Small Business CPSIA Profile Survey
1. Which best describes your business? (more than one answer is ok)
Response Response
Percent Count
Retailer, brick and mortar 13.9% 31
Retailer, internet based 49.8% 111
Retailer, home based (non-internet) 8.1% 18
Manufacturer, commercial building
9.4% 21
(factory, warehouse, ect)
Manufacturer, separate studio 4.9% 11
Manufacturer, home based 43.9% 98
Importer, commercial building 1.3% 3
Importer, separate studio 1.3% 3
Importer, home based 4.5% 10
Other 12.6% 28
Other (please specify) 35
answered question 223
skipped question 0
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2. How many years have you been in business?
Response Response
Percent Count
Working on starting or thinking
4.5% 10
about starting
Just started (less than 1 year) 8.5% 19
1-3 years 39.0% 87
4-6 years 19.7% 44
7-9 years 9.0% 20
10-19 years 9.9% 22
20+ years 4.5% 10
30+ years 4.5% 10
other 0.4% 1
Other (please specify) 3
answered question 223
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3. What part of your income (and family income) does your business support? (more than one answer is ok)
Response Response
Percent Count
Business supports myself (and my
30.5% 68
family)
Have other source of income from
26.9% 60
myself (ie job, retirement, savings)
Have other source of income
61.0% 136
from family member (ie spouse)
Other 4.0% 9
Other (please specify) 12
answered question 223
skipped question 0
4. How many employees do you have?
Response Response
Percent Count
Just me 62.8% 140
1-2 20.6% 46
2-5 9.4% 21
5-10 4.5% 10
10 to 50 2.2% 5
More than 50 0.4% 1
answered question 223
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5. If you are a manufacturer or importer, how many total units do you make or import per year? Example a unit
could be one toy truck or one play kit. Whatever you sell as a finished product would be considered a unit.
(estimated is fine)
Response Response
Percent Count
less than 50 14.6% 31
50-99 9.4% 20
100 to 499 16.5% 35
500 to 999 12.3% 26
1,000 to 4,999 13.2% 28
5,000 to 9,999 3.8% 8
10,000 to 49,999 4.7% 10
50,000 to 99,999 1.4% 3
100,000 to 500,000 0.9% 2
more than 500,000 0.0% 0
Does not apply (retailer) 23.1% 49
answered question 212
skipped question 11
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6. If you are a manufacturer or importer, how many units do you make/import of your BEST SELLING products per
year. Whatever you sell as a finished product would be considered a unit. (estimated is fine)
Response Response
Percent Count
less than 50 23.8% 50
50-99 12.9% 27
100 to 499 17.1% 36
500 to 999 5.7% 12
1,000 to 4,999 5.7% 12
5,000 to 9,999 4.8% 10
10,000 to 49,999 2.9% 6
50,000 to 99,999 0.5% 1
100,000 to 500,000 0.5% 1
more than 500,000 0.0% 0
Does not apply (retailer) 23.3% 49
Not sure or have several best
2.9% 6
sellers
answered question 210
skipped question 13
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