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SEO 101 - PowerPoint

VIEWS: 49 PAGES: 44

									Search Engine Strategies
           Presented by:

          Andre Jensen
       Senior Search Strategist
    Day 1 – Last Week We Covered


•   How Search Results are Displayed
•   Understanding your Keyword Market
•   What a Search Engine Does
•   Content, content, content
•   Ways to ensure your SEM efforts suck
Search Engine Strategies Day 2



• Free SEM Tools and Resources


• Writing Proper Titles and Meta Tags
Search Engine Strategies Day 3



• Pay-for-Placement


• Site Clinic – Send Your URLs to
  andre.jensen@globalstrategies.com

• Random Questions and Answers
Free Tools!!!! YEAH THEY’RE FREE!

•   Link Popularity
•   Search Engine Saturation (Site Sat)
•   Keyword Verification
•   Search Engine Submissions
•   Keyword Density Analyzer
•   Overture Tools
•   Newsletters
•   Misc. Tools and Resources
Link Popularity

• Link popularity check is one of the best ways to
  quantifiably and independently measure your website's
  online awareness and overall visibility. Simply put, link
  popularity refers to the total number of links or "votes" that
  a search engine has found for your website.


          http://www.marketleap.com/publinkpop/
LETS DO THIS!!!

Enter your Domain or www.marketleap.com
Link Popularity Results
Search Engine Saturation

• Search Engine Saturation simply refers to the number of
  pages a given search engine has in its index for your
  website domain. Not all search engines report this
  information but enough of them do to create some
  meaningful benchmarks for your search engine marketing
  campaigns.

         http://www.marketleap.com/siteindex/default.htm
Search Engine Saturation

Enter your domain or www.marketleap.com
Site Saturation Results
Keyword Verification

• Keyword Verification checks to see if your site is
  in the top three pages of search engine results for
  a specific keyword. It's important to be in the top 3
  pages of a search result because most people
  using search engines don't go past the 3rd page.

  http://www.marketleap.com/verify/default.htm
Keyword Verification

Enter your domain or www.marketleap.com
YES!
Free Submissions
• Google

• Yahoo! Search

• Open Directory Project (DMOZ)


• About.com
Keyword Count

• Most of the major engines use 'keyword frequency' as one
  of their ranking factors. While no one knows exactly how
  much of a factor this is, it is a factor.
• Danny Sullivan writes, "A search engine will analyze how
  often keywords appear in relation to other words in a web
  page. Those with a higher frequency are often deemed
  more relevant that other web pages."
KeywordCount.com


Enter your domain or
www.globalstrategies.com
Keyword Density Results
Overture Keyword Suggestion Tool

Enter any
keyword phrase


Can’t think of one,
enter halloween
Keyword Suggestion Results
Newsletters

• Search Engine Watch -
  http://searchenginewatch.com/searchday/

• Webmaster World - http://www.webmasterworld.com/

• The Marketleap Report -
  http://www.marketleap.com/report/signup.htm
Forums

• Search Engine Watch -
  http://forums.searchenginewatch.com/


• Webmaster World -
  http://www.webmasterworld.com/forum5/


• Internet Radio for Webmasters - http://www.rainmaker.fm/
Misc. Tools and Resources
• Google Toolbar - http://toolbar.google.com/
• Area Code Listings - http://www.bennetyee.org/ucsd-pages/area.html
• Currency Converter - http://www.translatum.gr/converter/currency.htm
• World Clock (Personalized) -
  http://www.timeanddate.com/worldclock/personal.html
• International Dialing Codes - http://kropla.com/dialcode.htm
• HTML Character Codes - http://www.tntluoma.com/sidebars/codes/
Writing a Title Tag


• Meta Tags (keywords and description) and Title Tags are
  pieces of HTML code that help describe and classify the
  content on a web page


• Having a uniquely optimized title on each page is critical
  for obtaining the best possible placement within search
  engine results
Title Tag Guide

• 80 characters or less

 • Contains targeted keyword phrases that accurately
 describe the content of a page

 • Title Tags for every URL should be unique and relevant to
 that URL

 • Every word in the Title should be somewhere in the body
 content of the URL they are used for
Writing a Title Tag


• Review the content of the page. The Title should describe
  the content of this URL


• Determine what the targeted keyword phrase for this URL
  is


• Start the Title off with your targeted keyword phrase if
  possible
Title Tag Examples
• <TITLE>Download Health Affairs Articles on Physician Organizations at
   CHCF.org</TITLE>

• <TITLE>California Health Care Market Report 2004 - California HealthCare
   Foundation</TITLE>


  • <TITLE>Cross Platform Database: Borland JDataStore 7 - Power, Fail Safe
      Reliability</TITLE>

  • <TITLE>Borland Mobile Studio: Build Applications for the Mobile Device
      Market</TITLE>

  • <TITLE>Oregon Jobs: Oregon Employment Opportunities - OregonLive.com for Jobs
      in Oregon</TITLE>

  • <TITLE>Oregon Real Estate: Portland Oregon Real Estate and Local Areas:
      OregonLive.com</TITLE>
Lets get started!

• Open up your Internet browsers and direct them
  to your site
• Review the information and determine what this
  page is about
• Use your best judgment and pick your targeted
  keyword phrase
Determining your targeted keyword
phrase

• Please double click on WordTracker
• Click on Trial in the top navigation
• Enter your name and email address
  Make one up if you like
• Click “Start the trial” on the bottom right
• Enter in your main keyword phrase
Wordtracker – Central Oregon Coast
Wordtracker – Central Oregon
Wordtracker - Yachats
Now Write It!

• Now that we know what people are searching for that’s
  relevant to our content we can write our Title Tag

• <title>Yachats, Oregon Lodging - Hotel and Rentals on the
  Oregon Coast - Overleaf Lodge</title>

• <title>Yachats, Lodging and Rentals on the Central
  Oregon Coast - Overleaf Lodge</title>
Word Count

• In MS Word you can add Word Count to your tool
  bar by selecting Tools from the menu, then
  customize…
• Under the Commands Tab select Tools, scroll
  down to Word Count
• Click and drag it to your Word Toolbar
• http://javascript.internet.com/forms/word-
  count.html
Meta Keyword Checklist


•   Contains less than 200 characters
•   Uses important keywords and phrases
•   Minimal repetition of individual words
•   Consistent with other content components
Keywords Tag

• Copy the Title Tag, paste it in your Keyword tag, and take
  out the crap (dashes, colons, extra spaces, and, but, or,
  the, blah, blah, blah)

• Add missspellings that you feel are relevant

• Separate keywords with commas (with a space)
Keyword Tag Example

• <title>Yachats, Oregon Lodging - Hotel and
  Rentals on the Oregon Coast - Overleaf
  Lodge</title>

• <meta name="keywords" content="yachats,
  oregon lodging, yachats hotel, oregon coast
  rental, overleaf lodge">
Meta Description Checklist


•   Provides call to action
•   Contains less than 200 characters
•   Uses important keywords and phrases
•   Describes what the page is about
•   Consistent with other content components
Description Tag
• <meta name="description" content="Visit Company Name online to buy, read
   more about, view this item/service and other top level phrase products.">

• <meta name="description" content=“Visit the Overleaf Lodge online for hotels,
   rentals, and lodging in Yachats, Oregon. Located in the village of Yachats on
   the Central Oregon coast, the Overleaf Lodge offers Natural Beauty and
   Civilized Pleasures.">

• <meta name="description" content="Marketleap provides 100% organic search
   engine marketing services. Visit us today to learn more about our many search
   engine optimization and email marketing products and services.">

• <meta name="description" content="Stuller Tapered Chunky Hinged Hoop
   Earrings - Visit BillBarnes.com for more information on this fine piece of jewelry.
   Browse other products in this category: Women's Jewelry / Earrings.">
When it’s all done it looks like…

• <title>Yachats, Lodging and Rentals on the Central Oregon Coast -
  Overleaf Lodge</title>

• <meta name="keywords" content="yachats, oregon lodging, yachats
  hotel, oregon coast rental, overleaf lodge">

• <meta name="description" content=“Visit the Overleaf Lodge online for
  hotels, rentals, and lodging in Yachats, Oregon. Located in the village
  of Yachats on the Central Oregon coast, the Overleaf Lodge offers
  Natural Beauty and Civilized Pleasures.">
Building Internal Link Popularity


 • It's important to have text links that contain your targeted
 keyword phrases

 • Search engines not only follow links, they also analyze
 the text within them to help determine a sites relevancy


 • Graphic links often don't have any text associated with
 them, so the engines don't treat them the same as text links
 made up of good keywords
Example of a Footer




    www.marketleap.com
      Thank You.

          Andre Jensen
andre.jensen@globalstrategies.com
    Global Strategies Intl., LLC

								
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