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					    Outreach Program
At UCLA East Asian Library


               Amy Tsiang
               EAALC Annual Meeting
               October 7, 2005
               UCSD
Outreach Program At UCLA East Asian Library



  Information Needs Assessment
 • As part of the more proactive outreach program
Outreach Program At UCLA East Asian Library



  Information Needs Assessment
 • As part of the more proactive outreach program
 • Purpose of Survey:
     -- to investigate the rapid growth of the East Asian studies
     at UCLA, in determining the changing information needs
     towards the East Asian Library
     -- to reevaluate the Library’s collections and services, in
     improving and restructuring the Library’s future development
Outreach Program At UCLA East Asian Library



  Information Needs Assessment
 • As part of the more proactive outreach program
 • Purpose of Survey:
     -- to investigate the rapid growth of the East Asian studies
     at UCLA, in determining the changing information needs
     towards the East Asian Library
     -- to reevaluate the Library’s collections and services, in
     improving and restructuring the Library’s future development
 • Started with faculty members; will continue with
     graduate students and other users
Outreach Program At UCLA East Asian Library



  Information Needs Assessment
 • As part of the more proactive outreach program
 • Purpose of Survey:
     -- to investigate the rapid growth of the East Asian studies
     at UCLA, in determining the changing information needs
     towards the East Asian Library
     -- to reevaluate the Library’s collections and services, in
     improving and restructuring the Library’s future development
 • Started with faculty members; will continue with
    graduate students and other users
 • Conducted since May 2005
Outreach Program At UCLA East Asian Library


   Structure of Assessment Survey
• Assessment designed into two parts, statistical
   data and face-to-face interviews
Outreach Program At UCLA East Asian Library


   Structure of Assessment Survey
• Assessment designed into two parts, statistical
   data and face-to-face interviews
  -- Part I, Statistical Data (12 question): 1-5 for better
  understanding of current academic interest in EA studies; 6-10
  for examining the pattern of information access; 10 on
  databases, different listing for C, J & K users; 11-12 are related
  to Library services and communication between the Library and
  users
Outreach Program At UCLA East Asian Library


   Structure of Assessment Survey
• Assessment designed into two parts, statistical
   data and face-to-face interviews
  -- Part I, Statistical Data (12 question): 1-5 for better
  understanding of current academic interest in EA studies; 6-10
  for examining the pattern of information access; 10 on
  databases, different listing for C, J & K users; 11-12 are related
  to Library services and communication between the Library and
  users
  -- Part II, Interview Questions (7 questions) for face-to-face
  interview: 1-6 cover the areas of research, teaching, digital
  resources, communication, library instruction, and future
  development
Outreach Program At UCLA East Asian Library


   Structure of Assessment Survey
• Assessment designed into two parts, statistical
   data and face-to-face interviews
• The Head sent personalized letters and survey
   to 49 faculty members (25 Chinese, 15
   Japanese, and 9 Korean)
Outreach Program At UCLA East Asian Library


   Structure of Assessment Survey
• Assessment designed into two parts, statistical
   data and face-to-face interviews
• The Head sent personalized letters and survey
   to 49 faculty members (25 Chinese, 15
   Japanese, and 9 Korean)
• CJK studies librarians attended the face-to face
   interviews with the faculty in their specialized
   area, and the Head attended all interviews
Outreach Program At UCLA East Asian Library



   Structure of Assessment Survey
• Assessment designed into two parts, statistical
   data and face-to-face interviews
• The Head sent personalized letters and survey
   to 49 faculty members (25 Chinese, 15
   Japanese, and 9 Korean)
• CJK studies librarians attended the face-to face
   interviews with the faculty in their specialized
   area, and the Head attended all interviews
• Have interviewed 31 (ca. 62%) faculty members
   (16 Chinese, 9 Japanese, and 6 Korean)
Outreach Program At UCLA East Asian Library

   Survey Summaries: Current Growth
         of East Asian Studies
    Traditional EA studies focused on humanities, such as
literature, art, history, archaeology, religion and philosophy.
The strength of the UCLA EAL was presented in these fields
for a long time. The academic environment is changing so
rapidly
Outreach Program At UCLA East Asian Library

   Survey Summaries: Current Growth
         of East Asian Studies
    Traditional EA studies focused on humanities, such as
literature, art, history, archaeology, religion and philosophy.
The strength of the UCLA EAL was presented in these fields
for a long time. The academic environment is changing so
rapidly
   • In Chinese studies, in addition to the traditional fields, more
   faculty are now doing research in various fields, such as
   anthropology, sociology, political sciences, music, theater, film
   and television, law and legal studies, medicine and medical
   studies, Tibetan studies, business studies, etc. UCLA is
   actively recruiting faculty in Chinese economics and Chinese
   films
Outreach Program At UCLA East Asian Library

   Survey Summaries: Current Growth
         of East Asian Studies
    Traditional EA studies focused on humanities, such as
literature, art, history, archaeology, religion and philosophy.
The strength of the UCLA EAL was presented in these fields
for a long time. The academic environment is changing so
rapidly
   • In Chinese studies, in addition to the traditional fields, more
   faculty are now doing research in various fields, such as
   anthropology, sociology, political sciences, music, theater, film
   and television, law and legal studies, medicine and medical
   studies, Tibetan studies, business studies, etc. UCLA is
   actively recruiting faculty in Chinese economics and Chinese
   films
   • In Japanese studies, similar growth has happened --
   expended from the traditional fields into a few new subjects in
   social sciences
Outreach Program At UCLA East Asian Library

   Survey Summaries: Current Growth
         of East Asian Studies
    Traditional EA studies focused on humanities, such as
literature, art, history, archaeology, religion and philosophy.
The strength of the UCLA EAL was presented in these fields
for a long time. The academic environment is changing so
rapidly
   • In Chinese studies, in addition to the traditional fields, more
   faculty are now doing research in various fields, such as
   anthropology, sociology, political sciences, music, theater, film
   and television, law and legal studies, medicine and medical
   studies, Tibetan studies, business studies, etc. UCLA is
   actively recruiting faculty in Chinese economics and Chinese
   films
   • In Japanese studies, similar growth has happened --
   expended from the traditional fields into a few new subjects in
   social sciences
   • Korean studies has become a new fast growing field
Outreach Program At UCLA East Asian Library


            Survey Summaries:
        Collections and Resources
   Printed Materials vs. Electronic Resources

• Most professors considered both are equally
important. Electronic resources would not replace
printed materials
Outreach Program At UCLA East Asian Library


            Survey Summaries:
        Collections and Resources
   Printed Materials vs. Electronic Resources

• Most professors considered both are equally
important. Electronic resources would not replace
printed materials

• Most professors showed great demand and
interest in new information resources, including
electronic and audio-visual materials, as well as
in new information accesses, including remote
access
Outreach Program At UCLA East Asian Library


             Survey Summaries:
         Collections and Resources
       Opinions toward Electronic Resources
1. Online databases (mainly serials and series databases)
    -- Most favored by faculty members
    -- Two advantages of online databases appreciated by faculty:
       coverage and search-capability
    -- Major problems indicated by faculty: most core Chinese
       academic journals not included; too few Japanese databases
       available to academic users
Outreach Program At UCLA East Asian Library


             Survey Summaries:
         Collections and Resources
       Opinions toward Electronic Resources
1. Online databases (mainly serials and series databases)
2. E-books
    -- Faculty members welcome e-books only if they are keyword
       searchable or well-indexed
    -- E-books of popular reading materials are good for language
       classes, but not sure how many students would actually read
       these books in CJK languages
Outreach Program At UCLA East Asian Library


             Survey Summaries:
         Collections and Resources
       Opinions toward Electronic Resources
1. Online databases (mainly serials and series databases)
2. E-books
3. Data CD-ROMs
    -- Are cost-saving alternatives to online databases, in
       considering cost and user numbers
    -- The main problem is the lack of necessary facilities in the
       Library
    -- Many data CD-ROMs in CJK languages require matching
       operating system, but so far no computer in the UCLA library
       was set up with CJK operating system
    -- No computer with CD-ROM/DVD drives or CJK operating
       system is a major obstacle to developing EA electronic
       resources
Outreach Program At UCLA East Asian Library


              Survey Summaries:
          Collections and Resources
        Opinions toward Electronic Resources
1. Online databases (mainly serials and series databases)
2. E-books
3. Data CD-ROMs
4. Audio-Visual CDs and DVDs
   -- Chinese music, theater, film and television are new research fields at UCLA
   -- Some faculty members considered that UCLA, at the home city of Hollywood,
      is in urgent need of a great multi-media collection of CJK films, television
      programs and music.
   -- Many faculty members wish to see development of film collection, especially
      documentary films related to their teaching and research
   -- At the interviews, we found out about: new academic activities some faculty
      member is actively involved; Dept. of Asian Languages & Cultures is recruiting
      a new faculty in Chinese films
   -- We feel the importance to develop our collection towards multi-discipline and
      multi-media
Outreach Program At UCLA East Asian Library


         Survey Summaries:
      Communication and Services
1. Communication
   -- Faculty members, in general, are satisfied with the communication
      with the library
   -- Some faculty members admitted that they had not communicated
      with the library staff for quite a while
   -- For the ways of communication, most faculty members selected
      contact in person as the first choice. Phone calls and email
      contacts also preferable. Contact through library’s web page was
      the least favorable.
Outreach Program At UCLA East Asian Library


         Survey Summaries:
      Communication and Services
1. Communication
2. Library Instruction
   -- Faculty members agreed that library instruction is an important
      method of communication
   -- Most faculty members did not attend library instruction sessions
      before
   -- EAL should survey the most convenient time with faculty first
   -- Need some kind of marketing strategy for undergraduate
      students and new coming graduate students
   -- Librarians and the Head offered to provide on-site library
      instructions at classes, as needed.
   -- The Head offered to reserve a library electronic classroom for
      faculty’s class and shared the time with the faculty for library
      instruction and regular lecture
Outreach Program At UCLA East Asian Library


         Survey Summaries:
      Communication and Services
1. Communication
2. Library Instruction
3. Access Services
   -- Some faculty members complained about some problems caused
      by the centralized access services
   -- They also see the advantages brought by the centralized access
      services: significantly extended library opening hours; timely re-
      shelving of library materials
   -- Faculty members recognized that the staffed service desk from 10
      am to 4 pm would help to cover some disadvantages of centralized
      access services
Outreach Program At UCLA East Asian Library


            Survey Summaries:
         Communication and Services
1.   Communication
2.   Library Instruction
3.   Access Services
4.   Joint Efforts on Development
     -- Both faculty and librarians agreed that the library services should reach a
        higher level, not limited to traditional services
     -- Many faculty members want to include library in their new research projects
     -- The Center for East-West Medicine of the UCLA medical school and
        medical center demands EAL, along with the Biomedical Library, become
        an active part of the project in pursuing an ambitious project in integrated
        medicine studies.
     -- Similarly, faculty members in the EA theater, film and television studies
        want EAL to play a more active and creative role
 Dialogues with Electronic
Publishers & Users in China


               Amy Tsiang & Hong Cheng
               EAALC Annual Meeting
               October 7, 2005
               UCSD
Dialogues with Electronic Publishers & Users in China




           The Publishers & Users
 The Electronic Publishers
        Beijing Founder Electronics Corporation
        Superstar Information Technology Corporation *
        Tsinghua Tongfang Optical Disc Corporation
        Wanfang Data Corporation

        * Met at the UCLA
Dialogues with Electronic Publishers & Users in China




           The Publishers & Users
 The Electronic Publishers
 The Original Publishers
        Cultural Relics Publishing House
        East China Normal University Press
        People’s Medical Publishing House *
        Shanghai Century Publishing Group
        Shanghai Digital Century Network Corporation

        * Met at the UCLA
Dialogues with Electronic Publishers & Users in China




           The Publishers & Users
 The Electronic Publishers
 The Original Publishers
 The Users
        Beijing University of Traditional Chinese Medicine Library
        China Europe International Business School Library
        East China Normal University Library
        Fudan University Library
        Nanjing Normal University Library
        Nanjing University Library
        Shanghai University of Traditional Chinese Medicine Library
        Tsinghua University Library
Dialogues with Electronic Publishers & Users in China




                 Online Databases
               Tongfang vs. Wanfang

 Background
        Tsinghua Tongfang Optical Disc Corporation: Tsinghua
        University is the largest investor of Tongfang.
        Wanfang Data Corporation is an affiliate of Chinese Ministry
                of Science & Technology.
Dialogues with Electronic Publishers & Users in China




                 Online Databases
               Tongfang vs. Wanfang

 Background
 Communication with the Publishers
        Wanfang Data Corporation:
         Advantage especially in certain science and technology fields.
         Willing to compete with Tongfang with better price & package
        Tongfang Optical Disc Corporation:
         Concerns over the lack of access to major academic journals
         Possibility to subscribe to the CAJ Medical/Hygiene database.
         Communicate directly with the general engineer Zhang Zhenhai
Dialogues with Electronic Publishers & Users in China




                 Online Databases
               Tongfang vs. Wanfang

 Background
 Communication with the Publishers
 Users’ Choices and Comments
        All the university libraries we visited are subscribing to both
          databases of Wanfang and Tongfang, as well as Weipu.
        As user’s comments, most libraries could not tell major preference
          over the databases. Some pointed out that Wanfang is stronger
          in sciences and technology. Especially on the medical databases,
          Wangfang is better than Tongfang, but Weipu is better than either
         of them.
Dialogues with Electronic Publishers & Users in China




                 Electronic Books
                 Superstar vs. Apabi

 Background
        Beijing Founder Electronics Corporation: an affiliate of
         Peking University.
        Superstar Digital Library Information Technology
         Corporation: a private corporation.
Dialogues with Electronic Publishers & Users in China




                  Electronic Books
                 Superstar vs. Apabi

 Background
 Sources of Production
        Apabi: publishers submit electronic files of the printed
         publications.
        Superstar: scanning of printed publications.
Dialogues with Electronic Publishers & Users in China




                 Electronic Books
                 Superstar vs. Apabi

 Background
 Sources of Production
 Advantages and Weakness
        Apabi:         strength at full-text searchable
                       weakness at variety and coverage
        Superstar:     strength at variety and coverage
                       weakness at indexing
Dialogues with Electronic Publishers & Users in China




                 Electronic Books
                 Superstar vs. Apabi

 Background
 Sources of Production
 Advantages and Weakness
 Comments from the Original Publishers & Users
        Copyright Issues
         Beijing University of Traditional Chinese Medicine Library
         Shanghai Digital Century Network Corporation
        Access Right & Ownership
        Service & Maintenance
Dialogues with Electronic Publishers & Users in China




               Q&A…

				
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