                                                      Marketing has always been about knowing your
                                                                                                                                                      audience. The Internet Marketing program’s
                                                                                                                                                      curriculum expands on that core idea and focuses
                                                                                                                                                      on enhancing the consumer’s online experience.
                                                                social                                           CONSUMER                             By devoting timeBUILDING AN ONLINE
                                                                                                                                                                         and attention to digital storytelling,
                                                                                                                                                                                                                    DIGITAL
 engrossing                                                         media                                 behaviorSTUDIES                             you’ll be able to create an engrossing environment
                                                                                                                                                                         CONSUMER EXPERIENCE
                                                                                                                                                      that supports your message while keeping your                      storytelling                                                             eng
 ENVIRONMENTS                                                                                                                                                                                                                                                                                      ENVI
                                search                            outreach
                                                                       search                                                                         audience engaged.


                           ENGINE                                             ENGINE                               AFFILIATE              SOCIAL      In this part of the degree program, you’ll learn how

                           optimization                                          marketing                        marketing                media      to improve the way you communicate your brand’s
                                                                                                                                                      story, explore ways of reaching your audience
                                                                                                                                                      through social media, and study consumer behavior

                                   search                                         search                                                              so that you know you’re reaching the right audience
                                                                                                                                                      with the right message.
                               ENGINE                                         ENGINE
                               optimization              &                    optimization     +
                                             marketing                                     marketing
   36      I N T E R N E T M A R K E TIN G   |   Ba ch e l o r of Science Degree Program                                                                                                                            I N TER N ET M A R K ETI N G   |   B a ch e l o r of Science Degree Program   37
                                                                                                                                               Courses
                                                                                                                                               PROGRAM CORE

                                                                                                                                               Advanced Internet Marketing Strategies
                                                                                                                                               Advanced Search Engine Optimization
                                                                                                                                               Business Storytelling and Brand Development
                                                                                                                                               Final Project and Thesis
                                                                                                                                               Internet and the Law
                                                                                                                                               Internet Consumer Behavior and Analysis
                                                                                                                                               Internet Marketing and Search Engine Optimization
                                                                                                                                               Internet Marketing Campaign Development




     Internet
                                                                                                                                               New Media Marketing Analysis
                                                                                                                                               Strategic Internet Public Relations
                                                                                                                                               Web Design for Search Engine Optimization
                                                                                                                                               Web Metrics and Analysis




                        Marketing
                         Master of Science Degree Program


                         The Internet’s role in the new world of marketing           Full Sail’s Internet Marketing Master of Science
                         means that online strategy has become more than just        Degree program is specifically designed to provide
                         an optional enhancement to existing plans. Internet         you with skills to help you take advantage of the
                         marketing has become its own entity, rebuilding             multi-channel opportunities of the Internet. Our
                         traditional marketing concepts to fit an interactive        curriculum delves into the details of Internet
                         context. As successful companies and businesses             marketing with in-depth research and advanced
                         look to thrive in this constantly evolving landscape,       academic studies that will provide you with the ability
                         the ability to think strategically about the Internet has   to develop and implement your own effective and
                         become an essential skill for professional marketers.       cohesive Internet marketing campaign.




                                                                                                                                               For a full course catalog visit:
38   I N T E R N E T M A R K E TIN G   |   Ma s te r of Science Degree Program
                                                                                                                                               fullsail.edu/online                                 39
      Areas of Focus                                                                  WEB METRICS




                         Advanced SEO

                                              INTERNET MARKETING MS
                         One of the most important aspects of marketing is
                         making sure that your product, service, or brand
                                                                                      INTERNET MARKETING
                         message is easy for the public to find. The best way
                         to achieve that on the web is through effective search
                                                                                      CAMPAIGN DEVELOPMENT
                         engine optimization (SEO), a tool that can help an
                         organization become a strategic force on the web.

                         It’s not only about maximizing the power of organic
                         search methods, directory listings, and paid placement
                         tactics, but also having a website that’s both user-
                                                            INTERNET MARKETING MS
                         friendly and search-engine friendly. Through the study
                                              ADVANCED SEO
                         of advanced strategic methods, beneficial web design
                         fundamentals, new trends in search engine marketing,
                         and case studies, you’ll be able to strategically position
                         your company for maximum exposure.




                                                            ADVANCED SEO
                                              WEB METRICS




                                                            WEB METRICS

                                              INTERNET MARKETING
                                              CAMPAIGN DEVELOPMENT

40   I N T E R N E T M A R K E TIN G   |   Ma s te r of Science Degree Program                               I N TER N ET M A R K ETI N G   |   M a s te r of Science Degree Program   41
                                                            INTERNET MARKETING
                                                                                   INTERNET MARKETING
NG MS                                                                              CAMPAIGN DEVELOPMENT


                                                                                         Internet Marketing
                                                                                         Campaign Development
                                                                                         Today’s marketing professionals have boundless
                                                                                         opportunities to spread a company’s message.
                                                                                         Whether it’s viral video, email campaigns, pay per
                                                                                         click advertising, or social media, today’s businesses
                                                                                         can utilize a wide array of outlets in their marketing
                                                                                         campaigns. What sets successful marketers apart is the
                                                                                         ability to create a cohesive and complementary strategy
                                                                                         that utilizes this variety of elements effectively.

                                                                                         In this segment of the degree program, you’ll study
                                                                                         mobile technology, interactive television, social media
                                                                                         networks, and more, addressing the concepts of
                                                                                         developing a campaign through numerous case studies.
                                                                                         You’ll use this research, as well as your experience
                                                                                         throughout the degree program, to select a subject and
                                                                                         construct a complete marketing campaign that makes
                                                                                         use of the variety and scope of marketing possibilities.
                                                                                         You’ll also be tasked with composing a formal thesis       Web Metrics &
                                                                                         that explores a contemporary issue related to your
                                                                                         marketing campaign.                                        Strategic Analysis
                                                                                                                                                    The data-driven nature of the Internet can instantly
                                                                                                                                                    link a company with millions of potential consumers,
                                                                                                                                                    and it can also provide you with an invaluable amount
                                                                                                                                                    of information about the strength and success of your
                                                                                                                                                    websites and marketing campaigns. But in order to
                                                                                                                                                    be able to draw such conclusions, you need to have
                                                                                                                                                    a firm understanding of how to interpret and respond
                                                                                                                                                    to the results.

                                                                                                                                                    By utilizing web metrics you will be able to measure
                                                                                                                                                    trends and behaviors within a company’s Internet
                                                                                                                                                    marketing structure. The Internet Marketing Master’s
                                                                                                                                                    Degree program delves deeply into this facet of the
                                                                                                                                                    industry, teaching you the skills needed to translate
                                                                                                                                                    your findings into a plan of action to increase the
                                                                                                                                                    effectiveness of your business’ website, advertising,
                                                                                                                                                    and marketing strategies.


  42   I N T E R N E T M A R K E TIN G   |   Ma s te r of Science Degree Program                                                                                  I N TER N ET M A R K ETI N G   |   M a s te r of Science Degree Program   43
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