2010Media Planner by fionan


									                                                                  2010 Media Planner

                                                                             Volume 40 • Number 5                                                                                 SEPTEMBER/OCTOBER 2009

SLACK Advertising/Sales Office
National Account Manager: Kara Datz
Sales Administrator: Ann Marie Randolfo-Ferguson

Mindworks Classified/Recruitment Sales Office
Sales Director, Classified/Recruitment Division: Kristy Farrell
Sales Representative, Classified/Recruitment: Lisa Sabatini
                                                                                                              External photograph (top) showing a hazy view of the intraocular
                                                                                                              structures but moderate pupil dilation with bulging and neovas-
Publishing Office                                                                                             cularization of the iris, whereas ultrasound biomicroscopy (bot-
                                                                                                              tom) reveals a complete ring cyst of the iris pigment epithelium.
Chief Operating Officer: John C. Carter
Senior Vice President, Health Care Books and Journals: John Bond                                     REPRODUCIBILITY OF TEAR MENISCUS MEASUREMENT BY
Editorial Director: Jennifer A. Kilpatrick, ELS                                              FOURIER-DOMAIN OPTICAL COHERENCE TOMOGRAPHY: A PILOT STUDY                                        Imaging
                                                                                             Sheng Zhou, Yan Li, Ake Tzu-Hui Lu, Pengfei Liu, Maolong Tang, Samuel C. Yiu, David Huang
Editor: Carmen A. Puliafito, MD, MBA
Associate Editor, Imaging: Joel S. Schuman, MD                                                           EARLY LASER PHOTOCOAGULATION TREATMENT AS AN
                                                                                                          OPTION IN CENTRAL SEROUS CHORIORETINOPATHY
Managing Editor (Boston): Alan Ball                                                                                          Veit Sturm
Executive Editor: Eileen Anderer, ELS
                                                                                                                    HIGH-RESOLUTION OCULAR IMAGING:
Circulation Director: Lester Robeson, CCCP                                                             COMBINING ADVANCED OPTICS AND MICROTECHNOLOGY                                           Imaging
                                                                                                    M. Francesca Cordeiro, Robert Nickells, Wolfgang Drexler, Terete Borrás, Robert Ritch

                                                                                                          COMPLETE RING CYST OF IRIS PIGMENT EPITHELIUM
                                                                                                           DOCUMENTED BY ULTRASOUND BIOMICROSCOPY
                                                                                                           Ailee Laham, Zélia M. Corrêa, James J. Augsburger, Martin Heur

                                                                                                                    AN OFFICIAL PUBLICATION OF ARVO/ISIE

6900 Grove Road • Thorofare, New Jersey 08086-9447
800-257-8290 • 856-848-1000 • Fax 856-848-6091                                                                                        osli.com

                                                                    TO ADVERTISE, CONTACT:
                                                                         Kara Datz
                                                                     856-848-1000 x549
Volume 40 • Number 5                                                                                 SEPTEMBER/OCTOBER 2009
                                                                                                                              OPHTHALMIC SURGERY, LASERS & IMAGING, an
                                                                                                                              official publication of ARVO/ISIE, provides
                                                                                                                              clinically valuable, practical articles in the field of
                                                                                                                              ophthalmology on a bimonthly basis. The Journal
                                                                                                                              publishes original, peer-reviewed articles that delve
                                                                                                                              into the entire spectrum of ophthalmic surgery and
                                                                                                                              treatment, including experimental science, surgical
                                                                                                                              techniques, video surgical clips, plus, a dedicated
                                                                                                                              section on ophthalmic imaging.

                                                                                                                              Subscribers can also benefit from our featured
                                                                                                                              Online Advanced Release and read articles on
                                 External photograph (top) showing a hazy view of the intraocular
                                 structures but moderate pupil dilation with bulging and neovas-
                                 cularization of the iris, whereas ultrasound biomicroscopy (bot-
                                                                                                                              OSLI.com before they appear in the print issue!
                                 tom) reveals a complete ring cyst of the iris pigment epithelium.

                FOURIER-DOMAIN OPTICAL COHERENCE TOMOGRAPHY: A PILOT STUDY                                        Imaging
                Sheng Zhou, Yan Li, Ake Tzu-Hui Lu, Pengfei Liu, Maolong Tang, Samuel C. Yiu, David Huang

                                                Veit Sturm

                                       HIGH-RESOLUTION OCULAR IMAGING:
                          COMBINING ADVANCED OPTICS AND MICROTECHNOLOGY                                           Imaging
                       M. Francesca Cordeiro, Robert Nickells, Wolfgang Drexler, Terete Borrás, Robert Ritch

                              Ailee Laham, Zélia M. Corrêa, James J. Augsburger, Martin Heur

                                       AN OFFICIAL PUBLICATION OF ARVO/ISIE


                              Make your message stand out with these
                              unique advertising opportunities:
                                   • Cover-tips                                                                 • BRCs                       • Supplements
                                   • Belly bands                                                                • Polybagged Outserts        • Advertorials
Meeting readers’ needs for more than 40 years
  •   Research and clinical information in ophthalmology
  •   Only global publication with exclusive focus on ophthalmic imaging
  •   Experimental science and techniques
  •   Official Journal of ARVO/ISIE

Put your message in the hands of
high-interest paid subscribers
With 100% paid circulation, your message will be seen by high-interest readers,
offering an efficient and effective way to communicate to your target audience.

Extend your reach with bonus distributions
At no additional cost, your advertising will reach Journal subscribers
plus attendees of these major medical meetings:

       800     ESCRS Winter Meeting, February 12-14, Budapest
attendees      — January/February issue

      6,000    ASCRS, April 9-13, Boston — March/April issue

  10,600       ARVO, May 2-6, Ft. Lauderdale — March/April issue
       300     Kiawah Eye, May 13-16, South Carolina — March/April issue
      5,000    ESCRS, September 4-8, Paris — July/August issue
  17,500       AAO Subspecialty Day, October 15, Chicago
attendees      — September/October issue

  17,500       AAO/PAAO, October 16-19, Chicago — September/October issue

       350     OSN New York, November 19-21, New York City
attendees      — November/December issue

attendees      Hawaiian Eye 2011, Janaury 16-21, Maui — November/December issue
Online Advertising
              Combine a website and e-contents sponsorship
Save          opportunity in the same month for $1,500 total.
              Individual sponsorship opportunities are $1,000 each.

                                                                                      Website Advertising
                                                                                         •   Exclusive topic sponsorships
                                                                                         •   Run-of-site sponsorships
                                                                                         •   Microsite sponsorships
                                                                                         •   Podcast Sponsorships

                                                                                      e-contents Advertising
                                                                                      Reach more than 10,800 opt-in e-mail
                                                                                      subscribers for pennies per exposure

   Free online exposure for all advertisers
       Print or online advertisers can post a product press release, picture and link
       on the new “Product News” section of OSLI.com.
       Note: Press releases will be posted at the discretion of editorial staff; postings and length of time posted cannot be guaranteed.
RATES AND DISCOUNTS                                                                         ISSUANCE AND CLOSING
                                                                                            9.  Established: January 1969
1.   Effective Rate Date: January 2010 for all advertisers.
                                                                                            10. Frequency: 6 times per year
2.   Rates:
                                                                                            11. Issue Dates: Second week of odd-numbered months
     a) Earned rates are given to advertisers (parent company and its subsidiaries) based
        on the total number of pages placed within a 12 month period. Fractional pages      12. Mailing Date & Class: Mails within the first month of issue;
        count as single pages and each page of an insert counts as one page.                    Periodical Class.
     b) Agency commission: Fifteen percent gross billings on space, color, cover,           13. Closing Dates:
        and preferred position charges.
                                                                                                             Issue Date                  Ad Closing            Material Due Date
     c) Cash discount: Two percent if paid within ten days of invoice date.
        No discount allowed after this period.                                                       January/February                    12/01/2009                12/18/2009
                                                                                                     March/April                           2/01/2010                2/19/2010
3.   Black-and-White Rates:
                                                                                                     May/June                              4/01/2010                4/20/2010
            Frequency                    Full Page                ½ Page   ¼ Page                    July/August                           6/01/2010                6/18/2010
                   1x                     $1,850                  $1,365   $1,080                    September/October                     8/02/2010                8/20/2010
                   6x                     $1,775                  $1,315   $1,010
                                                                                                     November/December                   10/01/2010                10/22/2010
                  12x                     $1,710                  $1,230    $965
                  24x                     $1,670                  $1,180    $910                  a) Extensions: If an extension date for material is agreed upon and material
                  36x                     $1,565                  $1,095    $830                     is not received by the Publisher on the agreed date, the advertiser will be
                  48x                     $1,475                  $1,070    $770                     charged for the space reserved.
                                                                                                  b) Cancellations: If, for any reason, an advertisement is cancelled after the
                                                                                                     closing date, the Publisher reserves the right to repeat a former ad at full
     Color: In addition to earned black-and-white rates
                                                                                                     rates. If the advertiser has not previously run an ad, the advertiser will be
     Charge per color per page or fraction                                                           charged for the cost of space reserved. Neither the advertiser nor its agency
     Standard color . . . . . . . . . . . . . . . . . . $550                                         may cancel advertising after the closing date.
     Matched color . . . . . . . . . . . . . . . . . . $750
     Metallic color . . . . . . . . . . . . . . . . . .$1,000
     Four color . . . . . . . . . . . . . . . . . . . . .$1,500
     Four color + PMS. . . . . . . . . . . . . . .$2,000                                    14. General Editorial Direction: Original articles of interest to the ophthalmic
     Four color + Metallic . . . . . . . . . . .$2,500                                          surgeon, including clinical articles, research articles, reviews, case reports,
                                                                                                surgical techniques and procedures, and ophthalmic imaging.
4.   Bleed: No charge                                                                       15. Average Issue Information:
5.   Covers, Positions:                                                                         a) Average number of articles per issue: 20-25
     a) Covers:                                                                                 b) Average article length: 5 pages
        Second cover: Earned b/w rate plus 25%. Color additional.
        Third cover: Earned b/w rate plus 15%. Color additional.                                c) Editorial departments and features:
        Fourth cover: Earned b/w rate plus 50%. Color additional.                                    • Clinical Science                       • Laser and Incisional Surgical Reviews
     b) Positions:                                                                                   • Techniques                             • Correspondence
        Facing Table of Contents: Earned b/w rate plus 25%. Color additional.                        • Experimental Science                   • Instruments/Devices/Technology
        Facing first text: Earned b/w rate plus 15%. Color additional.                               • Book and Electronic Media Reviews      • Editorials
        Opposite Masthead: Earned b/w rate plus 20%. Color additional.                               • Case Reports                           • Imaging

6.   Discount Programs:                                                                     16. Origin of Editorial:
     a) Combined Frequency Discount: All insertions of a parent company and its                    a) Source: Original contributions             d) Submitted: 90%
        subsidiaries are combined to determine the earned rate. Advertisers may                    b) Staff written: N/A                         e) Peer-review: Yes
        combine space units run in all SLACK publications to achieve maximum rate                  c) Solicited: 10%
     b) FREE Ad Program: Purchase two ads any time during the 2010 calendar year
        and receive an additional ad of equal size and color in the same publication        CIRCULATION
        at no cost.
                                                                                            17. Circulation:
     c) SLACK Corporate Discount: Take advantage of SLACK advertising, custom
                                                                                                a) Association: 0
        publishing, event management and other marketing services in 2010 to receive
        valuable discounts in 2011. Spend levels achieved in 2010 will determine your           b) Paid: 459
        SLACK Corporate Discount savings in 2011 based on a total net spend.                    c) Total: 459
     d) When taking advantage of more than one discount, discounts must be
                                                                                            18. Circulation Verification:
        taken in the following order:
                                                                                                a) SRDS Sworn Statement: June 2009
        Gross Cost:
                                                                                                b) Mailing house: Publishers Press
        1) Less Individual Publication Discount
        2) Less SLACK Corporate Discount                                                    19. Coverage and Market:
        3) Less 15% Agency Discount                                                             a) Coverage: Global
        Equals net cost                                                                         b) Market: International and U.S. ophthalmologists
7.   Classified/Recruitment Advertising: Please contact Lisa Sabatini at                    20. Territorial Distribution: Available on request.
     856-384-1793 x305 or e-mail lsabatini@gomindworks.com for available
                                                                                            21. Subscription data: U.S.: $159/yr.; Canada: add 5% tax;
                                                                                                Outside the U.S.: add $43/yr.
8.   Online Advertising: Please contact Kara Datz at 856-848-1000 x549 or e-mail
                                                                                            22. Estimated total circulation for 2010: 475
     kdatz@slackinc.com for available opportunities.
GENERAL INFORMATION                                                                                                              Paper Stock                        Max Micrometer
                                                                                                                         Maximum           Minimum                     Reading
23. Requirements for Advertising Acceptance: Advertisements for professional                  2 page (one leaf )         80# coated       70# coated                     .004"
    and non-professional products or services are accepted provided they are in
    harmony with the policy of service to the health care profession and subject to           4, 6, 8 page               70# coated           60# coated                   .004"
    the Publisher’s approval. Non-professional product and service advertisers must
    submit ad copy two weeks prior to the closing date.                                      38. Trimming: Supply size: 8 3⁄8” x 11 1⁄8”. Trim size 8 1⁄8” x 10 7⁄8”. Trimming of oversized
24. Editorial Research: No                                                                       inserts will be charged at cost. Keep live matter ¼” from trim edges and 3⁄16” from
                                                                                                 gutter trim. Book is jogged to foot. Head, foot, and outside edge trim 1⁄8”.
25. Ad Format and Placement Policy
                                                                                             39. BRCs:
    a) Format:
                                                                                                 a) Pricing: Contact your sales representative for prices.
       1. stacked _____
                                                                                                 b) BRC specifications: 3 ½” x 5” minimum to 4 ¼” x 6” maximum; perforated
       2. welled __X__
                                                                                                    with ½” lip (from perforation) for binding. Add 1⁄8” for foot trim. Cardstock
       3. interspersed _____                                                                        minimum: 75lb bulk or higher.
    b) Are ads rotated?: Yes                                                                 40. Quantity: Full run — 1,500 (estimated). Exact quantity will be given upon
26. Ad/Edit Information: 20/80 Ad/Edit Ratio                                                     Publisher’s approval of insert (or call Publisher prior to closing date).
27. Value-Added Services:                                                                    41. Shipping: Carton packing must have publication name, issue date, and insert
                                                                                                 quantity clearly marked.
    a) Availability of mailing list: Mailing list available to 3x contractual
       advertisers by permission of the Publisher. Rates are $100 for the
       one-time set up charge and $65/1,000 names.                                           AD REQUIREMENTS
    b) Custom ad study: Available to 12x advertisers.
                                                                                             42. Available Advertising Unit Sizes:
    c) Bonus distribution
28. Full-Text Online: OPHTHALMIC SURGERY, LASERS & IMAGING offers full-text articles                         Ad sizes:                                                 Bleed sizes:*
                                                                                                                                       (Live area) sizes:
    online at its Web site OSLI.com. This valuable tool allows subscribers unlimited
                                                                                                                                      Width         Height        Width            Height
    access to every current and archived article from each issue. In addition, non-
    subscribers may obtain full-text articles on a pay-per-view basis.                        Full Page                                   7 1⁄8" x 10"                8 3⁄8” x 11 1⁄8”
                                                                                              ½ Page (Vertical)                           3 3⁄8" x 10"
29. Reprint Availability: Yes, contact John Kain for pricing at 1-800-257-8290,
    ext. 238 or e-mail: jkain@slackinc.com.                                                   ½ Page (Horizontal)                         7 1⁄8" x 4 ¾"
                                                                                              ¼ Page                                      3 ¼" x 4 ¾"
30. Publisher’s Liability: The Publisher shall not be liable for any failure to print,
    publish, or circulate all or any portion of any issue in which an advertisement              * Bleed ads use non-bleed size for live area. If in doubt about size, contact the
    accepted by the Publisher is contained if such failure is due to acts of God, strikes,         SLACK office.
    war, accidents, or other circumstances beyond the Publisher’s control.                       To view thumbnails of ads specs, visit slackinc.com/digitalads.
31. Indemnification of Publisher: In consideration of publication of an advertisement,       43. Trim Size of Journal: 8 1⁄8” x 10 7⁄8”
    the advertiser and the agency, jointly and separately, will indemnify, defend, and
    hold harmless the publication, its officers, agents, and employees against expenses      44. Paper Stock:
    (including legal fees) and losses resulting from the publication of the contents of          a) Inside pages: 45 lb. gloss
    the advertisement, including without limitation, claims or suits for libel, violation        b) Covers: 80 lb. gloss
    of right of privacy, copyright infringements, or plagiarism.
                                                                                             45. Type of Binding: Perfect bound
32. Competitor Information: OPHTHALMIC SURGERY, LASERS & IMAGING does not                    46. Digital Ad Requirements: For specifications, go to slackinc.com/digitalads.
    accept advertisements that contain competitor(s’) names, publication covers,                 Color Proofs: One proof made from supplied files and meeting SWOP
    logos or other content.                                                                      specifications, must be provided with data file. Proof must be at 100% of
33. Advertorials: In order to be considered for acceptance, advertisements or inserts            the print size. Publisher accepts Kodak approvals, Matchprints, Chromalins,
    which contain text or copy describing a product or surgical technique, must be               High-end Epson Quality or Iris Digital proofs.
    substantially different in text and font of the receiving publication and the word           If only color lasers are furnished, color match on press cannot be guaranteed.
    “ADVERTORIAL” or “ADVERTISEMENT” must be prominently displayed in 10 point                   Note: Spread ads should be sent as a one-page file.
    black type, in ALL CAPS, at the top of the ad.                                               Media: CDs and DVDs. Ads will not be accepted via e-mail.
                                                                                             47. Digital Material: Advertising material will be held one year from date of last
34. Billing Policy: Billing to the advertising agency is based on acceptance by the
                                                                                                 insertion and then destroyed unless instructed otherwise.
    advertiser of “dual responsibility” for payment if the agency does not remit
    within 90 days. The Publisher will not be bound by any conditions, printed or
    otherwise, appearing on any insertion order or contract when they conflict
    with the terms and conditions of this rate card.                                         CONTACT INFORMATION
                                                                                             48. Insertion Orders:                           49. Materials:
INSERT INFORMATION                                                                                Send insertion orders to:                      Send digital ad materials and
                                                                                                  Kara Datz                                      sample insert to:
35. Availability and Acceptance:
                                                                                                  National Account Manager                       Ann Marie Randolfo-Ferguson
    a) Availability: Two- to eight-page inserts are available full run. Demographic               Product Sales                                  OPHTHALMIC SURGERY, LASERS & IMAGING
       and/or geographic inserts are accepted.                                                    kdatz@slackinc.com                             SLACK Incorporated
    b) Acceptance: A sample of the insert must be submitted to the Publisher for                  856-848-1000 x549                              6900 Grove Road
       approval. Must meet AICP Guidelines.                                                                                                      Thorofare, NJ 08086-9447 USA
                                                                                                  Lisa Sabatini
36. Charges:                                                                                      Classified/Recruitment Sales
                                                                                                  lsabatini@gomindworks.com                        Send inserts to:
    a) Furnished inserts are billed at the earned black-and-white space rate at
                                                                                                  856-384-1793 x305                                Julie Duncan
       frequency earned. Commissionable.
                                                                                                  OPHTHALMIC SURGERY, LASERS & IMAGING             OPHTHALMIC SURGERY, LASERS & IMAGING
37. Sizes and Specifications: All inserts to be full size, supplied untrimmed, printed,           c/o Mindworks Communications                     Publishers Press
    folded (except single leaf) and ready for binding. Varnished inserts are acceptable           6900 Grove Road                                  100 Frank E. Simon Avenue
    at the Publisher’s discretion. Inserts are jogged to foot.                                    Thorofare, NJ 08086-9447 USA                     Shepherdsville, KY 40165 USA

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