AMI-Partners Small Business Market Opportunities:
2006–2007 Canada SB Overview and Comprehensive Market Opportunity Assessment
According to AMI’s new Overview study, the Canada small business universe is comprised of 0.92 million small businesses (SBs), each employing an average of 10.1 employees. Small businesses have reported an average revenue growth of 7% over the previous year. AMI’s study further reveals: PC penetration is currently at 94% among Canadian SBs. Dell is the clear market leader, with HP lagging behind in the desktop sphere. One in five of all Canada SBs bundled printers along with their PC purchases Deployment of ERP/SCM solutions is at a nascent stage with only one in twenty Canada SBs using About one in three Canadian SBs use Skype. More than half of Skype SBs use it for international long-distance calling Three in five SBs have a company website of which 39% are hosted on the company’s servers.
AMI’s Overview study highlights these and other major trends in the context of current/planned IT, Internet and communications usage and spending. Products and services covered include established and emerging hardware, software, applications and business process solutions. Based on AMI’s annual survey of SBs in the U.K., the study tracks a broad spectrum of issues pertaining to budgets, purchase behaviors, decision influencers, channel preferences, outsourcing, service and support. Also covered are detailed firmographics and critically important technology attitudes and strategic planning priorities. These point to key opportunities and messaging hot buttons for vendors and service providers seeking to match their offerings to SB market requirements. Table of Contents: 2006-2007 Canada Small Business Overview and Comprehensive Market Opportunity Assessment Study Format: PowerPoint slides — data views with textual narrative. Study includes an introduction and management summary. Also provides an appendix with definitions, acronyms and a glossary. Total number of pages: 263 Related Study: 2006-2007 Canada Medium Business Overview and Comprehensive Market Opportunity Assessment To order these studies or to request additional information, e-mail ask_ami@ami-partners.com or telephone 212-944-5100.