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Save Headaches, Save Money
IN THIS ISSUE / SEPTEMBER 2007 1 : : Save Headaches, Save Money 3 : : Newspaper Glossary 2 : : New: HTML Job Tickets, Previews Save Headaches, Save Money Ask prepress operators what causes most of their headaches and they’ll tell you file errors. Customers send ostensibly print-ready digital files that are often riddled with errors. For prepress, this equals hours of extra work, stress, and danger of missing deadlines. It also means money lost. This also causes headaches for file have to rest in the hands of prepress. suppliers. They’ve sent the file, moved Instead, file suppliers can perform this on to another project, and then the task prior to sending a file. phone rings. Their file has major errors and they don’t know how to make it Why is this scenario better? First, it match the publisher’s specifications. saves time for prepress. Rather than And even if they can, it’s more wasted fumbling with a sender’s file, they get time and money. right to business, operating efficiently. Second, it saves the file supplier time A print-ready, error-free file not only because he or she won’t receive contributes to headache-free, efficient countless calls from the printer/ employees, it also equals cost and publisher asking for new files. Then time savings. And the good news is there’s the sticky issue of who pays it’s actually quite easy to achieve for for the fixes. That situation is avoided both parties. when the file is correct upon sending. Preflighting is the key AdSEND AdPORTAL: Free tools for file suppliers You may have already guessed the solution lies in preflighting. But what So how can publishers convince you may not have realized is the clients that they should take on responsibility of preflighting doesn’t preflighting? . . . continued Save Headaches, Save Money cont’d Easy—tell them it’s free! AdSEND’s AdPORTAL is a one-stop shop for preflighting, ad sizing, job ticket (metadata) information, and file transfer. And it won’t cost a file supplier a dime! Find and fix errors ASAP Publishers and printers provide free tools to clients with AdPORTAL. When ad suppliers have access to a publisher’s or printer’s AdPORTAL, time and money are saved all around. After all, the earlier in the workflow that errors are spotted and fixed, the New: HTML Job Tickets, Previews smoother and more efficient the entire Publishers: are you still logging into process. www.apadsend.com to retrieve your ads? There’s now an even better way See a demo and learn more to do this. AdSEND Manager is a new convenient inbox that includes HTML File suppliers receive valuable free job tickets with thumbnails and file tools and publishers and printers previews. All of the file information is increase employee efficiency and save right there, and with a quick click of money. It’s really that good. To learn the “download” button, the ad is yours. more about AdPORTALs, call us HTML Job Tickets include thumbnails for a consultation and demo at and previews. We’ve implemented the latest in 1-800-2-ADSEND (1-800-223-7363) security encryption so you’ll need to these items. Once in hand, you can or email firstname.lastname@example.org. contact us to obtain your new access the new AdSEND Manager at username and password. Reach our www.adsend.com. Under the support center at 1-800-8-ADSEND Customer Login heading click the (1-800-823-7363) or by email at Publishers button. Don’t wait another email@example.com and one day to take advantage of this free of our specialists will provide you with service available to you! 2 Newspaper Glossary New to the business or need a quick refresher? We’ve compiled a short glossary of newspaper design, layout and printing terms for your convenience. Air: White space in a design. Caption: Sentence(s) with descriptive Attribution: Line identifying the source information about a photo. Also known of a quote. as a cutline. Banner: Wide headline extending Clip art: Copyright-free images you across the entire page. can modify and print repeatedly. Bar: Thick rule used for decoration or CMYK: Acronym for Cyan, Magenta, to contain subheads. Yellow and Black—the four ink colors Baseline: Imaginary line where type sits. used in color printing. Baseline shift: Software command Column rule: Vertical line separating where baseline is raised/lowered. stories or running between legs within Bleed: Page element extending to the a story. trimmed edge of a printed page. Continuation line: Type informing the Blend: Mixture of two colors that fade reader that a story continues on gradually from one tint to another. another page. Body type: Type used for text. In Continuous tone: Photo or drawing newspapers, usually from 8 to 10 using shades of gray. points. Copy: Text in story. Border: Rule used to form a box or Crop: Trimming the shape or edge a photograph. composition of a photo. Box: Ruled border around a story or art. Cutout: Photo where the background Broadsheet: Full-size newspaper, is removed, leaving only the main measuring about 14” x 23”. subject. Bumping/butting heads: Headlines Deck: Small headline below the main from adjacent stories that collide with headline. Also known as a drop head. each other (to be avoided). Also Doglegs: L-shaped columns of text known as tombstoning. that wrap around art, ads or other Byline: Name of the reporter placed at articles. the start of the story. Double truck: Two facing pages on Camera-ready art: Page elements the same sheet of newsprint, treated that are ready for printing. as one unit. . . . continued 3 Newspaper Glossary cont’d Downstyle: Headline style that capitalizes only the first word and proper nouns. Dutch wrap: Text extending into 101 Interchange Plz. a column alongside its headline. Ste. 102 Cranbury, NJ 08512 Also known as a raw wrap. www.adsend.com Folio: Type at the top of an inside page giving a newspaper's name, Sales/Marketing the date and a page number. 800-223-7363 (800-2-ADSEND) Liftout quote: Graphic treatment of a Graf: Newsroom slang for paragraph. firstname.lastname@example.org quotation taken from a story. Also Grid: Underlying pattern of lines known as a pull quote. forming the framework of a page. Technical Support Masthead: Includes staff names and Also aligns elements on a page. 800-823-7363 (800-8-ADSEND) publication data and usually appears Gutter: Space running vertically email@example.com on the editorial page. between columns. Mortise: Placing one element (text, H and J: Hyphenation and justification. photo, artwork) so it partially overlaps Hammer head: Headline using a another. big, bold word or phrase for impact Mug shot: Small photo showing a with a small, wide deck below. person's face. Jump: To continue a story onto Nameplate: Name of a newspaper as another page. The text continued on it appears on page 1. Also known as the other page is the jump. a flag. Jump headline: Special headline Pyramid ads: Ads stacked on one treatment reserved for stories side of a page, wide at the bottom but continued from another page. progressively smaller at the top. Jump line: Type informing the reader Refer (or reefer): Line or paragraph that a story is continued from referring to a related story elsewhere another page. in the paper. Kerning: Shrinking spacing between RGB: Acronym for Red, Green, Blue— letters. a color format used by computer Kicker: Small, short headline above a monitors and video systems. larger headline. Teaser: Eye-catching graphic element, Lead-in: Word or phrase in on page 1 and section fronts, that contrasting type preceding a cutline, promotes an item inside. Also known headline or text. as a promo. Leading: Vertical spacing between Well: Ads stacked along both edges lines of type, measured in points. of the page, forming a trough for Leg: Column of text. stories in between. 4
"Save Headaches, Save Money"