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Clean Car Wars How Honda and Toyota are Winning the Battle of the

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Clean Car Wars: How Honda and Toyota are Winning the Battle of
the Eco-Friendly Autos

Description:    An exciting inside look at the battle between Honda and Toyota to dominate the low-emissions
                market

                As American automakers lose market share, Honda and Toyota are soaring on the backs of their
                high-quality low-emissions vehicles. The increasing trend toward clean car technology means those
                companies that can build the best low-emission car will have the best chance of long-term success
                and survival. Clean Car Wars presents a revealing look at the Japanese auto industry and how its
                two biggest automakers are battling each other, and the world, for supremacy of this vital
                emerging market.

                Authors bio:
                Yozo Hasegawa (Tokyo, Japan) has been a business and foreign news reporter for some of Japan's
                biggest media outlets. He is currently a professor at Teikyo University and a newscaster for BS
                Japan.



Contents:       Chapter One: Toyota Launches the Hybrid Age.
                (1) Toyota's Eco Drive To the Top.

                (2) Sakichi Toyoda's Impassioned Fuel Cell Gambit.

                (3) Developing the Hybrid and Birth of the Prius.

                (4) The Prius Evolves.

                (5) Troubleshooting the Prius.

                Chapter Two: Honda's Eco-Resurgence.

                (1) Fukui Gives Chase to Toyota.

                (2) Honda's Rich Eco Pedigree.

                (3) Beaten to the Punch.

                (4) The Return to Management Basics.

                Chapter Three: The West Strikes Back.

                (1) GM, Ford Show Their Mettle.

                (2) Daimler's Diesel Response.

                (3) Renault, Nissan Hammer Out Independent Strategy.

                (4) The History of the Diesel.

                Chapter Four: Horizontal Growth and Future Technology.

                (1) The Promise of Bioethanol.

                (2) Running On Natural Gas.

                (3) The Electric Car.
            (4) Related Fronts I?Batteries?

            (5) Related Fronts II (Dies, Motors, Components).

            Chapter Five: Winning the Clear Car Wars.

            (1) The Chinese Battlefront.

            (2) Toyota Structural Management as Pillar of Strength.

            (3) Honda Dream Chasing: A Management Style Built Upon an Eco-strategy.

            Afterword.

            Resources



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