FoneStarz signs National Enquirer deal

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					                 FoneStarz signs National Enquirer deal
     National Enquirer readers are now able to personalise their mobile phones
                  with pictures and ringtones from the magazine

London, 3 October 2005 – Mobile media content provider Fonestarz Media has completed a deal with
leading US tabloid publisher American Media, Inc (AMI) to manage and distribute off the page
wallpapers and ringtones through the National Enquirer.

The exclusive deal will initially allow any of the estimated 12 million National Enquirer readers in the
USA to personalise their mobile handsets with pictures and ringtones featured on adverts in the leading
supermarket tabloid. Further services, including horoscope and celebrity gossip alerts, are planned for
roll out with various operators in the USA and will reflect the National Enquirer branding and content.

Hand-picked to tie in with the ethos of the magazine, off the page content will include downloadable
images of extreme sports, star signs and classic paintings, as well as photos of pop stars such as
Christina Aguilera, Avril Lavigne and Kings of Leon. The US billboard Top 10 country music and a Top
10 of all time favourite tunes will also be available for download as ringtones. Early best-sellers have
proved to be patriotic wallpapers, which has prompted the creation of a matching patriotic ringtones
section.

The agreement means content is available to Cingular/AT&T and T-mobile subscribers in the USA as
one-off downloads from the National Enquirer. In order to protect both the National Enquirer brand and
the end user, the service is not available as a subscription.

Drawing on its expertise in the mobile download market, FoneStarz will manage the new services
alongside its high profile clients which include Manchester United, Warner Bros and Avril Lavigne.

National Enquirer Vice President and Editor in Chief Paul Field said: ‘As one of the most popular
publications in the US, we’re constantly looking to be innovative and engage our readers. This new
mobile service is an exciting way to bring some of our readers closer to the magazine by allowing them
to download content to their mobile phones right off its pages.’

Fonestarz chief executive Dave Moreau said: ‘The demand for great quality imagery and ringtones to
personalise mobile phones is rapidly increasing throughout the USA and we are delighted to have
partnered with such a high profile brand as the National Enquirer to meet this demand.’

Press Contacts (ING MEDIA):
Tracey Milham           tracey@ing-media.com                  +44 20 7247 8334 / +44 7951 789 938
Barbara Marshall        leanne@ing-media.com                  +44 20 7247 8334 / +44 7885 242 105

About Fonestarz Media

Fonestarz Media, trading in the UK as 2dayuk, is a market leader in the development and distribution of
mobile media content for new generation colour and multimedia mobile handsets. Recognized as the
most experienced content and service provider in the mobile download market, Fonestarz provides
personalisation, entertainment and information multimedia content to mobile devices all over the world.


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The UK-based company has a strong relationship with Vodafone globally, a contract with T-mobile
International and manages image galleries and editorial services on 15 networks in 21 territories across
four continents. It is through these global partnerships that Fonestarz enables mobile users worldwide to
download ringtones, images, horoscopes and media alerts to their mobile phones.

Fonestarz also manages the global mobile intellectual property and image rights of its high profile
clients, including TV soap Hollyoaks, Warner Bros, Avril Lavigne and Manchester United. In addition, the
company is able to draw on its network of 11 independent news agencies to provide clients with
breaking news and pictures before they hit the papers.

As an application service provider offering white label services, Fonestarz operates no direct channels
to market and is therefore free from commercial conflict.




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