HKTDC Fashion Jan 2010 Issue Connecting with Your Target by gpy25569

VIEWS: 58 PAGES: 2

									                                                                                                                                                                                                                                    Cir: 264/09
                                                            HKTDC Fashion Jan 2010 Issue
                                                          Connecting with Your Target Buyers
Annual Readership:180,000 (Publishes in Jan & Jul)
Reach buyers effectively via the following distribution channels:
1) FREE distribution at the following related fairs:
    HKTDC Hong Kong Fashion Week for Fall/Winter, Hong Kong…………….                                                                                                                           Jan 10
    HKTDC World Boutique, Hong Kong……………………………………………………..                                                                                                                                   Jan 10
    Interstoff Asia Essential - Spring, Hong Kong………………………………………                                                                                                                            Mar 10
    MAGIC, Las Vegas, USA………………………………………………………………………..                                                                                                                                      Feb 10
    Global Fashion, Dusseldorf, Germany………………………………………………….                                                                                                                                 Feb 10
    Texworld, Paris, France…………………………………………………………………………                                                                                                                                     Feb 10                  HKTDC Fashion is the
    Expo Riva Schuh - International Shoe Fair (Summer Edition),                                                                                                                                                     official magazine of
    Riva del Garda, Italy…………………………………………………………………………….                                                                                                                                     Jun 10                  the HKTDC Hong
    SIMM Madrid International Fashion Week, Madrid, Spain……………………                                                                                                                           Jul 10                  Kong Fashion
                                                                                                                                                                                                                    Week, and is
    International Fashion Fair, Tokyo, Japan……………………………………………                                                                                                                               Jul 10
                                                                                                                                                                                                                    distributed free to
    Style Hong Kong Pavilion at China International Clothing and                                                                                                                                                    visiting buyers.
    Accessories Fair, Beijing, Chinese mainland……………………………………….                                                                                                                             Mar 10
             Remarks: The dates of the exhibitions and activities are for reference only. HKTDC reserves the right
                   to change or cancel such promotional activities without prior notice.
                                                                                                                                                                                                                         2
          ) Direct-mailed to buyers selected from the 700,000 business contacts in
          HKTDC database
                                                                                                                                                                                                                   Over 70% of buyers
                                                                                                                                                                                                                   are more willing to do
                                                                                                                                                                                                                   business with suppliers
                                                                                                                                                                                                                   who are frequent
                                                                                                                                                                                                                   advertisers in HKTDC
                                                                                                                                                                                                                   product magazines.
                                                                                                                                                                                                                   (source: HKTDC survey
                                                                                                                                                                                                                   in July 2009).



3) HKTDC Fashion e-magazine will also be sent by email to buyers who had previously visited
    the HKTDC Hong Kong Fashion Week 2009 and related buyers in HKTDC database in order to
    gear-up your promotional effort
Ad.         HKTDC Fashion Jan 2010     HKTDC Fashion Jan & Jul
              Issue Full-page Ad      2010 Issues Full-page Ad     Additional Online
Package
                                                                   Promotion Exposure:
                                                          1                                                                                1
                               Exhibitors                           Non-Exhibitors                               Exhibitors                             Non-Exhibitors
                                                                                                                                                                                                    You company information
Ad. Fee                            US$1,392                                                                         US$2,032                                   US$2,380                             and product photos will be
                                (Original Price:                           US$1,740                              (Original Price:                           (Original Price:                        displayed on www.hktdc.com
                                  US$1,740)                                                                        US$3,480)                                  US$3,480)                             complimentarily for one year
                               Pre-fair buyer E-newsletter 3                                                                                                                                        (10 photos in English
Value-                         hktdc.com mannequin / product display at the fairground                                                                                                              website and unlimited
added                          Distribution of product leaflets at the fairground                                                                                                                   photos in Chinese website)
services2                      Ad in HKTDC Enterprise E-Magazine after the fair
                            US$130 each 4 (can select more than one item)

For enquiries, please contact HKTDC at (852)2892 4775 or
email to os.supplier@hktdc.org
    1.      Must be HKTDC Hong Kong Fashion Week for Fall / Winter 2009 or 2010 exhibitors.
    2.      Suppliers who purchase the above package, and placed a full-page ad. in HKTDC Fashion from November 2008 to December 2009 are
            entitled one free item of value-added services.
    3.      Must be HKTDC Hong Kong Fashion Week for Fall / Winter 2010 exhibitors.
    4.      Rental of each mannequin costs US$360 while other value-added service costs US$130 each.
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
If you do not wish to receive any promotional and other materials from the HKTDC via fax, please contact our Customer Service Line at [852-1830668] or complete the
following information and fax back at [852-28034198].
若閣下不欲繼續收取香港貿易發展局以傳真發送的任何宣傳及其他資料,請致電客戶服務專線﹝852-1830668﹞或填寫下列資料,並傳真至﹝852-28034198﹞。

傳真號碼                                                                           公司                                                                                          聯絡人
Fax No. (    ) __________________________   Co. Name _____________________________________   Contact Person _________________________________
                                                                                                           Cir: 264/09, 288/09, 289/09

            Reach more buyers via self-selected value-added services
HKTDC Fashion, HKTDC Fashion - Leather Goods & Bags and HKTDC Fashion - Footwear Jan
2010 issue advertisers 1 can gain additional exposure by paying just HK$1,000 per item 2 to
enjoy the following value-added services:
                                               3
1. Pre-fair Buyer E-Newsletter                     (Quota: 60)
      An email sent prior to the start of the HKTDC Hong Kong Fashion Week for Fall / Winter 2010 to 5,000
      buyers who had previously visited the fair or who have registered to attend this year, and invite them to
      preview your products in advance.
      Exhibitors information included in the buyer e-newsletter:
       • Company name               • Product name and one product photo
       • Booth number               • Third-party authentication logos
2. hktdc.com Mannequin / Product Display at the Fairground 4
   (Quota: 12 mannequins and 15 product displays)
                            Location: HKTDC Total Solution Centre (near Hall 1C of the HKTDC
                                            Hong Kong Fashion Week for Fall / Winter 2010)
                                            Fashion display: One female mannequin will be provided (height:
                                            176cm; shoulder width: 35cm; measurements: 85cm, 62cm, 86cm),
                                            male and child mannequins are available upon request
                                            Product requirement: Display one product (Volume less than 250mm
                                            x 250mm x 250mm)
                                            Buyer enquiry: Designated staff will collect enquiries from buyers at
                                            the fairground and provide lists for follow-up, allowing exhibitors to
                                            benefit from a service that will attract more buyers to their booths
3. Distribution of Product Leaflets at the Fairground (Quota: 50)
                             Leaflet size: A4 (only one unfolded page weighing maximum 15g is
                                            allowed)
                                            Quantity: 500 pieces for each company (only one design)
                                            Location: Near buyer registration counters and HKTDC Total Solution
                                            Centre
                                            Distribution    method: Advertisers' promotional leaflets will be
                                            consolidated in an HKTDC information pack and distributed to visiting
                                            buyers by designated staff
                                                                                                                            5
                                            4. Ad in HKTDC Enterprise E-Magazine after the Fair
      Feature one full-page ad. in the electronic version of HKTDC Enterprise Feb 2010 issue and link to your
      promotional web page at www.hktdc.com, thus allowing buyers to view more products and gain more
      information about your company. The HKTDC Enterprise Feb 2010 issue will be sent by email to related
      buyers selected from HKTDC's database to accelerate your promotional efforts.




                                                                                             HKTDC Enterprise E-Magazine


For enquiries, please contact our Customer Service Line at 1830 668
or email to supplier@hktdc.org
 1. Only HKTDC Fashion, HKTDC Fashion - Leather Goods & Bags and HKTDC Fashion - Footwear (January 2010 issue) full-page advertisers
    are eligible.
 2. Rental of each mannequin costs HK$2,800 while other value-added service costs HK$1,000 each.
 3. Only for HKTDC Hong Kong Fashion Week for Fall / Winter 2010 exhibitors.
 4. Booking deadline for hktdc.com Mannequin / Product Display is 29 December 2009.
 5. Booking deadline for advertisements in HKTDC Enterprise electronic version is 5 January 2010.

								
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