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Charity Water Press Kit 2008

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Charity Water Press Kit 2008 Powered By Docstoc
					charity: water

It’s hard not to think about water today. In the western world, we face growing concerns about our stewardship of the world’s most precious resource. There’s talk of shortages, evidence of reservoirs and aquifers drying up and of course, plenty of people who simply don’t care. But forget about us. Most of us have never really been thirsty. We’ve never had to leave our houses and walk 5 miles to fetch water. We simply turn on the tap, and water comes out. Clean. Yet more than 1.1 billion people on the planet don’t have clean water. It’s hard to imagine what a billion people looks like really, but one in six might be easier. One in six people in our world don’t have access to the most basic of human needs. Something we can’t imagine going 12 hours without. Here, we’d like to introduce you to a few of those billion people. They are very real, and they need our help. They didn’t choose to be born into a village where the only source of water is a polluted swamp. And I didn’t choose to be born in a country where even the homeless have access to clean water and a toilet. I invite you to put yourself in their shoes. Follow them on their daily journey. Carry 80 pounds of water in yellow fuel cans. Dig with their children in sand for water. Line up at a well and wait 8 hours for a turn. Now, make a decision to help. We’re not offering grand solutions and billion dollar schemes but instead, simple things that work. Things like freshwater wells, rainwater catchments and sand filters. For about $20 a person, we know how to help millions of people. Start by helping one.

charity: water is a non-profit initiative bringing clean, safe drinking water to people in developing nations. For $20, we can give one person clean, safe drinking water for 20 years.

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charity: water gives 100% of the money raised to direct project costs, funding sustainable clean water solutions in areas of greatest need. We work to raise awareness of the water crisis through events, fundraising exhibitions and other public awareness campaigns.

04 | We use 5 to 7 gallons of water to flush a toilet. That’s enough water to sustain one person for one day.

charitywater.org

children will die today from water- related illnesses.
help. charitywater.org

why.
1.1 billion people on the planet don’t have access to safe, clean drinking water. That’s one in six of us.

4,500 children die each day from diseases caused by a lack of safe drinking water and proper sanitation. In sub-Saharan Africa, a baby’s chance of dying from diarrhea is almost 520 times greater than here in the US. Diseases like diarrhea are caused by drinking contaminated water and kill more than 2.2 million people each year. That’s the equivalent of 20 jumbo jets crashing every day. Children under 5 are the most susceptible to water-borne disease; their developing bodies often fail to withstand the amount of parasites normally found in contaminated water sources.

06 | A five minute shower uses 25 to 50 gallons of water, 5 times the amount needed to keep a human being alive for one day.

charitywater.org/whywater

Where we work:
Liberia Rwanda Uganda Central African Republic Democratic Republic of Congo Malawi Kenya Ethiopia Tanzania Honduras Haiti India Bangladesh

spotlight on Rwanda.
I took this picture an hour south of Kigali, Rwanda. The country to the north is lush and beautiful - yet an hour to the south, people are dying of thirst. Gathering muddy water daily from this ravine in 20-liter fuel cans, they haul it back to their village. Cow feces and urine make this water deadly, but as most here live on less than $1 a day, they can’t afford the charcoal to boil it. -Scott Harrison
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08 | An automatic dishwasher uses 9 to 12 gallons of water. A person in the developing world uses 5 gallons all day to wash, cook and drink.

charitywater.org

average water use.
average american:

150g/day

average person in a developing nation:

5g/day

5g
An average person in America uses about 150 gallons of water daily to cook, clean and drink. An average person in a developing nation struggles to find 5.

building a well.
A freshwater well can cost $4,000 - $15,000, depending on the region.
charity: water partners with local organizations on the ground to build and rehabilitate freshwater wells. A hand-dug well in Liberia can cost $4,000 while a deep well in Central African Republic can cost up to $15,000. Underground aquifers provide safe, clean water and can typically be reached by drilling down 100 - 300 feet. When the water table is high, wells can be built by hand with the help of the entire community. Once a well is built, each community forms a water committee. These committees are educated about the importance of hand washing and proper sanitation and are responsible for ensuring that the well stays clean and maintained.

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12 | Manufacturing your car used 39,000 gallons of water. That’s enough water to keep one person alive for almost 54 years.

charitywater.org

how is a well built?
DEEP WELL IN KENYA

FIRST. We identify communities and villages in need of

clean water. Sometimes it’s through our staff and implementing partners visiting new countries and actively seeking out communities in need, other times it’s through people reaching out to us.

600 feet 2/3 of the Eiffel Tower
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THEN.

SHALLOW WELL IN LIBERIA

We find and partner with existing non-profit organizations working in the country - our “implementing partners”. Why don’t we drill the wells ourselves? It would take years of hydrology and drilling research and training to learn about the soil conditions and become familiar with the culture in each country. So our model is to find the best in the business and increase their capacity instead. The organizations we partner with have years, sometimes decades of experience providing clean water and basic sanitation. charity: water staff then visit the projects, monitoring their success and sustainability, providing comprehensive reports to our donors.

70 feet The White House

HOW. The drilling process takes anywhere from 3-5 days, depending on how deep we have to go. In
some countries like Liberia, the water table is high, and wells can be hand dug. In other regions, heavy machinery and days of drilling are necessary.

14 | The amount of water it takes to refine one barrel of crude oil could sustain a village of 617 for a day.

charitywater.org

A HAND DUG WELL. Hand-dug wells are possible in areas with a high water
table. the opening takes 1-3 months to dig, and the entire community usually participates. Because of the free labor force within the villages, hand-dug wells are the most cost-effective and are implemented whenever possible.

A DRILLED WELL. a well is drilled when the water table is not reachable by handdigging. it typically takes 3-4 days to drill a well, and a professional team of well drillers is deployed. Because of the depth of drilled wells, they typically yield more potable water then hand-dug wells, but are also more expensive.

RAINWATER CATCHMENT. rainwater collection tanks are utilized when groundwater is not available or is in short supply. rain gutters are installed on the roofs of houses, schools or other large buildings and direct the flow of rainfall through a series of pipes into a holding tank.

POND SAND FILTER.

Water is filtered through multiple chambers of sand, removing debris and particles. afterwards, water is boiled or treated to make it safe to drink. pond sand filters are good water solutions in areas where there’s high rainfall.

15 | A person can survive three weeks without food but no more than three days without water.

charitywater.org/contact

water changes everything.
Wells transform communities. Preventable waterborne diseases are drastically decreased. Long walks to muddy rivers and swamps are no longer necessary. Time spent collecting water is reduced, offering women a chance to earn an income and children a chance to get an education. Wells bring people together and offer improved health, a better quality of life and hope for a better future.
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16 | Every time we take a bath, we use about 36 gallons of water. We relax in enough water to keep a family of four alive for two days.

charitywater.org

890 water projects funded in the first two years.
639 in progress. 251 complete.
completed projects in progress projects

Uganda
14 completed 20 in progress Restore Life Water

Working in the Pader District of northern Uganda, Concern Worldwide U.S. is focused on providing critical relief to 75,028 people living in six refugee camps. Due to the immediate need from an increasing population, charity: water funded 8 new wells for this region. charity: water has also funded an additional 6 wells in Bobi, Uganda through Restore International.

Malawi
66 completed 120 in progress Pump Aid

Water For People has helped make safe water available to over 150,000 people in Malawi. In 2007 charity: water funded the rehabilitation of 10 , boreholes and 6 new wells in the Chikwawa district.

Central African Republic
90 completed 88 in progress

Living Water International (LWI) and its partner, Integrated Community Development International (IDCI), have worked tirelessly to improve access to water in this war-torn and unstable country. Central African Republic has endured four civil wars, leaving millions of people without the tools necessary to fix broken wells. charity: water funded the repair of 50 wells and construction of three new wells in 2007 In 2008, charity: water has . committed to funding 10 new wells and 50 rehabilitations.

Ethiopia
30 completed 45 in progress

In 2003 Healing Hands International (HHI) developed Project Pure to provide safe drinking water for the people of Ethiopia and has since constructed 150 wells. charity: water funded 10 wells with HHI in 2007 , providing clean water to more than 10,000 people in Ethiopia. These wells reduce the strain on highly populated areas with long dry seasons.

Living Water International is currently serving communities in and around 6 completed 5 in progress the capital city of Kigali, targeting eleven territories. In June 2007 charity: , water hosted an event with Hotel Rwanda director Terry George. $105,000 was raised - enough to fund 11 new freshwater wells.

Kenya
4 completed 2 in progress

Living Water International (LWI) has worked in Kenya for 16 years, and constructed more than 400 deep wells in the country. Funds from the September birthday project have made deep well water systems possible for 4 health centers and one school.

D.R.C.
21 in progress

Action Against Hunger

Recognized worldwide as a leader in the fight against hunger, Action Against Hunger delivers programs in more than 40 countries, specializing in emergency situations of war, conflict and natural disasters and longer-term assistance to people in distress.

Liberia has recently emerged from 14 years of brutal civil war. In the

Liberia
34 completed 57 in progress

slums of Monrovia, the crowded population makes already poor water and sanitation conditions worse. Through partner Concern Worldwide US, charity: water has been working in the slums to both build and repair wells. charity: water is working with partner Equip in the rural regions of Liberia.

Tanzania
7 completed 15 in progress

Through Global Partners for Development, charity: water funded its first set of rainwater catchment systems. Two boarding schools for Maasai girls and a health clinic will benefit year-round from large cisterns attached to the buildings’ structures, gathering water each time it rains. These schools provide a safe-haven for girls from nomadic tribes, who would otherwise be married off around age 12.

India
38 in progress (+200 latrines)

Gram Vikas is a non profit organization that has been working in rural India for over 25 years. They have many ways of lifting people out of extreme poverty, but the backbone of all of their work begins with clean water and basic sanitation. charity: water has committed to build 13 water towers with Gram Vikas, as well as 200 toilets in Orissa.

Bangladesh
180 in progress

Cyclone Sidr crashed the shores of Bangladesh on November 15th, 2007, bringing with it 150 MPH winds and a 7 foot tidal surge. When the water receded, more than 5,000 were dead, and 5,000 missing. charity: water is helping restore the many broken and contaminated water sources in this area.

Honduras
45 in progress

Honduras is the second poorest country in Central America. One in five people do not have access to clean water. Estimates show that 80% of sickness in Honduras is water related. Drilling and rehabilitating freshwater wells here can greatly reduce illness and disease.

Haiti
3 in progress

Haiti is rich in groundwater, yet the country lacks resources and infrastructure to bring clean drinking water to rural, remote areas. 80% of the population of Haiti live below the poverty line. With many Haitians drinking from unprotected sources, one-third of all children die before the age of five - 60 percent of these deaths are related to malnutrition and diarrheal disease.

proving it with
charity: water proves every well built using photos, video and GPS coordinates plotted in GoogleEarth. Volunteers and staff visit completed projects on an ongoing basis and bring back proof of the work being done. charity: water found its initial project partners through Charity Navigator, America’s largest independent non-profit evaluator. 4-star charities were selected to implement our water and sanitation projects on the ground, ensuring their extensive experience and expertise in water & sanitation as well as in the customs, culture and terrain of each country. Working with these organizations has also given us the opportunity to support growing economies by employing local drillers and workers.
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20 | If all the world’s water were represented by one bathtub, a teaspoon would be the amount that is available for human use.

charitywater.org

CENTRE-SANTE-BAYANGA C.A.R.

SERVES 524 PEOPLE

Jean Massiengue is 36 years old. His words are powerful, “Water is health. Water is the way that shuts down different bad sicknesses. Water from the well is the way that nature can heal its own water in our bush sources. When we are healthy, we can work to receive food that helps us mature properly. When well from the pump doesn’t work, the household doesn’t walk well. Patients, workers, and all the hospital work equipment all relies on water."Living Water / ICDI Drilling

KENYA - KAMPIYAMOTO PRIMARY SCHOOL
We wake up to a glass of water without thinking of how it came to us. What if we had to walk for half an hour to fetch 5 gallons of polluted water for our families? We would miss work, school, our appointments. How would we feel if we had to watch our children drink water that is likely to make them sick? There are schools in Kenya that don't have access to clean water. Together, we can help them. This page is dedicated to raising funds and awareness of this most basic need.

the public service announcement.
Oscar winner Jennifer Connelly, Hotel Rwanda director Terry George and award-winning cinematographer Ellen Kuras volunteered their time to shoot our PSA.
Imagine if New York’s taps ran dry. What would we do? We’d probably walk through the streets in search of the nearest water source, in this case Central Park Pond, and have no choice but to bring the water home to serve to our families, to cook, clean and drink. This 60 second short allows us to imagine for a moment what life without clean water would be like in New York City.
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22 | At any one time, half of the world’s hospital beds are occupied by patients suffering from water-borne diseases.

charitywater.org/psa

the charity: ball.
The 2nd annual charity: ball was held at the Metropolitan Pavilion in NYC. Over 1,000 guests attended and $500,000 was raised in one night.
The exhibition aimed to educate and engage viewers, connecting them first hand to the people and communities we are trying to help. Throughout the night, guests were given various ways to donate through the live & silent auction, merchandise sales and the waterwalk. The event was hosted by Entourage star Adrien Grenier and model Jessica Stam. A special live performance by Cat Power and Chaka Khan concluded the evening.
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24 | 90 percent of the population of Central African Republic does not have access to safe water.

charitywater.org/charityball07

the NYC parks exhibition.
On September 22, 2006, we toured 5 of New York City’s top parks, including Union Square and Colombus Circle, with a 10-day outdoor exhibition.
New Yorkers are lucky to have the best filtered tap water in the country. We took samples of water from the East River, the Hudson, ponds in New Jersey and Long Island and showed people what their water would look like if they were forced to rely on a local water source.
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26 | Fetching water greatly reduces time available for raising children, generating income or attending school.

charitywater.org

Theory partnership.
charity: water partnered with theory to create a water collection, 100% of the proceeds funded wells in Ethiopia.

Theory created the Icon Project to showcase the development and exposure of visionary endeavors; so when it came to water, Theory stores had a specific vision as well. The Theory designers in partnership with Linda Loudermilk, created an original line of charity: water gear including hoodies, t-shirts and tank tops. The campaign raised over $87,000 throughout 8 Theory stores worldwide.
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28 | By 2025, it is estimated that two thirds of the world’s population - about 5.5 billion people - will live in areas facing moderate to severe water stress.

charitywater.org/theory

Saks Fifth Avenue partnership.
Saks Fifth Avenue rallied all 108 stores nationwide to raise awareness for the water crisis. Through the sale of charity: water bracelets in S5A stores, a Mother’s/Father’s day campaign and a Gala evening, $570,000+ was raised for wells in Africa, India and Central America.

The partnership raised more than $574,000 through the sale of charity: water bracelets in Saks Fifth Avenue stores nationwide and concluded with a the Summer Gala on the 10th floor of the S5A store in New York City. To further raise awareness for the cause, a mini charity: water exhibition went up in 6 Saks windows on 5th Avenue. 100% of the money benefits freshwater projects in Central America, India and Sub-Saharan Africa.
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30 | Watering a lawn uses 10 gallons per minute. Your grass soaks up enough water to keep 2 people alive for a day - every minute.

charitywater.org/saks

$5

Unsafe water and lack of basic sanitation cause 80% of all sickness on the planet and kill 2.2 million people every year. charity: water is a nonprofit organization that builds freshwater wells in developing nations. 100% of all proceeds directly funds water project costs. To purchase bracelets, ask any Saks Fifth Avenue Associate or for more information visit saks.com.

081-785A

4/1/08 3:23:43 PM

charity: press.
charity: water has been published in 70+ publications. Many donated free ad space to help raise awareness about the issue, others contributed by writing about our work.

32 | Collecting water puts women and children at greater risk of sexual harassment and assault.

charitywater.org/media

sponsor a well.
100%
One hundred percent of every donation made to charity: water directly funds water projects in developing countries. Our administrative costs are raised through a separate set of donors and foundations. We pay for every light bulb, plane ticket and staff member separately, so every penny of your money reaches those in need.

WHERE yOUR MONEy gOES.
We only fund direct costs associated with the construction and maintenance of the well, such as materials and fuel for the drill rig. Money is also allocated to train community members how to maintain their new water source. We strongly believe in community training programs, as they drastically improve the effectiveness of the well. In other words, we explain the importance of keeping water containers clean and teaching kids proper handwashing methods - both key factors in improving health and reducing disease.

CAN SpONSOR A WELL IN ETHIOpIA, HONDURAS, LIBERIA, UgANDA, MALAWI OR THE DEMOCRATIC REpUBLIC OF CONgO. CAN SpONSOR A DEEp WELL IN THE CENTRAL AFRICAN REpUBLIC OR AN ENTIRE vILLAgE WATER SySTEM IN INDIA. CAN SpONSOR A DEEp WELL AND COMpLETE WATER SySTEM FOR A SCHOOL OR HOSpITAL IN KENyA.

33 | A person can survive three weeks without food, but only three days without water.

charitywater.org /donate

contact us.
in New york in London our offices

Scott Harrison founder scott@charitywater.org Nicky Yates operations & executive assistant 1 347 617 3836 nicky.yates@charitywater.org Carrie Sanders director of development and strategic partnerships 1 646 229 7426 carrie.sanders@charitywater.org

Marissa Sackler manager of development 0 7801 414 841 marissa.sackler@charitywater.org Jenny Jamie trustee & media 0 7786 622 340 jenny.jamie@charitywater.org Luke Beauchamp trustee & treasurer 0 7770 914 117 luke.beauchamp@charitywater.org

New York 150 Varick Street 5th floor New York, NY 10013 p. 1 646 688 2323 f. 1 888 707 6466 London c/o CG2 LTD 2nd floor, Linton House 24 Wells street London W1T3PH

photography

Scott Harrison Simon Willows Chris Pereira

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charitywater.org/contact


				
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Description: This is the latest updated Press kit from Charity water, a non-profit who donates ALL proceeds to building wells in undeveloped countries.