INDUSTRY PRODUCT NEWS
card loyalty program: “cash back” rewards
card loyalty program “cash back” rewards benefits
benefits to your business
P P P P P P P P
Increase credit card usage among existing cardholders Strengthen your customer retention strategy Attract new cardholders
Cost-effective
Flexible value-added service
benefits to your customers
Redemption of points may be directly credited to their accounts Ability to view and redeem points online Freedom of choice for their rewards
C
uscal announces the launch of a flexible credit card “Cash Back” Rewards. This program is tailored to your specific business needs. “Cash Back” Rewards will allow your cardholders to redeem points for cash. Rewards points are accrued according to the size of monthly spend. This loyalty program is an effective tool to support your customer retention strategy as well as to attract new customers. This program is very flexible and allows you to tailor the program’s terms and conditions, rate of rewards and
redemption frequency in line with your cardholder’s spending preferences. You also have the ability to cap the rewards points at your discretion. The online service to view and redeem reward points is presented to the cardholder with your branding. The management of this program is partially outsourced which minimises the use of your resources and staff. It is very simple for your business to implement and manage. Chris Malcolm, Business Development Manager from Cuscal said: “Everyone knows that retaining existing customers
costs less than acquiring new customers. This is where “Cash Back” Rewards adds value. The cost of the program is easily outweighed by the increase in the number of transactions and it is also a good opportunity to acquire new cardholders”. n For more information, please contact your Cuscal Relationship Manager or Business Development Manager. Contact details can be found at www.cuscal.com.au