Business Planning Checklist

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posted:: 1/3/2008
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Business Planning Checklist Using the Strength, Weakness, Opportunity, and Threat (SWOT) analysis framework, develop a checklist of the key activities that need to be performed when preparing a formal business plan. Activity Strengths: Define the company's current mission statement. Owner Completion Date Strengths: Identify market segments in which the company will participate by conducting primary and secondary market research. Strengths: Identify the company's value proposition and how it will differentiate itself within the marketplace. Weaknesses: Identify any barriers to market entry (for example, capital requirements, technical barriers, patents, and process barriers) that the company needs to overcome. Weaknesses: Identify any risks inherent to the organization that need to be mitigated so that the company can realize the business plan. Opportunities: Identify areas where the current market is underserved that provide an opportunity for the company. Opportunities: Identify any key processes, intellectual capital, or other resources that the company can use to its advantage in the marketplace. Threats: Identify primary competitors, and then analyze competitor performance by using all available data and additional data that can be verified. Threats: Identify secondary and potential future competitors that might affect the business plan. Threats: Develop strategies for mitigating primary and secondary competitive threats.

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