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FACT SHEET

VIEWS: 46 PAGES: 4

									                                                 FACT SHEET


Overview:             As the international luxury hotel brand of Accor, Sofitel Luxury Hotels operates in more than
                      50 countries in Europe, Africa/Middle East, Asia/Pacific, South America, including 10 in
                      North America. Because no single country or city is the same, Sofitel has made each of its
                      properties around the world a truly unique establishment. Sofitel combines the spirit of each
                      location with the values of modernity, refinement and comfort, to demonstrate its signature
                      expertise of the French ―l’art de recevoir‖ (the art of receiving guests).

Notable Properties:   Sofitel La Reserva Cardalas, Argentina – Opening Oct 2008
                      Sofitel Macau At Ponte 16 – Opened Aug 2008
                      Sofitel London Heathrow – Opened July 2008
                      Sofitel Luxembourg Le Grand Ducal – Opened Feb 2008
                      Sofitel The Palace Old Town Dubai – Opened Dec 2007 / Middle-Eastern Flagship Property
                      Sofitel Wanda Beijing – Opened Oct 2007 / Asian Flagship Property
                      Sofitel Le Scribe, Paris – Renovated Oct 2007
                      Sofitel El Gezirah, Egypt – Renovated Oct 2007 / African Flagship Property
                      Sofitel Los Angeles – North American Flagship Property
                      Sofitel Buenos Aires – South American Flagship Property

Recent News:          Sept. 15 announcement of new worldwide loyalty program— A|Club—with no restrictions or
                      blackout dates
                      Oct. 2008 Sofitel La Reserva Cardalas, Argentina, opening with a golf course and spa, a first
                      for the Americas
                      July 2008 Sofitel London Heathrow opened as a 5-star airport hotel with a spa and the third-
                      largest conference center in the UK

Web Site:             www.sofitel.com

Leadership:           Gilles Pélisson – Chief Executive Officer, Accor
                      Olivier Poirot – Chief Executive Officer, Accor North America
                      Yann Caillère – Chief Executive Officer, Sofitel Luxury Hotels
                      Robert Gaymer-Jones – Chief Operating Officer, Sofitel Luxury Hotels

Loyalty Program:      Operational as of September 15, 2008 in more than 2,000 hotels in 90 countries, A|Club
                      enables guests to earn points at Accor properties worldwide including Sofitel, Pullman,
                      MGallery, Novotel, Mercure, Suitehotel, Ibis and all seasons hotels. www.a-club.com.

A Cultural History:   In 1964 the first Sofitel opened its doors in Strasbourg, France, marking the beginning of
                      what would become one of the most beloved brands of luxury hotels. Ten years later, Sofitel
                      made its way across the Atlantic Ocean to plant its French roots in the United States. During
                      the next 20 years, Sofitel would grow and expand before finally joining the organization of
                      the multi-brand Accor group in 1997. Since that time, Sofitel’s development has boomed
                      internationally to span five continents.
Sofitel Rooms
and Suites:           Designed to exemplify the epitomy of ―l’art de recevoir,‖ Sofitel guestrooms and suites
                      reflect the hotel’s identity, cultural surroundings and are uniquely designed to maximize
                      space, allowing the guest to make the room his or her own. All Sofitel guestrooms and suites
                      are intended to awaken the five senses:
                         Sound: sound-proofing, acoustic comfort
                         Sight: original decoration, warm tones
                         Smell: non-smoking rooms, the scent of freshly laundered linen
                            Taste: room-service, welcome cocktail
                            Touch: softness of bed linen, craftsmanship of materials, welcome products

                       Sofitel boasts an exclusive custom bedding concept, MyBed that guarantees a serene sleep.
                       MyBed incorporates a state-of-the-art mattress produced exclusively for the hotel brand by
                       one of France’s elite bedding companies, Epéda. The mattress absorbs movement, and the
                       springs are intelligently distributed to provide higher density in areas which bear a greater
                       load, ensuring balanced support. Significant to the concept are the feather/down filled
                       mattress pillow top, four down-filled pillows and a light-weight duvet.

Wellness by Sofitel:   Far from the hustle and bustle of the outside world, Sofitel spas offer a welcome respite, a
                       moment of blissful relaxation for guests to restore their energy levels and inner sense of calm.

                       From Fez to Hua Hin, the essence of Sofitel’s French origins is alive in all of its spas through
                       the quality of its signature treatments inspired by French beauty. The Sofitel spa meets the
                       diversity of guests’ needs and responds to changing trends. Guests can find: heat and wet
                       experiences through the different amenities available (steam room, sauna etc…) and
                       exclusive treatment rooms with spa suites where massages and ceremonials indulge the guest
                       in an exquisite environment. Each Sofitel spa offers a range of treatments for catering the
                       needs of guests, whether face, body or hair treatments; massages, baths or wraps.

                       Sofitel has created fitness rooms, which work around the busy traveler’s hectic schedule. All
                       Sofitel fitness rooms offer a blend of performance and freedom of use with the latest exercise
                       technology: treadmills, exercise bikes, cross trainers, rowing machines, etc.

Cuisine by Sofitel:    Sofitel turns the art of gastronomy into an essential component of its new positioning and art
                       de recevoir à la française. At Sofitel, guests are invited to a delectable feast of the senses.
                       What inspires Sofitel in its food and beverage is the movement between the past and the
                       present, French inspired and drawing on the best of local cultures.

                       The brand benefits from long-standing relationships with renowned chefs, and is proud of its
                       partnership with Lenôtre where chefs share their know-how with chefs at Sofitel. Whether
                       reveling in local produce or tempting its guests to visit far off culinary horizons, Sofitel
                       always offers creative and contemporary cuisine. Sofitel cuisine is continually reinventing
                       itself to adapt to new tastes and evolving trends. Four values drive food and beverage at
                       Sofitel:

                       Quality: the quest for the best.
                       Simplicity: the will to make the guest experience accessible and friendly.
                       Authenticity: the use of the best local products.
                       Connectivity: where the Sofitel experts share their knowledge with guests allowing for
                       sharing savoir-faire as an integral part of the food and beverage experience.

So by Sofitel:         Sofitel is creating a new brand portfolio under the name So by Sofitel dedicated to trend
                       conscious consumers. So by Sofitel is a re-interpretation of boutique hotels, expressing the
                       essence of the city. So by Sofitel reconciles design and pleasure for community oriented trend
                       conscious consumers.

                       Each So by Sofitel property will be of intimate size, with 80 to 200 rooms – strongly
                       expressing the destination, with features from renowned designers and a clear focus on a
                       highly trendy bar. The first So by Sofitel will open its doors in 2009 in Paris, replacing the
                       current Sofitel Arc de Triomphe property, followed by So Berlin, which will replace the
                       existing Sofitel Gendarmenmarkt. So Paris will bring together Parisian chic, the city style and
                       food attraction. Each hotel will be a chapter of a global story - So Berlin, So Shanghai, So
                       Amsterdam and So on – with an overall objective of 20 hotels.

Sofitel Legend:        Sofitel is creating a new brand portfolio under the name Sofitel Legend to highlight the
                       unique treasures of the network. These hotels include palaces, city palaces and destination
                       hotels and resorts. Each one of the existing properties is among the best in the destination,
                       where guests will be indulged in luxury-class service such as personal butler services and the
                       best chefs, pâtissiers and sommeliers in the world.

                       Each Sofitel Legend will be resplendent in atmosphere and will be distinguished by rich
                       décor and surroundings, fine dining restaurants, legendary bars, iconic spas and exceptional
                       suites. Approximately seven Sofitel hotels will become Sofitel Legend properties over the
                       next two years: the Grand in Amsterdam, Netherlands; the Palais Jamaï in Fez, Morocco; the
                       Winter Palace in Luxor, Egypt; the Old Cataract in Aswan, Egypt; the Santa Clara in
                       Cartagena, Colombia; the Hua Hin resort in Thailand; and the Metropole in Hanoi, Vietnam.

Business by Sofitel:   Sofitel appeals to the business traveler with a range of technology, facilities and services
                       adapted to the premium hotel environment, offering the ease of both maximum
                       confidentiality and comfort. Sofitel is able to cater to all meeting requirements from small
                       executive gatherings to grand events.

                       Built into the newest Sofitel properties, the board meeting rooms are equipped with the latest
                       technological advancements: outside video and audio links via a video conferencing system, a
                       three dimensional projector, an electrical projection screen, integrated video and computer
                       projector, digital sound, individual conference microphones, simultaneous interpreting,
                       individual electrical and telephone sockets, and individual computer connections. In addition,
                       a board meeting floor butler and a permanent technician ensure all meetings and functions
                       occur flawlessly.

                       For the guest who wants to stay connected, Sofitel offers convenient business centers,
                       providing all office equipment necessary to streamline any business need.

Guest Services:        Sofitel introduced SoBoutique, a shopping catalog featuring guests’ favorite products found
                       at Sofitel hotels worldwide. SoBoutique makes it possible for guests to incorporate Sofitel’s
                       rich materials and exclusive designs in their own homes for a style which translates across
                       any border. Products range from the MyBed collection, to home décor, to original keepsakes
                       such as a travel journal illustrated by Aurore de La Morinerie exclusively for Sofitel’s Le
                       Faubourg. Guests can order online at www.soboutique.com, toll-free 1.800.284.8060 or
                       through the catalog available at Sofitel Luxury Hotels.

Recent Recognition:    Travel + Leisure 2008 World’s Best Awards
                          Sofitel Lafayette Square, Sofitel Metropole Hanoi, Sofitel Melbourne
                             Expedia 2008 Insider’s Select List
                          Sofitel Chicago Water Tower, Sofitel New York, Sofitel Los Angeles, Sofitel
                             Minneapolis, Sofitel Montreal, Sofitel Palais Jamai, Sofitel Strasbourg, Sofitel The
                             Grand Amsterdam, Sofitel Lisboa, Sofitel Rome
                       Condé Nast Traveler 2008 Gold List
                          Sofitel Chicago Water Tower, Sofitel New York, Sofitel Lafayette Square, Sofitel
                             Montreal, Sofitel Buenos Aires, Sofitel Brussels, Sofitel Rome, Sofitel Royal Angkor,
                             Sofitel Metropole Hanoi, Sofitel Melbourne.
                       TripAdvisor 2008 Travelers’ Choice Awards
                          Sofitel New York, Sofitel Chicago Water Tower, Sofitel Montreal, Sofitel Roma,
                             Sofitel Buenos Aires
Reservation Number: 1 (800) SOFITEL (763-4835)

Sofitel Worldwide:   171 Properties located around the world. Key cities listed below.


                     North America – 10 Properties                          Asia – 42 Properties
                     Chicago                                                Angkor, Cambodia
                     Los Angeles                                            Beijing, China
                     Miami                                                  Hanoi, Vietnam
                     Minneapolis                                            Macau, China
                     New York                                               Seoul, Korea
                     Philadelphia                                           Shanghai, China
                     San Francisco
                     Washington DC                                          Africa and Middle East – 34
                     Montreal, Canada                                       Properties
                                                                            Cairo, Egypt
                     South America – 16 Properties                          Dubai, United Arab Emirates
                     Bogota, Colombia                                       Fez, Morocco
                     Buenos Aires, Argentina
                     Cartagena, Colombia                                    Pacific – 13 Properties
                     Rio de Janeiro, Brazil                                 Bora Bora
                     Sao Paulo, Brazil                                      Melbourne, Australia
                                                                            Queenstown, New Zealand
                     Europe – 56 Properties                                 Sydney, Australia
                     Amsterdam, Netherlands                                 Tahiti
                     Berlin, Germany
                     Lisbon, Portugal
                     London, England
                     Paris, France
                     Rome, Italy
                     Vienna, Austria
                     Luxembourg City, Luxembourg

                                                      ###

Press Contacts:      Stephanie LaDue/Jami Coon
                     LOU HAMMOND & ASSOCIATES
                     Phone: (212) 891-0228/0205
                     stephaniel@lhammond.com
                     jamic@lhammond.com
                     www.louhammond.com

								
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