Social Networks Report by gabyion

VIEWS: 19 PAGES: 13

									SOCIAL NETWORKS REPORT




        Prepared for
      Therese Viscelli
         Professor
  Kennesaw State University




        Prepared by
      Danica Lempert
      Jennifer Beech
      Joseph Johnson
      Meghann Parkes
      Ywatesa Walker
      BISM 2100-02
         Socialites
          Group 7




       April 20, 2007




              i
                                      MEMORANDUM

TO:              Therese Viscelli, Professor

FROM:            Danica Lempert, Jennifer Beech, Joseph Johnson, Meghann Parkes,

                 Ywatesa Walker

DATE:            April 20, 2007

SUBJECT:

Here is the report on social networks that you have requested of our group, the Socialites,

on April 20th.

We completed this report on 3 different social networks; the 3 networks are Craigs List,

Xanga, and E-Harmony. We chose these three because they each represent a different

social arena. Craigs List is used for more job and living purposes, where as Xanga is used

as a friendship social network and E-Harmony as a dating social network. The benefits

and negatives of each are included, as well as the issue of privacy. Success and Failures

are discussed and ideas that may improve or benefit other companies are also discussed.

This report in all goes into detail with the factors of use, profit, success, failures,

problems and growth.




                                               ii
                                              Mission Statement

               Our mission is to maintain a positive team atmosphere in order to complete
                    the project at hand with excellence and in a timely manner.

                                           Operating Agreement

We will complete all project objectives by respecting the guidelines that have be laid down by all agreeing
team members. Our purpose is to successfully research chosen social networks and deliver the information
gathered.

1. Decision Making Process


       All decisions will be made as a team. Everything will be up for discussion until a
        general consensus is reached.
       All opinions are highly valued for they can add to the overall success of the team.
       Team members will openly listen to ideas and opinions without prejudice.
       Final decisions will be made based upon majority vote.

2. Team Structure


       Team Leader: Jennifer Beech: is responsible for the submission and review of all
        projects. The team leader will schedule all team meeting in accordance with team
        member availability. Responsible for keeping members up to date on progress of
        projects at hand via team discussion board or e-mail.
       Web Site Coordinator: Ywatesa Walker: is responsible for the team web page
        layout, design, and style.
       Research Coordinator: Meghann Parkes: is responsible for coordinating
        information and resources collected and used in the project.
       Presentation Coordinator: Joseph Johnson: is responsible for determining the
        organizational pattern for the final presentation
       Formal Report Coordinator: Danica Lempert: is the structural leader of the report.
        They will take the information gathered and create and outline of the formal


                                                    iii
             report.
            All team members are responsible for taking an active role in all aspects of the
             project with a positive and willing attitude.

3. Meeting Policy

            The team leader will establish times and places to meet at least twice a week.
            All team members are responsible for attending all meeting possible.
            For each meeting missed the individual team member is responsible for gathering all
             information discussed during the meeting.


      4. Preparation and Performance


            Each team member is responsible for having all delegated work completed in full
             by specified date.
            All work must be ready for submission with notes explaining the information to
             be given to the project manager.
            All information that must be transferred to another member must be done so three
             days before final due date.

      5. Non-Performance and Peer-Review


            Non-performance and failure to meet discussed guidelines will lead to dismissal
             from the group.
            Each member will review finished works before they go for final submission.
            All members are open to peer review and constructive criticism from other team
             members.

      6. Project Requirements and Work Break Down


            Work will be delegated by project manager, completed by specified date, and sent
             to appropriate team member.
            Project workload will be shared equally amongst all team members.
            Individual responsibilities will be defined by team role as mentioned under Team
             Structure.

      7. Meeting Schedule




                                                    iv
      Friday, March 30,2007
        10:30am at Starbucks
      Monday, April 2, 2007
        2pm Student Center
      Wednesday, April 4, 2007
        2pm Student Center
      Monday, April 9, 2007
        After BISM class
      Future meetings will be determined at a later date in accordance with team
       member schedules. All meeting will be facilitated by the team leader/project
       manager and each team member is responsible for taking their own notes in order
       to keep up to date with all information transmitted.




8. Project Schedule


       All projects should be completely finished and ready for submission three days
       before the final due date.
      All research information must be passed onto the report coordinator ten days
       before final due date to allow for proper time allocation to finish project
       efficiently.
      April 6, 2007
        Formal report outline and operating agreement due.
      April 20, 2007
        Team web page and formal report assignment.
      April 27, 2007
        Final Presentation due.



Team Member Signatures

I, the undersigned, do agree to abide by the above mission statement and team guidelines. I
understand that the Team Operating Agreement may be changed at any time by a consensus of
team members and notification of the KSU Teaching Team
Joseph Johnson
Danica Lempert
Jennifer Beech
Ywatesa Walker
Meghann Parkes


                                              v
                                                         CONTENTS

                                                                                                                               Page

INTRODUCTION………………………………………………………………………...1

eHarmony……….……………………………………………………………………........1
  Popularity..……………………………………………………………………………...1
  Success….........................................................................................................................1

Xanga…...............................................................................................................................1
  Purpose…........................................................................................................................1
  Problems………………………………………………………………………………..1

Craigslist…………………………………………………………………………………..2
  Background………………………………….………………………………………….2
  Success………………………………………………………………………………….2

Social Network Areas……………………………………………………………………..2
  3 Types…………………………………………………………………………………2
  Benefits………………………………………………………………………………...2

Genesco……………………………………………………………………………………2
  Success…………………………………………………………………………………2
  Opportunity…………………………………………………………………………….2

Issues With Social Networks……………………………………………………………...3
   Networks……………………………………………………………………………….3
   Xanga…………………………………………………………………………………..3
   Craigslist……………………………………………………………………………….3

New Uses for Social Networks……………………………………………………………3
  Background Checks……………………………………………………………………3
  Benefits………………………………………………………………………………...4

CONCLUSIONS AND RECCOMENDATIONS………………………………………...4

WORKS CITED…………………………………………………………………….......5,6



                                                                 vi
        This report about social networks covers three main and very diverse social
networks that each have defined different types of social networks available on the
internet. To identify a social network it needs to fall within the means of being a “social
structure made of nodes(which are generally individuals or organizations) that are tied by
one or more specific types of relations” (Wikipedia 2007). Recently social networks have
boomed drastically through the use of the internet, also known as social network
websites. Major contestants in the race of popularity around social networks are
Facebook, Myspace, Craigslist, Xanga, eHarmony, Match, and many others. The three
that are focused on in this report are Craigslist, Xanga, and eHarmony. These forms of
social networks are used to make friends, find love, jobs, homes, and other opportunities.
All people are encouraged to use these sites but some are more selective than others; such
as eHarmony is a site that is based on finding and continuing love and not just people
looking for friends. Some of these sites are becoming so large that they are putting out
commercials to advertise and are even being endorsed by celebrities.
        The popular dating site eHarmony is used by singles trying to find a date and
possibly their soul mate. It is also used by married couples to find the strengths and
weaknesses within their marriages. As of August 22, 2005 eHarmony has over 13 million
users. ( Wikipedia, 2007) The company was founded in August, 2000 by Dr. Neil Clark
Warren, and other investors. eHarmony generates most of its new members through its
strong advertising campaign. In 2003 it credited 250,000 new members to its aggressive
advertising including radio, print, and television ads. (Online Dating Magazine, 2006)
The estimated revenue for 2007 is $200 million. One reason why people pay the $60
monthly fee is because of the 436-question questionnaire the company is famous for.
They use this questionnaire to find compatibilities between their customers, and this
gives them their matching couples. Dr. Warren‟s explanation of how the survey works is,
“Similarities are like money in the bank. Differences are like debts you owe. It‟s alright
to have a few differences as long as you have plenty of equity in your account.”(Gottlieb,
2006) Another is how the CEO, Greg Waldorf, views working for eHarmony; in an
interview he stated, “We're not just selling phone systems or Internet advertising.
Everyday we spend in the office actually makes a big difference to a lot of people.”
(Parker, 2007)
        Then there is Xanga which is used by a variety of people, because of the different
uses for the web site. Many use it as a place where they can personalize a web page, post
profiles, and pictures. It also has features for those who like to participate in bloging.
They have constructed bloging communities that allow members to view other members‟
blogs in a category that sparks their interest. These personal web pages are monitored for
inappropriate behavior, especially in pages that belong to minors. (Wikipedia, 07) In
2006 Xanga was fined $1 million by the Federal Trade Commission, because it was
obtaining information from 13 year olds and allowing them to use the web site with out



                                            vii
proper consent from their parents. Failure to get the proper consent was a violation of the
Children‟s Online Privacy Protection Act, which was created to maintain the safety of
children while using the internet. ( Charkoudian, 2006) In response to the fine,
Xanga.com CEO, John Hiler issued a statement assuring its commitment to safety, and
new improvements in their system that will make its users safer. (Hiler, 2006) Even
though they were fined Xanga continues to be a popular web site by selling premium
memberships, and advertising spots on their web pages.
         Craigslist.org is a web site that everyone can use. It is organized classified ads and
community online. It is possible to find almost anything on Craigslist. Users can create
profiles, search for housing, jobs, merchandise, people, and various events. The web site
was created in San Francisco in 1995 by Craig Newmark. The web sites Current CEO is
Jim Buckmaster, and is also run by 23 employees that work out of a Victorian home in
San Francisco. (Craigslist, 2006) The web site makes its money by charging small fees
for job postings. The company is being asked to sell space for advertising. This would
bring in more revenue for the company. Jim Buckmaster does agree want to sell the space
for advertising. The web site takes into consideration the users and members of the
communities, and so far they do not want the new ads. According to Jim Buckmaster,
“We have a culture of doing our own thing, rolling our own when it comes to
technology.” (Mintz, 2006) There are also no plans for partnerships with other
companies. The site continues to grow featuring classified ads from 450 cities across the
world. (Mintz, 2006)
         At minimum, there are three areas of business where social networking websites
are being used. These three areas are hiring (human resources), communication, and
advertising. Many companies currently are using some type of internet source for hiring,
if not their own. Companies use websites like career builder and job seeker to find
qualified future employees or they have their own human resources website to directly
apply for open positions within the company. Craigs List is another top contender in this
field. They help companies and future employees find each other in a compatible way.
This process helps to eliminate interview times and gives fast access to companies who
need people and people who need companies. Communication also ties into this process
in a huge way by using this system. Through messages and postings, information can be
spread in a fast and effective way. Companies are given the opportunity, through
questionnaires, to understand the personalities of the people they consider for new hires,
which can bring growth to a company by adding diversity. Social networking is a great
way to advertise which can lead to the expansion of a company. This is a great way for
new companies to become successful, and for competitive companies to compete, gain,
and keep clients. Although there can be millions spent on advertising in one year, most
companies end up making half or more of the money spent. Companies are not the only
ones that are looking for people; people are looking for people. eHarmony is one of the
top canadities in advertising. While watching TV, commercials with happy couples pop
up talking about how they met and the things that they love about each other. According
to CNN eHarmony has the 4th ranking in number of personals in 2005 and its numbers
jumped by 41% within the year. (money.cnn.com)
         Social networking could be good for any company as long as they want to be
publicized. Genesco Inc. would be a great canadite for social networking. This company
is major retailer that began in the 1950‟s and has progressed with few set backs since



                                             viii
then. (wrightreports.ecnext.com). Genesco Inc. has companies that sell men, women, and
children clothes, shoes, hats, and accessories (Wikepidia 2007). These companies include
Dockers, Hat World, Underground station, Journeys, Journeys kids, Jarman, and the
newest editions to the company, Shi and Hat Shack, (http://www.investor.reuters.com).
The estimated revenue for this company is $1,460,500,000.00,
(http://wrightreports.ecnext.com). The company brings in a lot of revenue, but it could be
better according to the Genesco Inc. Competitors who together make $9,884,900,000.00.
These companies are Footlocker Inc., Payless shoe source Inc., and The Finish line
Inc.(http://www.investor.reuters.com) These are all popular companies that are seen in
advertising commercials, magazines, and on the web. Genesco Inc. does a great job in
bringing in revenue each year, but the potential it has for success could be greater if they
utilized social networks in these three areas.
         Along with the positive impact that social networking can have on companies
comes the complications within itself. With the increase use of the networks, the number
of issues surrounding those networks has increased as well. Although several issues have
arisen in recent years there are none more prominent than those dealing with privacy,
unnecessary annoyances, and the use of social networks by employees in the hiring
process. Millions of users worldwide have signed onto different social networks and with
all of their personal information on the web there have been several privacy issues.
         Besides the issue with the law suit that was slapped on Xanga, the site also had
other issues that affected schools and the students. A student at Curtis High in Tacoma
Washington was asked to remove pictures of her and her cheerleader friends spanking
another cheerleader off of her Xanga because it was inappropriate content. (Vail 2006)
Scott Fife, the director of information technology of Ohio‟s Centerville City Schools,
claimed that “we don‟t go out of our way to try to find things about kids; we don‟t make a
practice of roaming through Facebook or any of those places”. (Vail 2006) Although
these pictures were playfully harmless it is just another way that minors are putting too
much unprotected information out on the web that could potentially put them in
compromising situations. These students were not the only ones that were caught with
inappropriate content on Xanga. A set of twins from Newark High School were given
probation for putting up death threats against their classmates through Xanga‟s blog
option. (Vail 2006) As previously discussed Xanga is trying to become more aware of the
information that is being posted on their site.
         As popular as social networks have become it has a far share of annoyances.
With the growth of social networks subscribers find themselves bombarded with spam
from other users (Social Networking Broken). Due to the increase of irritation, people
find themselves visiting the social networking sites less and less (Social Networking
Broken). Internetnews.com had an interview with Craig Newmark, the founder of
craigslist.com, in which they discussed the issues with spammers. Craigslist has had
issues with spammers putting false information on the discussion boards. This
information would then have to be gone through in order to be removed (ecommerce).
Craig Newmark stated that a major telecom is harboring a nasty spammer and this
specific telecom is hosting a service that‟s knowingly hosting a prolific spammer
(ecommerce). Many users of social networks have been abusing the open forums in
order to annoy other users with unwanted information.




                                             ix
         Another use of social networks that is being implemented is that employers are
also using social networks to do background checks on future employees. The New York
Times highlights specific instances where this issue comes into play. A firm in Chicago
was checking out an applicants profile on a particular social site and there were things
written on his page that although they were meant in a joking manner made the firm
question this individual‟s integrity. Instantly, from a few phrases written on his profile he
lost all chances at that particular job (nytimes.com). Brad Karsh, president of this
particular firm stated “All of this makes me think, what kind of judgment does this person
have?” (nytimes.com). According to the article recruiters do background checks on
prospective employees and find that many of the profiles make them look immature and
unprofessional (nytimes.com). Many corporations find that by looking at the profiles on
social networks they can find so called “red flags.” These red flags would be things
about their lifestyle that could be considered questionable or that may go against the
companies overall values (nytimes.com). Although several of the social networking sites
have privacy settings so only friends can see the information many corporations have
found ways around this. Corporations will often use interns and employees fresh out of
college to gain access to the information (nytimes.com). With so many corporations
doing online background checks it is becoming harder and harder for people to obtain a
career until they realize they need to be careful what they put out for the public to see.
Once social networking is controlled and people realize that there is a need to monitor
what kind of information is released on the internet then the benefits of social networking
will sky rocket.
         Online social networking has evolved over the past few years and today it has
become a multibillion-dollar industry. The most popular sites offer innovative ways for
people to interact with one another through the web. Sites such as eHarmony, Craigslist,
and Xanga are all a part of the social networking family but all have very different uses
and provide different benefits. Although social networking has its problems the benefits
out weigh the issues. Through this sort of social interaction the issue of communication
world wide is being bridged through these sites. People are able to find friendship, jobs,
love, and other relationship from all around the globe.




                                             x
                                     Works Cited


Academic Resources

1. Ya-Rong, H. ( 2006, October). Identity and Intimacy Crises and Their Relationship to
       Internet Dependence among College Students. CyberPsychology & Behavior;,
       Vol. 9 Issue 5, p571-576, 6p, 3 charts


2. Krakovsky, M. ( 2004, May/June ) Virtual Social Climbing. Psychology Today. Vol.
       37 Issue 3, p81-81, 3/4p, 1 graph



3. Vail, Kathleen. (2006, March) „Dear Online Diary…‟.American School Board Journal

Non-Academic Resources


1. Charkoudian , S; Klosek, J. (2006, November 16).United States: Social Networking
       Website To Pay $1 Million Civil Penalty; Case Highlights Importance of
       COPPACompliance. Mondaq Business Briefing. Retrieved April 16, 2007 from
       http://www.mondaq.com/article.asp?articleid=44336&searchresults=1

2. CNN Money.com.(2005, August 18). Online Dating Feeling Less Attractive. Retrieved
      April 18, 2007 from http://money.cnn.com/2005/08/18/technology/online_dating/

3. Craigslist. (2006, November). Craigslist Fact Sheet. Retrieved on April 17, 2007 from
        http://www.craigslist.org/about/factsheet.html


4. Finder, Alan. “For Some, Online Persona Undermines a Resume”, June 11, 2006.
       www.nytimes.com April 12, 2007

5. Gray, Tim.(January 28, 2005) “Craig Newmark, Founder, Craigslist”,. Retrieved on
       April 13, 2007 from www.internetnews.com




                                           xi
6. Gottlieb, L. ( 2006, March) How do I Love Thee?. Atlantic Monthly (1072-7825);,
        Vol. 297 Issue 2, p58-70, 10p



7. Kharit, Ulga.(June 12, 2005) “Is Social Networking Broken”. Retrieved on April 12,
       2007 from www.businessweek.com

8. Hiler, J. (2006, September 7). Statement of Xanga.com on FTC Settlement. Retrieved
        on April 16, 2007 from http://press.xanga.com/2006/09/07/statement/

9. Mintz, J. ( 2006, December 7). Associated Press Financial Wire. Retrieved on
       April 17, 2007 from
       http://proxy.kennesaw.edu:2055/universe/document?_m=c18d3462107e3dd1ae7a
       b4573fb9a5bc&_docnum=13&wchp=dGLbVtz-
       zSkVA&_md5=919767d4b3f8abb5a72c71b909c91a26

10.Online Dating Magazine.( 2006, May 5). History of eHarmony. Retrieved April 15,
       2007 from http://www.onlinedatingmagazine.com/history/eharmonyhistory.html



11. Parker, E. (2007, February 10). The Matchmaker. The Wall Street Journal Online.

12. Reuters. (2007). Genesco Inc. Financial Summary. Retrieved April 15, 2007 from
       http://www.investor.reuters.com/business/BusCompanyFinSummary.aspx?ticker=
       GCO&symbol=GCO&target=%2fbusiness%2fbuscompany%2fbuscompfinancial
       s%2fbuscompsum

13. Wikipedia (2007). Social Networks. Retrived April 16, 2007 from
       http://en.wikipedia.org/wiki/Social_networks

14. .Wikipedia. (2007). Genesco. Retrived April 15, 2007 from
       http://en.wikipedia.org/wiki/Genesco_Inc.#Company_history

15. Wikipedia. (2007). Genesco. Retrived April 15, 2007 from
              http://en.wikipedia.org/wiki/Genesco_Inc.#Company_history

16. Wikipedia. (2007). Xanga. Retrieved April 11, 2007 from
       http://en.wikipedia.org/wiki/Xanga#History_of_Xanga

17. Wikipedia. (2007). eHarmony. Retrieved April 11, 2007 from
       http://en.wikipedia.org/wiki/EHarmony




                                          xii
18. Wright Investors‟ Service. (2006). Genesco Inc. Company Profile Snapshot.
       Retrieved April 15, 2007 from
       http://wrightreports.ecnext.com/coms2/reportdesc_COMPANY_371532102




                                       xiii

								
To top