Intentional Chocolate Share the Love
For Immediate Release
Contact: Megan McFeely mmcfeely@earthlink.net 415. 609. 8707
Holy Cocoa! Research Shows Chocolate Infused with Good Intentions by Monks Increases Well-Being by an Average of 67 Percent WellIntentional Chocolate™ Introduces Five New Gift Boxes for the Holidays Really Send the Gift of Peace, Gratitude or Love to Those on Your List
Madison, WI – September 2008 -- Intentional Chocolate ™, a leader in the revolutionary field of intentionenhanced food, announces new holiday packages that will enable buyers to give gifts of chocolate embedded with the specific intentions or wishes of Gratitude, Peace or Joy to those they love. Proven through scientific research to heighten well-being, Intentional Chocolate™ is the first intention-enhanced food on the market. The good intentions are infused into the chocolate from advanced meditators – some who have trained with the Dalai Lama – which are transferred to those who eat it. Intentional Chocolate™ and its research partner, the HESA Institute (Human Energy Systems Alliance – www.hesainstitute.org), are focused on shifting the way humans relate to food by delivering sustenance that nourishes both body and spirit. Their hope with Intentional Chocolate™ is to reintroduce this ancient wisdom and galvanize a shift in the food industry to bring greater health and quality of life to all beings. “At Intentional Chocolate™ we hold a simple vision for conscious eating and intentional living,” said Jim ™ Walsh, CEO. “Since this is our life-focus, on a daily basis we get to see the positive impact that good intentions can have -- a visible illustration of the relationship between mind and matter,” he continued. “We are trying to use our business to raise awareness about the powerful impact intention can have and give this important knowledge back to humanity.” With this mission in mind, each Intentional Chocolate™ product includes this intention: “Whoever consumes this chocolate will manifest optimal health and functioning at physical, emotional and mental levels, and in particular will enjoy an increased sense of energy, vigor and well-being for the benefit of all beings.” --cont’d.--
New Holiday Gift Boxes For the upcoming holiday season, Intentional Chocolate™ is pleased to introduce five new holiday gift boxes, boxes which allow the purchaser to include a personalized intention and wish to those they love. Each of the new gift boxes—Gratitude, Lasting Peace, Love for All Beings, Celebrate the Wonder and Practice the Presence —will be available on September 15th, 2008 at www.IntentionalChocolate.com, retail for $48.50 -- $100, and include a combination of the following products depending upon what you order:
7oz Dark or Milk Intentional Chocolate Pistoles Honey Lavender Truffles Chocolate Covered Goji Berries 9 Piece Love Truffles 12 oz Medium Blend Intentional organic/fair trade coffee Intentional Hot Chocolate 14 oz or 30 oz Gratitude Journal The Little Scroll of Intention 100% Organic Cotton Peace to all beings T-shirt and Hat 100% Silk Meditation Pillow Cover Intentional Chocolate Mug Beeswax Candle Customized and hand written greeting card
The Power of Intention Positive intention is a focused thought, prayer, or a blessing. It is an offering to the world or a friend in need and can come from a pure desire to help another. The blessing of food with an intention has long been practiced within spiritual traditions and sacred ceremonies. These practices place certain energy into the food that is then offered back to benefit individuals or the community. There is a growing body of evidence that suggests that intention invokes measurable power and energy that can manifest across space and time. Researchers all around the world, such as those at Princeton, Harvard, and the Max Planck Institute are studying the power of intention. How does the intention get into the Chocolate? Experienced meditators at the Deer Park Buddhist Monastery in Madison, Wisconsin project positive intention into a device developed by the HESA Institute that is designed to capture, hold, and then transfer intention into food. About the Company Intentional Chocolate™ originates from a tradition of exemplary chocolate which includes Hawaiian Vintage Chocolate (www.hawaiianchocolate.com) and a network of other fine independent chocolate growers from around the world. Hailed by The New York Times as “the best chocolate in the world”, Hawaiian Vintage Chocolate, founded by CEO Jim Walsh in 1992, was the first and only grower of cacao in the United States at the time of its inception. Walsh is credited with bringing the concept of varietal farming to chocolate, an idea he patterned after California’s wine industry. HVC is used regularly by high-profile chefs like Emeril Lagasse and Alain Ducasse, was served at Bill Gates’ wedding, and was the first chocolate the Dalai Lama ever tasted; “He said, ‘I think this chocolate will bring great happiness to mankind,” recalls Walsh. Intentional Chocolate™ is a conscious for-profit company founded in 2007 and based in Madison Wisconsin. ### 1171 S. Robertson Blvd, Suite 161, Los Angeles, CA, 90035 Tel: 1 888-462-5115 Fax:1 866-271-8621 www.intentionalchocolate.com