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					Press Release

23 July 2007


           SOMAK LAUNCHES NEW TOUR WITH SIR JEFFREY JAMES,
                        KENYA KALEIDOSCOPE

Kenya Kaleidoscope is a brand new, unique, 20-day itinerary bringing together
the many different patterns of contemporary life in this colourful country. Somak
Holidays offers a special opportunity to experience the variety and contrasts of
Kenya, going well beyond the regular tourist circuit. There will be only three
departures, each for a group of eight to 12 people, escorted by Sir Jeffrey James.
Game parks and a beach stay are also included.


Sir Jeffrey James was British High Commissioner for more than four years before
his retirement in 2001. In Kenya, he has travelled extensively to all parts of the
country, and the tour reflects his keen personal interest in the human side of
Kenya, as well as the natural environment and wildlife. Along the way, Sir Jeffrey
will offer short presentations about Kenya and its recent history.


Perfect for those wanting to get below the surface, the tour provides a one-off
chance to meet and interact with a wide range of Kenyans going about their daily
lives, as well as to understand more about the issues facing developing countries.
The schedule is busy and includes some rough roads and long drives, but
complemented by the chance to relax in some of Kenya’s renowned beauty spots.


Tour Highlights
The tour will take in a full spectrum of activities – at one end, for example, a tea
estate and a flower farm, at the other, community projects in the slums of Kibera
in Nairobi. A full day is spent with a remote Masai community, offering the chance
to see their animal husbandry, their homes, a dispensary and a local school. An
immensely proud people, the Masai prefer to retain their traditional lifestyle and
remain one of the last great nomadic traditions in Africa. A visit is made to a
primary school where children with disabilities are encouraged and supported,
and where the local community will offer lunch. Another key highlight is a visit in
Nakuru to the Kenya Women’s Finance Trust, the largest and only micro-finance
institution exclusively for women, and there is an opportunity to meet
beneficiaries in their homes.


A contribution on behalf of the group will be made to the charitable organisations
visited.
Fauna and Flora
No visit to Kenya would be complete without the opportunity to enjoy the wildlife.
The tour will cross Tsavo National Park as well as the Masai Mara, one of the
world’s most enthralling wildlife theatres. It will also include Lake Nakuru National
Park, with its populations of rhino and lions and an alkaline lake which attracts
concentrations of flamingos and pelicans, and the freshwater Lake Naivasha,
where two nights will be spent in a private game sanctuary.


Kenya Kaleidoscope includes the chance to enjoy some of Kenya’s flora, with a
day in the Kakamega Forest, the last remnant of tropical rainforest that once
stretched to Kenya from the Congo. There are also visits to Mbololo Forest in the
Taita Hills to see a reforestation project, working with the local communities to
preserve the forest ecosystem, and to a community project to help protect the
Arabuko-Sokoke Forest on the coast.


With all these sites under pressure from population growth and human activity,
the tour will focus on the threats to the environment and what can be done to
save Kenya’s unique natural heritage.



Accommodation
Accommodation is in a complete variety of hotels, camps and lodges, according to
availability of rooms close to the projects visited. As the tour is ‘off the beaten
track’, accommodation will not always be the typical tourist fare. Some guests will
spend one night in senior management accommodation on the tea estate. And
few tourists venture to the tranquil Rondo Retreat in the Kakamega Forest. More
well known is the atmospheric Little Governors' Camp in the Masai Mara, with
comfortable tents tucked around a large watering hole that teems with animal
and bird life. The tour ends with three nights at the 5* Hemingways Hotel on the
coast at Watamu Bay, an unrivalled Kenyan setting with an ambience of relaxed
sophistication, coupled with the facilities and standards of an international resort.
Whilst here, there is an opportunity to visit Watamu Turtle Watch, as well as a
local fishing community.


Ash Sofat, Somak’s CEO, comments, “We are recognising that many travellers
now want more out of a holiday than the standard tour and would like to learn
more about Kenya, including projects and other initiatives to improve the
livelihoods of Kenyans, something which has always been important to us.
The tour is so varied that everyone will find their own highlights, but I anticipate
that the visits to schools and women’s projects will have a special appeal for all.’


The Kenya Kaleidoscope has three departures: 27 October 2007, 12 January
2008 and 5 April 2008. The price is £3,950.00 per person.


For reservations and further information call Somak Holidays on 020 8423 3000,
email kaleidoscope@somak.co.uk or go to www.somak.co.uk



                                       -ends-


About Somak Holidays
Established in 1968, Somak Holidays is an independent, family-run tour operator
offering a wide selection of exotic holidays to Africa, India, Far East, Indian Ocean
and the Middle East. Somak Holidays provides a personalised service and clients
travel in the knowledge that their holiday has been arranged by experts, who
have first hand experience of each of the destinations featured. Somak Holidays’
goal is to deliver excellent quality holidays at the best possible prices, to some of
the most glamorous and romantic places imaginable.

Somak Holidays has been awarded numerous accolades including TTG’s Best Tour
Operator to Africa and Best Specialist Africa Operator in the Travel Weekly Globe
Awards 2007.
Somak Holidays is a member of ABTA and AITO and licensed by ATOL
For more information and to book go to www.somak.co.uk or call 020 8423 3000




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