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The Midas Awards
2006 Winners List
AUSTRIA Orchard Communications; Woking England
Demner, Merlicek & Bergmann Werbe. GmbH Finalist Certificate
Vienna Austria Lloyds TSB Corporate Banking
Gold Midas “Fighting Financial Crime: Stemming The Tide”
Best Non-Broadcast Video
Mastercard “Empty Envelope”
GRAND MIDAS WINNERS Best Direct Mail
ILLUSTREE - Höller, Pfaller, Seiger OEG ESTONIA
BBDO Campaign GmbH
Vienna Austria Kontuur LB OÜ; Tallinn Estonia
Düsseldorf Germany Silver Midas Finalist Certificate
Old-Age Provision Österreichische Volksbanken AG “Zukunfts-Berater” Hansa Liising “Godzilla and UFO”
“Autumn of Life” Best Website Auto Leasing
Best Place-Based Media
BRAZIL FINLAND
Fallon OpenFilms Brazil; São Paulo Brazil Evia Ltd; Helsinki Finland
Minneapolis MN USA Gold Midas Finalist Certificate
Citi Caixa Economica Federal “Syndrome” CECAPITAL Group “ICECAPITAL/Safety Box”
Sponsorship Investment Advisors
“Live Richly. Thoughts On
Life And Money”
Best Brand Reminder CANADA GERMANY
JAN Kelley Marketing; Burlington Canada HEIMAT, Berlin; Berlin Germany
Finalist Certificate Finalist Certificate
AIC “The Power of Commitment” GOYA “Goya Shares”
Mutual Funds Best Copywriting
Foote Cone & Belding Toronto; Toronto Canada Publicis Berlin GmbH; Berlin Germany
Finalist Certificate Silver Midas
TD Canada Trust “Bouncing Ball” Berliner Sparkasse “Sparkassen Wunschkredit”
Best Television Commercial Other
Lowe Roche Advertising; Toronto Canada antwerpes & partner ag; Cologne Germany
Silver Midas Silver Midas
Mackenzie Investments “‘Burn Rate’ Campaign“
“The New Coup Of DocCheck AG”
Mutual Funds
Annual Report
ENGLAND
cchm:ping; London England
Finalist Certificate
Invisible Brand “Invisible Brand”
Corporate Magazine
2
BBDO Campaign GmbH Düsseldorf Deutsche Bank “Winning with the Logo/Print Ad” THE NETHERLANDS
Düsseldorf Germany Best Photography
PPGH JWT; Amsterdam The Netherlands
Gold Midas
MIDAS AWARDS
Deutsche Bank “Winning with the Logo/TVC” Finalist Certificate
Investment counseling “Funny Money” Best Corporate Identity
Banking; Best Copywriting ABN AMRO “‘Making more possible’ Volvo Ocean
Race Integrated Campaign”
Old-Age Provision “Autumn of Life” Neue Digitale; Frankfurt am Main Germany Best Integrated Campaign
Retirement Financial Services Gold Midas
ABN AMRO Private Banking “For Life”
Skyper “Skyper” Retirement Financial Services
RTS Rieger Team; Düsseldorf Germany Real Estate
Finalist Certificate
ThyssenKrupp Elevator AG Serviceplan Gruppe für innovative
“Annual Report 04/05 - Accept No Limits” NEW ZEALAND
Kommunikation GmbH & Co. KG
Annual Report München Germany Sugar; AUCKLAND New Zealand
Finalist Certificate Gold Midas
JWT Frankfurt; Frankfurt Germany WWK Insurance “Who Knows What The TSB Bank “Expect More”
Gold Midas Future Will Bring?” Banking
CMC Markets “24 - Money Never Sleeps” `Best Photography
Online Brokers; Best Direction; Best Cinematography TEQUILAAuckland; Auckland New Zealand
Strichpunkt GmbH; Stuttgart Germany Silver Midas
McCann Erickson Frankfurt GmbH Finalist Certificate ASB Bank “Bootscraper”
Frankfurt Germany ComBOTS AG “We Are Ready - Annual Report 2005” Best Direct Mail
Silver Midas Annual Report
Credit Suisse “New Perspectives-Campaign” Finalist Certificate
Best Photography ASB Bank “Bootscraper”
Banking
Finalist Certificate HONG KONG Grant Thornton “We See Things Differently”
Credit Suisse “New Perspectives-Campaign”
OgilvyOne Worldwide Hong Kong Accounting, Audit And Tax Service; Best Billboard
Corporate Image
Central Hong Kong
Credit Suisse “Youth Advancement” Finalist Certificate
Sponsorship
AXA China Region Ltd. “The Magic Lamp” SPAIN
Winterthur Insurance “Viva Life” Financial Planning
SWEDEN
Best Cinematography Atletico International Advertising S. L.
Barcelona Spain
McEmotion GmbH/McCann Erickson Frank- Silver Midas
ISRAEL House and Home Protection Letter “The Only Tool”
furt GmbH; Frankfurt Germany
Gold Midas Gitam/BBDO; Ramat Gan Israel Best Cinematography
DOMCURA AG “Water Damage-Campaign” Finalist Certificate Finalist Certificate
Best Photography Clal Insurance “Piggy Bank” Legal Expenses Insurance “Our Rights”
Insurance Legal Services
SKADIALOG Werbeagentur GmbH
Frankfurt Germany
Finalist Certificate MALAYSIA SWEDEN
DZB “Your Way To The Capital Market” HSBC Bank Malaysia Berhad
Other SWE Advertising Agency; Stockholm Sweden
Kuala Lumpur Malaysia Silver Midas
GERMANY
Finalist Certificate FöreningsSparbanken Real Estate Agent
Deutsche Bank AG; Frankfurt/Main Germany
HSBC Anytime Money “Bigger Plans” (Fastighetsbyrån) “Bosse Valentino”
Finalist Certificate
Best Direct Mail Real Estate
Deutsche Bank “Winning with the Logo/Film”
Employee Communications
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SWITZERLAND Finalist Certificate Finalist Certificate
McCann Erickson; Zurich Switzerland Citi “Land Of Credit” MasterCard “Cashier”; “Trophy Room”
MIDAS AWARDS
Credit Card Best Television Commercial
Finalist Certificate
XL Capital “Fundamental Strength” Nuveen Investments “Smarter Ways To Be MasterCard “PayPass Campaign”
Best Photography Conservative: Dog” Best Integrated Campaign
Best Television Commercial
Wirz /BBDO; Zürich Switzerland Nuveen Investments “Smarter Ways To Be OgilvyOne; New York NY USA
Gold Midas Conservative: Infinity Pool” Silver Midas
Die Schweizerische Mobiliar “Photographer” Sponsorship American Express “Roddick vs. PONG”
Insurance Credit Card
DeVito/Verdi; New York NY USA Finalist Certificate
Gold Midas Ameritrade “Investing Side”; “Marathon”
USA Jackson Hewitt “6 to 8 Weeks” Online Brokers
Accounting, Audit And Tax Service”
Planit; Baltimore MD USA
Silver Midas Saatchi & Saatchi; New York NY USA
Finalist Certificate
Jackson Hewitt “Exciting” Gold Midas
Chevy Chase Bank “Star Awards”
Best Animation
Accounting, Audit And Tax Service” Ameriprise Financial “What’s Next”
Financial Planning
M1 Partnership; Culver City CA USA Kaplan Thaler Group; New York NY USA
Gold Midas Sullivan; New York NY USA
Finalist Certificate
Aflac “Aflac Campaign” Finalist Certificate
Nationwide Exchange Services “NES Corporate Logo”
Best Corporate Identity
Insurance Fidelity Investments “Benefits Are No Joke”
Silver Midas Best Television Commercial
Wunderman Detroit; Dearborn MI USA Aflac “Silent Movie”
Insurance Wunderman NY; New York NY USA
Finalist Certificate
Finalist Certificate
Ford Motor Credit Corporation “FMCC Brand Video” Finalist Certificate
Best Television Commercial Citibank “Citibank Thank You Integrated
U.S. Bank “U.S. Bank” Campaign”; “ID Theft/Protection Campaign”
Banking Banking
Lopez Negrete Communications
Houston TX USA masius; New York NY USA Young & Rubicam; New York NY USA
Finalist Certificate Finalist Certificate Finalist Certificate
Visa Check Card “Visa/Speed Of Light” Jefferies “Jefferies Brand Campaign”
USA
Credit Card SunTrust “Charleston Launch: Bridge”
Banking Banking
Fallon; Minneapolis MN USA Vanguard “Vipers”
McCann Erickson; New York NY USA Best Art Direction
Gold Midas Gold Midas
Citi “Train”; “ThankYou: Wizard/Disposal/Desk” MasterCard “Airport Campaign”
Credit Card Terry/Kane Orlando (TKO); Orlando FL USA
Best Illustration
Finalist Certificate
Silver Midas Silver Midas CNL Income Properties, Inc. “Wake Up To Income”
SWITZERLAND
Citi “ThankYou: Piggy/Pirates/Changing Lives” MasterCard “Dog Trilogy” Best Direct Mail
Banking Best Music
Citi “ThankYou: Sandbox/Tie/Surfboards” MasterCard “Priceless Involvement”
Credit Card Best Integrated Campaign
Citi “The People You Work For/Highest Happiness Mastercard “World Cup Sponsorship - ‘Fever’“
Bracket/Live Richly. Thoughts On Life And Mo” Sponsorship
Corporate Image
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Organic, Inc.; San Francisco CA USA
Gold Midas
MIDAS AWARDS
Bank of America “Small Business 24/7”
Best Integrated Campaign
Finalist Certificate
Bank of America “Small Business 24/7”
Banking
Methodologie; Seattle WA USA
Finalist Certificate
Federal Home Loan Bank of Seattle
“Report of Affordable Housing and
Community Investment Initiatives”
Annual Report
Mullen; Wenham MA USA
Finalist Certificate
GM Cardmember Services “GM Cardmember
Services”
Best Website
USA
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