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Verified By Visa Brand Guidelines

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					Verified By Visa Brand Guidelines
        Verified By Visa Brand Guidelines



     These guidelines provide placement and branding specifications    Use of the Verified by Visa Merchant Mark is required for
     for merchants to display the Verified by Visa Mark and Verified   participating merchants on their merchant payment page. It is
     by Visa Merchant Mark as part of the Verified by Visa service.    also recommended that merchants display the Verified by Visa
                                                                       Merchant Mark prominently on their home page and security
                                                                       information page.


                                                                       Studies show that the Verified by Visa Merchant Mark adds
                                                                       credibility and an enhanced feeling of trust and security to
                                                                       Internet merchant websites. In a recent survey, 92 percent of
                                                                       consumers surveyed said they would want to see the Verified
                                                                       by Visa Merchant Mark on the checkout page and approximately
                                                                       two-thirds of consumers surveyed also would want to see the
         learn more                                                    mark on the home page and/or shopping basket pages.

     Verified by Visa Mark Merchant                                    Please adhere to the usage guidelines specified here when
                                                                       displaying the Verified by Visa Merchant Mark. Use of the Mark
                                                                       is limited to a single time per page.




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       Verified By Visa Brand Guidelines


    Verified by Visa Merchant Mark Guidelines
    In order to use the Verified by Visa Merchant Mark, merchants        Never alter the arrangement or propor tion of the individual
    must:                                                                elements, or contain the Verified by Visa Merchant Mark in a
    1. Have operational and certified 3-D Secure software on their       shape. The letters, elements and spacing shown on this page
       website, and                                                      are in the correct design and proportions.

    2. Agree to the Verified by Visa License Agreement


    Verified by Visa Merchant Mark Reproduction Specifications
    Consistent, accurate reproduction of the Verified by Visa Merchant
                                                                                                              Verified by Visa Watermark
    Mark is essential. The following reproduction specifications will
    provide merchants with all the information they need to use the
    mark on their website.


    The Verified by Visa Merchant Mark consists of the Verified by
                                                                             learn more                       “learn more”link


    Visa Mark and the “learn more” link; and must always appear
    exactly as shown in the next column.




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        Verified By Visa Brand Guidelines


     Clear Space                                                    Size Requirements
     The Verified by Visa Merchant Mark must be surrounded by       The Verified by Visa Merchant Mark may be reproduced in
     sufficient clear space. The mark should be clearly separated   a range of sizes from a minimum of 60 pixels wide to 155
     from other marks, graphic elements, text or photographic       pixels wide.
     background elements. See the diagram below for clear space
     requirements (x=height of V).


                            X



        X                                     X




                learn more
                            X




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       Verified By Visa Brand Guidelines


    Full Color Reproduction
    The Verified by Visa Merchant Mark must appear in full-color     There are three different color versions of the Verified by Visa
    Visa Blue and Visa Gold whenever it is displayed on merchant     Merchant Mark to accommodate the variety of merchant web
    websites.                                                        page background colors. Use the version of the Verified by Visa
                                                                     Merchant Mark that best corresponds to the background color
                                                                     of your web pages.




        learn more                                      learn more                                            learn more

    On a white, light, or neutral                   On a dark background, the                            On a gold background, the
    background, the Verifield by                    Verifield by Visa logotype                           Verifield by Visa logotype
    Visa logotype appears in Visa                   appears in white and the                             appears in white and the
    Blue and the cursor appears                     cursor appears in Visa Gold.                         cursor appears in Visa Blue.
    in Visa Gold. The “learn more”                  The “learn more” link appears                        The “learn more” link appears
    link appears in Visa Blue.                      in white.                                            in Visa Blue.




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        Verified By Visa Brand Guidelines


     Language Translation                                               1. Recommended Translation
     The Web provides a borderless medium for retailers to access
     a global customer base. The Visa brand derives significant value
     from its global presence and consistency. For this reason, Visa
     recommends displaying the Verified by Visa Merchant Mark
     in English.


     If necessar y, the Verified by Visa Merchant Mark may be              learn more
     accompanied by a translated version as shown on the following
     page. The translation must appear in proximity to the English-     2. Optional Translation:
     language Verified by Visa Mark, and comply with the clear space    If necessary, a translated version of the Verified by Visa Merchant
     rules.                                                             Mark may be created and used without the English-language
                                                                        mark.
     The “learn more” link, and the text of the Verified by Visa pop-
     up Service Description Page, may also be translated into the
     local language.


     Translated versions of the Verified by Visa Merchant Mark must
                                                                                learn more
     be approved by a Visa representative. The name, Visa, cannot
     be translated, and must always appear in English.




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       Verified By Visa Brand Guidelines


    Placement
    Use of the Verified by Visa Merchant Mark is limited to a single   If a merchant has a security information page, Visa recommends
    placement per web page, and on the three designated web            placing the Verified by Visa Merchant Mark next to the text
    pages shown on the following pages.                                provided as shown below.




                                                                            learn more
                                                                       Committed to providing the most advanced online security features, we suppor t the
                                                                       Verified by Visa security ser vice. Click on the Verified by Visa Mark to learn more.




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         Verified By Visa Brand Guidelines


     1                                         2                                          3




                                                          learn more




                                  learn more                                                                            learn more


     1. Home page or storefront                2. Security information page, along with   3. Checkout page(s). Here the Verified by
                                               Security Information text                  Visa Merchant Mark must be placed away
                                                                                          from card acceptance marks at a minimum
                                                                                          distance equaling the height of the Verified
                                                                                          by Visa Merchant Mark as it appears on
                                                                                          your checkout page(s).




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       Verified By Visa Brand Guidelines



    Functionality
    The Verified by Visa Merchant Mark is a click-able mark, as
    indicated to consumers by the “learn more” link. Each use of
    the Verified by Visa Merchant Mark must link to a Visa provided
    Verified by Visa Service Description Page hosted by the merchant.
    Visa will provide the required text and layout for the Ser vice
    Description Page. The text of the Service Description Page must
    be directed to explaining what Verified by Visa is and is not, and
    explaining how the reader can get more information. Any such
    text should be approved by Visa legal counsel. See diagram
    below for the suggested layout and some sample Ser vice
    Description Page text.


    Reproduction Artwork
    For reproduction artwork of the Verified by Visa Merchant Mark,
    electronic art is available from your Visa representative.




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Description: Verified By Visa Brand Guidelines