2/22/2010 ISME CASE STUDY ON TWITTER.COM kapil sharma About twitter Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging service that allows users to post their latest updates. An update is limited by 140 characters and can be posted through three methods: web form, text message, or instant message. The company has been busy adding features to the product like Gmail import and search. General Information Website: twitter.com Blog: twitter.com/blog Category: Consumer Web Employees: 156 Founded: 2006 Description: Social networking and micro blogging OFFICE: San Francisco, USA CEO: Evan Williams Twitter Business Model Twitter is a simple tool that helps connect businesses more meaningfully with the right audience at the right time. Businesses and organizations of all shapes and sizes are now able to stay connected to their customers. It can be used to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your business. Customers can use Twitter to tell a company (or anyone else) that they’ve had a great— or disappointing—experience with your business, offer product ideas, and learn about great offers they’ve selected to be notified of. For real world tips and case studies from businesses that have effectively used Twitter to build their brand and connect more personally with their customers, check out Twitter 101 for Businesses, our guide to doing business on Twitter. Twitter's Revenue Model Twitter has a number of experiments in progress that are likely to turn into revenue streams: Ecommerce First Dell and then many other companies have sold millions of dollars worth of equipment through Twitter. They post it on @DellOutlet, or another of their accounts, and the product sells immediately BTB consumer help Twitter and Best Buy started an experiment with @TwelpForce. They have over 13,000 followers and you can ask anything and a Best Buy employee will answer. They've even promoted this through TV. This is the future of customer/vendor communications. Twitter 101 Twitter 101 is a comprehensive tutorial for companies to do business via the help of Twitter. The more businesses use Twitter, the more ways the company will find to monetize their traffic. Verified accounts Twitter is in beta test with verified accounts, enterprise subscriptions that confirm that customers are really doing business with the company they are looking for rather than an imposter or squatter. Twitter will charge businesses a small subscription fee for this service.
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