The MBA Student Handbook summarizes the regulations that apply

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					 GRADUATE SCHOOL OF BUSINESS




MBA PROGRAM STUDENT HANDBOOK




           August 2006
                      THE MBA STUDENT HANDBOOK OVERVIEW


Welcome to Assumption University’s Graduate School of Business. The MBA Student Handbook
was created to help answer any questions you may have regarding the MBA program, graduate
services, and graduate student procedures. This handbook is a compendium of information about
the University’s policies, requirements, and resources that helps to answer quick questions,
provides referrals, and offers an overview of the program. We hope you find this handbook a
useful resource as you move through your MBA studies.

The MBA Student Handbook summarizes the regulations that apply to all MBA students and
outlines common procedures that are important to students. We hope you will find this handbook
a useful guide as you pursue your MBA. It explains your privileges and responsibilities as an
MBA student and identifies services to which you have access.

As an MBA student, you are expected to adhere to the highest principles of academic integrity and
ethics in the pursuit of learning. These principles require us to be intellectually honest, to give
appropriate credit to the work of others, and to respect confidential information. During the course
of your MBA studies, you may find yourself confronted with difficult or confusing situations in
the area of academic integrity. In such situations, we urge you to seek the advice of faculty and
the MBA program staff.

We encourage you to contact any member of the MBA program staff whenever you think we can
be of assistance. We hope that you find your MBA experience to be intellectually challenging and
personally rewarding.




Graduate School of Business
May 2005




The MBA STUDENT HANDBOOK for Master of Business Administration Program, Graduate
School of Business, Assumption University, 6th Edition, April 2007.




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                                         FOREWORD


The ABAC Graduate School of Business has grown steadily in strength and quality ever since its
inception in 1984. Now more than 600 men and women are selected each year for both the Day
and the Evening Programs. They represent a broad spectrum of divergent experiences, attitudes
and educational backgrounds. With an international Faculty, combining the extraordinary teaching
skills of ABAC and the inter-university Faculties, ABAC’s MBA Program offers a unique
educational experience.

Today in Thailand more than ever before, there is a great demand for capable men and women to
deal with the rapidly changing business environment that includes new technologies. In this
regard, our former Dean, Supachai Panitchapakdi, the current Vice Premier of Thailand, says,
“ABAC’s MBA has a pivotal role to play. We plan not only to be part of Thailand’s economic
growth process but also to make it both sustainable and durable. In order to achieve this, there is
an absolute need for an appropriate development of the country’s human resources, especially that
of its managerial talents”. Accordingly and in the context of global marketplace, ABAC’s MBA
aims to provide advanced professional instruction that synthesizes scientific principles of
administration and pragmatic management of organizations.

The program emphasizes the cultivation of organized thought with the disciplined and analytical
thinking necessary for managerial decision making.

We, at ABAC, are also mindful of the need to promote and instill within our students an ethical
consciousness. The need for justice and fair play cannot be overemphasized; they are considered
central to the development of sustainable and durable relationships as well as to economic growth.
As such, the ethical dimension is woven into the entire fabric of the MBA Program.




Rev. Bro. Prathip Martin Komolmas, FSG, PhD
President Emeritus
Assumption University




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                                         TABLE OF CONTENTS


                                                                                        Page
Title Page                                   ………………………………………………                          1
MBA Student Handbook Overview                ………………………………………………                          2
Foreword                                     ………………………………………………                          3
Table of Contents                            ………………………………………………                          4


I.    HISTORICAL BACKGROUND
      1.1    Assumption University           ………………………………………………                          8
             1.1.1     Motto                 ………………………………………………                          8
             1.1.2 Philosophy                ………………………………………………                          8
             1.1.3 Objectives and Policies   ………………………………………………                          9
             1.1.4 Accreditation             ………………………………………………                          9
             1.1.5 Medium of Instruction     ………………………………………………                          9
             1.1.6 Non-discrimination        ………………………………………………                          9
      1.2    Graduate School of Business     ………………………………………………                          10
             1.2.1     Vision                ………………………………………………                          11
             1.2.2 Mission                   ………………………………………………                          11
             1.2.3 Objectives                ………………………………………………                          11
             1.2.4 Degree                    ………………………………………………                          11


II.   FACILITIES AND SERVICES
      2.1    Campuses                        ………………………………………………                          11
      2.2    Office of Graduate School       ………………………………………………                          12
      2.3    Library                         ………………………………………………                          12
      2.4    Computing Center                ………………………………………………                          13
      2.5    AU Internet Service             ………………………………………………                          13
      2.6    The International Center        ………………………………………………                          13
      2.7    Press                           ………………………………………………                          13
      2.8    Career and Development Center (CDC)     …………………………………….                     13
      2.9    The Research Institute of Assumption University (RIAU)   ………………….           14
      2.10 Health Services                   ………………………………………………                          14
      2.11 Food and Cafeterias               ………………………………………………                          14



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III. THE MBA PROGRAM
      3.1   Qualifications for Admission      ………………………………………………                        14
      3.2   Class Hours                       ………………………………………………                        15
      3.3   Evaluation of Academic Performance        ………………………………………                   15
      3.4   Grading Systems                   ………………………………………………                        15
            3.4.1    Scale                    ………………………………………………                        15
            3.4.2    Passing Grade            ………………………………………………                        16
      3.5   Audit                             ………………………………………………                        16
      3.6   Transfer of Credits               ………………………………………………                        16
      3.7   Study Abroad Program              ………………………………………………                        16
            3.7.1    Dean’s Approval          ………………………………………………                        16
            3.7.2 Universities Under the Exchange Program        ………………………….            17
      3.8   Twinning Program                  ………………………………………………                        17


IV.   COURSE REGISTRATION, ADDITION AND WITHDRAWAL
      4.1   Registration Regulations          ………………………………………………                        17
      4.2   Prerequisites                     ………………………………………………                        17
      4.3   Repeating the Course              ………………………………………………                        17
      4.4   Course Load                       ………………………………………………                        18
      4.5   Changing Section                  ………………………………………………                        18
      4.6   Course Adding and Withdrawal Systems          ………………………………….                18
      4.7   Concentration Declaration         ………………………………………………                        18
      4.8   Refund                            ………………………………………………                        18


V.    RULES AND REGULATIONS
      5.1   Leave of Absence and Resignation       ………………………………………….                    19
      5.2   Termination of Student Status     ………………………………………………                        19
      5.3   Dress Code                        ………………………………………………                        19
            5.3.1    Violation of the University Dress Regulations   ……………………..         20
      5.4   Student Discipline                ………………………………………………                        20
      5.5   Academic Dishonesty               ………………………………………………                        20
            5.5.1 Plagiarism                  ………………………………………………                        21
      5.6   Attendance and Punctuality        ………………………………………………                        21
      5.7   Class Participation               ………………………………………………                        11



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      5.8   Examination Regulations           ………………………………………………                  21
      5.9   Make-up Examination Regulations        ………………………………………..              22
      5.10 University Policy Regarding Cheating ………………………………………..                 23


VI.   THE MBA PROGRAM STUDY PLANS
      6.1   Study Plan Chart                  ………………………………………………                  24
      6.2   Program Courses                   ………………………………………………                  25
      6.3   Course Sequencing                 ………………………………………………                  29
      6.4   Specific Concentration Study Plan ……………………………………………                   30
      6.5   Program Period                    ………………………………………………                  35
      6.6   Plan A: Thesis Option             ………………………………………………                  35
            6.6.1   Registration for Thesis   ………………………………………………                  35
            6.6.2   University Fee and Student Status     ………………………………….          37
            6.6.3   Thesis Examination        ………………………………………………                  37
      6.7   Plan B: Comprehensive Examination Option       ………………………………           38
            6.7.1   Requirements              ……………………………………………....               38
            6.7.2   Audit Class               ………………………………………………                  39
            6.7.3   University Fee and Student Status     ………………………………….          39


VII. ADDITIONAL PROGRAM REQUIREMENTS
      7.1   Seminar                           ………………………………………………                  39
      7.2   Management Trainee Internship Program         ………………………………….          39
            7.2.1   Internship Application Requirements    ……………………………….          40
            7.2.2   Internship Presentation   ………………………………………………                  40
            7.2.3   Internship Exemption      ………………………………………………                  40
      7.3   Speaker of the Month              ………………………………………………                  40


VIII. GRADUATION REQUIREMENTS
      8.1   Approval of Degree                ………………………………………………                  41
      8.2   Graduation Requirements           ………………………………………………                  41


IX. COURSE DESCRIPTION
      9.1   Foundation Courses                ………………………………………………                  42
      9.2 Core Courses                        ………………………………………………                  43
      9.3   Concentration Required Courses ………………………………………………                     45


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             9.3.1   Finance Concentration   ………………………………………………                                                         45
             9.3.2 Marketing Concentration ………………………………………………                                                           46
             9.3.3   Entrepreneurship Concentration          .......................................................    47
      9.4 Concentration Elective Courses ………………………………………………                                                             48
             9.4.1 Accounting                 ………………………………………………                                                        48
             9.4.2 Management of Information Systems              ………………..……………….                                       49
             9.4.3 Business Economics         ………………………………………………                                                        50
             9.4.4 Finance                    ………………………………………………                                                        51
             9.4.5 Marketing                  ………………………………………………                                                        53
             9.4.6 General Management         ………………………………………………                                                        57
      9.5    Elective Courses                ………………………………………………                                                         61
             9.5.1 Accounting                 .………………………………………………                                                       61
             9.5.2 Management of Information Systems               ……………….……………….                                       62
             9.5.3 Business Economics         ………………………………………………                                                        63
             9.5.4 Finance                    ………………………………………………                                                        64
             9.5.5 Marketing                  ………………………………………………                                                        66
             9.5.6 General Management         ……………..………………………………..                                                     70


X.    LECTURERS
      10.1 Lecturers Responsible for the Program           …………………………………….                                              74
      10.2 Full-Time Lecturers               ………………………………………………                                                         74


XI.   LECTURERS DIRECTORY
      11.1    Full-time Faculty              ........................................................................   75
      11.2 Part-time Faculty                 ………………………………………………                                                         76


XII. FEES AND CHARGES
      12.1 Program fee (full-time/part-time) ………………………………………………                                                         77
      12.2 Program fee (professional/fast-track/executive)                 ………………………….                                  77
      12.3 General Charges                   ………………………………………………                                                         78
      12.4 Additional Charges                ………………………………………………                                                         78




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I.     HISTORICAL BACKGROUND

Assumption University was initially originated from Assumption Commercial College in 1969 as
an autonomous higher education institution under the name of Assumption School of Business. In
1972, with the approval of the Ministry of Education, it was officially established as Assumption
Business Administration College or ABAC. In May 1975, it was accredited by the Ministry of
University Affairs. In 1990, it was granted new status As “Assumption University” by the
Ministry of University Affairs.

The University is a non-profit institution administered by the Brothers of St. Gabriel, a worldwide
Catholic religious order, founded in France in 1705 by St. Louis Marie De Montfort, devoted to
education and philanthropic activities. The congregation has been operating many educational
institutions in Thailand since 1901.

The University is an international community of scholars, enlivened by Christian inspiration,
engaged in the pursuit of truth and knowledge, serving the human society, especially through the
creative use of interdisciplinary approaches and cyber technology.

1.1    Assumption University

       1.1.1   Motto

       There are well expressed in the University Motto: “LABOR OMNIA VINCIT”.
       Assumption University exists for the sole purpose of serving the nation by providing
       sound professional business education. To this end it aims at:

       •   Inculcating in the students right attitudes and ideologies through a carefully integrated
           curriculum of ethics and business management science.
       •   Achieving academic excellence through hard work, freedom of expression, logical
           thinking, and efficient decision-making.

       Moreover, Assumption University endeavors to develop in each student a respect for the
       dignity and worth of the individual, a desire and capacity for critical reasoning, an
       appreciation and understanding of scholarship and creativity in business management
       science, an ability to effectively communicate and a continuing desire for knowledge. By
       offering undergraduate and graduate programs as well as noncredit educational
       opportunities, the University seeks to assist individuals of all ages to discover and realize
       all facets of their own potentialities. In other words, the University wishes to enlarge the
       pool of learning persons not just the one of learned individuals. The University therefore
       attempts to provide on a continual basis the requisites for competence, personal
       fulfillment, and responsible leadership in business profession.

       1.1.2   Philosophy

       In loyalty to its Christian mission, Assumption University stands for:

       •   The inculcation of respect for the Three Institutions of the Nation: Religion, Country,
           and King and a democratic way of life.
       •   The belief that a man justifies himself and his existence by the nobility of his work.


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       •   The commitment to be a Light that leads men towards the true source of all knowledge
           and life.

       1.1.3   Objectives and Policies

       Assumption University exists for the main purpose of serving the nation by providing
       scientific and humanistic knowledge, particularly in the fields of business education and
       management science, through research and interdisciplinary approaches.

       To this end it aims at forming intellectually competent graduates who

       • are morally sound, committed to acting justly, and open to further growth;
       • appreciate freedom of expression, imbued with attitudes and ideologies through a
         carefully integrated curriculum of ethics, science, languages and business management;
         Achieve academic excellence through hard work, critical thinking, and effective
         decision-making.

       1.1.4   Accreditation

       The University is fully accredited by the Ministry of University Affairs. Its graduates
       enjoy the privileges accorded to State University graduates. Its academic standards are
       accepted by the Civil Service Commission of Thailand. Assumption University is
       recognized in the USA and other countries, and transfer of credits from the University is
       accepted abroad. Graduates from the University can pursue advanced degrees anywhere in
       the world.

       Assumption University is listed in the Handbook of Universities and other Institutions of
       the INTERNATIONAL ASSOCIATION OF UNIVERSITIES in Paris, France.

       The University is recognized by:

       • The Association of Christian Universities and Colleges in Asia (ACUCA)
       • The Association of Southeast Asian Institutions of Higher Learning (ASAIHL)
       • The International Federation of Catholic Universities (IFCU)

       1.1.5   Medium of Instruction

       English is the officially approved medium of instruction at Assumption University. Five
       courses are in the Thai language but only for Thai speaking students. Students whose
       native tongue is not Thai follow the same courses in English.

       1.1.6   Non-discrimination

       Assumption University does not discriminate in its programs and activities against any
       person because of race, color, ethnic origin, ancestry, religion, age and sex. This non-
       discrimination policy applies to admissions, employment, treatment of individuals, and
       access to programs. Inquiries concerning this policy may be directed to the Office of
       Human Resources Management or the Office of the University Registrar.




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1.2       Graduate School of Business (GSB)

To fulfill the University’s furthering of its development of competent leaders for the business
community, the Graduate School of Business was established in 1985. Since then, the GSB has
grown to be recognized as a force to be reckoned with for its capability to produce the multi-
skilled professional; someone who is comfortable in an “globalized” and “globalized”
environment; someone who knows why, when and how to make decisions; someone who is able
to manage people and process; someone who is able to think strategically and most important of
all, someone who is able to manage themselves.

Into the new millennium where business is moving in new directions never before imagined and
enabled by technology, the world we live grow closer together but the world of business grows
broader. What does it mean for those who will enter the world of business in the next century? It
means a new attitude towards work; a break from tradition; a high ethical standard and value of
diversity; a world of new possibilities many of which we cannot yet imagine. Assumption
University thus envisions its millennium graduates as:

      •   Healthy (mens sana in copore sano) and open-minded, characterized by personal integrity,
          an independent mind, and creative thinking,
      •   Professionally competent, willing to exercise responsible leadership for economic progress
          in a just society,
      •   Able to communicate effectively with people from other nations and to participate in
          globalization.

With this challenge, the MBA program offered by the GSB is a transforming, developmental
experience that stimulates intellectual and personal growth by building deep practical knowledge
and fostering sound judgement. This stimulates a lifelong process of learning and teaching that is
a sharing experience of enhancing the ability to listen and think, and developing a deeper
understanding of the distinctive and important task of the manager. The case study pedagogy as
used in our MBA program fuses analysis and action.

Our goal is to create an environment where students learn how to simplify the complexity through
competent curiosity and competent wisdom. This is achieved through probing and questioning the
fundamentals, discussing, and integrating the various disciplines to exercise judgement, make
decisions and take ethical responsibility and accountability. In short, students are trained to
sharpen their skills of effective communication and be able to persuade, synthesize and adapt.

Our graduates, who are among the business elite, are characterized by their intelligence,
competence, principles and accomplishment. They become part of a powerful network of alumni
who remain connected by the enduring bonds of respect and friendship forged in the School. They
achieve mastery in one area of study that is broadened by a general core of study. Their passions
are transformed into an opportunity to excel, to lead, and to reach out to change the world around
them. Our graduates understand that the future belongs to those who recognize potential in a
changing and respond with creativity, innovation and leadership – a trademark of Assumption.


          ‘Educating intelligences and active minds to change the world’



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         1.2.1   Vision

GSB envisions itself to be one of the leading institutions in the region in business management
education and research.

         1.2.2   Mission

      To produce graduates knowledgeable in management and administration who have a sense of
      responsibility, are far sighted, able to think critically and creatively in challenging
      environments.
      To generate and disseminate new knowledge of management and administration in this era of
      globalization, with a focus on Asia in particular.
      To produce competent graduates who are able to promote and collaborate in transferring
      technology which undergoes rapid developments.

         1.2.3   Objectives

The primary purpose of the Assumption University’s Master of Business Administration Program
is to prepare students for leadership positions within the “globalized” and “glocalized” business
community. The program is designed to allow students to develop a broad range of skills, to
acquire knowledge needed for competent managerial and administrative responsibilities in the
contemporary business environment and to be able to apply the skills and knowledge based on
their competent IQ and EQ. The students are provided with many conceptual and problem-solving
tools needed to implement effective solutions to business problems and to develop and lead the
organization for success.

The foundation for accomplishing these objectives is established through a core Program required
of all students in the MBA Program. These core courses examine the functions of executives and
their interaction with both the internal and external environments in which the firm operates.
Students may also study in depth their personal interests through elective courses that are
available over a wide range of areas of business administration, technology and economics. They
can also opt for an in-depth research through their thesis

         1.2.4   Degree

The Graduate School of Business offers the degree of Master of Business Administration. The
program serves to prepare graduate students for a career in business or management.


II.      FACILITIES AND SERVICES

2.1      Campuses

Assumption University maintains three campuses: at Hua Mak, this original campus located in the
city, another at Bang Na, some thirty minutes to the South of the original campus on the way to
the Eastern Seaboard, and the new one at Central World Plaza. The original campus is a compact,
vertical campus comprised of 17 buildings with the tallest having a total of 16 floors. A small lake
surrounded by lush gardens and seating is a focal point of beauty and tranquility. Food,



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convenience and service shops to support student needs surround the campus. This will become
the home of the postgraduate faculties.

The Suvarnabhumi Campus, constructed as a “University in a Park”, comprises 200 acres of a
beautifully landscaped assembly of mixed architecture surrounded by lush, tropical gardens and
trees. Designed to host the University’s undergraduate degree programs, it offers everything: a
meeting/exhibition center, hotel, non-coeducational dormitories, a magnificent chapel, a museum,
three academic halls, and much more. The centerpiece of the campus is the Cathedral of Learning,
a 38-story tower, which houses student support services, the library, reception halls, seminar
rooms and offices. Transportation between the two campuses is convenient and inexpensive.
Shuttles run throughout the day between various points in Bangkok and the Bang Na Campus.

The newly built city campus is located on 14th Floor, ZEN, Central World, Rama I Road. This
campus has 9 classrooms, 2 seminar rooms, 1 computer lab all equipped with wireless internet
access. It is the home campus for MBA (professional and fast tracks) students.

2.2    Office of Graduate Studies

Office of Graduate Studies aims to support students and lecturers in their teaching-learning
activities by providing academic information and a wide range of services such as admission,
registration etc.

Office of Graduate Studies is located on the 3rd Floor of Assumption Building. Service hours are
from 8.30 a.m. to 7.00 p.m. on Monday – Friday, 8.00 a.m. – 4.30 p.m. on Saturday and 8.00 –
2.00 p.m. on Sunday.

For information and academic related queries, Office of Graduate Studies can be reached at 02-
3004543-62, extension 1360 – 1361 or facsimile 02-7191521 or e-mail grad@au.edu.

It is everyone’s responsibility to search and ask information related to their academic life while
studying at the MBA program. Information updates and announcements are also available at
http://www.grad.au.edu First-time logged in students should follow the directions as instructed in
the website.

2.3     Libraries

Each campus at Hua Mak and Bang Na maintains a large library with over 500,000 total volumes
and subscribes to about 1,700 journals and periodicals. In addition to the study facilities provided
for students and instructors in the main libraries, there are reading areas in many other locations.
These include the Catholic Education Council Library, the Catholic Library, the graduate student
lounge, the Guidance and Counseling Library, the Faculty Lounge and the International Center.

When the trimester begins, St. Gabriel Library (Huamark Campus) hours are as follows:
Monday - Friday at 7.00 A.M. - 7.00 P.M.
(Monday - Friday at 8.30 a.m. - 6.00 p.m. Cathedral of Learning, Suvarnabhumi Campus)
Saturdays at 8.00 A.M. - 6.30 P.M.
Sundays at 8.00 A.M. - 4.30 P.M.




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2.4    Computing Center

The Computing Center strives to acquaint students with the use of computers as tools for working
with large quantities of information in an advanced technological environment. Its general
activities are under the direction of the Director of the Computing Center. In addition to supplying
instructions on the use of computers to students and faculty, the Center also assists them with
class work, research activities involving complex computations and intricate data processing, and
e-payment systems.

2.5    AU Internet Service

Assumption University operates local and international networking systems to provide full
Internet access for all students, faculty and staff members. Through the Internet, MBA students
can access the online pre-registration systems, international libraries, databases, journals and
research papers, as well as communicate with professors, classmates, colleagues, and others
worldwide. Thus, MBA students of ABAC are prepared to enter the information society where
networking will be the norm rather than the exception.

Students should contact AuNet to obtain username and password (necessary for online pre-
registration and e-payment). AuNet can be reached at 0-2300-4543 Ext. 3333 or e-mail to
aunet@au.edu. It opens from 8:00 – 21:30 daily; 9:00 – 17:00 on weekends and holidays.

2.6    The International Center

The International Center, directly under the Office of the President, has as its goal the
enhancement of International and Intercultural understanding and cooperation. This Center
affirms the belief that diverse people can and must come together and work together in a world
where international boundaries are becoming increasingly permeable because of economic and
technological developments.

2.7    Press

The press prints all University publications, including the ABAC Journal, Newsletters, and offers
opportunities and facilities for publication of outstanding research papers. Publication in these
journals is meant to serve as an incentive for both faculty and students to conduct high quality
research and to publish reports on their academic pursuits.

2.8    Career and Development Center (CDC)

The Career and Development Center office furnishes students and alumni with advice and on-
campus services regarding career planning and employment. The goal of such services is to merge
the interests of students and employers for their mutual benefit. Students who are graduating may
register for interviews with representatives from business organizations and governmental
agencies. Services provided by the Office are free of charge to all Assumption University
students.




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2.9       The Research Institute of Assumption University (RIAU)

The Research Institute of Assumption University (RIAU), originally known as the Center for
Research in Business or CRIB, has been serving the Thai business community and international
corporations since it was established in 1982. Since its inception, the CRIB has continued to grow
into other research areas in response to demands for services. The center began by conducting
social science research and in 1993, was recognized and known as the Center for Research in
Business and Social Science (CRIB & SSc.). In 1998, the center was incorporated into the
Research Institute of Assumption University (RIAU). This organizational change reflects the
advancement of information technology as well as the academic diversity of research work
conducted by the CRIB SSc.

2.10      Health Services

Assumption University provides health services on both campuses. Students are responsible for
making arrangements for their own health care, except in cases of emergency. Registered nurses
are on duty Monday to Friday from 8.00 A.M. to 4.30 P.M. and are available for emergencies,
first aid, and medical counseling.

Students, faculty and staff members with medical problems are encouraged to keep their files
active at the Health Center regarding the nature of their problems so that appropriate action can be
taken in the event of an emergency.

2.11      Food Service and Cafeterias

Catering facilities are available to faculty, staff and students throughout both campuses.
Contractor-operated facilities are in operation daily from 7.00 A.M. to 8.00 P.M. (Hours may
change during trimester breaks.) Graduate students can get complimentary cards at Café de Luxe,
6th Floor, Assumption Building by presenting their registration receipts to obtain refreshments.


III.      THE MBA PROGRAM

3.1       Qualifications for Admission

Any applicant with an acceptance academic record and an undergraduate degree from a regionally
approved institution or any foreign student with equivalent qualifications is eligible to apply for
admission in the Graduate School.

Each graduate program has its own specific admission requirements but generally all Graduate
Schools require that the candidates:

•      Have a Bachelor’s degree from an accredited institution
•      Have at least 2 years of professional and practical work experience (for part-time and
       professional section only) or at least 3 years of professional and practical work experience
       (for executive section only)
•      Have a Cumulative Grade Point Average of 2.5 or its equivalent
•      Have computer literacy




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•     Pass the University administered Written Entrance Examinations (a TOEFL proficiency of
       550 (213 CBT) can be used to substitute the English examination)
•     Pass the Oral Entrance Examination.

3.2      Class Hours

         Full-time                                       Time
         Monday – Friday             9:30 A.M. – 12:30 P.M. and 2:00 – 5:00 P.M.
         Saturday                    9:00 A.M. – 12:00 noon and 1:00 – 4:00 P.M.
         Part-time
         Monday – Friday             6:30 – 9:30 P.M.
         Saturday – Sunday           9:00 A.M. – 12:00 noon and 1:00 – 4:00 P.M.
         Professional
         Mon, Wed, Fri               9:00 A.M. – 1:00 P.M. and 6.00 – 10:00 P.M.
         Fast-Track/executive
         Saturday - Sunday           9.00 A.M. – 12.00 noon and 1:00 – 4:00 P.M.

3.3      Evaluation of Academic Performance

Evaluations are based on quizzes, examinations, class reports, discussions, term papers, case
studies and any other requirements that the instructor and faculty administration deem suitable.

3.4      Grading System

         3.4.1 Scale

         Students will earn their final grades for each credit course at the end of the trimester. The
         grade for each course will be entered on the student’s transcript by a letter grade to show
         the academic standing of the student with the following meanings and values:


            Letter                           Meaning                                Value
             A            Excellent performance                                      4.00
             A-           Almost excellent                                           3.75
             B+           Very good                                                  3.25
             B            Good                                                       3.00
             B-           Fairly good                                                2.75
             C+           Fair                                                       2.25
             C            Satisfactory                                               2.00
             C-           Minimum satisfactory                                       1.75
             D            Poor                                                       1.00
             F          Failure                                                      0.00
                        Incomplete used when student fails to complete
                        his/her assignments within the prescribed time limit
              I                                                                        --
                        or is absent from the examination with approval
                        from the Dean due to exceptional reasons.
              W         Withdrawal from the course within a mandatory                  --


MBAhand book Jan 08                                                             Page 15 of 79
                      time limit.
                      Work in progress, used when students have not
               WP     completed the course or have completed but the                 --
                      grade has not been released yet.
                      Withdrawal with F or Withdrawal from the course
               WF                                                                    --
                      after a mandatory time limit
               AU     Audit and non-credit                                           --


       3.4.2 Passing Grade

       Students must obtain a B grade in any course that he/she enrolled. Any course with a grade
       below that B must be repeated until a higher grade is received. All registered courses with
       their grades will be reflected on the transcript regardless of the repetition. Non-credit
       courses are graded S (Satisfactory) or U (Unsatisfactory).

3.5    Audit

Audit courses count towards the maximum credits allowed per trimester. For example, a full time
student can take only two credit courses if he/she has also taken two audit courses during a regular
trimester. To have an AU recorded on the transcript for a particular course, the student must have
80% class attendance and take all examinations and assignments as required by the course
instructor. Payment for audit courses is the same as that for other credit courses. Upon
completion, an AU grade will be given in lieu of the normal grade.

3.6    Transfer of Credits

Only grades ranging from “A” to “B+” in graduate courses with similar course descriptions and
credit hours as those of ABAC are transferable. A maximum of twelve credits can be considered
for transfer. These transferred credits are not computed in determining the Cumulative GPA. The
Dean or his authorized representative has the authority for approval of transfer of credits.

After the completion of 12 credit hours, an MBA student may participate in the Exchange
program with universities in Europe or the United States that have student exchange agreement
with Graduate School of Business, Assumption University.

3.7    Exchange Program

       3.7.1    Dean’s Approval

       Students wishing to participate in the exchange program must discuss with Dean or his
       authorized representative regarding the courses they would be allowed to enroll in other
       universities and transfer credits (not the grades) to the MBA program at Assumption
       University. Furthermore, the courses that are transferable must have similar course
       descriptions and credit hours as courses offered in the University’s MBA program.

       On the basis of Dean’s approval, the students may request the Office of Graduate School
       of Business to facilitate them in contacting the Universities. Students in the exchange




MBAhand book Jan 08                                                            Page 16 of 79
       program would only be allowed to register and transfer up to 12 credits of the courses with
       minimum “B+” grade and approval from the Dean.

       3.7.2   Universities under the Exchange Program

       Universities having mutual agreement are: EDHEC in France, ESSCA in France, ESC-
       Rouen in France, IAE, aix-en-provence in France, INSEEC (Lille, Nice) in France,
       University of Applied Science, Mainz, Germany, Pepperdine University, U.S.A., and IIBD
       Hong Kong (Baptist University). Students will personally pay all expenses connected with
       this program. The objective of the program is to provide students with experience of and
       exposure to the international business environment.

3.8    Twinning Program
       Graduate School of Business expands its educational reach by establishing collaborative
       work with overseas universities. This collaborations result in the birth of the Twinning
       Program with Rajagiri College, Bhopal School of Science and Jabalpur College, India.

IV.    REGISTRATION SYSTEMS

4.1    Registration Regulations

Registration certifies full student’s status. A student* must register and pay all fees on the day and
at the time specified. Those who cannot register on the day and at the time specified must notify
the Graduate School in advance and strictly follow the advice/procedures. With the limited class
size, it is advisable for students to make registration during the time specified to ensure the
availability of seats in the required courses or preferred elective courses.

A late registration fee is charged for those who register after their specified registration period.
Late registration is possible until the last day of add/change/withdraw period.

* Student means the candidate who is admitted to and registered in the Graduate program of
Studies, taking a minimum of 6 credits hours of classes.

4.2    Prerequisites

To register for a course, the student normally needs the approval of his advisor. Furthermore,
he/she is also required to ascertain the completion of the course’s prerequisite(s) prior to the
registration of the desired course. Failure to fulfill the prerequisite(s) would result in the course’s
withdrawal without his/her consent and refund. Should the student wish to enroll in the course
while waiting for its prerequisites’ final grade, he/she needs to obtain the Dean’s or his authorized
representative’s permission before registering the course. The list of prerequisites is also
presented in the bulletin.

4.3    Repeating the Course

Students do not need to re-register for courses they have already taken and passed with a grade
ranging from A to B. As such, students are encouraged to put their maximum efforts in fulfilling
the courses’ requirements so as to maintain, if not improve, their grade points average. The
students are required to pass all the required, concentration and elective courses with a minimum
“B” grade; otherwise they have to repeat the courses regardless of the CGPA obtained.


MBAhand book Jan 08                                                              Page 17 of 79
4.4    Course Load

The normal credit load for the full-time, professional, fast-track, and executive sections is 12
credits for each of the regular trimester. However, the Evening (part-time) section’s credit load is
9 credits. Exceptions for credit limits apply only for graduating students in their last term,
provided that the Dean’s approval is obtained prior to the registration.

Exceptions to course requirements are approved on a case-by-case basis by the Dean. Therefore,
Evening Program students obtaining Dean’s approval to change their status to Day section, and
vice versa for Day section students, would be required to observe the aforementioned regulation.
With the Dean’s approval, outstanding and graduating students may register an additional course.

4.5    Changing Section

Students are required to study and fulfill attendance counts (the University’s policy requires
students to obtain a minimum of 80% class attendance in order to be eligible for examinations)
only in the section they have registered for. Furthermore, Day Program students would be
allowed to register courses only in the provided sections, and vice versa for the Evening Program
students, except for courses that are offered for both programs. Full-time/part-time students wish
to register the course across the program need to obtain Dean’s approval prior to the registration
of the course. No student from professional, fast-track, or executive is allowed to register in the
course belongs to other sections.

4.6    Course Adding and Withdrawal Systems

Courses in the full-time/part-time sections may be added or withdrawn during the first two weeks
of each trimester with the approval of the Dean. Withdrawal after the period will result in ‘W’
grade Students who believe that they are not prepared for the final examination may withdraw
from a course provided they do so at least 15 days before the date of the first final examination of
that trimester.

4.7    Declaring Concentration

To provide priority to full-time/part-time students under concentrations and hence to ensure the
availability of seats in the required courses, students are obligated to declare their concentrations
during the specified period that normally takes place two weeks prior to the online pre-
registration. Once declared, students wishing to change their concentration would be charged a
“changing concentration fee”.

4.8    Refund

Refund of tuition fee and/or course withdrawal without record in the academic transcript can be
done within the first 2 weeks of the term.


       50% refund of tuition fee in case of      100% refund of tuition fee in case of
       • Changing course(s)/section(s)           • Resignation




MBAhand book Jan 08                                                            Page 18 of 79
         • Leave of absence                        • Time conflict due to administrative
           (tuition fee refund only)                 changes after registration process
                                                     completed
                                                   • Course/section closure
                                                   • Late grade release of the prerequisite
                                                     course
                                                   • Dean’s permission


V.       RULES AND REGULATIONS

5.1      Leave of Absence and Resignation

The degree program must be completed within five years. Students who wish to take a leave of
absence from their studies must seek the approval of the Dean or his authorized representative. A
leave of absence shall not be granted during the first trimester of the first year. Only in
exceptional cases will a leave of absence be granted for more than two consecutive trimesters.
Students, who receive approval for a leave of absence, will be required to pay the student status
maintenance fees for each trimester absence. Fee payment is due within 30 days of the opening of
each trimester.

5.2      Termination of Student Status

A student’s status may be terminated with the concurrence of the President for any of the
following reason:

-     when the student’s cumulative GPA is less than 2.00
-     if the student fails to register during the prescribed registration period
-     if after completing eight (8) MBA courses the cumulative GPA is less than 2.50
-     if all the course requirements are not completed within the prescribed time limit of ten regular
      trimesters
-     if the cumulative GPA is less than 3.00 upon completion of all course requirements
-     if the student fails in a repeated thesis or Comprehensive Examination
-     if the student seriously violate the university regulations.

** Assumption University reserves the right to make changes to the scale above without prior
notice. These guidelines affect several facets of the MBA Program courses.

5.3      Dress Code

As part of overall educational effort, Assumption University requires that students maintain a
proper dress code. Cleanliness, modesty and neatness are the prevailing principles in this code.
The following are included in the dress code for graduate students:

1.    Polite dress.
2.    Trousers and skirt made from denim material, corduroy or velvet are not allowed and women
      should not generally wear trousers unless they are part of a coordinated pant suit (Monday-
      Friday).
3.    On weekends, jeans and t-shirts are allowed.


MBAhand book Jan 08                                                              Page 19 of 79
4.    Sloppy clothing, slippers, clothing that is torn or frayed, clothing with messages printed on
      them which contradict moral standards, tops with spaghetti straps, and any other form of
      indecent dress is not allowed. Students are requested to adhere to the standards mentioned in
      the above dress code.
5.    All types of shoes are allowed.

          5.3.1   Violation of the University Dress Regulations

          Following are the actions that will be taken against violators of the aforementioned
          university dress regulation.

          1.   Student will be given a first warning and will be ordered to leave or not be permitted
               to enter the campus.
          2.   His/her student’s ID card will be confiscated and his/her name will be recorded in the
               Office of Students Affairs.
          3.   If found in the classroom, he/she will be ordered to leave the room.
          4.   If found in the examination room, he/she will not be allowed to complete the exam.
          5.   A suspension of one trimester will be given to students who are consistently found
               violating or are believed to ignore the University dress code.

Remarks:
All Assumption University lecturers as well as staffs have full authority to give warning to the
students. Hence students are expected to strictly comply with the warning.

5.4       Student Discipline

Students are expected to conduct themselves in a proper and responsible manner that reflects
ethics, honor, and good citizenship. They are also expected to abide by the regulations of the
University. It is the student's responsibility to maintain academic honesty and integrity, and to
manifest their commitment to the goals of the University through their conduct and behavior. Any
form of academic dishonesty, or inappropriate conduct by students or applicants, may result in
penalties ranging from warning to dismissal as deemed appropriate by the University.

5.5       Academic Dishonesty

Academic dishonesty includes cheating, plagiarism, and any attempt to obtain credit for academic
work through fraudulent, deceptive, or dishonest means. Below is a list of some of the forms
academic dishonesty may take.

      •   Using or attempting to use unauthorized materials, information, or study aids in any
          academic exercise.
      •   Submitting work previously submitted in another course without the consent of the
          lecturer.
      •   Sitting for an examination by surrogate or acting as a surrogate.
      •   Representing the words, ideas, or work of another as one's own in any academic exercise.
      •   Conducting any act that defrauds the academic process.




MBAhand book Jan 08                                                             Page 20 of 79
Plagiarism is the presentation of someone else's ideas or work as one's own. As such, plagiarism
constitutes fraud or theft. Plagiarism or academic dishonesty in any form is a grave offense and
will not be tolerated.

          5.5.1   Plagiarism

          Students must give credit for any information that is not either the result of original
          research or common knowledge. If a student borrows ideas or information from another
          author, he/she must acknowledge the author in the body of the text and on the reference
          page. If a student borrows the words of another author, he/she must be careful to use the
          author's exact words, enclose them in quotation marks, and cite the source in the body of
          the text and also on the reference page. If students are unsure whether or not they should
          cite, they are encouraged to cite. They are also encouraged to ask their lecturers for
          guidance on this issue.

5.6       Attendance and Punctuality

Students are expected to attend all classes. If a student misses more than three sessions without a
written excuse from a doctor or parent (in case of emergency), he/she will face the consequence of
failing the course or having his/her grade seriously reduced.

A student who is more than 10 minutes late to class will be marked as absent.

5.7       Class Participation

Students are expected and encouraged to participate in class. Lecturers welcome pertinent
questions and comments from the students. Most classes will have discussion groups with smaller
groups of students to allow for more discussion and interaction. Negative participation is
considered: talking to others while the lecturer is talking to the class, refusing to complete
homework, and/or refusing to participate in assignments involving presentations in front of the
class.

5.8       Examination Regulations:

Students must observe the following examination regulations:

1.    Student I.D. Card is a must for taking the examination.

      •    Students have to show the valid Student ID card to the proctor before entering the
           examination room and when signing up on the seating list.
      •    Students with invalid IDs or any cards other than Student ID cards are not allowed to sit
           for the examination.

      (In case that the Student ID card cannot be shown, students have to contact the Office of
      Graduate Studies and obtain a Temporary ID Card with Baht 150 fine or Baht 200 plus a
      written report obtain from a Police Station in case of loss of student ID card)

2.    Exam Dress Code: students have to wear formal business like i.e. male students are required
      to wear shirts and trousers, and female students are required to wear polite dresses – skirts or



MBAhand book Jan 08                                                              Page 21 of 79
      trousers and suits - for taking the examination. (All kinds of impolite dresses or T-shirts, jeans
      and slippers are not allowed.)

3.    Students are not allowed to enter the examination room later than 30 minutes, and are not
      allowed to leave within the first thirty minutes of the examination period.

4.    Students are not allowed to loiter on the hallway or corridor while the examination is in the
      process.

5.    All kinds of communication devices; i.e. pagers, PDAs, mobile telephones, laptops etc. are
      not allowed to be used in the examination room. Conversations with others, or impolite
      manner/language to proctors are not allowed as well. (Please refer to point 5.4 of this
      Handbook.)

6.    For 'Closed Books' examination, students are not allowed to take or open any books/sheets
      materials in the examination room except pencils, pens, rulers, erasers, or calculators, if
      allowed.

7.    Students must stop writing immediately and leave answer/question papers as soon as the
      examination comes to an end.

8.    No answer/question papers can be taken out of the examination room. Taking
      answer/question papers out of the examination room constitutes a 'cheating' offense.

9.    It is each and every student’s responsibility to come and check their examination time and
      room by him/herself. Examination time and room are posted in the examination board in front
      of Office of Graduate Studies.


5.9      Make-up Examination Regulations

1.    The term "Make-up Examination" refers to examination papers provided for a student who
      is not able to participate in the examination on the date and time scheduled by the Office of
      Graduate Schools (OGS).

      Any student who misses the scheduled examination should file a petition, seeking approval
      from the lecturer and the Dean to be permitted to take a "make-up examination".

      The petition should be submitted to the OGS right after or within one week after the
      examination is scheduled.

2.    "Make-up Examination" can be allowed for students in the case of midterm examination or
      final examination only. Once allowed to take a "make-up examination” a student should pay
      Baht 1,500 fee for each course taken.

      Any student who misses a midterm examination or final examination will get an “I”
      (Incomplete) as the final grade result of the course, and the procedure for the "make-up
      examination" should be completed within 2 trimesters in which the course has been taken.




MBAhand book Jan 08                                                               Page 22 of 79
3.     All students requesting "Make-up Examinations” should meet one of the following
       conditions:

       3.1 In case of sickness: a doctor's certificate should be presented.
       3.2 In case of accident: insurance claim/report and a police report should be presented.
       3.3 In case of business reasons (seminar, training, overseas trips, etc.): a certification letter
           from office, company or organization should be presented.

4.     Decision of Dean or “Late Examination Committee” on the validity of the reasons, their
       fulfillment of 80% class attendance requirements, and hence aptness in obtaining permission
       or denial for late examination is final.

5.     Students with permission to take “Late Examination” must present and sit for the examination
       on the date and time specified by Office of Graduate Studies only. Irrespective of reasons,
       absence from the late examination will subject students to automatic withdrawal from the
       course.

5.10      University Policy Regarding Cheating

Cheating is forbidden and will not be tolerated. The regulation set hitherto was agreed upon by
the special committee formed up on 11 September 1998 for considering cases of cheating during
examinations. It is primarily agreed that the term "cheating" is classified into three stages:

          1) Successful or a clear case of cheating (with evidence)
          2) Unsuccessful cheating
          3) An attempt to cheat

1.     Successful cheating occurs when a student begins using documents relevant to the exam
       being taken or looks at, or copies the whole or part of an answer paper of other student(s) or
       specifically prepared materials for examination purpose. A proctor captures such an action or
       such a student is caught at hand with the copied and/or the copying answer papers, or without
       supporting materials or documents. If it is evident to the committee that such a student
       committed cheating, the penalty in this case is the expulsion from the MBA program.

2.     An unsuccessful case of cheating occurs when a student takes, inside or outside the
       examination hall, certain documents or materials prohibited and shows the intention or the
       potential to exploit such materials and/or documents. At the time such an action is committed,
       a proctor captures or is able to identify this behavior. If it is undoubtedly evident to the
       committee that such a student has no reason why he/she needs to gain access to or
       hold/custody to such material and/or a document at the time, the penalty is an “F” failure in
       that particular course taken at the time, and a one-trimester suspension from enrolment.

3.     An attempt to cheat occurs when a student possesses certain documents or materials
       prohibited and brings these into the examination room, although, he/she has not yet made use
       of such material and/or a document, the proctor finds these in the possession of that student.
       If there is no evidence to advocate why he/she had to carry with him/her such items into the
       examination hall, or, if he/she cannot defend such behavior to the committee members, the
       penalty is an “F” failure for that course, without suspension in the subsequent trimester’s




MBAhand book Jan 08                                                               Page 23 of 79
                  enrolment.

                  The Disciplinary Committee consists of:
                        •   The lecturer of the Course (in which the student cheated)
                        •   Members of the Administrative Committee

           VI.       THE MBA PROGRAM STUDY PLANS

           6.1       Study Plan Chart

           The following chart shows the MBA (full-time/part-time) study plans under non-concentration
           and concentrations:

     GENERAL MBA
                                            MARKETING                               FINANCE                   ENTREPRENEURSHIP
    (non-concentration)

Foundation                         Foundation                          Foundation                         Foundation                Non-
                      Non-credit                          Non-credit                         Non-credit
courses                            courses                             courses                            courses                   credit

Plan A (Thesis Option)             Plan A (Thesis Option)              Plan A (Thesis Option)             Plan A (Thesis Option)

11 Core courses       33 credits   11 Core courses        33 credits   11 Core courses       33 credits   11 Core courses           33 credits

1 Free elective        3 credits   1 Elective in           3 credits   1 Elective in          3 credits   1 Elective in              3 credits
  course                             Marketing                           Finance                           Entrepreneurship

Thesis                12 credits   Thesis                 12 credits   Thesis                12 credits   Thesis                    12 credits
                                   (must be in area                    (must be in area                   (must be in area
                                   of Marketing)                       of Finance)                        of Entrepreneurship)

Total                 48 credits   Total                  48 credits   Total                 48 credits   Total                     48 credits

Plan B (Non-Thesis Option)         Plan B (Non-Thesis Option)           Plan B (Non-Thesis Option)        Plan B (Non-Thesis Option)

11 Core courses       33 credits   11 Core courses        33 credits   11 Core courses       33 credits   11 Core courses         33 credits

4 Free elective       12 credits   4 Required courses     12 credits    4 Required courses   12 credits    5 Required courses     15 credits
  courses                          (includes Individual                 (includes                          (includes Individual
                                   Research Project in                  Individual                         Research Project in
                                   Marketing)                           Research Project                   Entrepreneurship)
1 Individual           3 credits                                        in Finance)
  Research Project                 1 Elective in          3 credits     1Elective in         3 credits
  in Management                      Marketing                           Finance

Total                 48 credits   Total                  48 credits   Total                 48 credits   Total                   48 credit
           Note: For Plan B (Non – Thesis Option), a comprehensive examination including written and oral tests must be taken
           after the completion of 48 credit hours.

           The necessity for students in taking foundation courses will be determined on the basis of their
           performance in ABAC MBA’s entrance examination as well as the placement tests. As such, the
           duration for each individual students in successfully completing the ABAC MBA program’s
           requirements would by and large depend on the number of foundation courses the program deems
           essential for them to study, as well as their ability in managing time for attending classes, and
           their efforts and perseverance in fulfilling course work’ requirements.

           Students from professional, weekend and fast tracks are not required to take the foundation
           courses.


           MBAhand book Jan 08                                                                            Page 24 of 79
6.2        Program Courses

FOUNDATION COURSES

  Course Code                            Course Title                           Credits
 BG 5000             English for Business Communication: 45 hours              Non-Credit
 BG 5002             English for Business Communication: 90 hours              Non-Credit
 BP 5701             Foundations in Business (Management): 30 hours            Non-Credit
 BP 5702             Foundation in Business (Marketing): 30 hours              Non-Credit
 BP 5703             Foundation in Business (Finance): 30 hours                Non-Credit
 BG 5151             Introduction to Quantitative Analysis: 45 hours           Non-Credit
 BA 5310             Introduction to Accounting: 45 hours                      Non-Credit
 BP 5710             Case Study Dynamics: 45 hours                             Non-Credit

Note:

      1 The entrance and placement examination scores will be used as the criteria for waiver of
        BG 5000/5002, BA 5310, BG 5151, and BP 5701/5702/5703.
      2 All students must complete all the foundation courses in their 1st or 2nd term of MBA
        studies before proceeding to take any of the core courses.
      3 TOEFL score of 550 and above can be used in lieu of the English entrance part to waive
        BG 5000/5002 course to the Dean’s approval.
      4 GMAT score of 500 and above can be used in lieu of the Introduction to Quantitative
        Analysis BG 5151 course to the Dean’s approval.

CORE COURSES

 Course Code                                Course Title                                  Credits
 BA 6601           Managerial Accounting (Prerequisite: BA 5310)                          3 (3-0)
 BE 6401           Managerial Economics                                                   3 (3-0)
 BC 6501           Introduction to Management Information Systems                         3 (3-0)
 BF 6701           Financial Management (Prerequisite: BP 5703 & BA 6601)                 3 (3-0)
 BM 6801           Marketing Management (Prerequisite: BP 5702)                           3 (3-0)
 BP 6901           Quantitative Analysis for Management                                   3 (3-0)
                   (Prerequisite: BG 5151)
 BP       6902     Business Research Methodology (Prerequisite: BP 6901)                  3 (3-0)
 BP       6903     Organizational Behavior (Prerequisite: BP 5701)                        3 (3-0)
 BP       6904     Operations Management (Prerequisite: BP 6901)                          3 (3-0)
 BP       6918     Strategic Management (last trimester)                                  3 (3-0)
 BP       6910     International Business Management (Prerequisite: BE 6401)              3 (3-0)
                   Total                                                                 33 (33-0)

Please note that it is the students’ primary responsibility to ascertain prior to their registration of
the courses the completion of the courses’ prerequisite(s) requirements. Failure to fulfill the
prerequisite(s) would result in the course withdrawal without the student’ consent and refund.
Should the students wish to enroll in the courses while waiting for the prerequisites’ final grade,
they would be required to obtain Dean’s or his authorized representative’s permission before
registering the courses.



MBAhand book Jan 08                                                              Page 25 of 79
CONCENTRATION REQUIRED COURSES

FINANCE CONCENTRATION

 Course Code                            Course Title                       Credits
 BF 6704        Investments                                                  3
 BF 6705        Management for Financial Institutions                        3
 BF 6706        International Financial Management Auditing Theory           3
 BF 6993        Individual Research Project in Finance                       3


MARKETING CONCENTRATION

 Course Code                            Course Title                       Credits
 BM 6898        Consumer Behavior                                            3
 BM 6802        Advertising and Promotion Strategies                         3
 BM 6806        International Marketing Management                           3
 BM 6993        Individual Research Project in Marketing                     3


ENTREPRENEURSHIP CONCENTRATION

 Course Code                            Course Title                       Credits
 BN 6101        Entrepreneurial Management                                   3
 BN 6102        SME’s Growth and Change Management                           3
 BN 6103        Management of Innovation                                     3
 BN 6104        e-Entrepreneurship                                           3
 BN 6105        Individual Research Project in Entrepreneurship              3

ELECTIVE COURSES

ACCOUNTING

 Course Code                            Course Title                       Credits
 BA 6602        Income Measurement                                           3
 BA 6603        Accounting System Design                                     3
 BA 6604        Auditing Theory                                              3
 BA 6605        Tax Management                                               3
 BA 6606        Controllership                                               3
 BA 6690        Seminar in Managerial Cost Accounting                        3
 BA 6691        Seminar in Financial Accounting                              3
 BA 6692        Seminar in Auditing                                          3
 BA 6693        Selected Topic in Accounting                                 3
 BA 6694        International Accounting and Taxation                        3




MBAhand book Jan 08                                                  Page 26 of 79
MANAGEMENT INFORMATION SYSTEMS

 Course Code                           Course Title                       Credits
 BC 6502        Business Software Packages                                  3
 BC 6503        EDP Management                                              3
 BC 6504        System Analysis and Design                                  3
 BC 6505        Computer Audit                                              3
 BC 6590        Seminar in Management Information Systems                   3
 BC 6591        Selected Topics in Management Information Systems           3


BUSINESS ECONOMICS

 Course Code                            Course Title                      Credits
 BE 6402        Quantitative Business Economics                             3
 BE 6403        Computer Simulation in Business Economics                   3
 BE 6404        Project Analysis                                            3
 BE 6490        Seminar in Business Economics                               3
 BE 6491        Selected Topics in Business Economics                       3


FINANCE

 Course Code                           Course Title                      Credits
 BF 6702        Corporate Financial Reporting                               3
 BF 6703        Modern Financial Theory                                     3
 BF 6705        Management of Financial Institutions                        3
 BF 6706        International Financial Management                          3
 BF 6790        Seminar in Finance                                          3
 BF 6791        Selected Topics in Finance                                  3
 BF 6792        Investment Banking                                          3
 BF 6794        Trading Derivatives                                         3
 BF 6795        Corporate Valuation                                         3
 BF 6900        Financial Marketing                                         3
 BF 6993        Individual Research in Finance                              3


MARKETING

 Course Code                           Course Title                      Credits
 BM 6803        Product Management                                          3
 BM 6804        Marketing Cost and Revenue Analysis                         3
 BM 6805        Marketing Logistics Management                              3
 BM 6806        International Marketing Management                          3
 BM 6807        Marketing Research Management                               3
 BM 6808        Quantitative Techniques in Marketing                        3
 BM 6809        Marketing Strategy                                          3


MBAhand book Jan 08                                                 Page 27 of 79
 BM 6890        Seminar in Marketing Management                                3
 BM 6891        Seminar in International Marketing Management                  3
 BM 6892        Selected Topics in Marketing                                   3
 BM 6894        Entry Strategy in International Markets                        3
 BM 6895        Internet Marketing                                             3
 BM 6897        Retail Management                                              3
 BM 6898        Marketing Engineering                                          3
 BM 6899        Japanese Marketing                                             3
 BM 6993        Individual Research in Marketing                               3


ENTREPRENEURSHIP

 Course Code                           Course Title                         Credits
 BN 6101        Entrepreneurial Management                                     3
 BN 6102        SME’s Growth and Change Management                             3
 BN 6103        Management of Innovation                                       3
 BN 6104        e-Entrepreneurship                                             3


DEPARTMENT OF GENERAL MANAGEMENT

 Course Code                            Course Title                        Credits
 BP 6094        International Negotiation and Dispute resolution              3
 BP 6900        Business Communication                                        3
 BP 6905        Human Resource Management                                     3
 BP 6906        Operations Research Theories and Applications                 3
 BP 6907        Operations Planning and Control                               3
 BP 6909        Negotiation and Conflict Resolution                           3
 BP 6911        Business Ethics                                               3
 BP 6912        International Business Law for Managers                       3
 BP 6913        International Corporate Strategy                              3
 BP 6916        Effective Communication                                       3
 BP 6917        Managing Organization Performance                             3
 BP 6990        Seminar in Organization Management                            3
 BP 6991        Seminar in Personnel Management                               3
 BP 6992        Seminar in Industrial Relations                               3
 BP 6993        Individual Research in Management                             3
 BP 6994        Selected Topics in International Business Management          3
 BP 6996        International Logistic Management                             3
 BP 6997        Managing Across Borders                                       3
 BP 6998        International Organization Behavior                           3
 BP 6999        International Human Resources Management                      3




MBAhand book Jan 08                                                    Page 28 of 79
6.3      Course Sequencing

MBA students (full-time and part-time only) must follow the following recommended COURSE
sequencing. Deviations from the course sequencing are subject to the approval of the Dean or his
authorized representative. Pre-requisites are given in parentheses. All students must ensure that
they have completed the pre-requisites courses before taking a particular course.

                        Course                                                 Prerequisite Course
Group I:        Case Study Dynamics (non-credit)                                   None
                BE 6401 Managerial Economics                                       None
                BA 6601 Managerial Accounting                                      (BA 5310)
                BM 6801 Marketing Management                                       (BP 5702)
                BP 6901 Quantitative Analysis for Management                       (BG 5151)

Group II:       BF 6701 Financial Management                                        (BA 6601)
                BP 6903 Organizational Behavior                                     (BP 5701)
                BP 6902 Business Research Methodology                               (BP 6901)

Group III:      BP 6904 Operations Management                                       (BP 6901)
                BP 6910 International Business Management                           (BE 6401)
                BC 6501 Introduction to Management Information Systems

Group IV:       BP 6918 Strategic Management                                        (last trimester)



Note:

1.    Elective courses may be taken after Group II is completed, and are subject to the pre-
      requisites listed in the Handbook.
2.    Individual Research Project should be taken in the last trimester together with Strategic
      Management course.
3.    An automatic withdrawal will be applied to a course registered if it is found that the student
      has not completed its pre-requisite.
4.    Group IV courses should only be taken in the last term of study. An automatic withdrawal
      will be applied if the student is found taking these courses in other terms.
5.    It is the students’ primary responsibility to ascertain prior to their registration of the courses
      the completion of the courses’ prerequisite(s) requirements.              Failure to fulfill the
      prerequisite(s) would result in the course’s withdrawal without the student’s consent and
      refund. Should the students wish to enroll in the courses while waiting for the prerequisites’
      final grade, they would be required to obtain Dean’s or his authorized representative’s
      permission before registering the courses.




MBAhand book Jan 08                                                               Page 29 of 79
            6.4          Specific Concentration Study Plan

            MBA (full-time and part-time) students are given the option to choose the concentration
            study in Marketing, Finance or Entrepreneurship. Students from professional, fast-track and
            weekend sections of the MBA Program are not allowed to choose their concentration study
            and are strictly required to follow the non-concentration study plan designed for the sections.

                                       Study Plans for General MBA (NON-CONCENTRATION):


MBA DAY PROGRAM                                                                MBA EVENING PROGRAM

 PLAN A: THESIS OPTION                    PLAN B: NON-THESIS OPTION            PLAN A: THESIS OPTION                   PLAN B: NON-THESIS OPTION

 Foundation courses                       Foundation courses                   Foundation courses                      Foundation courses

 Trimester 1                              Trimester 1                          Trimester 1                             Trimester 1

 BA 6601       Managerial Accounting      BA 6601    Managerial Accounting     BA 6601       Managerial Accounting     BA 6601       Managerial Accounting
 BE 6401       Managerial Economics       BE 6401    Managerial Economics      BE 6401       Managerial Economics      BE 6401       Managerial Economics
 BP 6901       Quantitative Analysis      BP 6901    Quantitative Analysis     BP 5710       Case Study Dynamics       BP 5710       Case Study Dynamics
 BP 5710       Case Study Dynamics        BP 5710    Case Study Dynamics

                                                                               Trimester 2                             Trimester 2
 Trimester 2                              Trimester 2
                                                                               BP 6901       Quantitative Analysis     BP 6901       Quantitative Analysis
 BP 6903     Organization Behavior        BP 6903     Organization Behavior    BP 6903       Organization Behavior     BP 6903       Organization Behavior
 BF 6710     Financial Management         BF 6701     Financial Management     BF 6710       Financial Management      BF 6701       Financial Management
 BM 6801     Marketing Management         BM 6801     Marketing Management
 BP 6902     Business Research            BP 6902     Business Research        Trimester 3                             Trimester 3
             Methodology                              Methodology
 *Internship (Please see detail           *Internship (Please see detail       BM 6801       Marketing Management      BM 6801       Marketing Management
 “Internship Procedure”)                  “Internship Procedure”)              BP 6902       Business Research         BP 6902       Business Research
                                                                                             Methodology                             Methodology
 Trimester 3                              Trimester 3                          BP 6910       International Business    BP 6910       International Business
                                                                                             Management                              Management
 BC 6501     Introduction to MIS          BC 6501     Introduction to MIS
 BP 6910     International Business       BP 6910     International Business   Trimester 4                             Trimester 4
             Management                               Management
 One Free Elective Course                 One Free Elective Course             BC 6501     Introduction to MIS         BC 6501     Introduction to MIS
 *Internship (Please see detail           *Internship (Please see detail       BP 6904     Operations Management       BP 6904     Operations Management
 “Internship Procedure”)                  “Internship Procedure”)              One Free Elective Course                One Free Elective Course

 Trimester 4                              Trimester 4                          Trimester 5                             Trimester 5 *

 BP 6904     Operations Management        BP 6904    Operations Management     BP 6918      Strategic Management       BP 6918     Strategic Management
 BP 6918     Strategic Management         BP 6993    Individual Research       Thesis (6 credits)                      BP 6993     Individual Research
 Thesis (6 credits)                                  Project in Management                                                         Project in Management
                                          Two Free Elective Courses            Trimester 6                             One Free Elective Course
 Trimester 5
                                          Trimester 5                          Thesis (6 credits)                      Trimester 6
 Thesis (6 credits)
                                          BP 6918     Strategic Management                                             Two Free Elective Courses
                                          One Free Elective Course




            MBAhand book Jan 08                                                                                       Page 30 of 79
                                       Study Plan For MBA (Concentration in Marketing )



MBA DAY PROGRAM                                                              MBA EVENING PROGRAM

 Plan A: THESIS OPTION                 PLAN B: NON-THESIS OPTION              Plan A: THESIS OPTION                   Plan B: NON-THESIS OPTION

 Foundation courses                    Foundation courses                     Foundation courses                      Foundation course

 Trimester 1:                          Trimester 1:                           Trimester 1:                            Trimester 1:

 BA 6601      Managerial Accounting    BA 6601     Managerial Accounting      BE 6401      Managerial Economics       BE 6401    Managerial Economics
 BE 6401      Managerial Economics     BE 6401     Managerial Economics       BP 6903      Organizational Behavior    BP 6903    Organizational Behavior
 BP 6901      Quantitative Analysis    BP 6901     Quantitative Analysis      BP 5710      Case Study Dynamics        BP 5710    Case Study Dynamics
 BP 5710      Case Study Dynamics      BP 5710     Case Study Dynamics

                                                                              Trimester 2:                            Trimester 2:
 Trimester 2:                          Trimester 2:
                                                                              BP 6901      Quantitative Analysis      BP 6901    Quantitative Analysis
 BM 6801     Marketing Management      BM 6801     Marketing Management       BA 6601      Managerial Accounting      BA 6601    Managerial Accounting
 BP 6903     Organizational Behavior   BP 6903     Organizational Behavior    BM 6801      Marketing Management       BM 6801    Marketing Management
 BP 6902     Business Research         BP 6902     Business Research
             Methodology                           Methodology
 BP 6910     International Business    BP 6910     International Business     Trimester 3:                            Trimester 3:
             Management                            Management
 *Internship (Please see detail        *Internship (Please see detail         BP 6902      Business Research          BM 6896    Consumer Behavior
 “Internship Procedure”)               “Internship Procedure”)                             Methodology                BP 6902    Business Research
                                                                              BP 6910      International Business                Methodology
 Trimester 3:                                                                              Management                 BP 6910    International Business
                                       Trimester 3:                           BC 6501      Introduction to MIS                   Management
 BC 6501     Introduction to MIS
 BF 6710     Financial Management      BF 6701     Financial Management
 One Elective Course in Marketing      BM 6806     International Marketing    Trimester 4:                            Trimester 4:
 *Internship (Please see detail                    Management
 “Internship Procedure”)               BM 6896 Consumer Behavior              BF 6710     Financial Management        BF 6701    Financial Management
                                       *Internship (Please see detail         BP 6904     Operations Management       BM 6806    International Marketing
                                       “Internship Procedure”)                One Elective Course in Marketing                   Management
                                                                                                                      BP 6904    Operations
 Trimester 4:                          Trimester 4:                                                                              Management

 BP 6904      Operations Management    BP 6904     Operations Management      Trimester 5:                            Trimester 5:
 BP 6918      Strategic Management     BC 6501     Introduction to MIS
 Thesis (6 credits)                    BM 6802     Advertising and            BP 6918      Strategic Management       BC 6501    Introduction to MIS
                                                   Promotional Strategies     Thesis (6 credits)                      BM 6802    Advertising and
                                       BM 6993     Individual Research                                                           Promotional Strategies
                                                   Project in Marketing       Trimester 6:                            BM 6993    Individual Research
                                                                              Thesis (6 credits)                                 Project in Marketing
 Trimester 5:                          Trimester 5:
 Thesis (6 credits)                    BP 6918     Strategic Management                                               Trimester 6:
                                       1 Elective Course in Marketing
                                                                                                                      BP 6918     Strategic Management
                                                                                                                      1 Elective Course in Marketing




             MBAhand book Jan 08                                                                                     Page 31 of 79
                                           Study Plan For MBA (Concentration in Finance )


MBA DAY PROGRAM                                                                       MBA EVENING PROGRAM

 PLAN A: THESIS OPTION                 PLAN B: NON-THESIS OPTION                      PLAN A: THESIS OPTION                   PLAN B: NON-THESIS OPTION

 Foundation courses                    Foundation courses                             Foundation courses                      Foundation courses

 Trimester 1                           Trimester 1                                    Trimester 1                             Trimester 1

 BA 6601       Managerial Accounting   BA 6601       Managerial Accounting            BA 6601       Managerial Accounting     BA 6601       Managerial Accounting
 BE 6401       Managerial Economics    BE 6401       Managerial Economics             BE 6401       Managerial Economics      BE 6401       Managerial Economics
 BP 6901       Quantitative Analysis   BP 6901       Quantitative Analysis            BP 5710       Case Study Dynamics       BP 5710       Case Study Dynamics
 BP 5710       Case Study Dynamics     BP 5710       Case Study Dynamics
                                                                                      Trimester 2                             Trimester 2
 Trimester 2
                                       Trimester 2                                    BP 6901       Quantitative Analysis     BP 6901       Quantitative Analysis
 BF 6710     Financial Management                                                     BP 6903       Organizational Behavior   BP 6903       Organizational Behavior
 BP 6903     Organizational Behavior   BF 6701     Financial Management               BF 6710       Financial Management      BF 6701       Financial Management
 BP 6910     International Business    BP 6903     Organizational Behavior
             Management                BP 6910     International Business             Trimester 3                             Trimester 3
 BP 6902     Business Research                     Management
             Methodology               BP 6902     Business Research                  BM 6801       Marketing Management      BF 6704       Investments
 *Internship (Please see detail                    Methodology                        BP 6902       Business Research         BP 6902       Business Research
 “Internship Procedure”)               *Internship (Please see detail                               Methodology                             Methodology
                                       “Internship Procedure”)                        BP 6910       International Business    BP 6910       International Business
 Trimester 3                                                                                        Management                              Management

 BC 6501     Introduction to MIS       Trimester 3                                    Trimester 4                             Trimester 4
 BM 6801 Marketing Management
 One Elective Course in Finance        BF 6704     Investments                        BC 6501     Introduction to MIS         BF 6705       Management of
 *Internship (Please see detail        BF 6705     Management of                      BP 6904     Operations Management                     Financial Institutions
 “Internship Procedure”)                           Financial Institution              One Elective in Finance                 BM 6801       Marketing Management
                                       BM 6801 Marketing Management                                                           BP 6904       Operations Management
 Trimester 4                           *Internship (Please see detail
                                       “Internship Procedure”)                        Trimester 5                             Trimester 5
 BP 6904      Operations Management
 BP 6918      Strategic Management     Trimester 4                                    BP 6918      Strategic Management       BC 6501       Introduction to MIS
 Thesis (6 credits)                                                                   Thesis (6 credits)                      BF 6706       International Financial
                                       BC 6501     Introduction to MIS                                                                      Management
 Trimester 5                           BF 6706     International Financial                                                    BP 6918       Strategic Management
                                                   Management
 Thesis (6 credits)                    BP 6904     Operations Management              Trimester 6                             Trimester 6
                                       One Elective Course in Finance
                                                                                      Thesis (6 credits)                      BF 6993     Individual Research in Finance
                                       Trimester 5                                                                            One Elective Course in Finance

                                       BP 6918       Strategic Management
                                       BF 6993       Individual Research in Finance




             MBAhand book Jan 08                                                                                               Page 32 of 79
                                          Study Plan For MBA (Concentration in Entrepreneurship )


MBA DAY PROGRAM                                                                            MBA EVENING PROGRAM

    PLAN A: THESIS OPTION                   PLAN B: NON-THESIS OPTION                       PLAN A: THESIS OPTION                   PLAN B: NON-THESIS OPTION

    Foundation courses                      Foundation courses                              Foundation courses                      Foundation courses
-
    Trimester 1                             Trimester 1                                     Trimester 1                             Trimester 1

    BA 6601       Managerial Accounting     BA 6601       Managerial Accounting             BA 6601       Managerial Accounting     BA 6601       Managerial Accounting
    BE 6401       Managerial Economics      BE 6401       Managerial Economics              BE 6401       Managerial Economics      BE 6401       Managerial Economics
    BP 6901       Quantitative Analysis     BP 6901       Quantitative Analysis             BP 5710       Case Study Dynamics       BP 5710       Case Study Dynamics
    BP 5710       Case Study Dynamics       BP 5710       Case Study Dynamics
                                                                                            Trimester 2                             Trimester 2
    Trimester 2                             Trimester 2
                                                                                            BP 6901       Quantitative Analysis     BP 6901       Quantitative Analysis
    BF 6701     Financial Management        BF 6701     Financial Management                BF 6701       Financial Management      BP 6903       Organizational Behavior
    BP 6903     Organizational Behavior     BP 6903     Organizational Behavior             BP 6903       Organizational Behavior   BF 6701       Financial Management
    BP 6910     International Business      BP 6910     International Business
                Management                              Management                          Trimester 3                             Trimester 3
    BP 6902     Business Research           BP 6902     Business Research
                Methodology                             Methodology                         BP 6910       International Business    BF 6704       Investments
    *Internship (Please see detail          *Internship (Please see detail “Internship                    Management                BP 6902       Business Research
    “Internship Procedure”)                 Procedure”)                                     BP 6902       Business Research                       Methodology
                                                                                                          Methodology               BP 6910       International Business
    Trimester 3                             Trimester 3                                     BM 6801       Marketing Management                    Management

    BM 6801 Marketing Management            BM 6801     Marketing Management                Trimester 4                             Trimester 4
    BC 6501     Introduction to MIS         BN 6101     Entrepreneurial Management
    BP 6904     Operations Management       BN 6102     SME’s Growth and Change             BC 6501     Introduction to MIS         BM 6801       Marketing Management
    One elective course in                              Management                          BP 6904     Operations Management       BP 6904       Operations Management
    Entrepreneurship                        *Internship (Please see detail                  One elective course in                  BN 6101       Entrepreneurial Management
    *Internship (Please see detail          “Internship Procedure”)                         Entrepreneurship
    “Internship Procedure”)                                                                                                         Trimester 5
                                            Trimester 4                                     Trimester 5
    Trimester 4                                                                                                                     BC 6501       Introduction to MIS
                                            BC 6501       Introduction to MIS               BP 6918       Strategic Management      BN 6102       SME’s Growth and Change
    BP 6918       Strategic Management      BP 6904       Operations Management             BN 6105       Individual Research                     Management
    BN 6105       Individual Research       BN 6103       Management of Innovation                        Project in                BN 6103       Management of Innovation
                  Project in                BN 6104       e-Entrepreneurship                              Entrepreneurship
                  Entrepreneurship
                                            Trimester 5                                     Thesis (6 credits)                      Trimester 6
    Thesis (6 credits)
                                            BP 6918       Strategic Management              Trimester 6                             BP 6918       Strategic Management
    Trimester 5                             BN 6105       Individual Research Project in                                            BN 6104       e-Entrepreneurship
                                                          Entrepreneurship                  Thesis (6 credits)                      BN 6105       Individual Research Project in
    Thesis (6 credits)                                                                                                                            Entrepreneurship




                MBAhand book Jan 08                                                                                                  Page 33 of 79
  Study Plan for MBA                                             Study Plan for MBA
  (Executive – Non-concentration):                               (Professional – Non-concentration):
  PLAN B: NON-THESIS OPTION                                      PLAN B: NON-THESIS OPTION

  Trimester 1                                                    Trimester 1

  BA 6601       Managerial Accounting                            BA 6601       Managerial Accounting
  BE 6401       Managerial Economics                             BE 6401       Managerial Economics
  BM 6801       Marketing Management                             BM 6801       Marketing Management
  BP 6901       Quantitative Analysis for Management             BP 6901       Quantitative Analysis for Management

  Trimester 2                                                    Trimester 2

  BP 6903       Organizational Behavior                          BP 6903       Organizational Behavior
  BP 6902       Business Research Methodology                    BP 6902       Business Research Methodology
  BP 6910       International Business Management                BP 6910       International Business Management
  BF 6701       Financial Management                             BF 6701       Financial Management

  Trimester 3                                                    Trimester 3

  BP 6904     Operations Management                              BP 6904     Operations Management
  BC 6501     Introduction to Management Information Systems     BC 6501     Introduction to Management Information Systems
  *two elective courses                                          *two elective courses

  Trimester 4                                                    Trimester 4

  BP 6918      Strategic Management                              BP 6918      Strategic Management
  BP 6993     Individual Research Project in Management          BP 6993     Individual Research Project in Management
  *two elective courses                                          *two elective courses

  Trimester 5                                                    Trimester 5

  Written and Oral Comprehensive Examinations                    Written and Oral Comprehensive Examinations




  Study Plan for MBA
  (Fast Track – Non-concentration):                              Trimester 4

                                                                 BP 6902     Internet Marketing
  PLAN B: NON-THESIS OPTION
                                                                 BP 6993     Individual Research in Management
                                                                 BP 6918     Strategic Management
  Trimester 1
                                                                 One elective course
  BP 6901       Quantitative Analysis for Management
  BA 6601       Managerial Accounting                            Trimester 5
  BE 6401       Managerial Economics
  BP 6902       Business Research Methodology                    Written and Oral Comprehensive Examinations

  Trimester 2

  BM 6801       Marketing Management
  BP 6903       Organizational Behavior
  BF 6701       Financial Management
  BM 6805       Marketing Logistics Management

  Trimester 3

  BP 6904       Operations Management
  BP 6910       International Business Management
  BC 6501       Introduction to Management Information Systems
  BM 6900       Customer Relationships Management



Important note for all MBA professional, fast-track and executive sections students:

    1. All students, without an exception, are strictly required to follow the study plan arranged
       by the University.
    2. Elective courses are offered according to the survey results obtained from the majority of
       the voters.
    3. All students should enroll in the elective courses voted by the majority of the class.
    4. The order or sequence of courses in each trimester is subject to change whenever deemed
       appropriate by the University.
    5. Field trips details will be informed in the fourth trimester and arranged after the
       completion of the Comprehensive Examinations.


MBAhand book Jan 08                                                                                                Page 34 of 79
6.5    Program Period

The MBA Program is operated on a trimester basis. The first trimester runs from May to
August, the second trimester is from August to December, and the third trimester is from
January to April. Normally, classes are held on weekdays from 9.30 a.m. – 5.00 p.m. for full-
time (day) section; from 6.30 p.m. to 9.30 p.m. for part-time (evening) section and from 9.00
a.m. to 4.00 p.m. on Saturday and Sunday.

MBA (Professional) Program classes are held on Monday, Wednesday and Friday at 9:00
A.M. – 1:00 P.M. (day section) and 6:00 – 10:00 P.M. (evening section). MBA (Fast-track
and executive) classes are on Saturdays and Sundays; 6 hours each day.

Students entering the evening and professional evening sections must have a minimum of two
years work experience and three years of work experience for the weekend track.

6.6    Plan A: Thesis Option

Thesis option is only available for MBA students from full-time and part-time sections only.
A student can register for the thesis only after having completed a minimum of eight (8)
credit-courses with a minimum cumulative Grade Point Average of 3.00.

The Dean or his authorized representative appoints the thesis advisors based on the advisor’s
field of expertise and the student’s interest in a research area. Once the student, with the
aforementioned requirements, decides to pursue the thesis option, he/she needs to contact
“Dean or chairperson of thesis committee” at least two months before the commencement of
the new term in order for a thesis advisor to be appointed for him/her. The advisor would
normally be appointed on the basis of his/her area of concentration and availability.

       6.6.1    Registration for thesis

       The student, once a thesis advisor is appointed, would be required to register 6 credits
       at the beginning of the term and would be given approximately 2 trimesters to
       complete and receive approval of his/her thesis proposal from the thesis committee.
       Normally, an advisory committee of at least two members will screen and approve the
       thesis proposals and outlines. After his/her thesis proposal is approved, he/she must
       immediately register another 6 credits in the following term and would be given 1
       trimester to complete his/her thesis. Please keep in mind that there are large number
       of students who also want to choose thesis option and need the service of the thesis
       advisor, as such, failure in observing the above regulations will result in the student’s
       advisor being assigned to other students. In such case, the student’s completion of the
       thesis would be postponed until the thesis committee can appoint another thesis
       advisor.

       In case the student faces unexpected situations that hamper him/her from completing
       the thesis requirements, he/she may petition to the Dean before the end of the term to
       reserve the thesis advisor. On the basis of Dean’s approval, the permission to reserve
       his/her thesis advisor would only be given for each trimester. However, the student is
       still required to pay the University and student status fees (see details below).




MBAhand book Jan 08                                                            Page 35 of 79
       The thesis is graded S (Satisfactory) or U (Unsatisfactory). If the thesis is not
       completed during the trimester in which the student has registered or the thesis
       examination has not been complete, the symbol WP (work in progress) shall be
       recorded on the transcript.

       Steps for thesis registration are as follows:

       1.   The student needs to discuss a thesis topic with the thesis committee for approval
            before meeting an advisor to ask for acceptance.

       2.   He/she needs to submit thesis title approval form to Office of Graduate School in
            order to get the thesis committee’s approval.

            • Each advisor is allowed to have 5 advisees at a given time and not exceeding
              10 per academic year.
            • The committees will collect the submitted Approval Form for consideration on
              10th of every month.
            • The result of Approval Form will be informed by e-mail and posted on
              MBA Bulletin Board. The next step is the student can collect Advisor
              Invitation Letter from the Office of Graduate School.

       Note:
       Once the committee approves the title and advisor, the student needs to register for
       thesis and submit 4 copies of the thesis proposal at the Office of Graduate School.
       Should the title is not approved, the student needs to change and resubmit the
       approval form again. In case the requested advisor has already full number of
       advisees, the thesis committee will have to propose a new advisor.

       Students must complete the thesis within 3 consecutive trimesters (starting from the
       trimester they register for the thesis). These 3 trimesters include 2 trimesters for
       Proposal Defense and 1 trimester for Final Defense.

       3.   Documents to be submitted for proposal defense:
            1) 4 copies of the proposal with advisor’s signature on every cover page.
            2) 1 copy of Thesis Registration Receipt
            3) Defense Fee: 3,000 baht (ONLY for the student who failed and reapply)

       The committees will collect thesis for setting the schedule on 10th of every month
       Proposal Defense:             In third week of every month
       Final Defense:                In last week of every month

       4.   With the approval of the thesis proposal, the student needs to pay for the
            remaining 6 credits.

       5.   Upon the fulfillment of the total 48 credits, the student needs to submit final
            defense with the following required documents:

            1) 5 copies of final thesis with advisor’s signature on every cover page.




MBAhand book Jan 08                                                           Page 36 of 79
            2) Grammar Checking Sheet with signature from Grammar Editor
            3) Defense Fee: 3,000 baht (15,000 baht in case of re-apply)

       The committees will collect thesis for setting the schedule on 10th of every month
       Proposal Defense:             In third week of every month
       Final Defense:                In last week of every month

       6.   Final corrections and improvement
            • Once the student passes the defense, he/she will get 3 copies of thesis cover
              page with thesis committees’ signatures after the final defense.
            • If there is any change in the thesis cover, student can ask the coordinator to re-
              print it. It is the student’s responsibility to follow up with all the committee
              members to get their signatures (except for the MOE Representative’s
              Signature).

       7.   Final submission to the Office of Graduate School
            The student needs to register for graduation in the last week of November to
            receive the Degree Certificate on or after the Graduation Commencement.
            Thesis binding will take 2 months to process after the submission day.


       6.6.2    University Fee and Student Status

       If a student registers for the thesis with other courses, his/her credits enrolled in the
       term must not exceed the allowable class load. Moreover, if the student cannot
       successfully complete the thesis requirements before finishing course work
       requirements (36 credits), at the beginning of each term, he/she would be required to
       pay the university fee and maintain his/her student status until he/she fulfills the
       requirements.

       6.6.3    Thesis Examination

       The thesis examination is an oral examination of the student’s knowledge and
       thorough understanding of his/her research work. The student submits his/her thesis
       and abstract to each member of the Examination Board at least three weeks before the
       actual examination date. If he/she fails in the first examination, he/she is entitled to sit
       for a second examination.
       Failing to pass a re-examination of the thesis will result in termination from the
       program. The student is to submit four copies of his/her completed thesis to the Dean
       or his authorized representative within a period of three weeks after satisfaction of the
       oral test examination.


6.7    Plan B: Comprehensive Examinations Option

Plan B or Comprehensive Examinations Option is available for MBA students from full-time,
part-time, professional, fast-track, and executive sections. The University administers a
written set of 4 papers of 4 hours each and an Oral Comprehensive Examination to students




MBAhand book Jan 08                                                               Page 37 of 79
who have satisfied all the academic requirements of taking 48 credits and who have a
cumulative GPA of 3.00 or higher.

The 4 papers to be examined are:

    1. Marketing Management Paper
    2. General Management Paper (which is a composition of questions on MA, OB, MIS,
       IBM, ME, OM)
    3. Financial Management Paper
    4. Marketing Management Paper

The major criterion used in passing the written and oral comprehensive examination is that
they are capable of applying the basic fundamentals of their MBA knowledge in a normal
business decision environment. All the topics covered in the examination are the fundamental
concepts found in a typical textbook. They will be tested on their skills in applications of
their knowledge in a micro and macro environment. Students sitting for the Comprehensive
Examinations must pass all the written parts of the exam before they can proceed to the oral
comprehensive examination. The passing score for each paper and part would be determined
by the Academic Committee, subject to the Dean’s approval, and announced to the students
in advance before the comprehensive exam period.

The failed part of the Examination may be retaken; however, a second failure will result in
the student being required to audit for certain courses as recommended by the Academic
Board and retake the exam. During the period of audit within the trimester, the student can
exercise his/her right to retake the paper in the comprehensive exam for the third time. The
option to sit for the fourth time is allowed which means that a student registered for an audit
is allowed to re-sit for the paper twice. Failing the paper for a fourth time will result in the
student being invited to appear before the Academic Board to determine further course of
action.

Having passed all parts of the Written Comprehensive Examination, the student will be
allowed to sit for the Oral Comprehensive Exam. The examining board will consist of at least
five persons appointed by the Dean or his authorized representative. If he/she does not pass
the oral exam, the board will recommend either a re-exam or take additional courses.


       6.7.1    Requirements

       Students who come under the following condition(s) are not eligible to take the
       Written Comprehensive Examination:

       1. Students who have not maintained student status or extended student status (for a
          period of more than 5 years)
       2. Students who have not completed the minimum prescribed 48 credits hours of
          course work
       3. Students who have not completed the foundation courses they were supposed to
          take.
       4. Students who have a cumulative GPA of less than 3.00
       5. Received a grade of “U” in any of the foundation course(s)




MBAhand book Jan 08                                                            Page 38 of 79
       6. Received a grade of “I” for any course.
       7. Received a grade lower than ‘B’ in any course.

       6.7.2    Audit Class

       The following are conditions that apply concerning Comprehensive Examinations:

       1. Any student who failed twice or more in MM Paper, FM Paper or SM Paper has to
          register an “audit class” for the respective course in the period of manual
          registration.

       2. After registering, an audit student can choose attending the audit classes or/and
          taking comprehensive examination again.

       3. Those who choose to attend classes then join only audit sections (Audit sections
          are only for those students who have registered for audit in that particular
          trimester.) and get a B+ and up in the audit examination, they are considered pass
          for the written comprehensive exam for that course.

       4. Students can register written comprehensive exam while studying in an audit class.
          If he/she passes the written comprehensive exam then the audit class can be
          stopped.

       5. Attending for audit class is allowed for student who is required to take audit and
          register for audit only. Only for the trimester that student registers for audit.

       6.7.3    University Fee and Student Status

       If a student cannot successfully complete the written as well as oral comprehensive
       exam requirements, at the beginning of each term, he/she would be required to pay the
       university fee and student status maintenance fee until he/she fulfills the requirements.
       A student is given a period of 5 years to fulfill all requirements of the MBA Program
       before filing for graduation.

VII.   ADDITIONAL PROGRAM REQUIREMENTS

7.1    Seminar

Each term a Freshmen Seminar will be held off-campus for students (full-time and part-time
only) in their first trimester. A guest lecturer will be invited to deliver a topic of current
interest or importance at the seminar. Group relationship would be developed through extra-
curricular activities organized by senior graduate students. All MBA freshmen are required to
participate in the seminar.

7.2    Management Trainee Internship Program

All MBA full-time students are required to participate in Management Trainee Internship
Program with selected companies. Students must fulfill this requirement one trimester before
completion of their MBA coursework. During the internship (approximately 3-month time),




MBAhand book Jan 08                                                            Page 39 of 79
they are required to apply their managerial knowledge and skills to review the organization’s
operation. The end result is a management report of the organization that will be evaluated by
an advisor assigned to the student and appointed by the Dean or his authorized representative.

The Office of Graduate Schools will periodically announce the schedule and details for
placement of the Internship Program. Students are responsible for their own day-to-day
expense while participating in this program. The objective of this program is to expose
students to the real world of working experience.

Each student is required to fulfill the management trainee program in organizations/industries
based on the approval of Dean or his authorized representative.

       7.2.1    Internship Application Requirements

       Students, who petition for internship, are required to complete 12 credit courses, and
       submit the petition before the end of the term in which they have fulfilled their first 12
       credits. Failure to submit the documents and application on time will result in their
       internship being postponed to next trimester. Students will be allowed to carry out
       their internship upon their completion of 24 credits. Furthermore, during internship
       students would be allowed to enroll a maximum of 3 courses. Since, BP 6918
       Strategic Management course must be registered only in the last term, students
       postponing their internship to their final term can register the course while carrying
       out the internship.

       It is the student’s primary responsibility to obtain, understand and strictly follow the
       information regarding the Internship schedules. Failure to fulfill the requirements
       according to the specified schedules will subject the students to their postponement of
       their graduation.

       (For     further   detailed     procedures       and     instructions,    please     visit
       http://www.internship.au.edu/ )

       7.2.2    Internship Presentation
       Upon completion of internship, students must write the report and present it before the
       appointed internship committee.

       7.2.3    Internship Exemption

       If there is any student who wish to be exempted from interning, he/she can submit the
       petition along with the necessary documents to the Dean to prove that at least a full
       two-year of work experience in managerial positions had been gained prior to the
       student’s enrollment in the MBA program.

7.3    Speaker of the Month

Throughout the year (except during trimester breaks), distinguished guests of honor are
invited from the local of international business or academic community to give lectures on
topics of their expertise. Attendance (at least 6 times) is required for MBA full-time students



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 to be eligible for the comprehensive examinations. Students of the evening or other sections
 are also welcomed and encouraged to attend.


 VIII. GRADUATION REQUIREMENTS

 8.1      Approval of Degree

 Graduating students who pass the comprehensive examinations or thesis final defense should
 formally file an application for graduation to the Office of Graduate School at least one
 month prior to the end of the last trimester of their program. Students whose names are
 proposed to the University Council for the conferment of degree must:

  •    have completed all the courses
  •    have fulfilled all graduation requirements
  •    have cleared all fees and charges
  •    not be subject to pending disciplinary action.

 8.2     Graduation Requirements

 The requirements for graduation are:
 Plan A
  •  Obtain the minimum prescribed 48 credit hours
  •  Earn a minimum cumulative GPA of at least 3.00
  •  Pass the thesis defense and submit the completed thesis
  •  Have the thesis published or obtain an acceptance of publications in a recognized journal
     or academic publications or present the thesis at a conference which has the proceedings
  •  Have library and financial clearance with the University
  •  Show good behavior and discipline

 Plan B
 •   Obtain the minimum prescribed 48 credit hours
 •   Earn a minimum cumulative GPA of at least 3.00
 •   Pass the written and oral comprehensive examinations
 •   Have library and financial clearance with the University
 •   Show good behavior and discipline

Specific Requirements
Aside from fulfilling the above general requirements, the student must also:

 1. Earn at least a “B” grade in all core, concentration, required and/or elective courses
 2. Complete all foundation courses (non-credit) with S grades




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IX. COURSE DESCRIPTION

9.1     Foundation Courses

These non-credit courses are designed to provide the students with the basic skills in preparation
for the core courses of the MBA Program.

BG 5000/BG 5002 ENGLISH FOR BUSINESS COMMUNICATION (45 hours)/ (90 hours)

This English course is designed to train students to improve their five language skills in English,
namely, reading, writing, listening, speaking, and last but not least, critical thinking. All these
skills are integrated in every class meeting in a creative and communicative learning
environment. Students will read and write a variety of English texts and will participate in
communication listening and speaking activities. This course is a prerequisite for Business
Communication.

BG 5151 INTRODUCTIONS TO QUANTITATIVE ANALYSIS                                         (45 hours)

This course is designed for MBA students who have different background of majors – not for
statisticians. The course is problem-oriented and problem solving mandated to master the
material and aims to answer the following questions: how can managers make sense of the vast
amount of information with which they are involved on a daily basis? How confident can
consumers or businesspersons be about conclusions drawn from this information? How likely is
it that decisions based on incomplete information will turn out to be wrong? Therefore, topics
covered in this course include: mathematic foundations, measurement scale, Basic descriptive
statistics, the central tendency, probability, discrete and continuous random variable with their
associated probability distributions, sampling distribution, interval estimation, hypothesis
testing, goodness-of-fit tests, introduction to linear correlation and regression. This course will
provide appreciation and understanding of the use of descriptive and inferential statistics. No
prior knowledge to statistics is required. The course is taught as a computer lab workshop,
including strategies of team problem solving. The emphasis is on the application of techniques
and software to analyze date, rather than derivation and memorization of formulas. Microsoft
Excel is used for calculations and analysis. An introduction to the SPSS software package is also
included. Upon the completion of the course, necessary understanding of various quantitative
aspects of business research, organization planning, problem solving and decision-making is
expected to be gained.

BA 5310 INTRODUCTION TO ACCOUNTING                                                     (45 hours)

The course provides the basic concepts of accounting for both Financial Accounting and
Managerial Accounting. It discusses a detailed study of accounting principle for merchandising
firm, financial statements preparation and analysis. Also included is the principle of
Management Accounting, which provides accounting information to help management for
planning and controlling.

BP 5701, 5702, 5703 FOUNDATIONS IN BUSINESS                                            (90 hours)

The course provides an understanding of the theoretical background in the foundations of
business and management. The course consists of the essentials of management and it includes
an examination of the following functions: planning, organizing and staffing, leading,
controlling and coordinating. Also included is a concise overview of the basic marketing



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concepts of products, price, promotion and distribution. The last part of the course is devoted to
the basic financial concepts, which include financial management, institutions and investment.

BP 5710 CASE STUDY DYNAMICS                                                           (45 hours)

The course is based on the case method. A series of challenges and issues are presented through
the use of cases and vignettes that represent common business problems. The case method is an
“active learning” pedagogy. It tries to develop students’ analytical and presentation skills.
Ultimately, case studies are about “reflective practice” that aims to shape students to become
professionals who are responsible to reflect critically on what they do.

9.2     Core Courses

BA 6601 MANAGERIAL ACCOUNTING                                                     3 (3-0) Credits
Prerequisite: BA 5310 Introduction to Accounting

The purpose of this course is to acquaint students with the fundamentals of managerial
accounting aspects as an information for planning and controlling the routine operation, non-
routine decisions, policy making and long range planning, product cost and income
determination. Thus allowing the students to attain a better and in-depth understanding of all
required topics, at the same time develop those necessary analytical skills for efficient and
accurate problem solving, cases and/or project.

BE 6401 MANAGERIAL ECONOMICS                                                      3 (3-0) Credits

This course combines economic theory with the application of economic analysis. It provides the
analytical tools necessary to choose among alternatives in solving business problems that deal
with economic decision-making in the light of recent trends. It includes business cases,
discussions, questions and problems. The applications of these theories, principles, mechanisms,
and incentives to several current and interesting cases will also be discussed in this course.

BC 6501 INTRODUCTION TO MANAGEMENT INFORMATION                                    3 (3-0) Credits
        SYSTEMS

This course provides students with the foundation of the development and management of
Computer-Based Information Systems (CBIS) in Business, Students are introduced to basic
concepts of computer hardware, software, database, data communication and system
development techniques (analysis, design, testing, and implementation) from the perspective of
managers and users. This course focuses on the importance of the use of Computer-based
Information Systems to support operation and decision making in business organizations. The
issues involved the utilization of information and information technologies and a strong
managerial perspective will be emphasized.

BF 6701 FINANCIAL MANAGEMENT                                                      3 (3-0) Credits
Prerequisite: BP 5703 Foundation in Business (Finance)
              BA 6601 Managerial Accounting

This course aims at providing students with a framework for financial analysis and management.
Topics include working capital management, long-term asset management, short-term financing,
long-term financing, capital structure, dividend policy, and the cost of capital. The course
emphasizes major activities of the chief financial executives.



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BM 6801 MARKETING MANAGEMENT                                                       3 (3-0) Credits
Prerequisite: BP 5702 Foundation in Business (Marketing)

The course focuses on formulating and implementing marketing management strategies and
policies, a task undertaken in most companies at the strategic business unit level. The marketing
management process is important at all levels of the organization, regardless of the title applied
to the activity. Typically, it is called corporate marketing, strategic marketing, or marketing
management. For our purposes they all involve essentially the same process, even though the
actors and activities may differ. The course will provide students with a systematic framework
for understanding marketing management and strategy. Accordingly, the course gives emphasis
on: primary and changing perspectives on marketing management in the New Economy, the
impact of interactive media on marketing management and applied marketing management and
strategy, domestic and global.

BP 6901 QUANTITATIVE ANALYSIS FOR MANAGEMENT                                      3 (3-0) Credits
Prerequisite: BG 5151 Introduction to Quantitative Analysis

This course is designed to introduce the students to the basic concepts of quantitative analysis
and their applications to business problems. Topics covered in this course are linear
programming (graphical approach and computer analysis), integer programming, decision
theory, game theory, strategy consequences and decision trees, principles of optimality, the
nature of cost, cost-benefit analysis, practical aspects of evaluation, optimal investment policy,
traveling-salesman problems, PERT-CPM and other models such as inventory control,
transportation, and warehousing, and network models.

BP 6902 BUSINESS RESEARCH METHODOLOGY                                             3 (3-0) Credits
Prerequisite: BP 6901 Quantitative Analysis for Management

Students are exposed to and given a set of conceptual tools techniques that allow them to
understand the nature of scientific methods as they apply to business, estimate the worth of
research proposals and study from an instrument design and implementation point of view,
student will also do an entry level job of planning and executing a research project. Techniques
for gathering and appraising information needed in business planning and control are presented
in this course. Emphasis on research design, problem formulation, conducting a research project,
and application of research to special field is stressed.

BP 6903 ORGANIZATIONAL BEHAVIOR                                                    3 (3-0) Credits
Prerequisite: BP 5701 Foundation in Business (Management)

Organizational Behavior is an interdisciplinary field that draws its core concepts from disciplines
such as psychology, management, sociology, social psychology, and anthropology, dedicated to
better understanding and managing people at work. It is a horizontal discipline cutting across
virtually every job category and professional specialty. Therefore, the focal point of this course
is to explore the behavior of individuals and groups within various organizations and the
interaction between organizational members and their external environments. Topics include
personality characteristics, group dynamics, situational and communication factors in the
working environment, and concepts of motivation.

Organizational behavior is both research and application oriented. Thus, each session takes
account the importance of relevant theories, and through discussion of theories, past researches,




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and resolving problems; the students must be proficient to prove their comprehension in their
perception of theory versus practice.

BP 6904 OPERATIONS MANAGEMENT                                                      3 (3-0) Credits
Prerequisite: BP 6901 Quantitative Analysis for Management

The course covers both service and manufacturing enterprises. Its purpose is to provide an
understanding of operations as a major functional area of business and to show operations
decision making can be improved by utilizing all the underlying disciplines: behavioral,
quantitative, economic and systems. Production objectives, design and improvement of product
(service) and processes, work study and economics, plant planning and maintenance, the use of
measurements and standards, production planning and control, quality control, budgetary and
cost control, materials management, and the application of quantitative techniques to resource
allocation and profit maximization will be topics of discussion. Substantive case studies to
improve the student’s skills in the identification and formulation of problems will be used.

BP 6918 STRATEGIC MANAGEMENT                                                       3 (3-0) Credits
Prerequisite: Final Trimester of Study

The practice of strategic management leads to the formulation and implementation of strategies.
These strategies are conceived to attain competitive advantage. Situations are analyzed for
various sources of competitive advantage, also, internal and external environment as a prelude to
strategy selection. This course is required of all students as the culminating experience for the
MBA program.

BP 6910 INTERNATIONAL BUSINESS MANAGEMENT                                          3 (3-0) Credits
Prerequisite: BE 6401 Managerial Economics

This first part of the course provides the student with an intensive study of environmental and
institutional factors including theories of international trade and finance. The second part of the
course encompasses patterns and problems of multinational corporations.


9.3     Concentration Required Courses

        9.3.1     Finance Concentration

BF 6704 INVESTMENT                                                                 3 (3-0) Credits
Prerequisite: BF 6701 Financial Management

This course introduces students to different types of securities and markets. It includes basic
techniques for risk and return analyses of individual securities, and for forming efficient
portfolios from them. Moreover, the equilibrium pricing of capital assets, risk-adjusted
evaluation of portfolio performance, the efficiency of the capital allocation process in security
markets, derivative instruments, and other important topics are examined.

BF 6705 MANAGEMENT OF FINANCIAL INSTITUTIONS                                       3 (3-0) Credits

Managing Financial Institutions is important for students who plan to: manage finance industry
firms or acquire capital from those firms, trade with them, consult to them, or sell to them. The
course covers the largest financial intermediaries in the economy: commercial banks, investment



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banks, mutual funds, insurance firms, and payments systems. The reach of these organizations
goes well beyond the finance industry to affect businesses of all sizes. Managing Financial
Institutions is a basic building block in your knowledge of finance because most financial
transactions involve a financial intermediary. In other courses you study the finance of markets
(Capital Markets, Investments, Options and Futures, Debt Markets) and the finance of
corporations (Corporate Finance, Restructuring, Financial Management, Corporate Governance).

BF 6706 INTERNATIONAL FINANCIAL MANAGEMENT                                         3 (3-0) Credits
Prerequisite: BF 6701 Financial Management

This course aims at providing a sound understanding and knowledge of financial management in
international business and the management of multinational enterprises from a financial point of
view. It includes investment opportunities and their evaluation, sources of funds for international
business, capital structure, cost of capital management in international business. Emphasis is
placed on managerial aspects of multinational enterprises as well as financial problems and
practices.

BF 6993 INDIVIDUAL RESEARCH PROJECT IN FINANCE                                     3 (0-0) Credits
Prerequisite:  BP 6902 Business Research Methodology

The purpose of this course is to provide students the opportunity to conduct research of their
own interest in the field of business. This course will prepare students to be managers capable of
conducting independent research in their future work. The research project could be seminal
thinking for the student’s thesis if he or she pursues the thesis option in the competition of the
MBA degree. A student may choose his or her own research topic and advisor with the approval
of the Dean.


        9.3.2     Marketing Concentration

BM 6802 ADVERTISING AND PROMOTIONAL STRATEGIES                                     3 (3-0) Credits
Prerequisite: BM 6801 Marketing Management

This course, apart from focusing on the administration of advertising as a component of the
marketing mix and a tool of business and public organizations, includes the principles and
practices of guiding the management in making key decisions necessary in sales promotion.
Course activities include lectures, case discussion, and meetings with outstanding advertising
professionals.

BM 6806 INTERNATIONAL MARKETING MANAGEMENT                                         3 (3-0) Credits
Prerequisite: BM 6801 Marketing Management

This course, seeks to provide students with an understanding of the principles and practices of
international marketing beginning with small companies concerned only with exporting and
ending with an examination of multinational corporations. Case method is the main learning
method of the course. This course will highlight the need for manager to view the role of
international marketing as vital upgrade managerial concern. The importance of an international
marketing perspective will be examined through the use of case studies. At the completion of the
course students will be able to analyze the changing in international marketing environment,
engage in creative marketing-oriented thinking.




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BM 6896 CONSUMER BEHAVIOR                                                          3 (3-0) Credits

Consumer behavior includes the study of concepts and methods from psychology, sociology, and
anthropology that help us learn about consumers’ shape intentions, activities, and motivations.
The course examines consumers as individuals and as part of groups in learning how they think
and make choices as consumers. Individual, family, and group buying decision processes will be
examined. Particular attention will be paid to discussing how firms use this information. Cases,
real firm strategies, and my own ongoing consumer research will be considered in class to
develop a "hands on" feel for the usefulness of consumer behavior topics and research.

BM 6993 INDIVIDUAL RESEARCH PROJECT IN MARKETING                                  3 (0-0) Credits
Prerequisite: BP 6902 Business Research Methodology

The purpose of this course is to provide students the opportunity to conduct research of their
own interest in the field of business. This course will prepare students to be managers capable of
conducting independent research in their future work. The research project could be seminal
thinking for the student’s thesis if he or she pursues the thesis option in the competition of the
MBA degree. A student may choose his or her own research topic and advisor with the approval
of the Dean.


        9.3.3      Entrepreneurship Concentration

BN 6101 ENTREPRENEURIAL MANAGEMENT
Entrepreneurial processes, windows of opportunities, evaluation of required resources are the
backbones of this course leading the students into the crafting of a credible business plan. The
students will be exposed to actual business situation s form start-ups to entrepreneurial projects.

BN 6102 SME’S GROWTH AND CHANGE MANAGEMENT
How to stage the development of small into medium enterprises, managing the changes in the
various business functions while optimizing resources often limited or volatile. How to evolve
from the individual or family business to the professional management team. The required skills
call on the “Change Agent”.

BN 6103 MANAGEMENT OF INNOVATION
Through the faster pace of diffusion of new technologies from IT to Bio-technologies,
innovation is becoming the disturbing factor. The new management challenges are stretching the
competencies of the entrepreneurs and intrapreneurs form competitive radical moves to the
balanced and paced growth of internal resources.

BN 6104 E-ENTREPRENEURSHIP
The internet considered as a market place or as a media is becoming a major tool for business
development. The course details the development and implementation of an on-line business
strategy supporting, enhancing or being the core, of a business plan and its website and e-tools.

BN 6105 INDIVIDUAL RESEARCH PROJECT IN ENTREPRENEURSHIP
Prerequisite:     BP 6902 Business Research Methodology
Each student will develop a project to the state of feasibility. Start up detailed business plan,
ME’s business development project, operational consultancy (“clinic”) to existing SME’s or new
ventures.



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9.4     Concentration Elective Courses

        9.4.1     Accounting

BA 6602 INCOME MEASUREMENT                                                        3 (3-0) Credits

This course examines accounting issues concerning the definition and measurement of income,
income determination concepts, cash flow and accrual accounting, revenue and expense
recognition, historical and current cost accounting, income under uncertainty, price level
accounting and replacement cost accounting.

BA 6603 ACCOUNTING SYSTEM DESIGN                                                  3 (3-0) Credits
Prerequisite: BA 6601 Managerial Accounting

This course is intended to provide students with skills in designing and installing accounting
systems to meet the needs of various types of business concerns, theory and procedure of system
building, investigation, construction, installation review and report to the management on
installation.
BA 6604 AUDITING THEORY                                                         3 (3-0) Credits
Prerequisite:     BA 6602 Income Measurement

This course is a more advanced and intensive study of auditing theory, historical and current
development including statements on auditing standards and other pronouncements of
professional organization, examination of the concepts and problems including ethics and
responsibilities; emphasis is placed on the application of theory to specific problems by the case
study method. Contemporary professional issues including auditing through computer and
statistical sampling is also examined

BA 6605 TAX MANAGEMENT                                                            3 (3-0) Credits

This course examines the determination of corporate tax liabilities, the influence of
governmental taxation on economic activities, and tax considerations in business and investment
decisions.

BA 6606 CONTROLLERSHIP                                                            3 (3-0) Credits
Prerequisite: BA 6603 Accounting System Design

This course is designed to acquaint students with the role of the controller in business, the
functions and responsibilities of the controller, the use of financial data by the executives to
control marketing, production, the personnel, and capital planning.

BA 6690 SEMINAR IN MANAGERIAL COST ACCOUNTING                                     3 (3-0) Credits
Prerequisite:       BA 6601 Managerial Accounting
This course acquaints students with the economic role of managerial accounting as well as a
variety of higher-level topics in cost accounting. Selected topics concentrating on issues of
current controversies are explored through individual and group research papers. Students
become familiar with the development of managerial accounting issues and the tools that have
been used to address those issues. Topics that are discussed in the course include the design of a
cost accounting system to help management achieve sound planning and control, transfer
pricing, direct costing, and the quantitative approach to cost accounting.




MBAhand book Jan 08                                                           Page 48 of 79
BA 6691 SEMINAR IN FINANCIAL ACCOUNTING                                             3 (3-0) Credits
Prerequisite: BA 6602 Income Measurement

This course acquaints students with the economic role of financial accounting. Selected topics
concentrating on issues of controversy are explored through individual and group research
papers. Students become familiar with the development of financial accounting issues and the
tools that have been used to address those issues.

BA 6692 SEMINAR IN AUDITING                                                         3 (3-0) Credits
Prerequisite: BA 6604 Auditing Theory

This course is a review of auditing problems, principles and practices in auditing accounts, legal
aspects of auditing and other related practices. In class discussions, students are assigned to work
out and analyze former examination papers by the certified public accountants.

BA 6693 SELECTED TOPICS IN ACCOUNTING                                               3 (3-0) Credits
Prerequisite: BA 6601 Managerial Accounting
              and/or consent of instructor

This course covers various topics in Accounting. Topics covered vary depending upon the
current issues in the field of Accounting.

BA 6694 INTERNATIONAL ACCOUNTING AND TAXATION                                       3 (3-0) Credits

The course's design is aimed at understanding the management of a multinational firm through
its financial, accounting and tax strategies. Thus, its scope goes far beyond the traditional
economic concerns of foreign exchange markets and the forecasting of exchange rates.
Significant portions of the course are devoted to the international money and capital markets,
international capital budgeting and financing decisions, taxation, trade finance, and international
portfolio management. Much of our studies will center on the role of multinational firms and
financial institutions in facilitating world trade. This course provides a sound basis for students
seeking to understand the complexities and opportunities of international business.

       9.4.2      Management of Information Systems

BC 6502 BUSINESS SOFTWARE PACKAGES                                                 3 (3-0) Credits
Prerequisite:      BC 6501 Introduction to Management Information Systems
The course is an introduction to business software packages such as electronic spreadsheets,
statistical packages, personal filing, financial modeling, planning, word processing and business
graphics.

BC 6503 EDP MANAGEMENT                                             3 (3-0) Credits
Prerequisite: BC 6501 Introduction to Management Information Systems

This course is an introduction to the management of EDP resources by using managerial tools
for planning, organizing, directing and controlling. The course studies the organization of the
operations function, workflow management, and effective data control. It is designed as a case
study of an EDP project management, from project planning to project organization, cost and
time estimation, scheduling, project control, and implementation.




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BC 6504 SYSTEM ANALYSIS AND DESIGN                                 3 (3-0) Credits
Prerequisite: BC 6501 Introduction to Management Information Systems

This course examines the system analyst’s qualifications and role. Through cases it studies
system analysis techniques during the development life cycle from project initiation to feasibility
study, system analysis, system design, programming and implementation.

BC 6505 COMPUTER AUDIT                                              3 (3-0) Credits
Prerequisite: BC 6501 Introduction to Management Information Systems

The course involves the case studies of physical and system security, control techniques in the
design of computer application, and auditing procedures for EDP systems.

BC 6590 SEMINAR IN MANAGEMENT INFORMATION SYSTEMS                  3 (3-0) Credits
Prerequisite: BC 6501 Introduction to Management Information Systems

This seminar involves comprehensive and detailed case studies of an integration of the entire
major element in the fields of business computers and their applications in managerial decision-
making and problem solving. It introduces the concept of MIS and its applications to the
organization. It further investigates deciding whether or not, and how, to computerize.

BC 6591 SELECTED TOPICS IN MANAGEMENT INFORMATION                  3 (3-0) Credits
        SYSTEMS
Prerequisite: BC 6501 Introduction to Management Information Systems
              and/or consent of instructor

The course covers various topics in Management Information Systems. Topics covered will vary
depending upon the current issues in the field of Management Information Systems.

      9.4.3       Business Economics

BE 6402 QUANTITATIVE BUSINESS ECONOMICS                                            3 (3-0) Credits
Prerequisite: BE 6401 Managerial Economics

The course is an introduction to the business model and computer simulation processes. It
provides the students with knowledge in programming and models as a computerized simulation
for decision-making.

BE 6403 COMPUTER SIMULATION IN BUSINESS ECONOMICS                                 3 (3-0) Credits
Prerequisite: BE 6401 Managerial Economics

The course is an introduction to the business model and computer simulation processes. It
provides the students with knowledge in programming and models as a computerized simulation
for decision-making.

BE 6404 PROJECT ANALYSIS                                                           3 (3-0) Credits
Prerequisite: BE 6401 Managerial Economics

This course studies the methodology used in economic feasibility studies, project appraisal,
selection, and implementation. The techniques used include cost-benefit analysis and internal
rate of return.



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BE 6490 SEMINAR IN BUSINESS ECONOMICS                                              3 (3-0) Credits
Prerequisite: BE 6401 Managerial Economics

Topics of this seminar include current business economics problems. The course analyzes micro
and macro-economic problems in the form of case studies. A term paper and/or reports are
required.

BE 6491 SELECTED TOPICS IN BUSINESS ECONOMICS                                      3 (3-0) Credits
Prerequisite: BE 6401 Managerial Economics
              and/or consent of instructor

This course covers various topics in Business Economics. Topics covered will vary depending
upon the current issues in the fields of Business Economics.

       9.4.4      Finance

BF 6702 CORPORATE FINANCIAL REPORTING                                              3 (3-0) Credits

This course includes search, analysis, organization and systemization of financial information
from accounting data and other sources. Corporate Financial Reports for management,
stockholders, government, prospective investors and other outsiders will be studied. The design
and preparation of prospects and other literature in the underwriting of new issues are included.
Project and case study methods are used.

BF 6703 MODERN FINANCIAL THEORY                                                    3 (3-0) Credits
Prerequisite: BF 6701 Financial Management

This course gathers and synthesizes the principle theoretical results in the finance literature.
Topics include utility theory, state-preference theory, mean variance theory, capital asset pricing
model, arbitrage pricing theory, option pricing theory and Modligliani-Miller theorems. The
empirical evidence related to the theory of finance will also be discussed.

BF 6705 MANAGEMENT OF FINANCIAL INSTITUTIONS                                       3 (3-0) Credits

Managing Financial Institutions is important for students who plan to: manage finance industry
firms or acquire capital from those firms, trade with them, consult to them, or sell to them. The
course covers the largest financial intermediaries in the economy: commercial banks, investment
banks, mutual funds, insurance firms, and payments systems. The reach of these organizations
goes well beyond the finance industry to affect businesses of all sizes. Managing Financial
Institutions is a basic building block in your knowledge of finance because most financial
transactions involve a financial intermediary. In other courses you study the finance of markets
(Capital Markets, Investments, Options and Futures, Debt Markets) and the finance of
corporations (Corporate Finance, Restructuring, Financial Management, Corporate Governance).

BF 6790 SEMINAR IN FINANCE                                                         3 (3-0) Credits
Prerequisite: BF 6701 Financial Management

This course aims at developing skills in practical financial decision-making in view of today’s
business environment. Case analysis and research reports will be emphasized. Cases to be solved
involve financial issues, which are faced by different types of businesses. These cases require




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practical applications of financial tools as well as decision-making theories. Guest lectures from
different types of business will be invited.

BF 6791 SELECTED TOPICS IN FINANCE                                                  3 (3-0) Credits
Prerequisite: BF 6701 Financial Management
              and/or consent of instructor

This course covers various topics in Finance. Topics covers will vary depending upon the current
issues in the field of Finance.

BF 6792 INVESTMENT BANKING                                                          3 (3-0) Credits

To understand the role of money, banking and financial markets in the economy. Topics covered
will include: monetary policy, commercial and investment banking, interest rates, foreign
exchange markets, financial derivatives and financial markets. Special attention will be given to
the interaction of the topics mentioned and there will be a strong emphasis on applied topics in
Money and Banking. Current events relating to the course will be covered over the course of the
trimester. The goal of the course is to give students a solid theoretical foundation in applied
macroeconomics, monetary economics and financial economics so that they can understand the
practical application of theory as it applies to monetary policy, banking and financial market
activity.

BF 6794 FINANCIAL ENGINEERING                                                       3 (3-0) Credits

This course examines the structure and function of the financial futures and options markets.
These markets trade derivative financial instruments whose values are derived from the prices of
underlying assets such as commodities, interest rates, foreign currency exchange, equities and
even the emission allowances for industrial pollutant gases. The course includes an examination
of these different classes of derivatives in terms of how they are traded, how they are priced and
what they are used for. Given the global economy, issues within both domestic and international
markets trading these securities will be covered in this course.

BF 6795 CORPORATE VALUATION                                                         3 (3-0) Credits

This course will develop your valuation skills, the focus will be on how to make good
managerial decisions based on an understanding of corporate value creation, corporate value
destruction, and on how to enhance the former while avoiding the latter. We will examine
corporate valuation in a variety of settings: Initial Public Offerings, large investment projects,
seasoned security issues, mergers and acquisitions, and corporate valuation as outsiders. The
course will examine different valuation techniques in detail, however, the main insights will
emerge from the process of making and defending your decisions based on the corporate
valuations taught throughout the course.

BF 6900 FINANCIAL MARKETING                                                         3 (3-0) Credits

The objective of this course is to acquaint students with general marketing concepts and their
application to the financial industry. In this course, students should be able to identify, analyze,
and solve marketing problems related to financial products. The course will cover three parts.
The first part will review the role played by marketing in modern economies. The second is a
discussion of marketing plan development, with emphases being placed on the positioning,




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branding, planning, pricing, promotion, and distribution of financial products. The third part will
address some special marketing issues, such as international marketing and e- marketing.
BF 6993 INDIVIDUAL RESEARCH PROJECT IN FINANCE                                    3 (0-0) Credits
Prerequisite:     BP 6902 Business Research Methodology

The purpose of this course is to provide students the opportunity to conduct research of their
own interest in the field of business. This course will prepare students to be managers capable of
conducting independent research in their future work. The research project could be seminal
thinking for the student’s thesis if he or she pursues the thesis option in the competition of the
MBA degree. A student may choose his or her own research topic and advisor with the approval
of the Dean.


       9.4.5      Marketing

BM 6802 ADVERTISING AND PROMOTIONAL STRATEGIES                                     3 (3-0) Credits
Prerequisite: BM 6801 Marketing Management

This course, apart from focusing on the administration of advertising as a component of the
marketing mix and a tool of business and public organizations, includes the principles and
practices of guiding the management in making key decisions necessary in sales promotion.
Course activities include lectures, case discussion, and meetings with outstanding advertising
professionals.

BM 6803 PRODUCT MANAGEMENT                                                         3 (3-0) Credits

This course covers the strategic decisions for product and market selections and an examination
of the role of innovation in attaining the firm’s objectives. The decision process for the
management of a new product is introduced, and analytical tools to aid the product manager at
different phases of the decision process are developed.

BM 6804 MARKETING COST AND REVENUE ANALYSIS                                        3 (3-0) Credits
Prerequisite: BE 6401 Managerial Economics
              BM 6801 Marketing Management

Students study the principles and practices of marketing cost-revenue analysis. Preparation for
this course includes reading and individual or group attempts to calculate all the revenue and
costs of any proposed marketing project. Individual work of advanced and investigative nature is
stressed.

BM 6805 MARKETING LOGISTICS MANAGEMENT                                            3 (3-0) Credits
Prerequisite: BM 6801 Marketing Management

This course considers the theory, techniques, and management problem of physical supply and
distribution. Emphasis is placed on the development of a sound recommendation based on the
need for trade-offs and the systems treatment of logistics. Major course topic areas include
management of logistics systems, transportation for the user location, scheduling and control,
and logistics system design.




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BM 6806 INTERNATIONAL MARKETING MANAGEMENT                                         3 (3-0) Credits
Prerequisite: BM 6801 Marketing Management

This course, seeks to provide students with an understanding of the principles and practices of
international marketing beginning with small companies concerned only with exporting and
ending with an examination of multinational corporations. Case method is the main learning
method of the course. This course will highlight the need for manager to view the role of
international marketing as vital upgrade managerial concern. The importance of an international
marketing perspective will be examined through the use of case studies. At the completion of the
course students will be able to analyze the changing in international marketing environment,
engage in creative marketing-oriented thinking.

BM 6807 MARKETING RESEARCH MANAGEMENT                                             3 (3-0) Credits
Prerequisite: BP 6902 Business Research Methodology
              BM 6801 Marketing Management

This course aims at helping the students gain an understanding of the nature of marketing
research, i.e. to determine when research should be used to aid decision making. Various
research concepts and methods for the collection, analysis and interpretation of data from
surveys, experiments and observation studies will be presented. Students are expected to
enhance their abilities to evaluate, use, and present research findings. Students are also expected
to undertake a group research project in which they design and test a complex field research
study.

BM 6808 QUANTITATIVE TECHNIQUES IN MARKETING                                       3 (3-0) Credits
Prerequisite: BP 6901 Quantitative Analysis for Management
              BM 6801 Marketing Management

This course focuses on the application of models to problems of marketing management. Certain
basic concepts in marketing are reviewed, and the potential for use of mathematical and
statistical models is assessed. Selected models are examined in depth, and students are required
to develop their own analyses through use of several case studies. The focus of the course is
upon implemental models, with special attention given to the human element, which often
precludes effective use of models.

BM 6908 MARKETING STRATEGY                                                         3 (3-0) Credits

This course emphasizes the Integration of all marketing elements in a strategic planning
framework. Emphasis on areas of strategic importance, especially those, which have significant
implications and relevance for marketing policy decisions in competitive situations. The
complex and turbulent environment in which a typical marketing manager makes decisions
necessitates well-developed analysis and decision-making skills. The successful marketing
manager must be able to effectively use both qualitative and quantitative analysis to understand,
make and support decisions. Both quantitative and qualitative analyses are necessary to do well
in this course.

BM 6890 SEMINAR IN MARKETING MANAGEMENT                                         3 (3-0) Credits
Prerequisite:     BM 6801 Marketing Management
This course studies specific aspects of marketing, with topics varying each trimester.
Discussions are based on readings and individual and/or group research papers. Individual work
of an advanced and investigative nature is stressed.



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BM 6891 SEMINAR IN INTERNATIONAL MARKETING                                        3 (3-0) Credits
         MANAGEMENT
Prerequisite: BM 6801 Marketing Management
              BM 6806 International Marketing Management

Specific areas or topics in international marketing are studied in this course. Subjects considered
vary from year to year. Preparation includes reading and individual and/or group research
papers. Guest speakers from private companies or government offices are included in seminar
activities. Individual work of an investigative nature is stressed.

BM 6892 SELECTED TOPICS IN MARKETING                                              3 (3-0) Credits
Prerequisite: BM 6801 Marketing Management
              and/or consent of instructor

This course covers various topics in Marketing. Topics covered vary depending upon the current
issues in the field of Marketing.

BM 6894 ENTRY STRATEGY IN INTERNATIONAL MARKETS                                    3 (3-0) Credits

This class is designed as a problem solving class focusing on marketing issues in the
international (global) arena. The course offers a broad spectrum of issues confronting marketing
managers and decision-makers as they design marketing strategy. The issues of interest are also
reviewed in differing environmental contexts, which should give you insight into the diverse
landscape facing marketing managers today. This course aims to examine the global
opportunities and impediments that commonly confront an international marketing manager.
Once a firm decides to expand across national boundaries and into foreign markets, it will face
an expanded set of complex factors including market barriers and cultural differences. Some of
these factors are different from those of the familiar domestic environment and need careful
examination. Familiarity with, and understanding of, these factors can lead to formulating a
comprehensive and integrated marketing approach to exploit the opportunities and to avoid
impediments.

BM 6895 INTERNET MARKETING                                                         3 (3-0) Credits

Internet marketing is a major component of electronic commerce, the fastest growing area of
business. As such, people with expertise in the field are in great demand. This course provides an
introduction to the field, and explains its various roles in an organization’s total marketing
program. Students will be trained how to specifically use the internet and related technology to
strategize and implement the research, advertising, selling, merchandising, customer service and
other marketing mix-related functions. This is a practical, hands-on course. It explores Internet
technologies as products in and of themselves, as a mass and personal communications tools,
and as distribution/transaction channels. It will also address user characteristics and behavior,
direct marketing and online strategies for relationship marketing. Lastly, the basics of web site
design will be introduced.

BM 6896 CONSUMER BEHAVIOR                                                          3 (3-0) Credits

Consumer behavior includes the study of concepts and methods from psychology, sociology, and
anthropology that help us learn about consumers’ shape intentions, activities, and motivations.
The course examines consumers as individuals and as part of groups in learning how they think
and make choices as consumers. Individual, family, and group buying decision processes will be



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examined. Particular attention will be paid to discussing how firms use this information. Cases,
real firm strategies, and my own ongoing consumer research will be considered in class to
develop a "hands on" feel for the usefulness of consumer behavior topics and research.

BM 6897 RETAIL MANAGEMENT                                                          3 (3-0) Credits

Retail Management explores the functional aspects of retailing principles. This course examines
the role of retailing today, the consumer and retailing, lifestyle merchandising, starting a retail
business, law and retailing, recruiting, training and motivating employees, and techniques
managers use to aid in making a profit. The course gives the student a broad overview of retail
store operations and the many concerns of managing a retail store. A study of the overall
organizational structure and relationships and analysis of sales supporting (non-merchandising)
functions performed within a retail organization. Includes single-unit and multi-unit structures as
well as receiving, marking stock, warehousing, delivery, wrapping-packing, adjustments, credit,
accounts payable, audit, security, workrooms, and personnel.

BM 6898 MARKETING ENGINEERING                                                      3 (3-0) Credits

This course builds an understanding of the key marketing issues through an examination of the
various marketing decisions. The issues include: strategic decision-making, segmentation and
targeting, positioning, advertising, retail site selection, marketing research. Using market
simulations and related company cases, students will develop marketing plans in various
decision contexts. Specifically, the course will provide students with an understanding of the role
that analytical techniques and computer models can play in enhancing marketing decision
making in modern enterprises, improve students’ skill in viewing marketing processes and
relationships systematically and analytically, expose students to numerous examples
demonstrating the value of the analytical approach to marketing decision making, and provide
students with the software tools that will enable them to apply the models and methods taught in
the course to real marketing problems.

BM 6899 JAPANESE MARKETING                                                         3 (3-0) Credits

This course is about the Japanese way of marketing. It deals with Japanese companies’
marketing practices, the way they design market-based products, how they do market research,
the way they set prices, the way they advertise, and the way they construct their channels of
distribution. But equally important, it deals with the way they think about themselves as
marketers, what the sellers and buyers’ roles are, what customer satisfaction means, what a long-
term relationship involves, and what is important in personal selling. Students will be also
exposed to in-depth knowledge of the Japanese organizations’ strategies and tactics solutions to
the world’s mounting environmental problems. This course provides an overview of critical
developments in corporate environmental strategy and management that will prepare students to
think about the strategic opportunities at the heart of society’s need to conserve resources and
solve environmental problems.

BM 6993 INDIVIDUAL RESEARCH PROJECT IN MARKETING                                   3 (0-0) Credits
Prerequisite: BP 6902 Business Research Methodology

The purpose of this course is to provide students the opportunity to conduct research of their
own interest in the field of business. This course will prepare students to be managers capable of
conducting independent research in their future work. The research project could be seminal
thinking for the student’s thesis if he or she pursues the thesis option in the competition of the



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MBA degree. A student may choose his or her own research topic and advisor with the approval
of the Dean.


       9.4.6   General Management

BP 6094 INTERNATIONAL NEGOTIATION AND DISPUTE                                     3 (3-0) Credits
        RESOLUTION
Prerequisite: BP 6903 Organizational Behavior

The course explores how to negotiate, facilitate and mediate globally in international settings
involving employment, contracts, organizations, community issues, etc. It explores the process
of understanding the theory, concepts and skills necessary for developing the cultural mobility
among participants required to successfully embrace competitive and often conflicted globally
diverse environments that will yield effective value added relationships and outcomes. Included
in the course are cultural literacy, competency strategies, and skill building experiences
designated to create environments conducive to effective negotiation, facilitation and mediation.
The course is based on the premise that we create value added trust relationships through
understanding and integrating our knowledge of humans as individuals and groups.

BP 6900 BUSINESS COMMUNICATION                                                    3 (3-0) Credits
Prerequisite: BG 5000/BG 5002 or exemption

The goal of this course will be to allow students to develop their international business
communication skills. The students will review the major form of business communication and
discuss techniques associated with each form. Students will also get a chance to practice these
techniques in a series of written assignments. The course will culminate in the preparation and
delivery of a formal written and oral entrepreneurial business plan by each student.

BP 6905 HUMAN RESOURCE MANAGEMENT                                                 3 (3-0) Credits
Prerequisite: BP 6903 Organizational Behavior

This course studies the nature, scope, and objectives of human resource management. It includes
a brief history of the development of the personnel department and its relationship with other
departments in the implementation of the human resource function. The contribution of several
disciplines to human resource research and management is considered to provide practical
knowledge of human resource policies and techniques in such areas as recruitment, selection,
training, development and compensation.
BP 6906 OPERATIONS RESEARCH THEORIES AND APPLICATIONS 3(3-0) Credits
Prerequisite:      Completion of first year MBA program
                    and/or consent of instructor

This course presents an introduction to operations research techniques with special focus on their
application to the solution of management problems. Topics include integer, nonlinear and
dynamic programming, queuing theory, replacement and Monte Carlo techniques.

BP 6907 OPERATIONS PLANNING AND CONTROL                                           3 (3-0) Credits
Prerequisite: BP 6904 Operations Management

This course studies the application of quantitative techniques to problems concerning the
designing, planning, and controlling of operation processes. Computer simulation as well as



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various games will be used. Emphasis is placed on decisions and the use of scientific
methodology in analyzing problems such as demand forecasting, inventory control systems,
smoothing of workforce levels and project planning.


BP 6909 NEGOTIATION AND CONFLICT RESOLUTION                                      3 (3-0) Credits

This course is designed to provide students with experience in the negotiation process, including
learning to evaluate the costs and benefits of alternative actions and how to manage the
negotiation process and the resolution of conflicts within organizations.

BP 6911 BUSINESS ETHICS                                                          3 (3-0) Credits

This course emphasizes the application of the philosophical study of ethical principles to
contemporary business practice. In considering debates about the underlying ethical principle, it
will encourage students to begin to develop an ethical framework, which they can use to
confront the ethical dilemmas that are an inevitable part of a modern business career.

BP 6912 INTERNATIONAL BUSINESS LAW FOR MANAGERS                                  3 (3-0) Credits
Prerequisite: BP 6910 International Business Management
              and/or consent of instructor

This course examines how the law, principally in the form of economic regulation, affects the
planning of business transactions, which involve significant events in more than one country.
The law involved may be that of Thailand, other countries, or the product of international
agreement, and will involve limitations on the use and movement of goods, capital or persons.

BP 6913 INTERNATIONAL CORPORATE STRATEGY                                         3 (3-0) Credits

This course teaches students to maximize their firm’s competitive edge, to know how to spot
opportunities, to initiate changes in their company’s value chains, to generate value from their
environmental risk reduction and regulatory compliance programs. Even more important, the
course teaches students to take advantage of the business opportunities inherent in society’s
growing demand for solutions to the world’s mounting environmental problems. This course
provides an overview of critical developments in corporate environmental strategy and
management that will prepare students to think about the strategic opportunities at the heart of
society’s need to conserve resources and solve environmental problems.

BP 6916 EFFECTIVE COMMUNICATION                                                  3 (3-0) Credits

An introduction to the principles underlying effective speaking with a special emphasis on the
kinds of skills needed to communicate effectively in the workplace: formal and informal
platform skills, interpersonal communication skills, and small group communication skills. In
order to become more effective communicators in a variety of situations, the students will learn
to analyze an audience and critique public speaking; to develop critical thinking, writing, and
listening skills.

BP 6917 MANAGING ORGANIZATION PERFORMANCE                                       3 (3-0) Credits

A study of individual and group behaviors in relation to the management of performance within
an organization. Theories of motivation, teamwork, and leadership are examined in the context



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of an on-going evaluation system. The influence of organizational culture, structure, and
effectiveness are assessed along with strategies and methods for evaluating performance. The
course emphasizes the performance management function within the context of human
resource management in organizations, recognizes performance appraisal problems and issues
and know how to avoid them, and teaches students to select the most appropriate performance
appraisal techniques for a given set of conditions or circumstances.

BP 6990 SEMINAR IN ORGANIZATIONAL MANAGEMENT                                      3 (3-0) Credits
Prerequisite: Completion of first year MBA program

Designed in a seminar format, this course involves an advanced study of the structure and
internal system maintenance processes of formal organizations, with an emphasis on the roles
and functions of supervisors, team leaders, executives, managers and administrators. The major
theories and schools of thought in the fields of administrative behavior, organizational theory,
and leadership will be examined. Seminar participants will read and analyze a variety of
theoretical as well as empirical literature; in addition, they will selectively examine relevant
biographic, historical, and fictional works.

BP 6991 SEMINAR IN PERSONNEL MANAGEMENT                                           3 (3-0) Credits
Prerequisite: BP 6905 Human Resource Management
              and/or consent of instructor

An examination of the organization and administration of the personnel function in management,
this course deals with the relationship of personnel administration to operating departments and
to the scope of business and industrial personnel services. Analytical appraisal of policies and
practices in selected areas of personnel administration such as selection and training is carried
out through case studies and direct industrial contacts.

BP 6992 SEMINAR IN INDUSTRIAL RELATIONS                                           3 (3-0) Credits
Prerequisite: Completion of first year MBA program

This course covers the major aspects of industrial relations such as: the fundamentals of labor
productivity, union organizations and practices, manpower management, relations between
union management, government and industry. Individual topics are chosen for presentation as
research paper.

BP 6993 INDIVIDUAL RESEARCH PROJECT IN MANAGEMENT                                 3 (0-0) Credits
Prerequisite:  BP 6902 Business Research Methodology

The purpose of this course is to provide students the opportunity to conduct research of their
own interest in the field of business. This course will prepare students to be managers capable of
conducting independent research in their future work. The research project could be seminal
thinking for the student’s thesis if he or she pursues the thesis option in the competition of the
MBA degree. A student may choose his or her own research topic and advisor with the approval
of the Dean.




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BP 6994 SELECTED TOPICS IN INTERNATIONAL BUSINESS                                   3 (3-0) Credits
        MANAGEMENT
Prerequisite: BP 6909 International Business Management
              and/or consent of Instructor

This course covers various topics in International Business Management. Topics will vary
depending upon the current issues in the field.

BP 6996 INTERNATIONAL LOGISTICS MANAGEMENT                                          3 (3-0) Credits

The course will explore present day problems/opportunities of operation and management of the
principal modes of international transportation, with special attention to service and cost factors.
The course is designed to provide students with an understanding of microanalysis of logistics
and transportation services including customer service, distribution operations, purchasing and
operation of transportation services.

BP 6997 MANAGING ACROSS BORDERS                                                     3 (3-0) Credits

This course develops a framework for understanding the international aspects of management,
for formulating effective strategies in an increasingly complex world economy, and for making
those strategies work. It provides the future international manager with a broad view of the
factors underlying international competitive dynamics and performance. Class sessions
emphasize concepts, techniques, and factual knowledge useful for managers and consultants
involved in international strategy and cross-border management.

BP 6998 INTERNATIONAL ORGANIZATION BEHAVIOR                                         3 (3-0) Credits

This course focuses, from a global perspective, on international organizational behavior and
management, on the study of behavior in organizations around the world. Organizations are
becoming global, society is becoming global, multinational corporations are becoming global.
With increasing globalization, it is imperative, for example, that multinational corporations
successfully manage culturally diverse, cross-cultural and geographically dispersed operations.
The course will include readings and cases in international organizational behavior, such topics
as: culture and organizational behavior, ethics and social responsibility, cross-cultural
communication, negotiation and conflict resolution, theories of motivation, the use of groups and
teams, leadership, international human resource management and managing diversity, among
others.

BP 6999 INTERNATIONAL HUMAN RESOURCES MANAGEMENT                                   3 (3-0) Credits

The course considers managerial human resource policies in their institutional, social and market
contexts in international settings. As an integrating perspective, the lectures analyze how
different employment systems shape organizations’ HR strategies and policies. The course looks
at problems of human resource management in international firms, training, knowledge
management, rewards, equal opportunities, employment flexibility, participation and employer
collective action all within the context of different types of employment systems.




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9.5    Elective Course

       9.5.1      Accounting

BA 6602 INCOME MEASUREMENT                                                        3 (3-0) Credits

This course examines accounting issues concerning the definition and measurement of income,
income determination concepts, cash flow and accrual accounting, revenue and expense
recognition, historical and current cost accounting, income under uncertainty, price level
accounting and replacement cost accounting.

BA 6603 ACCOUNTING SYSTEM DESIGN                                                  3 (3-0) Credits
Prerequisite: BA 6601 Managerial Accounting

This course is intended to provide students with skills in designing and installing accounting
systems to meet the needs of various types of business concerns, theory and procedure of system
building, investigation, construction, installation review and report to the management on
installation.

BA 6604 AUDITING THEORY                                                           3 (3-0) Credits
Prerequisite: BA 6602 Income Measurement

    This course is a more advanced and intensive study of auditing theory, historical and current
development including statements on auditing standards and other pronouncements of
professional organization, examination of the concepts and problems including ethics and
responsibilities; emphasis is placed on the application of theory to specific problems by the case
study method. Contemporary professional issues including auditing through computer and
statistical sampling is also examined

BA 6605 TAX MANAGEMENT                                                            3 (3-0) Credits

This course examines the determination of corporate tax liabilities, the influence of
governmental taxation on economic activities, and tax considerations in business and investment
decisions.

BA 6606 CONTROLLERSHIP                                                            3 (3-0) Credits
Prerequisite: BA 6603 Accounting System Design

This course is designed to acquaint students with the role of the controller in business, the
functions and responsibilities of the controller, the use of financial data by the executives to
control marketing, production, the personnel, and capital planning.

BA 6690 SEMINAR IN MANAGERIAL COST ACCOUNTING                                     3 (3-0) Credits
Prerequisite: BA 6601 Managerial Accounting

This course acquaints students with the economic role of managerial accounting as well as a
variety of higher-level topics in cost accounting. Selected topics concentrating on issues of
current controversies are explored through individual and group research papers. Students
become familiar with the development of managerial accounting issues and the tools that have
been used to address those issues. Topics that are discussed in the course include the design of a




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cost accounting system to help management achieve sound planning and control, transfer
pricing, direct costing, and the quantitative approach to cost accounting.

BA 6691 SEMINAR IN FINANCIAL ACCOUNTING                                             3 (3-0) Credits
Prerequisite: BA 6602 Income Measurement

This course acquaints students with the economic role of financial accounting. Selected topics
concentrating on issues of controversy are explored through individual and group research
papers. Students become familiar with the development of financial accounting issues and the
tools that have been used to address those issues.

BA 6692 SEMINAR IN AUDITING                                                         3 (3-0) Credits
Prerequisite: BA 6604 Auditing Theory

This course is a review of auditing problems, principles and practices in auditing accounts, legal
aspects of auditing and other related practices. In class discussions, students are assigned to work
out and analyze former examination papers by the certified public accountants.

BA 6693 SELECTED TOPICS IN ACCOUNTING                                               3 (3-0) Credits
Prerequisite: BA 6601 Managerial Accounting
              and/or consent of instructor

This course covers various topics in Accounting. Topics covered vary depending upon the
current issues in the field of Accounting.

BA 6694 INTERNATIONAL ACCOUNTING AND TAXATION                                       3 (3-0) Credits

The course's design is aimed at understanding the management of a multinational firm through
its financial, accounting and tax strategies. Thus, its scope goes far beyond the traditional
economic concerns of foreign exchange markets and the forecasting of exchange rates.
Significant portions of the course are devoted to the international money and capital markets,
international capital budgeting and financing decisions, taxation, trade finance, and international
portfolio management. Much of our studies will center on the role of multinational firms and
financial institutions in facilitating world trade. This course provides a sound basis for students
seeking to understand the complexities and opportunities of international business.


       9.5.2       Management of Information Systems

BC 6502 BUSINESS SOFTWARE PACKAGES                                 3 (3-0) Credits
Prerequisite: BC 6501 Introduction to Management Information Systems

The course is an introduction to business software packages such as electronic spreadsheets,
statistical packages, personal filing, financial modeling, planning, word processing and business
graphics.

BC 6503 EDP MANAGEMENT                                             3 (3-0) Credits
Prerequisite: BC 6501 Introduction to Management Information Systems

This course is an introduction to the management of EDP resources by using managerial tools
for planning, organizing, directing and controlling. The course studies the organization of the



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operations function, workflow management, and effective data control. It is designed as a case
study of an EDP project management, from project planning to project organization, cost and
time estimation, scheduling, project control, and implementation.

BC 6504 SYSTEM ANALYSIS AND DESIGN                                 3 (3-0) Credits
Prerequisite: BC 6501 Introduction to Management Information Systems

This course examines the system analyst’s qualifications and role. Through cases it studies
system analysis techniques during the development life cycle from project initiation to feasibility
study, system analysis, system design, programming and implementation.

BC 6505 COMPUTER AUDIT                                              3 (3-0) Credits
Prerequisite: BC 6501 Introduction to Management Information Systems

The course involves the case studies of physical and system security, control techniques in the
design of computer application, and auditing procedures for EDP systems.

BC 6590 SEMINAR IN MANAGEMENT INFORMATION SYSTEMS                  3 (3-0) Credits
Prerequisite: BC 6501 Introduction to Management Information Systems

This seminar involves comprehensive and detailed case studies of an integration of the entire
major element in the fields of business computers and their applications in managerial decision-
making and problem solving. It introduces the concept of MIS and its applications to the
organization. It further investigates deciding whether or not, and how, to computerize.

BC 6591 SELECTED TOPICS IN MANAGEMENT INFORMATION                             3 (3-0) Credits
        SYSTEMS
Prerequisite:     BC 6501 Introduction to Management Information Systems
                  and/or consent of instructor
The course covers various topics in Management Information Systems. Topics covered will vary
depending upon the current issues in the field of Management Information Systems.


       9.5.3       Business Economics

BE 6402 QUANTITATIVE BUSINESS ECONOMICS                                            3 (3-0) Credits
Prerequisite: BE 6401 Managerial Economics

The course is an introduction to the business model and computer simulation processes. It
provides the students with knowledge in programming and models as a computerized simulation
for decision-making.

BE 6403 COMPUTER SIMULATION IN BUSINESS ECONOMICS                                  3 (3-0) Credits
Prerequisite: BE 6401 Managerial Economics

The course is an introduction to the business model and computer simulation processes. It
provides the students with knowledge in programming and models as a computerized simulation
for decision-making.




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BE 6404 PROJECT ANALYSIS                                                           3 (3-0) Credits
Prerequisite: BE 6401 Managerial Economics

This course studies the methodology used in economic feasibility studies, project appraisal,
selection, and implementation. The techniques used include cost-benefit analysis and internal
rate of return.

BE 6490 SEMINAR IN BUSINESS ECONOMICS                                              3 (3-0) Credits
Prerequisite: BE 6401 Managerial Economics

Topics of this seminar include current business economics problems. The course analyzes micro
and macro-economic problems in the form of case studies. A term paper and/or reports are
required.

BE 6491 SELECTED TOPICS IN BUSINESS ECONOMICS                                      3 (3-0) Credits
Prerequisite:   BE 6401 Managerial Economics
      and/or consent of instructor

This course covers various topics in Business Economics. Topics covered will vary depending
upon the current issues in the fields of Business Economics.


       9.5.4       Finance

BF 6702 CORPORATE FINANCIAL REPORTING                                              3 (3-0) Credits

This course includes search, analysis, organization and systemization of financial information
from accounting data and other sources. Corporate Financial Reports for management,
stockholders, government, prospective investors and other outsiders will be studied. The design
and preparation of prospects and other literature in the underwriting of new issues are included.
Project and case study methods are used.

BF 6703 MODERN FINANCIAL THEORY                                                    3 (3-0) Credits
Prerequisite: BF 6701 Financial Management

This course gathers and synthesizes the principle theoretical results in the finance literature.
Topics include utility theory, state-preference theory, mean variance theory, capital asset pricing
model, arbitrage pricing theory, option pricing theory and Modligliani-Miller theorems. The
empirical evidence related to the theory of finance will also be discussed.


BF 6705 MANAGEMENT OF FINANCIAL INSTITUTIONS                                       3 (3-0) Credits

Managing Financial Institutions is important for students who plan to: manage finance industry
firms or acquire capital from those firms, trade with them, consult to them, or sell to them. The
course covers the largest financial intermediaries in the economy: commercial banks, investment
banks, mutual funds, insurance firms, and payments systems. The reach of these organizations
goes well beyond the finance industry to affect businesses of all sizes. Managing Financial
Institutions is a basic building block in your knowledge of finance because most financial
transactions involve a financial intermediary. In other courses you study the finance of markets




MBAhand book Jan 08                                                            Page 64 of 79
(Capital Markets, Investments, Options and Futures, Debt Markets) and the finance of
corporations (Corporate Finance, Restructuring, Financial Management, Corporate Governance).

BF 6790 SEMINAR IN FINANCE                                                        3 (3-0) Credits
Prerequisite: BF 6701 Financial Management

This course aims at developing skills in practical financial decision-making in view of today’s
business environment. Case analysis and research reports will be emphasized. Cases to be solved
involve financial issues, which are faced by different types of businesses. These cases require
practical applications of financial tools as well as decision-making theories. Guest lectures from
different types of business will be invited.

BF 6791 SELECTED TOPICS IN FINANCE                                                3 (3-0) Credits
Prerequisite: BF 6701 Financial Management
              and/or consent of instructor

This course covers various topics in Finance. Topics covers will vary depending upon the current
issues in the field of Finance.

BF 6792 INVESTMENT BANKING                                                        3 (3-0) Credits

To understand the role of money, banking and financial markets in the economy. Topics covered
will include: monetary policy, commercial and investment banking, interest rates, foreign
exchange markets, financial derivatives and financial markets. Special attention will be given to
the interaction of the topics mentioned and there will be a strong emphasis on applied topics in
Money and Banking. Current events relating to the course will be covered over the course of the
trimester. The goal of the course is to give students a solid theoretical foundation in applied
macroeconomics, monetary economics and financial economics so that they can understand the
practical application of theory as it applies to monetary policy, banking and financial market
activity.

BF 6794 FINANCIAL ENGINEERING                                                     3 (3-0) Credits

This course examines the structure and function of the financial futures and options markets.
These markets trade derivative financial instruments whose values are derived from the prices of
underlying assets such as commodities, interest rates, foreign currency exchange, equities and
even the emission allowances for industrial pollutant gases. The course includes an examination
of these different classes of derivatives in terms of how they are traded, how they are priced and
what they are used for. Given the global economy, issues within both domestic and international
markets trading these securities will be covered in this course.

BF 6795 CORPORATE VALUATION                                                       3 (3-0) Credits

This course will develop your valuation skills, the focus will be on how to make good
managerial decisions based on an understanding of corporate value creation, corporate value
destruction, and on how to enhance the former while avoiding the latter. We will examine
corporate valuation in a variety of settings: Initial Public Offerings, large investment projects,
seasoned security issues, mergers and acquisitions, and corporate valuation as outsiders. The
course will examine different valuation techniques in detail, however, the main insights will
emerge from the process of making and defending your decisions based on the corporate
valuations taught throughout the course.



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BF 6900 FINANCIAL MARKETING                                                         3 (3-0) Credits

The objective of this course is to acquaint students with general marketing concepts and their
application to the financial industry. In this course, students should be able to identify, analyze,
and solve marketing problems related to financial products. The course will cover three parts.
The first part will review the role played by marketing in modern economies. The second is a
discussion of marketing plan development, with emphases being placed on the positioning,
branding, planning, pricing, promotion, and distribution of financial products. The third part will
address some special marketing issues, such as international marketing and e- marketing.

BF 6993 INDIVIDUAL RESEARCH PROJECT IN FINANCE                                      3 (0-0) Credits
Prerequisite:  BP 6902 Business Research Methodology

The purpose of this course is to provide students the opportunity to conduct research of their
own interest in the field of business. This course will prepare students to be managers capable of
conducting independent research in their future work. The research project could be seminal
thinking for the student’s thesis if he or she pursues the thesis option in the competition of the
MBA degree. A student may choose his or her own research topic and advisor with the approval
of the Dean.


       9.5.5       Marketing

BM 6802 ADVERTISING AND PROMOTIONAL STRATEGIES                                      3 (3-0) Credits
Prerequisite: BM 6801 Marketing Management

This course, apart from focusing on the administration of advertising as a component of the
marketing mix and a tool of business and public organizations, includes the principles and
practices of guiding the management in making key decisions necessary in sales promotion.
Course activities include lectures, case discussion, and meetings with outstanding advertising
professionals.

BM 6803 PRODUCT MANAGEMENT                                                          3 (3-0) Credits

This course covers the strategic decisions for product and market selections and an examination
of the role of innovation in attaining the firm’s objectives. The decision process for the
management of a new product is introduced, and analytical tools to aid the product manager at
different phases of the decision process are developed.

BM 6804 MARKETING COST AND REVENUE ANALYSIS                                         3 (3-0) Credits
Prerequisite: BE 6401 Managerial Economics
              BM 6801 Marketing Management

Students study the principles and practices of marketing cost-revenue analysis. Preparation for
this course includes reading and individual or group attempts to calculate all the revenue and
costs of any proposed marketing project. Individual work of advanced and investigative nature is
stressed.




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BM 6805 MARKETING LOGISTICS MANAGEMENT                                             3 (3-0) Credits
Prerequisite: BM 6801 Marketing Management

This course considers the theory, techniques, and management problem of physical supply and
distribution. Emphasis is placed on the development of a sound recommendation based on the
need for trade-offs and the systems treatment of logistics. Major course topic areas include
management of logistics systems, transportation for the user location, scheduling and control,
and logistics system design.

BM 6806 INTERNATIONAL MARKETING MANAGEMENT                                         3 (3-0) Credits
Prerequisite: BM 6801 Marketing Management

This course, seeks to provide students with an understanding of the principles and practices of
international marketing beginning with small companies concerned only with exporting and
ending with an examination of multinational corporations. Case method is the main learning
method of the course. This course will highlight the need for manager to view the role of
international marketing as vital upgrade managerial concern. The importance of an international
marketing perspective will be examined through the use of case studies. At the completion of the
course students will be able to analyze the changing in international marketing environment,
engage in creative marketing-oriented thinking.

BM 6807 MARKETING RESEARCH MANAGEMENT                                              3 (3-0) Credits
Prerequisite: BP 6902 Business Research Methodology
              BM 6801 Marketing Management

This course aims at helping the students gain an understanding of the nature of marketing
research, i.e. to determine when research should be used to aid decision making. Various
research concepts and methods for the collection, analysis and interpretation of data from
surveys, experiments and observation studies will be presented. Students are expected to
enhance their abilities to evaluate, use, and present research findings. Students are also expected
to undertake a group research project in which they design and test a complex field research
study.

BM 6808 QUANTITATIVE TECHNIQUES IN MARKETING                                       3 (3-0) Credits
Prerequisite: BP 6901 Quantitative Analysis for Management
              BM 6801 Marketing Management

This course focuses on the application of models to problems of marketing management. Certain
basic concepts in marketing are reviewed, and the potential for use of mathematical and
statistical models is assessed. Selected models are examined in depth, and students are required
to develop their own analyses through use of several case studies. The focus of the course is
upon implemental models, with special attention given to the human element, which often
precludes effective use of models.

BM 6908 MARKETING STRATEGY                                                         3 (3-0) Credits

This course emphasizes the Integration of all marketing elements in a strategic planning
framework. Emphasis on areas of strategic importance, especially those, which have significant
implications and relevance for marketing policy decisions in competitive situations. The
complex and turbulent environment in which a typical marketing manager makes decisions
necessitates well-developed analysis and decision-making skills. The successful marketing



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manager must be able to effectively use both qualitative and quantitative analysis to understand,
make and support decisions. Both quantitative and qualitative analyses are necessary to do well
in this course.

BM 6890 SEMINAR IN MARKETING MANAGEMENT                                            3 (3-0) Credits
Prerequisite: BM 6801 Marketing Management

This course studies specific aspects of marketing, with topics varying each trimester.
Discussions are based on readings and individual and/or group research papers. Individual work
of an advanced and investigative nature is stressed.

BM 6891 SEMINAR IN INTERNATIONAL MARKETING                                        3 (3-0) Credits
         MANAGEMENT
Prerequisite: BM 6801 Marketing Management
              BM 6806 International Marketing Management

Specific areas or topics in international marketing are studied in this course. Subjects considered
vary from year to year. Preparation includes reading and individual and/or group research
papers. Guest speakers from private companies or government offices are included in seminar
activities. Individual work of an investigative nature is stressed.

BM 6892 SELECTED TOPICS IN MARKETING                                               3 (3-0) Credits
Prerequisite: BM 6801 Marketing Management
              and/or consent of instructor

This course covers various topics in Marketing. Topics covered vary depending upon the current
issues in the field of Marketing.

BM 6894 ENTRY STRATEGY IN INTERNATIONAL MARKETS                                    3 (3-0) Credits

This class is designed as a problem solving class focusing on marketing issues in the
international (global) arena. The course offers a broad spectrum of issues confronting marketing
managers and decision-makers as they design marketing strategy. The issues of interest are also
reviewed in differing environmental contexts, which should give you insight into the diverse
landscape facing marketing managers today. This course aims to examine the global
opportunities and impediments that commonly confront an international marketing manager.
Once a firm decides to expand across national boundaries and into foreign markets, it will face
an expanded set of complex factors including market barriers and cultural differences. Some of
these factors are different from those of the familiar domestic environment and need careful
examination. Familiarity with, and understanding of, these factors can lead to formulating a
comprehensive and integrated marketing approach to exploit the opportunities and to avoid
impediments.

BM 6895 INTERNET MARKETING                                                         3 (3-0) Credits

Internet marketing is a major component of electronic commerce, the fastest growing area of
business. As such, people with expertise in the field are in great demand. This course provides an
introduction to the field, and explains its various roles in an organization’s total marketing
program. Students will be trained how to specifically use the internet and related technology to
strategize and implement the research, advertising, selling, merchandising, customer service and
other marketing mix-related functions. This is a practical, hands-on course. It explores Internet



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technologies as products in and of themselves, as a mass and personal communications tools,
and as distribution/transaction channels. It will also address user characteristics and behavior,
direct marketing and online strategies for relationship marketing. Lastly, the basics of web site
design will be introduced.

BM 6896 CONSUMER BEHAVIOR                                                          3 (3-0) Credits

Consumer behavior includes the study of concepts and methods from psychology, sociology, and
anthropology that help us learn about consumers’ shape intentions, activities, and motivations.
The course examines consumers as individuals and as part of groups in learning how they think
and make choices as consumers. Individual, family, and group buying decision processes will be
examined. Particular attention will be paid to discussing how firms use this information. Cases,
real firm strategies, and my own ongoing consumer research will be considered in class to
develop a "hands on" feel for the usefulness of consumer behavior topics and research.

BM 6897 RETAIL MANAGEMENT                                                          3 (3-0) Credits

Retail Management explores the functional aspects of retailing principles. This course examines
the role of retailing today, the consumer and retailing, lifestyle merchandising, starting a retail
business, law and retailing, recruiting, training and motivating employees, and techniques
managers use to aid in making a profit. The course gives the student a broad overview of retail
store operations and the many concerns of managing a retail store. A study of the overall
organizational structure and relationships and analysis of sales supporting (non-merchandising)
functions performed within a retail organization. Includes single-unit and multi-unit structures as
well as receiving, marking stock, warehousing, delivery, wrapping-packing, adjustments, credit,
accounts payable, audit, security, workrooms, and personnel.

BM 6898 MARKETING ENGINEERING                                                      3 (3-0) Credits

This course builds an understanding of the key marketing issues through an examination of the
various marketing decisions. The issues include: strategic decision-making, segmentation and
targeting, positioning, advertising, retail site selection, marketing research. Using market
simulations and related company cases, students will develop marketing plans in various
decision contexts. Specifically, the course will provide students with an understanding of the role
that analytical techniques and computer models can play in enhancing marketing decision
making in modern enterprises, improve students’ skill in viewing marketing processes and
relationships systematically and analytically, expose students to numerous examples
demonstrating the value of the analytical approach to marketing decision making, and provide
students with the software tools that will enable them to apply the models and methods taught in
the course to real marketing problems.

BM 6899 JAPANESE MARKETING                                                        3 (3-0) Credits

This course is about the Japanese way of marketing. It deals with Japanese companies’
marketing practices, the way they design market-based products, how they do market research,
the way they set prices, the way they advertise, and the way they construct their channels of
distribution. But equally important, it deals with the way they think about themselves as
marketers, what the sellers and buyers’ roles are, what customer satisfaction means, what a long-
term relationship involves, and what is important in personal selling. Students will be also
exposed to in-depth knowledge of the Japanese organizations’ strategies and tactics solutions to
the world’s mounting environmental problems. This course provides an overview of critical



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developments in corporate environmental strategy and management that will prepare students to
think about the strategic opportunities at the heart of society’s need to conserve resources and
solve environmental problems.

BM 6993 INDIVIDUAL RESEARCH PROJECT IN MARKETING                                  3 (0-0) Credits
Prerequisite: BP 6902 Business Research Methodology

The purpose of this course is to provide students the opportunity to conduct research of their
own interest in the field of business. This course will prepare students to be managers capable of
conducting independent research in their future work. The research project could be seminal
thinking for the student’s thesis if he or she pursues the thesis option in the competition of the
MBA degree. A student may choose his or her own research topic and advisor with the approval
of the Dean.


       9.5.6      General Management

BP 6094 INTERNATIONAL NEGOTIATION AND DISPUTE                                     3 (3-0) Credits
        RESOLUTION
Prerequisite: BP 6903 Organizational Behavior

The course explores how to negotiate, facilitate and mediate globally in international settings
involving employment, contracts, organizations, community issues, etc. It explores the process
of understanding the theory, concepts and skills necessary for developing the cultural mobility
among participants required to successfully embrace competitive and often conflicted globally
diverse environments that will yield effective value added relationships and outcomes. Included
in the course are cultural literacy, competency strategies, and skill building experiences
designated to create environments conducive to effective negotiation, facilitation and mediation.
The course is based on the premise that we create value added trust relationships through
understanding and integrating our knowledge of humans as individuals and groups.

BP 6900 BUSINESS COMMUNICATION                                                    3 (3-0) Credits
Prerequisite: BG 5000/BG 5002 or exemption

The goal of this course will be to allow students to develop their international business
communication skills. The students will review the major form of business communication and
discuss techniques associated with each form. Students will also get a chance to practice these
techniques in a series of written assignments. The course will culminate in the preparation and
delivery of a formal written and oral entrepreneurial business plan by each student.

BP 6905 HUMAN RESOURCE MANAGEMENT                                                 3 (3-0) Credits
Prerequisite: BP 6903 Organizational Behavior

This course studies the nature, scope, and objectives of human resource management. It includes
a brief history of the development of the personnel department and its relationship with other
departments in the implementation of the human resource function. The contribution of several
disciplines to human resource research and management is considered to provide practical
knowledge of human resource policies and techniques in such areas as recruitment, selection,
training, development and compensation.




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BP 6906 OPERATIONS RESEARCH THEORIES AND                                          3 (3-0) Credits
        APPLICATIONS
Prerequisite: Completion of first year MBA program
              and/or consent of instructor

This course presents an introduction to operations research techniques with special focus on their
application to the solution of management problems. Topics include integer, nonlinear and
dynamic programming, queuing theory, replacement and Monte Carlo techniques.

BP 6907 OPERATIONS PLANNING AND CONTROL                                           3 (3-0) Credits
Prerequisite: BP 6904 Operations Management

This course studies the application of quantitative techniques to problems concerning the
designing, planning, and controlling of operation processes. Computer simulation as well as
various games will be used. Emphasis is placed on decisions and the use of scientific
methodology in analyzing problems such as demand forecasting, inventory control systems,
smoothing of workforce levels and project planning.

BP 6909 NEGOTIATION AND CONFLICT RESOLUTION                                       3 (3-0) Credits

This course is designed to provide students with experience in the negotiation process, including
learning to evaluate the costs and benefits of alternative actions and how to manage the
negotiation process and the resolution of conflicts within organizations.

BP 6911 BUSINESS ETHICS                                                           3 (3-0) Credits

This course emphasizes the application of the philosophical study of ethical principles to
contemporary business practice. In considering debates about the underlying ethical principle, it
will encourage students to begin to develop an ethical framework, which they can use to
confront the ethical dilemmas that are an inevitable part of a modern business career.

BP 6912 INTERNATIONAL BUSINESS LAW FOR MANAGERS                                   3 (3-0) Credits
Prerequisite: BP 6910 International Business Management
              and/or consent of instructor

This course examines how the law, principally in the form of economic regulation, affects the
planning of business transactions, which involve significant events in more than one country.
The law involved may be that of Thailand, other countries, or the product of international
agreement, and will involve limitations on the use and movement of goods, capital or persons.

BP 6913 INTERNATIONAL CORPORATE STRATEGY                                          3 (3-0) Credits

This course teaches students to maximize their firm’s competitive edge, to know how to spot
opportunities, to initiate changes in their company’s value chains, to generate value from their
environmental risk reduction and regulatory compliance programs. Even more important, the
course teaches students to take advantage of the business opportunities inherent in society’s
growing demand for solutions to the world’s mounting environmental problems. This course
provides an overview of critical developments in corporate environmental strategy and
management that will prepare students to think about the strategic opportunities at the heart of
society’s need to conserve resources and solve environmental problems.




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BP 6916 EFFECTIVE COMMUNICATION                                                  3 (3-0) Credits

An introduction to the principles underlying effective speaking with a special emphasis on the
kinds of skills needed to communicate effectively in the workplace: formal and informal
platform skills, interpersonal communication skills, and small group communication skills. In
order to become more effective communicators in a variety of situations, the students will learn
to analyze an audience and critique public speaking; to develop critical thinking, writing, and
listening skills.

BP 6917 MANAGING ORGANIZATION PERFORMANCE                                        3 (3-0) Credits

A study of individual and group behaviors in relation to the management of performance within
an organization. Theories of motivation, teamwork, and leadership are examined in the context
of an on-going evaluation system. The influence of organizational culture, structure, and
effectiveness are assessed along with strategies and methods for evaluating performance. The
course emphasizes the performance management function within the context of human
resource management in organizations, recognizes performance appraisal problems and issues
and know how to avoid them, and teaches students to select the most appropriate performance
appraisal techniques for a given set of conditions or circumstances.

BP 6990 SEMINAR IN ORGANIZATIONAL MANAGEMENT                                     3 (3-0) Credits
Prerequisite: Completion of first year MBA program

Designed in a seminar format, this course involves an advanced study of the structure and
internal system maintenance processes of formal organizations, with an emphasis on the roles
and functions of supervisors, team leaders, executives, managers and administrators. The major
theories and schools of thought in the fields of administrative behavior, organizational theory,
and leadership will be examined. Seminar participants will read and analyze a variety of
theoretical as well as empirical literature; in addition, they will selectively examine relevant
biographic, historical, and fictional works.

BP 6991 SEMINAR IN PERSONNEL MANAGEMENT                                          3 (3-0) Credits
Prerequisite: BP 6905 Human Resource Management
              and/or consent of instructor

An examination of the organization and administration of the personnel function in management,
this course deals with the relationship of personnel administration to operating departments and
to the scope of business and industrial personnel services. Analytical appraisal of policies and
practices in selected areas of personnel administration such as selection and training is carried
out through case studies and direct industrial contacts.

BP 6992 SEMINAR IN INDUSTRIAL RELATIONS                                          3 (3-0) Credits
Prerequisite: Completion of first year MBA program

This course covers the major aspects of industrial relations such as: the fundamentals of labor
productivity, union organizations and practices, manpower management, relations between
union management, government and industry. Individual topics are chosen for presentation as
research paper.




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BP 6993 INDIVIDUAL RESEARCH PROJECT IN MANAGEMENT                                  3 (0-0) Credits
Prerequisite:  BP 6902 Business Research Methodology

The purpose of this course is to provide students the opportunity to conduct research of their
own interest in the field of business. This course will prepare students to be managers capable of
conducting independent research in their future work. The research project could be seminal
thinking for the student’s thesis if he or she pursues the thesis option in the competition of the
MBA degree. A student may choose his or her own research topic and advisor with the approval
of the Dean.

BP 6994 SELECTED TOPICS IN INTERNATIONAL BUSINESS                                   3 (3-0) Credits
        MANAGEMENT
Prerequisite: BP 6909 International Business Management
              and/or consent of Instructor

This course covers various topics in International Business Management. Topics will vary
depending upon the current issues in the field.

BP 6996 INTERNATIONAL LOGISTICS MANAGEMENT                                          3 (3-0) Credits

The course will explore present day problems/opportunities of operation and management of the
principal modes of international transportation, with special attention to service and cost factors.
The course is designed to provide students with an understanding of microanalysis of
logistics and transportation services including customer service, distribution operations,
purchasing and operation of transportation services.

BP 6997 MANAGING ACROSS BORDERS                                                     3 (3-0) Credits

This course develops a framework for understanding the international aspects of management,
for formulating effective strategies in an increasingly complex world economy, and for making
those strategies work. It provides the future international manager with a broad view of the
factors underlying international competitive dynamics and performance. Class sessions
emphasize concepts, techniques, and factual knowledge useful for managers and consultants
involved in international strategy and cross-border management.

BP 6998 INTERNATIONAL ORGANIZATION BEHAVIOR                                         3 (3-0) Credits

This course focuses, from a global perspective, on international organizational behavior and
management, on the study of behavior in organizations around the world. Organizations are
becoming global, society is becoming global, multinational corporations are becoming global.
With increasing globalization, it is imperative, for example, that multinational corporations
successfully manage culturally diverse, cross-cultural and geographically dispersed operations.
The course will include readings and cases in international organizational behavior, such topics
as: culture and organizational behavior, ethics and social responsibility, cross-cultural
communication, negotiation and conflict resolution, theories of motivation, the use of groups and
teams, leadership, international human resource management and managing diversity, among
others.




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BP 6999 INTERNATIONAL HUMAN RESOURCES MANAGEMENT                                  3 (3-0) Credits

The course considers managerial human resource policies in their institutional, social and market
contexts in international settings. As an integrating perspective, the lectures analyze how
different employment systems shape organizations’ HR strategies and policies. The course looks
at problems of human resource management in international firms, training, knowledge
management, rewards, equal opportunities, employment flexibility, participation and employer
collective action all within the context of different types of employment systems.


X. LECTURERS

10.1    Lecturers Responsible for the Program

                  Dr. Ismail Ali Siad
                  B.B.A. (Finance & Banking), Assumption University, Thailand
                  M.B.A. (Finance Concentration), Assumption University, Thailand
                  D.B.A. (Finance Concentration), De La Salle University, the Philippines

                  Dr. Thongdee Kijboonchoo
                  B.S. (Mathematics), Saint Louis University, the Philippines
                  M.A. (Economics), Portland State University, U.S.A.
                  M.A. (Economics), University of Philippines, the Philippines
                  Ph.D. (Economics), University of Philippines, the Philippines

10.2    Full-Time Lecturers

                  Dr. Chittipa Ngamkroeckjoti
                  B.B.A. (General Management), Assumption University, Thailand
                  M.B.A., University of New Hampshire, U.S.A.
                  M.Sc. (Computer Information System), University of New Hampshire, U.S.A.
                  PhD (International Business), Asian Institute of Technology, Thailand

                  Dr. Ioan Voicu
                  Institute of International Relations, Moscow
                  License in International Relations, Moscow
                  PhD (Political Sciences, International Law), Geneva

                  Dr. Patricia Arttachariya
                  B. Com. (Economics and Business Environment), Nagpur University, India
                  M.A. (Business Communication and Management), University of Thai
                  Chamber of Commerce, Thailand
                  M.A. (Industrial Relations), University of Warwick, U.K.
                  PhD (Industrial and Business Studies), University of Warwick, U.K.

                  Dr. Sirion Chaipoopirutana
                  B. Ed. (Science), Sri Nakharinwirot University, Thailand
                  M.Ed. (Science), Sri Nakharinwirot University, Thailand
                  M.B.A. (Finance), Mercer University, Atlanta, U.S.A.
                  M.B.A. (Marketing), Mercer University, Atlanta, U.S.A.
                  D.B.A. (Marketing), Nova Southeastern University, FL, U.S.A.



MBAhand book Jan 08                                                          Page 74 of 79
                   Dr. Theerachote Pongtaveewould
                   B.B.A. (Marketing), Sripatum University, Thailand
                   M.B.A. (Business Administration), Assumption University, Thailand
                   PhD (Marketing), University of Bradford, U.K.

                   Thierry de Gorguette d’ Argoeuves
                   B.A. (Laws) Pantheon Sorbonne University, Paris
                   M.A. (Economics) Pantheon Sorbonne University, Paris
                   M.A. (Political Sciences, Major in Economics), Institut d’Etudes Politiques,
                   Paris

                   Dr. Philip Nicholls
                   B.B.A. (Law), University of Adelaide, Australia
                   M.Sc. (Environmental Studies), University of Adelaide, Australia
                   PhD (Humanities and Social Sciences), University of Adelaide, Australia

                   Dr. Witsaroot Pariyaprasert
                   B.Eng. (Electrical Engineering), King Mongkut’s Institute of Technology
                   (KMIT), Ladkrabang, Thailand
                   M.B.A. (Management), University of Laverne, U.S.A
                   M.A. (Economics), University of California, U.S.A.
                   PhD (Economics), University of California, U.S.A.


XI. LECTURERS DIRECTORY

11.1     Full-Time Faculty

   No.         Name                              Office Extension               Email
   1     Dr.    Krisana Kitcharoen                 D2       1148        krisana@au.edu
   2     Dr.    Ismail Ali Siad                   A11       1334        isiad@au.edu
   3     A.     Jean-Marc Dautrey                  D5       3315        jdautrey@au.edu
   4     Dr.    Ioan Voicu                        A11       1331        ioanvoicu@yahoo.com
   5     Dr.    Chittipa Ngamkroeckjoti            D5       3314        chittipangm@au.edu
   6     Dr.    Philip Nicholls                    D5       3305        pnicholls@au.edu
   7     Dr.    Sirion Chaipoopirutana             D5       3317        sirionc@gmail.com
   8     Dr.    Theerachote Pongtaveewould         D5       3306        teerachotepng@au.edu
   9     Mr. Thierry d'Argoeuves                   D5       3308        tga_mba@hotmail.com
   10    Dr.    Thongdee Kijboonchoo               D5       3303        thongdeekjb@au.edu
   11    Dr.    Witsaroot Pariyaprasert            D5       3308        witsarootpry@au.edu
   12    A.     Panjamaporn Sethinda                -       -           panjamapornsnt@au.edu




MBAhand book Jan 08                                                           Page 75 of 79
11.2 Part-Time Faculty

   No.                      Name                         Email
     1   Dr.   Aaron Loh                   draaronloh@gmail.com
     2   Dr.   Adam Goh                    crdctre@singnet.com.sg
     3   Dr.   Amara Tirasriwat            amaratrs@au.edu
     4   A.    Anuchit Nguyen              tanglbs@hotmail.com
     5   Dr.   Anusorn Sornpohm            sornpohm54@yahoo.com
     6   Dr.   Apichart Intravisit         apichart_intravisit@yahoo.com
     7   Dr.   Chamnong Jungthirapanich    chamnongjng@au.edu
     8   A.    Chanvit V.                  chanvit@ema-group.biz
     9   Dr.   Charnchai Athitchitskul     charnat8@hotmail.com
    10 Dr.     Chatpong Tangmanee          fcomctm@acc.chula.ac.th
    11 Dr.     Chayakrit Charoensiriwath   chayakrit.charoensiriwath@nectec.or.th

    12   A.    Chayo Trangadisaikul        ChayoTrn@au.edu
    13 Dr.     Chinnaphong Bumrungsap      chinnaphong@msn.com
    14   A.    Glen Vivian Chatelier       gchatelier@au.edu
    15 Dr.     Herbert Paul                herbert.paul@dzcard.com
    16 Dr.     Huang Ing Wei               ihuang@au.edu
    17 Dr.     Jutamas Wisansing           perfectlink1@yahoo.com
    18   A.    Keeravoot Kitiyadisai       keeravoot@mci.co.th
    19 Dr.     Kittikorn Dowpiset          kitikorn@stjohn.ac.th
    20 Dr.     Kittipong Sirichoti         kittipongsrc@au.edu
    21 Dr.     Kriengsin Prasongsukarn     kriengsin@hotmail.com
    22   A.    Kumpanart Kavalee           k_kav7375@hotmail.com
    23 Dr.     M. Asif Salam               mbamas@yahoo.com
    24   A.    Marissa Chantamas           comarts@au.edu
    25   A.    Medhee Jarumaneeroj         jarumaneeroj.m@pg.com
    26 Dr.     Maethee Chandavimol         maethee.cha@tmbbank.com
    27   A.    Moayyede Gilitwalla         gilit@ksc.th.com
    28 Dr.     Myint Thein                 myintthein@au.edu
    29   A.    Nathasorn Boontanorm        boontanorm@yahoo.com
    30 Dr.     Noppadon Kannika            noppadon@ksc.au.edu
    31   A.    Pathathai Sinliamthong      pathathaisnl@au.edu



MBAhand book Jan 08                                            Page 76 of 79
       32     A.    Polpiya Thitivesa                           polpiya.thitivesa@gmail.com
       33 Dr.       Pongsarn Apiratikiat                        drpongsarn@chula.com
       34 Dr.       Rapeepat T.                                 rapeepattch@au.edu
       35     A.    Ronnachai Tantrakul                         ronnachaibkk@yahoo.com
       36 Dr.       Ruengsak Kawtummachai                       ruengsak@siit.tu.ac.th
       37     A.    Sanchai Theiwprasertkul                     tsanchai@mozart.inet.co.th
       38 Dr.       Sawat Wanarat                               doctorsawat@gmail.com
       39 Dr.       Siriwan Kitcharoen                          siriwanktc@au.edu
       40 Dr.       Sming Chungviwatanant                       smingchn@au.edu
       41     A.    Somchai Choonharas                          somchaic@pm.premier.co.th
       42 Dr.       Somchai Tantasanee                          tantasa2003@yahoo.com
       43     A.    Somchai Wongsabsin                          somchai@mcrconsult.com
       44 Dr.       Somchat Visitchaichan                       somchatvst@au.edu
       45 Dr.       Somprot Sarakosas                           somprotsrk@gmail.com
       46 Dr.       Sudatip Pruettiangkura                      hi_sudatip@yahoo.com
       47     A.    Surapong Soponkij                           tokenn@hotmail.com
       48 Dr.       Surat Wongrattanatassorn                    surat@wacoal.co.th
       49 Dr.       Surasakdi Prugsamatz                        surasakdiprg@au.edu
       50     A.    Tanat Kowatanawinta                         tanat.kowatanawinta@gmail.com
       51     A.    Udomsak Soponkij                            udomsak@riverpro.co.th
       52 Dr.       Vissnu Poommipanit                          visnupmm@au.edu
       53 Dr.       Vorapot Ruckthum                            vorapotrck@au.edu
       54 Dr.       Vorravee Pattaravongvisut                   winaaron@hotmail.com
       55     A.    Woraseth Ongsaranont                        woraseth@decorate-home.com
       56 Dr.       Yokfar Phungpol                             yokfarp@yahoo.com

XII.        FEES AND CHARGES

12.1        Total 2-year program fee for MBA (full-time/part-time) sections:

  Fee description                                                                    Total (in Baht)
  Tuition fees                (4,000 /credit hr x 48 credits)                                192,000
  University fees             (12,500 /term x 6 terms)                                        75,000
  Campus network fees         (800 /term x 6 terms)                                              4,800
  Comprehensive Examinations                                                                     6,000




MBAhand book Jan 08                                                              Page 77 of 79
     Activities fees                                                                              6,000
     Matriculation fee (overseas student)                                                     20,500
     Matriculation fee (Thai student)                                                             8,000
     Life & health insurance fee (compulsory for overseas student) @5,000/ yr                 10,000
     Total (Thai student)                                                              291,800
     Total (overseas student)                                                          322,300
12.2      Total 1-year-and-8-month program fee for MBA (professional, fast-track and
          executive) sections:

Sections               Trimester 1      Trimester 2   Trimester 3   Trimester 4      Trimester 5
Professional           95,000           95,000        95,000        95,000           -
Fast Track             87,400           87,400        87,400        87,400           -
Executive              79,700           73,125        73,125        73,125           73,125

•    Non-Thai students should pay an additional fee of Baht 17,500 for matriculation and
     insurance fees in the first trimester.
•    Total fee is inclusive of first enrollment fee, tuition fee, university fee, campus network fee,
     comprehensive examinations fee, and overseas field trip (airfare and accommodation) fee.


12.3      General Charges

Fees and charges are collected under the following headings:

                             Description                                  (in Thai Baht)
    Admission fees:
       - Application form                                                                  500
       - Written Entrance Examination (English and Business)                             1,200
       - Oral Entrance Examination                                                         500

    Non-credit course:
               - 30 hour-course                                                    8,000 /term
               - 45 hour-course                                                   12,000 /term
               - 90 hour-course                                                   24,000 /term

    Thesis defense                                                                       3,000

    Thesis binding (Baht 200 x 3 books)                                                    600


12.4      Additional Charges

                             Description                                  (in Thai Baht)
    Audit fees – MBA student                                                    4,000 /credit.
          Non – MBA student                                                      5,000 /credit
    Student status maintenance                                               4,800 /trimester



MBAhand book Jan 08                                                               Page 78 of 79
 Changing program                                                    2,000
 Changing concentration                                              2,000
 Late registration fine                                              2,000
 Overdue library book
  - reserved books                                                 50 /day
  - general books                                                  20 /day
 Make-up examination                                          1,500 /exam
 Internship presentation                                               500
 ID card substitution for examination                             150 /use
 New/Temporary ID card for loss of ID                                  200
 Recommendation letter                                           30 /copy
 Unofficial transcript                                           30 /copy
 Official transcript                                             50 /copy


(The above fees are subject to change without prior notice)




MBAhand book Jan 08                                           Page 79 of 79