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Twitter case study

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					                                     2/22/2010




ISME   CASE STUDY ON TWITTER.COM




                                   kapil sharma
About twitter
Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006
(launched publicly in July 2006), is a social networking and micro-blogging service that
allows users to post their latest updates. An update is limited by 140 characters and can
be posted through three methods: web form, text message, or instant message. The
company has been busy adding features to the product like Gmail import and search.

General Information
Website:           twitter.com
Blog:              twitter.com/blog
Category:          Consumer Web
Employees:         156
Founded:           2006
Description:       Social networking and micro blogging
OFFICE:            San Francisco, USA
CEO:               Evan Williams




Twitter Business Model
Twitter is a simple tool that helps connect businesses more meaningfully with the right
audience at the right time.
Businesses and organizations of all shapes and sizes are now able to stay connected to
their customers. It can be used to quickly share information with people interested in
your company, gather real-time market intelligence and feedback, and build
relationships with customers, partners and other people who care about your business.
Customers can use Twitter to tell a company (or anyone else) that they’ve had a great—
or disappointing—experience with your business, offer product ideas, and learn about
great offers they’ve selected to be notified of.
For real world tips and case studies from businesses that have effectively used Twitter
to build their brand and connect more personally with their customers, check out Twitter
101 for Businesses, our guide to doing business on Twitter.
Twitter's Revenue Model

Twitter has a number of experiments in progress that are likely to turn into revenue
streams:

Ecommerce
First Dell and then many other companies have sold millions of dollars worth of
equipment through Twitter. They post it on @DellOutlet, or another of their accounts,
and the product sells immediately

BTB consumer help
Twitter and Best Buy started an experiment with @TwelpForce. They have over 13,000
followers and you can ask anything and a Best Buy employee will answer. They've even
promoted this through TV. This is the future of customer/vendor communications.

Twitter 101
Twitter 101 is a comprehensive tutorial for companies to do business via the help of
Twitter. The more businesses use Twitter, the more ways the company will find to
monetize their traffic.


Verified accounts
Twitter is in beta test with verified accounts, enterprise subscriptions that confirm that
customers are really doing business with the company they are looking for rather than
an imposter or squatter. Twitter will charge businesses a small subscription fee for this
service.

				
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