Criteria
Channel Selection Matrix
S# 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 Criteria Weight Channel A Channel B Channel C Channel Alignment with Business Objectives 0.40 Time to readiness (for channel to start selling) 0.10 5 3 3 Cost of getting channel up to speed 0.05 3 4 5 Direct cost per transaction 0.10 1 5 3 Overhead cost (include management, infrastructure, etc.) 0.10 5 2 5 Capacity (number of transactions channel can handle) 0.15 3 3 5 Ease of channel management 0.10 1 5 3 Channel's ability to produce expected results 0.10 5 1 3 Contractual obligation fulfillment 0.10 3 3 3 Profitability 0.20 1 1 5 Alignment with Business Objectives: 1.00 2.8 2.75 4 Criteria Channel Attractiveness for Consumer Consumer acceptability Weight Channel A Channel B Channel C 0.60 0.10 3 5 5 0.05 3 3 4 0.20 4 5 3 0.10 5 1 3 0.20 3 3 3 0.10 3 5 5 0.10 5 1 5 0.10 5 3 3 0.05 5 1 3 Attractiveness for Consumer: 1.00 3.9 3.3 3.65 Overall Score: 1.00 3.46 3.08 3.79
S# 2.0 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9
Comments/Recommendations: Enter analysis of above data and recommendations based on quantitative channel assessment.
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Channel Selection Rating
Channel Selection Matrix
Channel A Channel B Channel C Business Consumer 2.80 3.90 2.75 3.30 4.00 3.65
Channel A
Channel Selection Rating
Business
1.00 2.00 3.00 4.00 5.00
5.00
Channel B Channel C
0.00
Channel A Channel B
4.00 Channel C 3.00 2.00
1.00
0.00
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Overall Rating
Channel Selection Matrix
Overall Channel A Channel B Channel C 3.46 3.08 3.79
Overall Rating
Overall Rating
5
4 3 2
3.79
3.46
3.08
1 0 Channel A Channel B Channel C
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