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Verified By Visa Brand Guidelines
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Verified By Visa Brand Guidelines
Verified By Visa Brand Guidelines
These guidelines provide placement and branding specifications Use of the Verified by Visa Merchant Mark is required for
for merchants to display the Verified by Visa Mark and Verified participating merchants on their merchant payment page. It is
by Visa Merchant Mark as part of the Verified by Visa service. also recommended that merchants display the Verified by Visa
Merchant Mark prominently on their home page and security
information page.
Studies show that the Verified by Visa Merchant Mark adds
credibility and an enhanced feeling of trust and security to
Internet merchant websites. In a recent survey, 92 percent of
consumers surveyed said they would want to see the Verified
by Visa Merchant Mark on the checkout page and approximately
two-thirds of consumers surveyed also would want to see the
learn more mark on the home page and/or shopping basket pages.
Verified by Visa Mark Merchant Please adhere to the usage guidelines specified here when
displaying the Verified by Visa Merchant Mark. Use of the Mark
is limited to a single time per page.
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Verified By Visa Brand Guidelines
Verified by Visa Merchant Mark Guidelines
In order to use the Verified by Visa Merchant Mark, merchants Never alter the arrangement or propor tion of the individual
must: elements, or contain the Verified by Visa Merchant Mark in a
1. Have operational and certified 3-D Secure software on their shape. The letters, elements and spacing shown on this page
website, and are in the correct design and proportions.
2. Agree to the Verified by Visa License Agreement
Verified by Visa Merchant Mark Reproduction Specifications
Consistent, accurate reproduction of the Verified by Visa Merchant
Verified by Visa Watermark
Mark is essential. The following reproduction specifications will
provide merchants with all the information they need to use the
mark on their website.
The Verified by Visa Merchant Mark consists of the Verified by
learn more “learn more”link
Visa Mark and the “learn more” link; and must always appear
exactly as shown in the next column.
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Verified By Visa Brand Guidelines
Clear Space Size Requirements
The Verified by Visa Merchant Mark must be surrounded by The Verified by Visa Merchant Mark may be reproduced in
sufficient clear space. The mark should be clearly separated a range of sizes from a minimum of 60 pixels wide to 155
from other marks, graphic elements, text or photographic pixels wide.
background elements. See the diagram below for clear space
requirements (x=height of V).
X
X X
learn more
X
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Verified By Visa Brand Guidelines
Full Color Reproduction
The Verified by Visa Merchant Mark must appear in full-color There are three different color versions of the Verified by Visa
Visa Blue and Visa Gold whenever it is displayed on merchant Merchant Mark to accommodate the variety of merchant web
websites. page background colors. Use the version of the Verified by Visa
Merchant Mark that best corresponds to the background color
of your web pages.
learn more learn more learn more
On a white, light, or neutral On a dark background, the On a gold background, the
background, the Verifield by Verifield by Visa logotype Verifield by Visa logotype
Visa logotype appears in Visa appears in white and the appears in white and the
Blue and the cursor appears cursor appears in Visa Gold. cursor appears in Visa Blue.
in Visa Gold. The “learn more” The “learn more” link appears The “learn more” link appears
link appears in Visa Blue. in white. in Visa Blue.
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Verified By Visa Brand Guidelines
Language Translation 1. Recommended Translation
The Web provides a borderless medium for retailers to access
a global customer base. The Visa brand derives significant value
from its global presence and consistency. For this reason, Visa
recommends displaying the Verified by Visa Merchant Mark
in English.
If necessar y, the Verified by Visa Merchant Mark may be learn more
accompanied by a translated version as shown on the following
page. The translation must appear in proximity to the English- 2. Optional Translation:
language Verified by Visa Mark, and comply with the clear space If necessary, a translated version of the Verified by Visa Merchant
rules. Mark may be created and used without the English-language
mark.
The “learn more” link, and the text of the Verified by Visa pop-
up Service Description Page, may also be translated into the
local language.
Translated versions of the Verified by Visa Merchant Mark must
learn more
be approved by a Visa representative. The name, Visa, cannot
be translated, and must always appear in English.
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Verified By Visa Brand Guidelines
Placement
Use of the Verified by Visa Merchant Mark is limited to a single If a merchant has a security information page, Visa recommends
placement per web page, and on the three designated web placing the Verified by Visa Merchant Mark next to the text
pages shown on the following pages. provided as shown below.
learn more
Committed to providing the most advanced online security features, we suppor t the
Verified by Visa security ser vice. Click on the Verified by Visa Mark to learn more.
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Verified By Visa Brand Guidelines
1 2 3
learn more
learn more learn more
1. Home page or storefront 2. Security information page, along with 3. Checkout page(s). Here the Verified by
Security Information text Visa Merchant Mark must be placed away
from card acceptance marks at a minimum
distance equaling the height of the Verified
by Visa Merchant Mark as it appears on
your checkout page(s).
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Verified By Visa Brand Guidelines
Functionality
The Verified by Visa Merchant Mark is a click-able mark, as
indicated to consumers by the “learn more” link. Each use of
the Verified by Visa Merchant Mark must link to a Visa provided
Verified by Visa Service Description Page hosted by the merchant.
Visa will provide the required text and layout for the Ser vice
Description Page. The text of the Service Description Page must
be directed to explaining what Verified by Visa is and is not, and
explaining how the reader can get more information. Any such
text should be approved by Visa legal counsel. See diagram
below for the suggested layout and some sample Ser vice
Description Page text.
Reproduction Artwork
For reproduction artwork of the Verified by Visa Merchant Mark,
electronic art is available from your Visa representative.
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