ASOS.com Launches Fashion Twitter Application by perumal

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New Twitter aggregator site helps to connect fashion-loving people with real time news and views from the best of the fashion world

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									ASOS.com Launches Fashion Twitter Application

New Twitter aggregator site helps to connect fashion-loving people with
real time news and views from the best of the fashion world

London, UK, March 09, 2010 -- ASOS.com, the UK‟s leading online fashion
store has launched http://www.asosfollowsfashion.com, a Twitter
application aggregating the latest tweets from fashion industry insiders
and influencers.

Commenting on the launch, James Hart, eCommerce Director at ASOS.com,
said: “We‟ve been chatting to our customers through social media for a
few years now but our ASOS colleagues also follow and interact with some
of fashion‟s greatest through Twitter. With asosfollowsfashion.com, we
get to share this passion. It‟s a simple tool with a simple goal really;
to connect fashion-loving people with real time news and views from the
best of the fashion world.”

Featuring categories like „The Brands‟, „The Bloggers‟ and „The A-List‟,
asosfollowsfashion.com helps users to discover interesting fashion
tweeters and view real-time fashion news and stories. Encouraging users
to help curate the list of featured tweeters, the application also
invites them to share their view and highlight any accounts that should
be added.

“ASOS.com‟s continued growth is due to their consistent ability to
innovate with their online activity,” said James Haycock, Managing
Director of AdaptiveLab, the creative technology company that built the
social media application. “Their open approach to including competitors
on the site demonstrates that they really understand the role their brand
can play when it comes to social interaction, as this application
positions them as a useful resource that will have continued relevance.”
www.asosfollowsfashion.com

About AdaptiveLab
AdaptiveLab is a London-based creative technology company. The company
designs innovative online products and services (that it launches under
its own name and creates tailor-made) for clients such as ASOS.com and
YouGov Plc. http://www.adaptivelab.co.uk
http://www.twitter.com/adaptive_lab

About ASOS.com
Established in June 2000, ASOS.com is the UK's largest independent online
fashion and beauty retailer with over 35,000 products and 1500 new lines
added each week. Aimed primarily at fashionably aware 16-34 year olds,
the site attracts over 6.9million unique visitors per month and has in
excess of 2.9million registered users. http://www.asos.com,
http://www.twitter.com/asos, http://www.asosfollowsfashion.com

For further information, images and samples please contact: Amy Davies,
asos.com, Greater London House, Hampstead Road, London NW1 7FB, +44 (0)20
7836 1284, press@asos.com, http://www.asos.com

Contact:
John Wood
WorldWidePR.net
London, UK
44-777-152-0001
jw@worldwidepr.net
http://www.worldwidepr.net
http://twitter.com/worldwidepr

								
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