Foundation degree Arts (FdA) Creative Advertising Strategy Brett Van Ortsmall For more information Level: Undergraduate please contact: Study mode: Full-time Jo Hodges Course Director Duration: 30 weeks Tel: +44 (0) 20 7514 9370 Start date: October firstname.lastname@example.org Application: Through www.ucas.com London College of UCAS code: UAL U65 N562 FdA/CADV Communication Elephant & Castle London SE1 6SB Course description www.lcc.arts.ac.uk This two-year award-winning degree programme will provide the specific skills needed for a career in advertising and marketing. You will also be encouraged to develop your creative ideas and each of the learning units will contribute to the growth of your enterprise skills. Emphasis is placed upon practical creative thinking and the visual aspects of communicating ideas, products and services to customers and clients. On successful completion of the programme at an appropriate level of performance, students that have shown commitment on the foundation degree may apply for entry on to year three of the BA Honours Degree in Creative Advertising. Progression would be conditional on the successful completion of a bridging unit. The course not only prepares you for a career in advertising or marketing within a business but also encourages you to profit from your own ideas and creative thinking in a wider context. Each year of the course contains learning units that contribute towards the development of your own enterprise skills together with others, more specific to the knowledge and understanding demanded by the advertising sector. The course embeds a number of work-based learning projects in each year thus allowing you to add valuable practical experience to your CV whilst applying the skills from the course into practical situations in the work place. The course includes a number of work-based learning projects with industry practitioners. Course structure Year 1 The theme of your first year of studies is ‘Foundations of Advertising and Marketing Communications’ to provide you with the necessary underpinning knowledge of the subject and its industry context. Your studies will allow you to place this understanding in the context of the contemporary enterprise economy and culture. Essential marketing, advertising and communications concepts are introduced and you will be able to recognise how these are employed in the business environment. Year one units: Communication, Culture & Context 1, Marketing Concepts, Managing Information, Communications for Advertising, Personal and Professional Development (study skills), Visualisation and Creativity. Year 2 The second year theme concerns the management of marketing and advertising communications and continued creative development. The focus within this element of the course is on the application of knowledge to marketing communications and creative problem solving. Year two units: Communication, Culture & Context 2, Media for Advertising, Art Direction, Creative Concepts and Copywriting, Advertising Management and a general elective. On completion of the course at an acceptable level of achievement, you may wish to consider progressing onto the third year of the BA Honours degree programme. If you are selected as a suitable candidate for the BA degree you will be asked to complete a bridging unit to ensure that your research skills meet the required standard for study at this level. FAQs How do I apply? You can apply online via the UCAS website at www.ucas.com Is there a deadline for applications? You need to ensure that your application reaches UCAS in plenty of time. See http://www.ucas.com/students/importantdates to find the deadline for the year you are applying for. What are the standard admission requirements? 1 A level plus 3 GCSEs (A-C), or equivalent qualifications, or relevant professional experience/experiential learning, or a combination of formal qualifications and experiential learning. Do I need to produce a portfolio? If so, what should it contain? No, but it is advisable to show samples of your writing and art or art-based projects to illustrate for passion for the subject. Will I need to attend an interview? No, not usually, but if you do not meet entry requirements the course director may require one. Are the requirements different for international students and EU students from outside the UK? Applicants whose first language is not English must demonstrate their competence in England to IELTS Level, normally to level 5.5, or demonstrate an equivalent level of achievement. Students from overseas should contact Vicky Gavulic in the International Office. Tel: +44 (0) 20 7514 8138. Email: email@example.com How long is the course? 30 weeks a year for two years. When does the course start and finish? When are the vacation periods? September. The course follows the standard LCC vacation periods. See the website for exact term dates for the year you’re planning on studying. How much time would I be expected to spend in College? You will need to spend an average of three to four days a week in College. Where is the course taught? At LCC, Elephant and Castle. What kind of projects does the course involve? You will carry out set projects to develop your academic and creative thinking skills. You will also get to follow a number of briefs from industry. How will the work be assessed? Assessment is made throughout the year on an on-going basis. Although there are no formal exams, you will sometimes be given time-constrained activities that will require you to resolve a problem within a suitable time frame. Each unit studied will be assessed through the production of a minimum of one piece of work which will be awarded a grade ranging from 0–100%. Work-based learning, a compulsory element of the course in both years, will also be assessed through the production of work based learning reports (See work-based learning section below). Some presentations will also be awarded grades that will contribute towards your final overall award. What are the facilities like? The LCC campus is well equipped with a large library and information centre with open access computer facilities, DVDs and videos. There is also an advice and information centre, exhibition galleries, lecture theatres, teaching areas, a shop, refectory, coffee bar and student bar. The Enterprise Centre for Creative Arts provides information, events and advice on becoming self-employed in the creative industries. What equipment would I be expected to have? Students are advised to have a camera. Would I be expected to have any prior knowledge of particular software or any other technical skills? You are advised to have a grounding in Adobe Creative Suite and save up for an Apple Mac. What kind of people should I expect to meet on the course? Students on the course come from a broad range of cultural and ethnic backgrounds and possess differing and varied experience. Creative Advertising is a relatively new course which is already generating a wide reaching base of interest and so you can expect to meet students of different ages, backgrounds, beliefs and interests. A desire to work in a vibrant, dynamic and changing environment drives most of our students and adds a diversity of interest to the learning experience. Who teaches on the course? Course Director Jo Hodges possesses over 10 years of experience in the advertising industry, having worked in top London advertising agencies as well as freelancing. What are the distinctive features of the course? The FdA in Creative Advertising has been developed on a very solid foundation of successful marketing and advertising courses over a long period of time. It is a creatively dynamic, challenging course that is recognised by the industry as an exemplar for advertising study in the retail sector. References and recommendations given by work based learning employers can prove an invaluable asset when seeking employment on graduation. The central London location allows you to experience the vibrant, relentless pace of the advertising industry. What do students do when they leave? Graduates from the FdA in Creative Advertising have a number of options open to them on completion of the course. A good percentage (normally 70% to 80%) will opt to progress onto the third year of the BA Honours degree. However a number will secure associate and account management roles in the advertising and marketing industries. Some will move into agencies working for example on account handling, whilst others will move into client-side roles or even completely new industries as a result of their skills development and career mapping over the two years. Other graduate destinations include further study for teaching certificates, starting own business, consultancy and work within local government. What do former students say about the course? Before coming to LCC, Brenda Adoch-Moro studied Media and Graphic Design at college. As she remembers: “My teacher at college had told me about the University and I knew it had a good name. I wanted a course that had a good mix of the theory and the visual side of advertising. “My favourite aspect of the course has been the Creative Thinking and Communication, Culture and Context units,” she says. “We also did a project about the Olympic Games past and present which I enjoyed because it gave me an insight into the culture and the branding of the events.” Over the summer Brenda completed a four-week placement at Karmarama advertising agency and has just started a six-week placement at Bartle Bogle and Hegarty (BBH), one of the UK’s top advertising agencies. In the future she plans “to go on to the BA Creative Advertising course, do some more placements and hopefully get a job in an advertising agency.” How much does it cost? Are there any additional fees? For information about fees visit the LCC website at www.lcc.arts.ac.uk or call the Admissions office on +44 (0) 20 7514 6400. Where can I get more information? For academic queries contact the Course Director, Jo Hodges. Tel: + 44 (0) 20 7514 9370 or Email: firstname.lastname@example.org. For administrative and enrollment matters, please contact the Admissions Office on +44 (0) 20 7514 6400.
Pages to are hidden for
"Foundation degree Arts (FdA) Creative Advertising Strategy"Please download to view full document