Real Estate Postcards
You know you need to stay in touch with your real estate farming areas to be a leader in Real Estate.
Staying in touch with potential listing clients or buyers involves several different strategies. Of course,
word of mouth is always the best and most effective strategy, but that takes time and a lot of personal
contacts. Top agents just don't have enough hours in the day to make enough personal contacts for
word-of-mouth to bring them to the top of the game.
One way to put yourself in front of a very targeted audience is to mail out real estate postcards on a
regular basis. Whether your real estate postcard mailing program includes just listed postcards, just
sold post cards, general real estate marketing postcards, seasonal postcards, or just about
any other type of realestate postcard, doing a regular mailing is critical.
Why does this work? Regular mailing is the key. Just like selling any product, most of the battle is
finding a prospect who is ready to buy at the time they get your offer. The chance of a person being
ready to buy or sell a house at the moment you send them a single postcard is low. However, we
all know that people move all times throughout the year, and it is a statistical fact that about 7% of all
households move each year.
Regular real estate postcard marketing works because the more you mail to the same area, the better
chance the prospect will remember your name when they are ready to buy or sell. And the better the
chance that your postcard will arrive in a timely fashion.
Don't think that mailing one postcard, once a year, is going to do you much good. Or doing on Just Sold
Postcard for one house each year. You need to budget a percentage of your commissions to do regular
mailings each and every month. Some of the most successful agents mail Just listed cards every time
they list a house, and then just sold post cards every time
the sell a home. On top of that, they mail other real estate marketing cards throughout the year.
Another reason these postcards work is that they feature your picture, your name, your phone number,
and a call to action. We always encourage them to call you for either free information about the market,
a free market analysis, or to find out the value of their home. People who receive them will start to
remember your face and name.
But sometimes time and money can keep you from doing what you know is the right way to grow your
business. Real Estate PostCards Online can help save you both time and money. We know all about
helping realtors develop effective realtor postcard marketing campaigns. We will be glad to show you
how to do a great job with minimal time.
Creating a direct mail postcard program for real estate agents requires more than being good at real
estate postcard printing. The first step is to identify your targeted neighborhoods and create a custom
mailing list for those households you want to reach. www.easymailmaker.com can help you to select the
right list for your area.
We can then finesse your list data to gain the maximum postal discounts for you. With our sophisticated
software, it is possible to see postage rates as low as 16 cents per piece.
Once you have chosen your mailing lists, we work with you to create a printed look that makes you
stand out. You can choose one of our FREE design templates, or you can let our design experts custom
design a look just for you. Not sure what you want to say? No problem, we will gladly help you with
that as well. We know how to design marketing tools for real estate agents and we know how to help
you stay ahead of your competition. We then print the post cards and drop them in the mail. It couldn't
be any easier for you.
Real Estate prospecting takes time and dedication. A regular postcard marketing plan is critical to your
long-term success.The more your potential clients see your name, the better chance they will remember
it when it is time to buy or sell a home. People want to work with successful people, and when they see
your name and picture on the attractive real estate cards you send to them, it is a mark of success. No
other marketing tool is more effective than a regular postcard mailing to every one in your area.
Get your real estate marketing postcard campaign started
PS-Read our blog for more information on marketing
division of Postcard Marketing Group
Postcard Marketing Group
1294 Balmoral St., Suite 150
W h a t We Do
Po st c ar d Mark etin g Gr o u p (w w w . e a s y m ail m a k er. c o m ) is a l e a din g dir e ct m a il a n d w e b p ort al s oluti o n
pr o vi d e r th at pr o vid e s b u si n e s s e s a n d m a r k e tin g d e p art m e nt s a pl atf or m for c r e atin g , m a n a gi n g,
d eliv erin g, a n d m e a s urin g th e r etur n o n cr o s s m e di a m a r k etin g c a m p ai g n s a n d b u sin e s s
c o m m u ni c ati o n s. It h elp s cli e nt s u n d e r st a n d w h e r e th eir v alu a bl e m a r k etin g m o n e y is g oi n g ,
in cr e a s e s c a m p ai g n s e ff e ctiv e n e s s , r e d u c e s m a r k etin g e x p e n s e , a n d diff er e nti at e s th e m s e l v e s fr o m
th eir c o m p e titi o n.
We d e v el o p, d e si g n a n d i m pl e m e nt c u st o m We b Port al s, Cust o m e r r el ati o n s hip Man a g e m e nt(CR M),
p e r s o n aliz e d U L’s(PURL, c r o s s m e d i a c a m p ai g n cr e ati o n a n d m a n a g e m e nt, p e r s o n aliz ati o n o f
c o m m u ni c ati o n s, a s s e t m a n a g e m e nt, a n d a We b t o Print En gin e , r e p o rt s a n d d at a a n alytic s.
Our s oluti o n s fo c u s o n drivin g ROI, r e d u cin g m a r k etin g c o st s, in cr e a si n g b r a n d a w a r e n e s s , a n d
h elpin g th e cli e nt in cr e a s e a w a r e n e s s o n th eir cli e nt s b uyin g h a bit s.