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					Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
                         Table of Contents
Overview                                                                                                          3
Registered Attendees                                                                                              4
Mark Knall Presentation Graphic                                                                               5
Fred Best RPC Presentation Graphic                                                                                6
The Value Engine Graphic                                                                                          7
Jane Reifert Incredible Adventures Presentation Graphic                                                           8
A Space Market Place Graphic                                                                                      9
Industry Advisory Group                                                                                           10
Information Exchange                                                                                              12
Position Statement                                                                                                13
Pathfinder Project                                                                                                14
Marketing the Pathfinder Project                                                                                  17
Marketing                                                                                                         18
Commercial Enterprise Options
•   Human Life Support / Habitats / Advanced Materials                                                            19
•   Spacecraft Systems                                                                                            20
•   Imaging and Communications                                                                                    21
•   Power and Propulsion                                                                                          23




                    Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
                                                     Overview
On May 16-18, 2006, representatives from NASA, the
Research Partnership Centers, the space industry, and
the investment community gathered at the Ames
Research Center at Moffet Field to explore the future of
space commercialization. This forum was the next in a
series of workshops focused on how to encourage the
development of a space industry.

The focus of this workshop was how to leverage the
technology portfolios and proven research capabilities
of the RPC's. The workshop began with a series of
presentations by Mark Nall and Frank Best on the
history of the RPC's and a sampling of the technologies
that the RPC's have developed. Participants then
worked through a series of assignments in small teams
to define the demand, supply and investment needs in
several different focus areas and then identify and
develop several investment opportunities in each area.
In the final round of work, teams developed a Project
Pathfinder plan, marketing ideas for the project, ideas
for promoting the space commercialization opportunity
and recommendations for an industry advisory group.

This document contains a high level summary of the
work completed by the participants at this forum.


                              Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
                                                                                    Registered Attendees
David Anderman                    Larry DeLucas                                  Anthony Heÿenga                              Beth McKnight                             Hans Schnettler
Constellation Svcs. Int’l, Inc.   UAB                                            University of Colorado                       Research Partnership Ctrs. & SpaceClass   Lockheed Martin Space Exploration

Woody Anderson                    Alan DeLuna                                    Michael Hicks                                Gene Meyers                               Andrea Seastrand
NASA MSFC                         United Space Alliance                          Lockheed Martin Advanced Tech. Ctr           Space Island Group                        California Space Authority
Hugh Arif                         Mita Desai                                     Esther Hill                                  Brian Mitchell                            Michael Sims
Cisco Systems, Inc.               NASA                                           Lockheed Martin/ NASA ARC                    NASA/MSFC                                 NASA ARC
Jim Baker                         Mary Lynne Dittmar                             John Hines                                   Todd Mosher                               Phil Smith
Spacehab, Inc.                    Dittmar Associates, Inc.                       NASA ARC                                     Lockheed Martin Space Systems             Cal Space Grant Foundation
James Benson                      Dr. Marilyn Dudley-Flores                      Steve Hing                                   Gerry Murphy                              Robin Snelson
Space Dev                         OPS-Alaska                                     NASA ARC                                     DesignNet Engineering                     N/A
Fred Best                         Arthur Dula                                    Chris Hoeft                                  Mark Nall                                 Ken Souza
Center for Space Power            Attorney At Law                                Andrews Space                                NASA MSFC                                 SETI/NASA ARC
Dallas Bienhoff                   Paul Eckert                                    Gary C Hudson                                Mary Napier                               Louis Stodieck
Boeing                            Boeing Company - Space Exploration             AirLaunch LLC                                N/A                                       BioServe Space Technologies
Brad Blair                        Edward Ellegood                                Bill Hulsey                                  Gene Scout                                Dennis Stone
CSM-CSR                           State of Florida                               Hulsey IP Lawyers, P.C.                      N/A                                       NASA
Dave Boyle                        Mike Finney                                    Kathleen Imhoff                              Mark Newfield                             Paul Sutton
Spacecraft Techn. Center          Finney Capital                                 Pacific BioFacilities                        NASA ARC                                  Kabria Technologies
Henry Brandhorst                  Orin F Flask                                   Gary Jahns                                   Jim Pass, Ph.D.                           Al Tadros
Space Research Institute          GlobeOne Sourcing & Fulfillment Svcs.          NASA ARC                                     Astrosociology.com                        Space Systems / Loral
Dave Brandt                       Thomas Gangale                                 Amaresh Kollipara                            Bruce Pittman                             Judy Turner
Lockheed Martin                   OPS-Alaska & San Francisco St. Univ.           Space Venturing Forum                        ACES                                      California Space Authority
Rita Briggs                       Rachel Garces                                  Roger Lenard                                 Richard Pournelle
Lockheed Martin                   NASA MSFC                                      SNL                                                                                    Mark Uhran
                                                                                                                              N/A                                       NASA
Geoff Brown                       Bev Girten                                     Henry Leon                                   Julian Prabhu
Ontologent / M2Mi                 NASA ARC                                       Create Tech Village Corp.                                                              Erika Wagner
                                                                                                                              Boeing                                    MIT Mars Gravity
Joe Carroll                       William Glenn                                  Dr. David Livingston                         Dan Rasky
Tether Applications, Inc.         NASA Imaging Tech. Ctr. at FL Atlantic Univ.   The Space Show                                                                         Rod Wilks
                                                                                                                              NASA ARC                                  ATK
Malcom Carter                     Francine Gordon                                Chris Maese                                  Paul Reichert
Space Island Group                F Gordon Group                                 NASA ARC                                                                               Lana Wilson
                                                                                                                              Schering-Plough Research Inst.            Center for Space Power
Sean Casey                        James Gordon                                   Richard Mains                                Debra Reiss-Bubenheim
USRA                              N/A                                            Mains Associates                                                                       Dennis Wingo
                                                                                                                              NASA ARC                                  Skycorp Incorporated
Phil Chapman                      Consuelo Griego                                Alan Marty                                   Rex Ridenoure
t/Space                           Global Impact                                  N/A                                                                                    Mike Wiskerchen
                                                                                                                              Ecliptic Enterprises Corp.                California Space Grant Foundation
Kathleen Connell                  Lynn Harper                                    Paul Masson                                  Peter Sage
The Connell Whittaker Group LLC   Space Portal NASA ARC                          Strategic Alliances Resources Network, LLC                                             Bruce Yost
                                                                                                                              Space Island Group                        Inovamar LLC
Bonnie Dalton                     Klaus Heiss                                    Goorge May                                   Greg Schmidt
NASA ARC                          High Frontier                                  Institute for Tech. Development                                                        Allison Zuniga
                                                                                                                              NASA ARC                                  NASA ARC

                                                          Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
                  Industry Advisory Group

• Advisory Committee on
  Commercial Enterprise in the
  Solar System (ACCESS):
   – Industry members representing a
     cross-section of space entities
   – Bring strengths of industry diversity
     to internal planning and
     collaboration
   – Bring strengths of industry diversity
     to recommendations to NASA and
     other government agencies
   – Draft regulatory environment for
     space commerce




                      Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
                              Industry Advisory Group
•   Discuss in ad-hoc industry group by August 1,
    2006 ACCESS concept and agenda:                                                   International                                 NASA
     –   Lunar Commerce Executive Roundtable sponsors,                                   Agency                                   Programs
         US Chamber of Commerce, Space Enterprise
         Council
•   Issues to be discussed include:                                                                      ACES
     –   Property rights in context of Outer Space Treaty, etc.
           •   Intellectual and physical                                                                                 NASA
           •   International recognition / compliance
     –   ITAR / INA / etc. as impediments to international
         collaboration
     –   Traffic control
     –   Search and rescue                                                                                               Space
     –   Liability                                                                                                       Portal
     –   Salvage                                                                                                          IPT
     –   Common standards – interoperability
     –   Dispute solution / settlement
     –   Space / surface debris
     –   Government / industry roles                                                                                      ARC
     –   ACCESS organization – funding and mandate
     –   Environmental issue
     –   Heritage site protection (Apollo, etc.)
                                                                                            DOD




                                    Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
                   Information Exchange
• Questions:
   – Other than money, what resources
     would you most like to see or have
     access?
   – Who else could benefit from the
     different aspects of what your
     project does?
   – How can we share information and
     value?
       • Resource hub
       • Space portal
       • “MySpace” for Space




                     Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
                                  Position Statement
•   Government’s Role:                                                      •      Methods:
     –   The role of government should be to                                          –     Documentaries
         facilitate, not dominate, the growth of space                                         •    Commercialization of space
         commerce.                                                                             •    Tie with TV, pop culture and gaming
     –   Government’s role should ultimately                                                   •    Inventions of possibility / ROI
         decrease to achieve the goal of self-                                        –     Press conference
         sustaining commercial activity                                                        •    Communicate message
     –   Government should provide incentives, and                                             •    Incentives
         legal-regulatory regime, and infrastructure.                                          •    Example of vision that NASA supports
     –   Important roles include:                                                              •    The legacy of NASA
           •   Advance purchase                                             •      Taglines:
           •   Coordination
                                                                                      –     The door to commercial space has just been
           •   Regulation                                                                   opened
                                                                                      –     The solution to a better world lies just beyond
•   Outcome:                                                                                this one – welcome to the magic of space
     –   To communicate in a compelling and concise                                   –     We’ve spent 40 years and billions of dollars
         way the benefits that commercial space can                                         opening the door, now we’re sending you a
         bring to commerce, communities, and                                                VIP invitation
         humanity at large. And lay out and present a                                 –     We’re giving you the space to make it
         way that making that happen that is                                                happen!
         believable, desirable, and inspirational…and
         compels economic development.                                                –     Developing the magic of space




                              Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
                                  Pathfinder Project
•   Comprehensive and Persuasive
•   Define and describe product(s)
•   Market research:
     –   Identify market(s)
           •   Primary
           •   Secondary
           •   Etc.
     –   Quantify market(s)
     –   Describe target addressable market(s)
•   Define product development
    requirements
•   Cost requirements
•   Build business models (include value
    chain)
•   Build business case                                                    Iterate
•   Build business plan:
     –   Revenues
     –   Costs
     –   P/L                      Pro forma 5
     –   Cash flow                years
     –   Balance sheet

                              Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
                          Pathfinder Project
                    Space Based Crystal Growth Business
•   Grow crystals – fee for service                                 •      Start to finish 7-25 years
•   Grow crystals and determine                                     •      Target identification
    structure                                                       •      Produce protein
•   Develop own drugs and license                                   •      Crystallization and structure
•   Business plan (3 months)                                        •      Medical and test
•   Hanser, late access (-36 hrs),                                  •      Culture
    temperature control, gentle re-entry                            •      Animal
•   Pharma and jewelry                                              •      Human
•   Develop a company that can                                                – I, II, III
    commercialize technology and fly
    monthly.
•   Funding requires $500-1000K
•   Sample return requires grants or
    funding source
•   6 flights, 1000 samples/flight




                      Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
                                 Pathfinder Project
             Infectious Disease / Drug Development / Human Health
•   Infectious Disease Drug Development:                                   •      Electronic nose UAB
     –   Target Identification                                                       –     Measure volatiles in samples (200
     –   Drug test with SF associated models                                               compounds) 1 sec.
•   Business case as a function of launch $                                •      2 lasers – library of signatures
•   Risk adjusted IRR                                                      •      Cancer detection – NIH
•   Venture Philanthropists                                                •      Health monitoring
•   Central labs of big pharma / biotech                                   •      NASA – life detection, environmental
•   Team:                                                                         monitoring
     –   Mary Lynne Dittmar, Louis Stodieck, Larry                         •      Funding need for handheld version
         DeLucas, Lynn Harper / Rita Briggs (alt.),                               $500-1000K
         Bruce Pittman, David Livingston (?), Dallas                       •      Wearable physiological monitoring in
         Bienhoff(?), Bev Garten, Joe Casas, Joe                                  extreme environments
         Caroll
                                                                                     –     NASA – EVA
•   Reconfigure CGRA for small free flyers                                           –     Military – battlefield diagnostics
•   Approximately $500K development                                                  –     Firefighters
•   Pharma-customer                                                                  –     Deep sea diving
•   Bio Booster                                                                      –     TRL – 4-5 – Need to rugged-ize and simplify
                                                                                           ops
                                                                                     –     Med ops funding now and DOD




                             Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
             Marketing the Pathfinder Project
•   Objectives:                                                           •      Vehicles:
     –   Educate / raise awareness of the need and                                 –     Medical journals / research publications
         our solution                                                              –     News media
     –   Inspire and build support                                                 –     Special events
•   Audiences:                                                                     –     Prizes
     –   High-tech (knowledgeable of space R&D)                                    –     Conferences / workshops / exhibits
     –   General public at key milestones                                                    •   Take space to biotech conferences and other
                                                                                                 customers
     –   Education community
     –   NIH                                                                       –     Special class education programs
     –   CDC                                                                       –     Press conferences
     –   Medical press                                                             –     Medical writers fly on KC-135 with crystal
                                                                                         experiment and other experimental
     –   AMA                                                                             opportunities
     –   Health insurance companies                                                –     Give away crystal jewelry
     –   Pharmaceutical Companies                                                  –     Launch promotion
•   Messages:                                                                      –     Live television and webcast
     –   Flight-proven                                                             –     Website for project
     –   Urgency!                                                                  –     Newsletter (print and electronic) to audiences
     –   Hardware built
     –   We’re the best – i.e, differentiate
     –   Value – fast track to a cure
     –   Benefits – on the ground takes too long
     –   Help us help you!
                             Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
                                                       Marketing
•   Audiences:
     –   Investors                                                                              How to get the word out
     –   Policy makers (elected officials)
     –   Trades                                                                                                    Audience
     –   Potential partners
     –   Research community
     –   Educators
     –   Next generation scientists
•   Messages:
     –   Capability
     –   Innovations
     –   Unique, will improve our life = value
     –   Cost-savings                                                                                      Communication
     –   Time-savings
•   Vehicles:
     –   Authenticators
     –   Television
     –   Newspapers                                                             Message                                       Vehicle
     –   Magazines
     –   Trade publications
     –   Education programs
     –   Internet
     –   Special events




                                 Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
           Commercial Enterprise Options
        Human Life Support / Habitats / Advanced Materials
• Corporate Built Facility                                         • Lunar Base for exploration and
   – Ownership: suitable for transfer to                             other support
     commercial                                                              – NASA funds and serves as an
   – Commercial management                                                     “anchor tenant”
   – Must be modular                                                         – Staged development
   – NASA must guarantee minimum                                             – Pay rent, utilities, etc.
     usage                                                         • Options for building:
• Possible Tenants:                                                          – NASA built
   –   NASA exploration vehicle                                              – Consortium
   –   NASA science                                                          – Commercial
   –   Department of Defense
   –   China and Russia
   –   Tourism industry
   –   Mining
   –   Other industries
   –   Commercial science


                     Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
        Commercial Enterprise Options
                                   Spacecraft Systems

• Refuel & Resupply Service                                     Cost= $7M+$7M+$6M= $20M
  for Large GEO Assets                                                   LV SC Ops
  – Extend lifetime of $400M
                                                                Facilities            -$10M
    investment for $40M price
    yielding $20M profit                                        Non-recurring engring -$30M
  – Market assumptions:
     • 25 GEO launches per year                                  200

     • 5 want servicing
     • 5/yr @ $20M = $100M profit/yr                             100


                                                                    C
                                                                    0
                                                                           Initial Funding
                                                                                  Development



                  Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
                 Commercial Enterprise Options
                                      Imaging and Communications
1. Timely Google Earth, Moon, Mars                                             2. In “space” communication utility / Data
• Who are the customers?:                                                          storage (stage 1)
     –   World of internet users                                               • 5-10 year implementation for
     –   Precision agriculture – viticulture                                       development
     –   Real estate / insurance                                               • Who are the customers?:
     –   Land use planning                                                               –     Everyone!
     –   Nosey neighbors                                                                 –     Voice, video, data
     –   Commodity markets / investment                                                  –     Government
     –   FEMA                                                                            –     Private
•   Size of market?:                                                                     –     Education
     –   Free now, would pay?                                                  •      Size of market?:
•   Revenue strategy:                                                                    –     Requires government as anchor tenant
     –   Creating tools for                                                              –     Execution – 80 satellites in 5 years as
                                                                                               Grayscale Iridium Corp.
•   Cost:
     –   Licensing of data by government entities                              •      Speed timeline:
                                                                                         –     ROI at a cost of $5 million per unit LU/O unit
•   Barriers:                                                                                  transport cost
     –   Coverage, real-time, trending, time-stamping,
         security
•   Do we need more infrastructure data or
    correcting systems?:
     –   Tools created by commercial interests
            •   E.g. Urban maps, Zillow Real Estate Portal
                                 Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
               Commercial Enterprise Options
                                  Imaging and Communications
3. Virtual Exploration of Moon, Mars,
    everywhere (stage 2)
• Who are the customers?:
     –   Resource utilization
     –   Government
     –   Video game market / entertainment (e.g.
         movies, commercials, etc.)
           •   Discovery Channel
           •   National Geographic
     –   Education
•   Size of market?:
     –   Competitive analysis and determine market
•   Scale:
     –   Both II and III can be used universally to be
         modified by end users
•   Intangibles:
     –   Knowledge
•   Value propisition:
     –   Gaming becomes virtual in real universe /
         world
           •   “Flying spacecraft in real space”



                                 Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
         Commercial Enterprise Options
                                 Power and Propulsion
Propellant Sales:                                               • Good management team – yes
• Market: $5B/year LEO, $3B/year                                • Track record
  Moon                                                          • Market Barrier: NASA/USG for
• R&D: LEO <$2.5B, Moon <$7B                                      LEO – Space X success
• Simple payback: 3.5 years LEO,                                • Demos 5 GEO transfers
  7 years Moon.                                                 • Gut incentive / lunar refueling
• Simple ROI: $5B/year LEO and                                  • 0-g, 0-tax
  $3B Moon cash flow. 20% of
  cash flow for investor ROI

Proven Science:
• CEFGW
• Propellant
• Cryo management and ISRU
• AR&D


                  Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California
           Commercial Enterprise Options
                                    Power and Propulsion
Opportunity #3:                                                    Opportunity #4:
• ISRU propellants + building                                      • Government guaranteed purchase
  materials                                                          contract
• Analogue solar cell production with                              • Performance bond moon base 2015
  regolith stimulants                                              • Business development bank
• (Moon) futures market: straddles,                                  financing
  puts, calls, hedge funds, long/short,                            • Title IX loans
  R.L. & K.H.                                                      • (Now!) Scar for refueling: SM, LSAM




                     Summary Document ▪ May 16-18, 2006 ▪ NASA Ames Research Park ▪ Moffet Field, California

				
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