Seminar - PowerPoint

					Searching information and
evaluation of Internet:
- a Chinese academic user survey
  Dong Xiaoying, Ph.D
  Guanghua School of Management,
  Peking University,100871
  dongxy@gsm.pku.edu.cn
Introduction
   The project sponsored by UNESCO and
    China National Foundation of Social
    Sciences
   Continuous to the survey conducted in
    1998
   Data collected from PKU, ISTIC and Zhe
    Jiang Information Centeer
Research method
   706 questionnaires were collected,
    including online
   Data processed by SPSS
Outline of research
   The background of the Internet users
   The state-of-the-art of using Internet
   Information seeking behavior
   The users’ evaluation of Internet resources
   The users’ expectation of Internet services
1. The background   of the
   Internet users
Academic group is the biggest one

            media
              1%
                    others
      government
                      9%
          2%                            academic
     business
        9%                              business
                                        government
                                        media
                             academic   others
                                79%
Distribution by professions
       others                65


       media             8

     business                 64

     official       14
                                                          363
     student

     faculty                            114


   researcher                     75


                0                 100         200   300         400
The Gender of user group

80.00%            71%
70.00%   60.76%
60.00%
50.00%                  39.24%         2001
40.00%                           29%   1998
30.00%
20.00%
10.00%
 0.00%
             male          female
Young people is the biggest
group
                     above 60
         41-50   51-60 1%     below 20
          7%      2%             4%
     31-40
      17%



                                  20-30
                                   69%
User’s distributions in social
sciences, humanities and
sciences
                      social science
                            20%


                           humanities
        sciences               14%
           66%
User distributions with science
background

                                 248
    250
    200               136
    150      100
    100
     50
      0
           Basic    Applied Engineering
          science   science     and
                             technology
Distribution by incomes

 50     42.45
 40
                     30.32
 30
 20                              16.5
                                                          9.31
 10
                                             1.41
  0
      below 1000   1000-2000   2000-5000   above 5000   no answer
2. The state-of-the-art of
using Internet
History of using Internet

  above 5 year          7.19%

     3-5 year                             25.95%

     2-3 year                                 31.31%

     1-2 year                            24.54%

    within 1              10.30%

               0.00%   10.00%   20.00%    30.00%   40.00%
The time spending on Internet
each week

                           within 1 hour
                                9%
      above 8
                                    1-3 hour
        37%
                                      19%



                                3-5 hour
                5-8 hour
                                  19%
                  16%
3. Information seeking
behavior in using Internet
Channels of obtaining
information

            conference          8%
    private collection          8%
            book store               15%
reference and citation                 17.80%
            colleague                      21.70%
       library catalog                          29.90%
              database                              32.10%
      journal and book                               34.30%
              web link                                36.50%
         search engine                                                          76.80%

                        0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%
Services to be used
     newsgroup        11%
      database                      30.50%
           BBS                      30.60%
     e-journal                         35.50%
       library                           38.90%
 down software                             42.50%
 search engine                                  51.10%
           www                                      58.20%
         email                                                           84.80%
            0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%
The languages to be accessed from
Internet

 100.00%   94.90%

 80.00%              69.70%
 60.00%

 40.00%

 20.00%                        2.70%      1.70%
                                                   0.40%     0.10%
   0.00%
           Chinese   English   Japanese   German   French   Russian
4. The users’ evaluation of
Internet resources
The gap between Chinese and
English Websites

50.00%
                                                         40.46%
40.00%                                37.19%
                                            31.43%
                                                     29.33%
30.00%
                                                                                 quantity
                         17.33%                                         16.54%   quality
20.00%
         5.78%                8.87%                               10.37%
10.00%
                 2.56%
 0.00%
         very small        small       neutral           big         very big
Quantity difference(1998/2002)

40                              37.19               35.9
35                                          29.33
30                                      26.9                       28
25
                  17.33                                                 2002
20
                                                                        1998
15                                                         10.37
10    5.78                6.8
 5        2.3
 0
     very small    small        neutral         big        very big
Quality difference(1998/2002)
 45                                              40.6
 40                                                      37.5
 35                               31.43                                32.8
 30
 25                                       21.9                                2002
 20                                                             16.5          1998
 15
                   8.87
 10                         5.3
      2.56   2.1
  5
  0
      very small    small         neutral          big           very big
 The usefulness of Internet
 resource to your work

                 useless   slighty useful
                    0%           5%
very important
                                  neutral
     26%
                                    26%
 The consensus from different
educational backgrouns
                                  below     undergrad   gradu docto    aver
                                undergrad     uate       ate   rate    age
                                   uate

Waste of time                      2.76        2.63      2.66   2.66   2.65

Mingle and poor quality            3.22        3.29      3.27   3.21   3.26

Useful information                 3.41        3.31      3.42   3.63   3.41

Supplement to other resources      3.66        3.74      3.75   3.85   3.76

Most important resource            3.14        3.09      3.31   3.47   3.24

Narrow the digital gap             3.64        3.57     3.72    3.86   3.68
Difficulties of accessing
Internet (%)

    language barriers          4.9

           dead links              6.9                                 1998
                             1.9                                       2002
  lack of intermediary              8.8
               istable                     18.1
          virus/hiker                      19.6
  difficulty in search         5.9
                                                    30.1
               quality                    16.3
                                                          37
                                                 23.9
                price                                      38.4
                                                   27.5
                  slow                                             60.1


                         0                20              40      60          80
    The consensus from different
    educational background

                                   bel ow       under gr aduat e gr aduat e doct ora   aver age
                               under gr aduat e                                te
 ast
W e of t i m    e                   2. 76            2. 63          2. 66     2. 66     2. 65
 i
M ngl e and poor qual i t y         3. 22            3. 29          3. 27     3. 21     3. 26
                 at
Usef ul i nf or m i on              3. 41            3. 31          3. 42     3. 63     3. 41
         ent
Suppl em t o ot her r esources      3. 66            3. 74          3. 75     3. 85     3. 76
 ost port
M i m ant r esour ce                3. 14            3. 09          3. 31     3. 47     3. 24
Nar r ow t he di gi t al gap        3. 64            3. 57          3. 72     3. 86     3. 68
    5. The users’ expectation of
    Internet services

rank Concept                  Number                         Terms and phrase
1   Specialized     subject   244      specialized subject website, journal and article, expert consult
     nformation                        service, academic research report, background information,
                                       international conference
2     Latest                   163     Frontier information, advance progress, trends of new
      development                      technology, application of new product, predict report
3     e-documents               91     Digital library, full text document, electronic article,
                                       information for examination
4                               63     Basic teaching material courseware/real time course,
      Modern distance                  download teaching material from Internet, online textbook,
      education                        teaching syllabus, special statistics data, experimental data,
                                       manual, English textbook
5     Scholarly                 55     proceedings, thesis and dissertation database, patent, statistics
      information                      data, classical literature,
From your teaching and research experience,
which kind of Internet resources do you need
most?

Rank Concept                 number   Terms and descriptors
1    Accuracy          and    396      Authority, credibility reliable in resource, objective and
     authority                         truth, concrete in content, depth and detailed description,
                                       specialized information
2    Currency and update      255      Frontiers and trends, follow the track of science and
     on time                           technology development, original information
3    High speed               212      High speed in network, download, easy to connect with
                                       international part
4                             185      comprehensive and systematic coverage and category,
     Rich in content
                                      information with different historical time
5    Convenience in access    143      efficient search engine, better classification and retrieval
                                      system, wide range links, less dead links, easy to expand,
                                      easy to access, stable
From your teaching and research experience,
which conditions are indispensable for a high
quality network?

Rank Concept                  number   Terms and descriptors
1    Accuracy           and    396      Authority, credibility reliable in resource, objective and
     authority                          truth, concrete in content, depth and detailed description,
                                        specialized information
2    Currency and update       255      Frontiers and trends, follow the track of science and
     on time                            technology development, original information
3    High speed                212      High speed in network, download, easy to connect with
                                        international part
4                              185      comprehensive and systematic coverage and category,
      Rich in content
                                       information with different historical time
5    Convenience in access     143      efficient search engine, better classification and retrieval
                                       system, wide range links, less dead links, easy to expand,
                                       easy to access, stable
6     Low cost                  26      Free, low price, classified fee based service
7     Unique                    19      Representative to profession, rare, special creation
Conclusion(1)
   The group with higher academic degree,
    spending more time and have higher
    comments on Internet
   Income is not the key factor affecting
    the usage of Internet
   The searching behavior is hybrid,
    Internet is a supplement to traditional
    information resources
Conclusion(2)
   Internet is helpful to narrowing the
    knowledge gap
   The user pay more attention to Internet
    content rather than its format, authority
    and validation is the main concern for
    the quality
   Intermediary have big space in
    providing value added services
Further study

   the regional divergence of using
    Internet among academics, particularly
    between developed and developing
    areas in China
   the patterns of information seeking
    behavior of different target groups need
    to be explored
Thank you very much

				
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