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Nestle and Cadbury case study adapting to the growing demand for

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Nestle and Cadbury case study: adapting to the growing demand for
dark chocolate

Description:    Introduction

                This report on Cadbury and Nestlé forms part of Datamonitors case studies series, which explores
                business practices across a variety of disciplines and business sectors. It focuses on dark chocolate,
                whose sales are on the rise after alleged health benefits were revealed. As consumers demand ever
                -healthier lifestyles, its popularity is forecast to soar over the next few years

                Scope

                Highlights

                Reasons to Purchase

                Gain insight into the methods used by important industry players to give them a competitive edge
                Identify specific areas for operational improvements Capitalize on the knowledge of experienced
                companies when entering a new niche or market



Contents:       OUR VIEW 1
                CATALYST 1
                SUMMARY 1
                ANALYSIS 2
                Dark chocolate enjoys a modern renaissance 2
                The alleged health benefits of dark chocolate give sales a boost 2
                Confectionery companies are adept at meeting new health demands by launching dark chocolate
                products 2
                Nestlé aims to muscle in on the dark chocolate market 3
                Variations of established brands have been used to spearhead the dark chocolate drive 3
                Nestlés new dark chocolate ranges signal the companys more general drive into healthier foods 3
                Cadburys seeks to maintain and grow its dark chocolate market share 4
                Cadburys hopes dark chocolate will help it recover from the financial impact of its product recall 4
                The acquisition of Green & Blacks strengthens Cadburys dark chocolate portfolio 5
                APPENDIX 6
                Case study series 6
                Methodology 6
                Secondary sources 6
                Further reading 6
                Ask the analyst 6
                List of Figures
                Figure 1: Recent dark chocolate bar launches include KitKat Fine Dark bar, Flake Dark and Cocoavia
                3
                Figure 2: Cadburys Bournville has been launched under a new sub-brand, which was promoted
                using light-hearted research 5



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Description: Nestle and Cadbury case study adapting to the growing demand for