Feature of the month by fionan


									                                                 August & September 2009 – Volume 9 / Number 6


FPTT News is a monthly e-publication of news, events, training opportunities,
links and information related to technology transfer and commercialization. We
encourage you to share the newsletter or items of interest with your friends and
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In this issue

Feature of the Month
News and Information
Recommended Articles, Books, Papers and Reports
Technology Transfer Tools
Interesting Links
FPTT Meetings
Training Opportunities
Upcoming Events
Jobs Available
Other Electronic Newsletters



Canadian Intellectual Property Council – The Canadian Intellectual Property
Council is a Canadian business coalition - supported by the Canadian Chamber
of Commerce - designed to provide a central voice to press for stronger
intellectual property protection both in Canada and worldwide. Launched on May
26th, 2008, the CIPC‟s primary objective is to ensure that the Canadian
government provides the necessary legislative framework and sufficient
resources to better protect intellectual property rights. Our members represent a
broad range of industries including pharmaceuticals, software, entertainment and
consumer goods, all of which rely on intellectual property rights for their success.
Find out more.



   Creating Jobs and Benefitting Science: Government of Canada Invests
    in Upgrading Federal Laboratories in Ottawa – On September 9, 2009,
    Agriculture Minister Gerry Ritz announced that the Government of Canada is
    creating jobs and supporting research by delivering nearly $7 million to
    modernize the Canadian Food Inspection Agency's (CFIA) Ottawa Laboratory
    (Fallowfield). Find out more.

   IP Case Studies – The Canadian Intellectual Property Office is offering
    intellectual property (IP) case studies as a teaching tool to engineering,
    science and business students at the post-secondary education level. The
    case studies introduce the strategic value of IP. Access case studies.

   ISTPCanada announces new Canada-China Call for Proposals for
    Partnership Development Activities – The proposed Partnership
    Development Activities could be seminars, conferences, symposia,
    workshops, etc, aiming at generating new or expanded research and
    technology-based partnerships between Canada and China.

    The following priority areas have been identified, however, applications in
    other areas will also be considered:
     Agriculture Foods and Bio-products
     Energy
     Environment
     Health & Life Sciences/Biotechnology

    Detailed information on the Call for Proposals, can be found at:
    Application deadline is October 15, 2009.

   Program helps young entrepreneurs lay foundation for success – A
    group of Canadian academic and economic development centers is launching
    a project next month at the University of Windsor aimed at helping young
    entrepreneurs conduct market research, investigate cross-border and online
    business issues, and prepare business plans for new ventures. To access
    this article, you must subscribe to Intellectual Property Marketing Advisor.
    Subscribe now!



   7 good reasons to protect your IP rights, Asian-Pacific Economic
    Cooperation, April 2006.

    This handout was created for World IP day and introduces reasons to protect
    IP rights. Request a copy handout.

   Carlson, D.-L. “Innovation that won‟t break the bank”, Financial Post, July

    The success of a small business often depends on its ability to innovate and
    advance. Yet the sheer time commitment needed to find means to move a
    business forward can be an onerous imposition, never mind the cash
    investment. Read full article.

   Chriqui, J. “What‟s in a Name – or Logo, Design, Shape or Packaging?”,
    Ogilvie Renault Information, July 2009.

    Executives often underestimate the value of their marketing tools when
    assessing their company‟s worth. Indeed, the brand under which a company‟s
    products or services are offered is often overlooked by the company in favour
    of the products or services themselves. This mind set can result in expensive
    mistakes and lost opportunities, particularly in the context of asset valuation,
    dealing with aggressive competitors, or even assessing the return on an
    advertising campaign. Read full article.

   Communication Science to the Public: A Handbook for Researchers –
    produced by the Natural Sciences and Engineering Research Council of

    This guide is designed to make the time you have available for
    communication as productive as possible. Access handbook.

   Evolving Trends in Biopharmaceutical Licensing: Deal assessments,
    drivers and resistors, Business Insights, March 2009, 111 pages.

       This report provides a detailed analysis of licensing strategies in the
       biopharmaceutical industry over the 2001-08 period. It examines the
       growth of the industry, deal-making trend data, drivers and challenges
       facing Biopharma licensing, and deal profiles for leading companies. The
       future prospects of the industry are assessed and the potential impact of
       political/regulatory factors upon licensing and alliances is identified. This
       report also investigates the influence of the recent upsurge in M&A activity
       and provides recommendations on the strategies that can sustain future
       growth. Order report.

   Exchanging Value – Negotiating Technology Licensing Agreements: A
    Training Manual, World Intellectual Property Organization and International
    Trade Centre, 2005, 178 pages.

    The focus of the Manual is on the identification and acquisition, or transfer,
    through licensing, of technology that is owned by another by virtue of an
    intellectual property right. Its aim is to provide guidance on negotiating
    technology licensing contracts and not so much on the legal and regulatory
    aspects of licensing. Access manual.

   Fannon, N. (editor) Calculating Lost Profits in IP and Patent Infringement
    Cases, Business Valuation Resources, LLC, September 2009, 690 pages.

    This new guide brings together the comprehensive body of knowledge on lost
    profits damages and delivers a definitive resource for IP professionals, tech
    transfer execs, financial experts, and attorneys. Order guide.

   Grossman, M. “How to guard your trade secretes (and why you must)”,
    CIO IT Drilldown, January 2009.

    Trade secrets are key to the survival of any business, but if you aren't careful,
    modern technologies like BlackBerrys and USB drives (or loose lips) can help
    them walk right out the door – and without a well-written contract, you may
    have little legal recourse. Read article.

   Hall, B. The Use and Value of IP Rights, prepared for the UK IP Ministerial
    Forum on the Economic Value of Intellectual Property, June 2009.

    Accompanying the growth of the knowledge sector in many economies is an
    increased interest in property rights for the knowledge being created by firms
    and individuals, that is, in the protection of those rights via Intellectual
    Property Rights (IPR). The present paper is designed to review the various
    ways these rights are used today, to draw some lessons for policy, and to
    suggest areas where further research is needed. The paper focuses on
    patents, arguably the most important form of intellectual property for business
    firms, although other rights will be discussed to the extent that they substitute
    for patents in various contexts. Read paper.

   Hanel, P. Protection of Intellectual Property by Manufacturing Firms in
    Canada, 32 pages.

    Protection of intellectual property is the oldest means and one of the principal
    instruments of innovation policy. The objective of the study reported in this
    chapter was to determine how the utilization of intellectual property rights
    (IPRs) by Canadian manufacturing firms is related to the firms‟
    characteristics, activities and competitive strategies, and to the industry sector
    in which they operate. One of the related questions that was also addressed

    was the extent to which Canadian firms obtain patents in Canada and abroad,
    and especially in the United States. Read paper.

   How Licensing Intellectual Property Can Help Your Business, UK
    Intellectual Property Office, July 2008, 24 pages.

    This booklet is designed to give you an understanding of the potential benefits
    licensing intellectual property offers your business. Read book.

   Innovation Nation: Building a Culture and Practice of Innovation in
    Canada, Public Policy Forum, August 2009, 32 pages.

    On May 27th 2009, the Public Policy Forum convened leaders from the
    private, public and research sectors for a national conversation about
    innovation in Canada. Entitled Science Day in Canada, the event was
    organized as a forward-looking discussion about how to transform Canada
    into an innovation champion. This report provides an overview of the
    discussion that day. Read report.

   Jelinek, M. and Markham, S. “Industry-University IP Relations: Integrating
    Perspectives and Policy Solutions”, IEEE Transactions on Engineering
    Management, Volume 54, Number 2, May 2007, pages 257-267.

    Despite a long and productive U.S. history, industry-university (I-U) relations
    have become increasingly testy around intellectual property (IP). The Bayh-
    Dole Act is cited the driver for sharply increased university patenting, less
    fundamental research focus, and disinterest in traditional missions, although
    there is little data to corroborate these conclusions. A National Science
    Foundation (NSF)-sponsored workshop points to I-U relationship issues in the
    context of the path a new technology must follow from lab to market. [The
    authors] propose some critical variables affecting I-U IP relationships;
    describe areas of agreement and contention between the parties, drawing
    also on secondary data and the broader literature of I-U relations; and offer IP
    policy observations of interest to universities, researchers and technology
    transfer managers, their industry counterparts, and government. [The authors]
    end with propositions for further research. Read complete article.

   Lahser, A. “3 Factors Any Business Plan Should Consider Before Filing
    A Patent Application”, Law Office of Andrew P. Lahser, December 2008.

    In this article, the author concludes that eventually, you will need to choose
    between trade secret protection and patent protection. Read article.

   “Look to outside technologies, and beyond licensing, to ramp up tech
    transfer profits”, Tech Transfer E-News, August 2009.

    Nicholas Webb, president of the management consulting firm Lassen
    Innovation, argues that one of the biggest challenges facing TTOs is their
    inherent difficulty adopting a cohesive, single vision for their organization.
    Read article.

   Olson, S. “Five key marketing priorities for a startup”, Entrepreneur
    Corner, August 2009.

    Prioritizing your marketing time and resources can be a daunting task. Having
    previously discussed five marketing time wasters that startups should avoid, it
    seems wise to examine five marketing priorities you should consider as you
    put together a plan. Read article.

   Patent Protection Strategies: Maximising Product Revenues, Business
    Insights, August 2007.

    This report examines the need for optimising and sustaining the patent
    protection of novel products. The best methods of exploiting legislation to
    maximise revenue generation and protecting the considerable investments
    associated with innovations are also explored. It will also investigate both the
    offensive and defensive tactics that can develop product lifecycle strategies,
    through the refinery of organisational patent protection in tandem to
    encumbering the market entry of generic substitutes. Order report.

   Successful Technology Licensing, World Intellectual Property
    Organization, WIPO Publication No. 903E, 28 pages, ISBN: 92-805-1207-X.

    Intellectual property is widely recognized as a tool for economic growth. The
    Member States of WIPO have requested more information as to how, in
    practice, it can help to generate wealth. This booklet, Successful Technology
    Licensing, responds to that demand. It includes guidance on how to prepare
    for, as well as how to conduct, licensing negotiations. Read book.

   Technology Transfer Strategies: Maximizing returns from new
    strategies, Business Insights, February 2009, 124 pages.

    This report provides a comprehensive examination of major trends in
    technology transfer activity in the US, Canada and Europe. The report
    provides a detailed country-level analysis of technology transfer and
    associated intellectual property technology regulations, in addition to
    evaluating the key approaches to office structuring and strategies to negotiate
    the „funding gap‟. A series of in-depth interviews also document the
    experiences and insights of 11 tech transfer experts, and their
    recommendations for successful technology transfer strategies are revealed.
    Order report.
   “„Valorization‟ help Canadian universities market IP”IP Marketing E-
    News, August 2009.

    Universities in the U.S. have access to any number of outside organizations
    that can help them market their IP and move their technologies closer to
    commercialization; these vendors are independent organizations that are free
    to provide their services to any number of clients. In Canada, however, a
    small number of universities are served by affiliated organizations that
    perform many of the same functions, called “sociétés de valorisation
    universitaires.” Read article.

   “What are the keys to an effective value proposition?”, IP Marketing E-
    News, August 2009.

    The value proposition is one of the most critical elements in an IP marketing
    campaign: It tells prospects why they should license from you or partner with
    you, as opposed to another university with a similar technology. Read article.

If you have any articles/books/papers/reports that you would like to
recommend, please send an email to Rosanne Mensour
(rosanne.mensour@nrc-cnrc.gc.ca) with the appropriate bibliographic



   Competitive Advantage Valuation (CAV) Software – CAV software is an
    affordable valuation tool for licensees and licensors, IP managers, and
    entrepreneurs. With an easy, step-by-step approach, and built-in access to
    market research data and comprehensive input resources, CAV software
    provides a risk-adjusted equal rate of return. Users can measure results of
    the patented and widely recognized Competitive Advantage Valuation method
    against other methods, and create flexible and clear reports for discussions
    and negotiations. Find out more.

   RealDealDocs – RealDealDocs™ is a division of Practice Technologies, Inc.
    Established in May, 2000, and based in Venice, California, Practice
    Technologies, Inc. is a company of lawyers, business professionals and legal
    technologists who‟ve pioneered a task-based approach to information
    retrieval, whether that information resides inside a firm, in the public domain,
    or in our own proprietary database. This website gives you access to millions
    of legal agreements and clauses, cuts your drafting time in half, and helps
    you leverage deals from top law firms and companies. Find out more.

   T2 Talk – The FLC invites you to take advantage of its new T2 Talk message
    board. The board allows for the easy flow and exchange of information and
    acts as a networking tool for those in the industry. Users can post and read
    comments concerning technological needs and wants, as well as post
    questions concerning best practices and bright ideas. It also acts as a
    connection between those in the federal technology transfer community to
    those at the state and local government level, as well as, members of
    industry. Find out more.



   BiD Network – BiD Network engages thousands of entrepreneurs, experts
    and investors from all over the world to stimulate entrepreneurship and
    economic growth in emerging markets. Find out more.

   Intellectual Property Watch – Intellectual Property Watch, a non-profit
    independent news service, reports on the interests and behind-the-scenes
    dynamics that influence the design and implementation of international
    intellectual property policies. Find out more.



   FPTT Ontario Chapter Meeting – The next FPTT Ontario meeting is
    scheduled for December 10, 2009. Details will be sent to members shortly.

   FPTT Quebec Chapter Meeting – The next FPTT Quebec Chapter meeting
    is scheduled for December 4, 2009 in Quebec. Details will be sent to
    members shortly.




Business Development Academy (BDA) – The BDA is committed to providing
  unparalleled educational opportunities to the business community. Their
  mission is to develop a curriculum and recruit the instructors that will best
  serve our members in developing the critical thinking skills necessary to grow
  their businesses. They strive to present lectures that provide our members
  with key insights into core business development competencies as well as
  furnish speakers that discuss breaking businesses trends. More information
  and to register for courses.

Certificate in Intellectual Property and Commercialization Management
   University of Manitoba, in partnership with the Technology Transfer Office
   More information and to register.

   E-learning – The European Patent Office currently offers the following e-
    learning modules in order to maximise equal access to IP training throughout
    Europe and offer cost-saving and flexible opportunities for attending patent
    related IP courses on-line:
        – The European patent system
        – Searching and documentation
        – Special topics

    More information and to register.

   Master‟s Degree in Technology Transfer – Focus your career towards the
    commercial exploitation of research! Leader in technology transfer, the
    Université de Sherbrooke is launching a new program that will help you turn a
    promising innovation into a commercial success. The program is offered
    jointly by the faculties of Administration, Law and Engineering. It is intended
    for practising professionals and the courses will be given on a part-time basis
    at the Longueuil Campus, starting in September 2009.

    This degree is especially aimed at lawyers, managers, scientists, analysts
    and industry advisers who wish to focus their career towards one of the
    numerous fields of the commercialization of research and technology transfer.

    For more information, please visit: http://www.usherbrooke.ca/etudes-

   Online Commercialization & Entrepreneurship Training – Wendy
    Kennedy's online training program is the ideal source of personalized training,
    coaching and support for inventors, entrepreneurs, and commercialization
    offices. Working with Wendy, commercialization and entrepreneurship come
    to life in a dynamic virtual classroom complete with instruction, guided
    exercises, worksheets and real-world case studies. More information and to

   PCT Distance Learning Course: Introduction to the Patent Cooperation
    Treaty – This PCT distance learning course provides an introduction and
    general overview of the Patent Cooperation Treaty (PCT), an international
    system for seeking patents on a global scale. The course was developed by
    WIPO specialists on the PCT using the pedagogical and distance learning
    methodology of the W IPO Academy. Find out more.

   Technology Transfer Training DVD Set – The FLC has created an 11-DVD,
    3-CD set containing 14 video courses covering a variety of technology
    transfer topics presented by subject-matter experts from industry and
    government. You can order the complete set containing 21 hours of video
    presentations for $140 (US) or you can order by the level of training. The
    levels include Fundamental, Intermediate, and Advanced. More information.

   Webinar Course on Research Commercialization – The National Council
    Of Entrepreneurial Tech Transfer (NCET2) and the National Institutes of
    Health are teaming up to offer a free 11-week webinar series designed to help
    researchers get more of their innovations on a path to the marketplace. Each
    session is 90 minutes and focuses on a specific aspect of commercialization.
    The series will begin Wednesday, January 14, and continue every
    Wednesday through March 25. Registration is required, but there is no charge
    for the series. Find out more.

October 2009

   AUTM Essentials of Academic Technology Transfer Course
    Association of University Technology Managers
    October 7-9, 2009 in Atlanta, GA (U.S.A.)
    More information and to register.

   AUTM Technology Operations and Organization Licensing Skills Course
    Association of University Technology Managers
    October 7-9, 2009 in Atlanta, GA (U.S.A.)
    More information and to register.

November 2009

   NEW! “Industry Engagement – Building Better Bridges”
    Alliance for Commercialization of Canadian Technology
    November 11-12, 2009 in Victoria, BC
    More information and to register.



October 2009

   NEW! “The Top 10 Legal Minefields for TTOs and How To Step Around
    Technology Transfer Tactics
    October 8, 2009 from 1:00 – 2:30 pm EDT (live audioconference)
    More information and to register.

   2009 AIPLA Annual Meeting
    American Intellectual Property Law Association
    October 15–17, 2009 in Washington, DC (USA)
    More information and to register.

LES 2009 Annual Meeting
  Licensing Executives Society (USA & Canada)
  October 18-22, 2008 in San Francisco (USA)
  More information and to register.

   AURP 2009 Annual Conference
    Association of University Research Parks
    October 21-23, 2009 in Vancouver, BC
    More information and to register.

   Defence Security Innovation 2009: “Science and Technology for
    Emergency Management”
    Organized by Technopole Defence and Security, Defence Research and
    Development Canada and PÔLE Québec Chaudière-Appalaches
    October 26-29, 2009 in Quebec, QC
    More information and to register.

   NEW! “The New TTO Metrics: Documenting Job Creation, Economic
    Impact, and Other "Dark Matter" Performance Indicators”
    Technology Transfer Tactics
    October 28, 2009 from 1:00 – 2:30 pm EDT (live audioconference)
    More information and to register.

November 2009

   Patent Information Conference
    European Patent Organisation
    November 3-5, 2009 in Biarritz, France
    More information and to register.

   ACCT Canada – 5th Annual Meeting: “Overcoming our Challenges”
    Alliance for Commercialization of Canadian Technologies
    November 8-10, 2009 in Victoria (BC)
    More information and to register.

December 2009

   NEW! University Startups Conference 2009: “Creating Jobs and
    Powering Innovation With University Startups”
    National Council for Entrepreneurial Tech Transfer
    December 2-4, 2009 in Washington, D.C. (USA)
    More information and to register.

   2nd ISPIM Innovation Symposium: “Stimulating Recovery – The Role of
    Innovation Management”
    International Society for Professional Innovation Management
    December 6-9, 2009 in New York, NY (USA)
    More information and to register.


March 2010

   AUTM 2010 Annual Meeting: “Building a Stronger Community”
    Association of University Technology Managers
    March 18-20, 2010 in New Orleans, LA (USA)
    More information and to register.

April 2010

   NEW! 2010 FLC National Meeting: “The Sky‟s The Limit”
    Federal Laboratory Consortium
    April 26-29, 2010 in Albuquerque, New Mexico (USA)
    More information and to register.



   NEW! Director, Applied Research – Reporting to the Associate Vice-
    President, Educational Services, the Director, Applied Research, participates
    in the college‟s strategic planning, evaluation and execution of applied
    research technologies and initiatives. Read complete job description.

   NEW! Chief Executive Officer – Reporting to a Board of Directors, the CEO
    of TEC Edmonton will provide leadership to, and be responsible for, the
    strategic, business, and operational management of TEC Edmonton. The
    CEO will be an articulate, credible advocate for the full range of TEC
    Edmonton services, and will establish and maintain effective liaison with the
    University research community, private sector stakeholders/partners,
    government agencies, and the broader business community and professional
    service providers. Read complete job description.

   NEW! Manager, Technology Transfer and Commercialization – UOIT is
    seeking a leader with a proven track record to manage its Office of
    Technology Transfer and Commercialization (OTTC). The OTTC is
    responsible for managing all corporate engagement with the research
    programs at UOIT. This includes industry liaison, managing contract research
    activities, and managing inventions and other intellectual property that arise
    from UOIT research, including technology licensing and creation of start-up
    companies. Read complete job description. (Deadline to apply is October
    16, 2009)

If you would like to include a job posting in FPTT News, please send an
email to Rosanne Mensour (rosanne.mensour@nrc-cnrc.gc.ca).



Australian Institute for Commercialization Newsletter –

Birchbob Innovations – http://www.birchbob.com/bulletin/06.07.html

Canada Foundation for Innovation‟s Online Magazine –

EVOLUTION – a publication of University Technologies International –

   Eye on Technology –

FLC Newslink – http://www.federallabs.org/news/newslink/

Hiscock & Barclay Intellectual Property Newsletter –

   Hot IP – an e-bulletin presenting the best available technologies from
    universities and research institutions around the world –

   Intellectual Property Marketing Advisor – The monthly guide to achieving
    maximum commercial success for innovations –
    http://www.ipmarketingadvisor.com/ ($$$)

International Network for SMEs –

International Technology Transfer Center Newsletter –
    http://www.ittc.com.cn/english/html/newsletter/index.asp (free subscription)

IP Law Bulletin – http://ip.law360.com/Public/Default.aspx

IP Marketing eNews – this free e-newsletter is delivered free every Tuesday, and
   is published by Intellectual Property Marketing Advisor, an independent
   monthly newsletter (for subscription information, click here).

IP News Alert – Your one stop legal service provider in greater China –
   http://www.vcclawservices.com/publication.html (free subscription)

IPR Helpdesk Bulletin – http://www.ipr-helpdesk.org/newsletter/42/html/EN/

IP Watchdog – http://www.ipwatchdog.com

Journal of Technology Management in China –

McGill‟s Centre for Intellectual Property Policy Newsletter –

NineSigma: Innovation Newsletter – http://www.ninesigma.com/news-articles

OREDI Newsletter – http://www.utoronto.ca/onris/newsletter/index.html

Science Enterprise Algoma (seA) Newsletter –

Science Media Centre of Canada Newsletter –

So What? Who Cares? Why You? –

Technology Innovation Information (TII) Newsletter – http://www.tii.org

Tech Transfer eNews: The weekly companion to Technology Transfer Tactics –
   www.technologytransfertactics.com (free subscription)

The Adventus Advantage – http://www.adventusresearch.com

THECIS Newsletter: Innovation in Alberta –

The University of Manitoba‟s Technology Transfer Office: Tomorrow‟s
   Technologies Today – http://www.hot-technologies.ca/newsletter/0901/nl.html
WIPO SMEs Newsletter –

WIPO Magazine – http://www.wipo.int/wipo_magazine/en/

Your Coaching Edge: Technology Commercialization Newsletter –
   http://www.yourcoachingedge.com/newsletter.html (free subscription)


FPTT invites our readers to help us improve FPTT News. Please feel free to
send your comments or suggestions concerning any aspects of the newsletter to
Rosanne Mensour (rosanne.mensour@nrc-cnrc.gc.ca).

FPTT welcomes voluntary contributions of articles, case studies, news items,
useful links and upcoming events of interest to our readers. If you have recently
spoken at a conference, changed jobs, or have been nominated for an award,
please let us know and we will be glad to highlight your accomplishments. Thank

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