TWINNING LIGHT – THE DETAILED PROJECT FICHE by gabyion

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									THE CZECH REPUBLIC                                                                   Date: January 2007



                           TWINNING LIGHT – THE DETAILED PROJECT FICHE


1.       Basic Information
         1.1 CRIS Number: CZ 2005/017/518/06.01.05
               Twl Number: CZ05/IB/AG/02-TL
         1.2 Title: Strengthening Food Safety Strategy through E-commerce Surveillance of
               Foodstuffs
         1.3 Sector:     Agriculture
         1.4 Location: The Czech Republic


2.     Objectives
       2.1 Overall Objective(s):
Fulfil the obligations/requirements of the acquis in the area of food safety, free movement of goods
and consumer protection in the Czech Republic and ensure that the Czech Agriculture and Food
Inspection Authority (CAFIA) as one of the competent authorities performs control activities in
accordance with EU standards.

     2.2 Project purpose:
The capacity of the CAFIA in application and implementation of EC legislation related to the e-
commerce (Directive 2000/31/EC, etc.) is enhanced and cross-border online services in the European
Union are improved and legal certainty to business and citizens alike is provided.

       2.3 Justification
The reference of justification of this project is made to the Comprehensive Monitoring Report on the
Czech Republic´s Preparations for Membership (CMR). The project particularly responds to the
Chapter 23 (Consumer and Health Protection), paragraph 1: “The acquis covers protection of the
economic interests of consumers (concerning misleading and comparative advertisement, price
indication, consumer credit, unfair contract terms, distance and doorstep selling, package travel,
timeshare, injunctions for the protection of consumers’ interests, and certain aspects of the sale of
consumer goods and associated guarantees) as well as the general safety of goods (liability for
defective products, dangerous imitations and general product safety).“ In this context, e-commerce
(buying and selling goods and services on Internet) is considered as one of the forms of distance
selling.

Due to a great dynamics in the e-commerce field (see the details in 3.1.), there is a need to continually
upgrade surveillance systems - which is in line with the Chapter 23, paragraph 2: “Furthermore, the
operability of the existing systems for market surveillance needs to be increased and smooth and
comprehensive information flows should be ensured.“ Currently there is a gap in the surveillance
system of foodstuffs in the Czech Republic made by a non-existing inspection of foodstuffs distributed
via e-commerce.

Additionally, Chapter 3, last paragraph states, that: “In the area of information-society services, a
White Paper on e-commerce was finalised in May 2003 but the e-commerce directive has not yet been
transposed. The acquis on conditional access has not yet been implemented and minor amendments
are needed to the Law on Electronic Signatures. This is no longer true, as the „e-commerce directive“
2000/31/EC has been trans-positioned into the Czech legislation as an act No. 480/2004 Coll. on
services of the information society in September 2004. However, the particular paragraph of the
Chapter 3 (Freedom to provide services) suggests that „…promoting the development of electronic
commerce is one of the key factors in the effort to make the European Union the most competitive and
dynamic knowledge-based economy in the world.”1


1
    http://europa.eu.int/comm/internal_market/e-commerce/overview_en.htm


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THE CZECH REPUBLIC                                                                         Date: January 2007


The project also responds to the Article 3 and Article 8 of the Regulation No 882/2004/EC, according
to which “Official controls shall be carried out at any of the stages of production, processing and
distribution of feed or food” and “Competent authorities shall carry out official controls in accordance
with documented procedures”.

Also the requirements of the Article 14 and Article 17 of the Regulation No 178/2002/EC “food shall
not be placed on the market if it is not safe” and “Member States shall enforce food law, and monitor
and verify that the relevant requirements of food law are fulfilled by food and feed business operators
at all stages of production, processing and distribution.” are approached by the project.

The project purpose is also justified by the Consumer Policy Strategy adopted by the European
Commission in April 2005 as “Healthier, Safer, more confident citizens – a health and consumer
protection strategy”. With respect to the Consumer Policy Strategy the project aims at fulfilling its
common objectives such as: “Protect citizens from risk and threats which are beyond the control of
individuals; Increase the ability of citizens to take better decisions about their health and consumer
interests; and Increase consumers` capacity to promote their own interests.” The project strives to
assure a full enforcement of the ten basic principles of consumer protection in the electronic market.


3.    Description

      3.1    Background and justification:

E-commerce (electronic commerce) is the buying and selling of goods and services on the Internet,
especially the World Wide Web. E-commerce (or electronic commerce) is any business transaction
whose price or essential terms were negotiated over an online system such as an Internet, Extranet,
Electronic Data Interchange network, or electronic mail system. It refers to the business transactions
between companies (B2B) or between companies and their customers (B2C).

Electronic trading dates back to the 90´s when Internet, formerly an academic network only, was open
to commercial users. Increasing number of business entities are now advertising, offering and selling
products over Internet. Hence, e-commerce is becoming a regular part of firm’s business activities.

Although Czech Republic is a newcomer and e-commerce is less developed compared to the old EU
member states, the growth of all e-commerce activities has been significant over the last 7 years. From
the 0,04 bil. CZK in 1999, the turnover of e-commerce reached around 50 bil. CZK in 2005. About
one-fifth of total electronic commerce is accounted for by business-to-consumer transactions (B2C).
Consumer and user trust is essential for its future development. Items most frequently traded over
Internet include: books, magazines, audio/video records, cellular phones, IT hardware, foodstuffs,
outdoor equipment, cosmetics, entertainment, foodstuffs, toys, garden machinery, etc. Foodstuffs,
namely “food supplements” and “foodstuffs for specific nutrition purpose” are in the focus of
inspection activities of CAFIA. This project is based on the acute need to start and carry out
systematic inspections in the “electronic marketplace”. Currently there is no administrative procedure
set up at CAFIA, which would enable appropriate control of foodstuffs and food supplements
available to consumers via e-commerce. In this respect the safety of food products is not ensured in the
whole market and thus the Regulation No. 882/2004/EC on official controls performed to ensure the
verification of compliance with feed and food law, animal health and animal welfare rules is not fully
implemented in the Czech Republic.

Products sold as “food supplements”, “vitamins”, “minerals”, “nutritional supplements”, “herbal
supplement”, “antioxidants”, “amino-acids”, “enzymes”, “botanicals”, “nutritional sports
supplements”, “energizers“ have become increasingly popular among both sellers and buyers.
However recent surveys2 indicated that the merchandise of such products is not always according to

2
 e.g. Dirk van Korven, Marktverkenning nutriceutica op internet, Voedsel en Waren Autoriteit report, ´s
Hertogenbosch, July 2001


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THE CZECH REPUBLIC                                                                         Date: January 2007


appropriate standards, sufficient information is not provided to potential customers and their economic
interests may be put at stake. In addition, recent cases3,4 showed that food supplements may contain
dangerous or forbidden substances that my cause harm to users.


         3.2   Linked activities:

CAFIA has an extensive record of successfully implemented projects in the field of food safety since
the mid of 90´s, using multi-financing, namely own capital, state co-financing and EU financial
support.

Modernization and restructuring measures were launched by the CAFIA projects CZ 9809-04-01&02
Support to the Czech Agriculture and Food Inspectorate and CZ 9809-04-03&04 Servers, personal
computers and cabling and telecommunication equipment. The objective of the former was to provide
necessary technical assistance to bring the Czech food control system in line with EU standards from
the point of view of legislation and inspection practices. The purpose was especially to provide
sufficient training to the relevant CAFIA staff in the selected fields of the official control of foodstuffs
and legislation. The objective of the latter was to improve the information system in order to establish
a well functioning system linking up the CAFIA head office with the regional offices and the customs
authorities via the investments in the telecommunication equipment, which allowed a faster
distribution of information about the foodstuffs. The investments into the CAFIA information system
was also focused on modernization of IT equipment and unification of net operation systems.

The above-mentioned activities were further developed in the CZ2002/IB/AG/01 Strengthening
Food Safety Policy project. The project went further and provided a follow-up on a number of
components, namely on training CAFIA´s staff skills and competence; CAFIA was certified according
to the ISO 9001:2000 series standard for quality management systems and a food safety information
system was built. In the sphere of further education of CAFIA employees, the project contributed to a
deeper knowledge and skills of CAFIA personnel and ensured a smooth functioning of a new
organisational structure of CAFIA via professional and management training. CAFIA addressed other
authorities involved in food safety issues in the Czech Republic to co-operate in establishing the
common information system which would serve for collecting data about dangerous foodstuffs and for
their transfer to either surveillance authorities or to consumer based on the nature of the data.
The information system contains inspection data of the State Veterinary Administration, State
Phytosanitary Administration, Central Institute for Supervision and Testing in Agriculture, Public
Health Service and Customs Authorities.

Additional expertise has been obtained through the Phare 2004/082-071-077 “Safe Food All Over
Europe” project (coordinated by Veneto Region, Regional Government, Padova, Italy) run within the
Phare Small Projects Programme scheme. This project, commenced in November 2004, enabled an
exchange of experience and information among experts coming from countries in eastern and southern
Europe. Surveillance bodies and food research institutions in EU and Phare countries were put
together to compare their practices in dealing with implementation of EU food safety acquis.

Exchange of know-how, exchange of information concerning methods, procedures and tools used in
the food control, establishment of personal contacts among inspectors in the cross-border region with
the purpose of long-term co-operation are the specific objectives of the currently ongoing project
CZ.04.4.83/3.1.00.1/0043 entitled “Co-operation of the Czech and Austrian food inspectors in the
Czech-Austrian cross-border region”. The project runs under the Initiative INTERREG IIIA and
should lead to a better integration and harmonization of control procedures in both countries.
Exchange of know-how is carried out through short study stays of inspectors to the partner’s border
regions.


3
    Case: Novak vs Aminostar, December 29, 2005, Czech court decision in favour of Novak
4
    Creatine Pyruvate, a faulty Aminostar product, January 30, 2006


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THE CZECH REPUBLIC                                                                  Date: January 2007


Exchange of know-how, exchange of information concerning methods, procedures and tools used in
the food control, establishment of personal contacts among inspectors was facilitated through the
Phare CZ03/IB/AG O3 -TL “OFFCOS” - a twinning light project focused on building up the
official control system of food on non-animal origin coming from the third countries with the help of
Dutch VWA food inspection authority.

Last but not least, specific topics were further developed through the comprehensive training for
CAFIA staff under Phare CZ04/IB/AG 01 - TL “COSTRA”. Theoretical knowledge of HACCP,
food hygiene principles, risk communication, inspection methods and techniques etc. obtained through
the project training activities were accompanied by a short term hands on experience at a foreign
surveillance authority.


      3.3   Results:

As more and more shoppers are discovering the convenience of buying online, CAFIA is confident
that the project will have long-term results ensuring that consumers are no less protected when
shopping online than they are when they buy from their local store or order from a catalogue and that
law requirements connected with e-commerce are enforced. In particular, these results and
benchmarks will be met:
 Elaboration of the comprehensive report encompassing the electronic marketplace of foodstuffs in
    the CZ & EU including the analysis of trends, risks and business entities
           o Benchmark 1: comprehensive report carried out and accepted by the beneficiary
 Outcomes of the comprehensive report discussed and information shared among key stakeholders
    and CAFIA responsible personnel in a wrap-up event
           o Benchmark 2: workshop successfully executed - 15 CAFIA staff participate in the
                roundtable discussion
 Trainings successfully completed - approximately 60 CAFIA staff informed and trained in
    enforcement of law in e-commerce, a rapid immersion in the technical, sales and legal aspects for
    30 CAFIA staff; all staff involved gain a valuable appreciation of the Internet's impact on business
           o Benchmark 3: Total of 90 CAFIA staff trained within a series of seminars
 A structured collection of information (database) available which enables to process, sort and
    analyze data uploaded through the web-browser application
           o Benchmark 4: database of on-line business entities set up
 A functioning software utility programmed including the “export bridge” that enables the data
    transfer to the database; as a consequence, inspections of e-commerce merchants are introduced
    and run on regular basis after the end of the project
           o Benchmark 5: web-browser completed and installed for the CAFIA users
 Brochures for the public completed and consumers´ confidence in online shopping and online
    transactions increased
           o Benchmark 6: brochures available for download in pdf format from the CAFIA web
                page
 Active involvement of the project leader, effective and efficient implementation of all activities
           o Benchmark 7: Project successfully implemented

Additional general project results:
 CAFIA is able to trace food businesses operating on the Internet
 transparency of web-based trading improved, protection of customers against fraud and misuse
    associated with this type of commerce
In general, the results encourage fair business, advertising and marketing practices and provide clear
information about an online business's identity,

3.4 Activities:




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THE CZECH REPUBLIC                                                                 Date: January 2007


As e-commerce plays an ever-growing role in the national economy, a set of following activities
should be administered within the project duration:
 preparation and writing of the comprehensive report focused on current “state-of-the-art” situation
   in the Czech Republic in the area of e-commerce. It involves a comparison with the other EU
   member states, specification of the most risky foodstuffs and sellers, statistical evaluation and
   prediction of the future trends. The report should namely deal with foodstuffs that are within the
   competence of CAFIA; total amount of man/days: 16
 report is followed by a workshop/round table to stir discussion with stakeholders on general level;
   workshops will be attended and facilitated by those who participated in drafting the
   comprehensive report; total amount of man/days: 6, CAFIA participation: 15
 preparation and run training of CAFIA staff in:
            o principles of Internet, web design, web hosting, e-commerce trading including an
                overview of legislative background and implementation of legislation; 30 CAFIA
                participants
            o enforcement of “e-commerce directive”, comparison between the situation in the
                Czech Republic and EU member states; 60 CAFIA participants
            o total amount of man/days for seminar tutors: 22
 assembling a database of “on-line” business entities (producers, distributors, merchants, etc.)
   offering foodstuffs and food-related products; close cooperation between the database and the
   browser (see below) analysts/programmers is a must; total amount of man/days: 32
 programming of a software utility (web browser) that would search for on-line sellers based on
   selected “keywords” (see chapter 3.1.); entities disclosed by the browser should be automatically
   added to the list described above; total amount of man/days: 19
 designing and developing guidelines in a form of a brochure for public how to shop on Internet
   with a set of recommendations for safe and economical product purchasing. The conclusions and
   recommendations will be published on CAFIA’s web site and possibly on web sites of other
   stakeholders dealing with consumers’ protection; total amount of mandays: 24
 project management and coordination of all activities described above by a project leader. PL
   guarantees that individual activities of the project are fully implemented within the agreed time
   frame and meet the needs of the final recipient (CAFIA); total amount of mandays: 28

The CAFIA target group will be selected from lawyers, computer-specialists, inspectors, inspector-
specialists, senior inspectors and other senior officials including middle management from both the
headquarters and all regional inspectorates according to their specialization and duties.
Note: The second seminar will be run twice due to the limited capacity of CAFIA’s training room
(approx. 35 persons).

Short term experts - background, education and experience required

The project is expected to last 8 months.

The required EU Experts profile
Senior experts assigned to the Contract must be nationals of a EU Member State.
a) General requirements:
 should be educated at a University degree level
 have a perfect command of English language
 possess necessary computer skills, expertise in information technologies and/or Internet

b) Specific requirements for experts/lecturers of the proposed seminars:
 have experience in relevant food safety/consumer protection issues related to the content of
seminars
 possess necessary technical skills connected with principles of Internet, web design, web hosting,
   e-commerce
 have good oral and presentation skills
 have experience with implementation of projects in the related areas


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THE CZECH REPUBLIC                                                                  Date: January 2007


 be able to conduct discussions and develop close interaction with seminar participants
 have a knowledge and practical experiences in control procedures related to e-commerce including
  legal background

c) Specific requirements for experts responsible for the comprehensive report:
 have a general knowledge of e-commerce with due specialization in foodstuffs
 experience in report writing with a proven track record
 have good analytical skills

d) The profile of the experts/consultants responsible for the list/software utility/brochure
 experts/consultants with professional experience of a minimum of 7 years in the IT/Internet
    application area
 ability to manage such kind of projects and its parts clearly reflected in the professional experience
 a reference table with similar projects
 tertiary education in a technical field, experience in proposing and implementing software utilities
    and database design

The required project’s leader profile
Project leader has to comply with the general requirements for senior experts (mentioned above).
Furthermore, has to meet the following specific requirements:

Specific requirements:
 to have experience as a project leader with implementation of international projects
 to have a minimum of 10 years professional working experience in the field of food safety or
similar relevant experience
 to have a minimum of 5 years professional working experience in e-commerce or similar relevant
experience
 to have strong management, communication and organisational skills

It is expected that experts will work in teams, senior experts supervising and managing the work of
junior experts. It is also essential, that the foreseen acitivities (comprehensive report, database of
business entities, browser and elaboration of brochure) would take place in the Czech Republic and
hence foreing experts would be in everyday touch with CAFIA specialists.

      3.5    Lessons learned:

The project fiche has been prepared by a working group that includes representatives from different
CAFIA units to meet their training needs and other requirements. Careful attention was paid when
designing the fiche to avoid an over-ambitious project. The project is therefore targeted to specialised
components of food safety.

While designing the project fiche, findings from the evaluation of previous Phare and TF projects have
been taken in account. Evaluation carried out by WM Enterprise Ltd. experts, (evaluation of EU funded
Projects & Technical Assistance for the CFA), has helped to improve the focus and organizational
arrangements of this project. The project outline was discussed with MoA and MoF officials who have
given assistance and guidance.


4.    Institutional Framework

CAFIA is a state authority responsible for supervision of safety, quality and labelling of foodstuffs.
Within the assigned competencies CAFIA inspects foodstuffs, raw material for their production,
agriculture products, tobacco products and fresh cut flowers. The above competences apply to the
production, storage, transport and sale (including import).



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THE CZECH REPUBLIC                                                                  Date: January 2007


Powerful, yet simple organizational structure is a key to success. CAFIA organizational arrangements
enable effective functioning, short response time and ability to reach easily even the most remote parts
of the country. The structure allows for fast and reliable exchange of information and flow of
documents both in top-down and bottom-up directions. The focus of each department is clearly
defined to avoid overlapping of activities and duties.

Such simple structure is not only used at the headquarters but is implemented through out the territory
of the Czech Republic, thus covering all parts of the country. There are 14 administrative regions in
the Czech Republic and each regional inspectorate is responsible for 2 regions (counties).
Inspectorates are adequately staffed and equipped in relation to the area of the counties and number of
business entities they are supposed to inspect. There are 510 employees in total, including 260
inspectors.

The inspection of foodstuffs within the Czech Republic is ensured by the two ministries (MoA, MoH)
in mutual co-operation, which is managed by members of the government. The complex inspection of
food safety, including protection of consumer, pursuant to the European documents as "White paper
on Food Safety", is delegated by the law to the following administration bodies: Czech Agriculture
and Food Inspection Authority (MoA), State Veterinary Administration of the Czech Republic (MoA),
Central Supervising and Testing Institute for Agriculture (MoA), State Phytosanitary Administration
(MoA), and competent bodies of public health protection (MoH). Customs authorities, subordinated to
Ministry of Finance (MoF), are involved in food safety issues as well since they release imported
foods into circulation within the Czech Republic.

The project Steering Committee will be established consisting of the institutions co-operating on the
project (selected partner, CAFIA, Centre for Foreign Assistance of MoF, Central Finance Contracts
Unit of MoF, representatives of MoA). The project Steering Committee will coordinate and supervise
the implementation of activities and will meet quarterly.

5.      Detailed Budget (M €)

        Strictly follow the following format.
                          Transition Facility Support
                                                                       National
     Project Components Investment        Institution   Total                           Total
                                                                       Co financing
                          Support         Building      TF(=I+IB)
     TwL Contract                         0,185         0,185                           0,185
     Total                                0,185         0,185                           0,185

6.      Implementation Arrangements

          6.1 Implementing Agency

The CFCU is the Implementing Agency responsible for procurement and financing related to the
project.

CFCU - PAO is Mr. Jan Slavíček, phone +420 257 044 551, fax +420 257 044 550, e-mail:
jan.slavicek@mfcr.cz

CFCU - Administrative Office (AO) – contact point Mr. David Stoklasa, phone +420 257 044 552,
fax +420 257 044 550, e-mail: david.stoklasa@mfcr.cz

Contact point: Mr. Michael Doležal, Foreign Affairs Unit of the CAFIA, Květná 15, 603 00 Brno,
Czech Republic, Tel: +420-542426632, Fax:+420-542426647, e-mail: michael.dolezal@szpi.gov.cz

National Contact Point (NCP) of Centre of Foreign Assistance (CFA) is Ms. Jana Hendrichová,
phone +420 257 044 568, e-mail: jana.hendrichova@mfcr.cz.


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THE CZECH REPUBLIC                                                                     Date: January 2007



The CFA is fully responsible for overall monitoring and interim evaluation of the project.

        6.2 Twinning Light/Technical assistance

CAFIA has necessary structure to manage the finances and handle logistics required for its
organization and implementation. The CAFIA´s Foreign Affairs Unit in Brno will be in charge of
administration of the project. The contact person for this project within CAFIA as a beneficiary
institution is Mr. Michael Doležal, Foreign Affairs Unit of the CAFIA, Květná 15, 603 00 Brno,
Czech Republic, Tel: +420-542426632, Fax:+420-542426647, e-mail: michael.dolezal@szpi.gov.cz

7.     Implementation Schedule

     7.1     Start of tendering/call for proposals:
1Q/2007

     7.2     Start of project activity:
2Q/2007

     7.3 Project Completion:
4Q/2008

8.     Sustainability
Project beneficiary is convinced that it has the capacity to make use of project outcomes in the future
and continue project activities. It is expected that the technical assistance provided will function for a
longer period and contribute to the advancement in inspection techniques and food safety supervision.

There are three elements of sustainability: institutional, financial and political stability. The following
features guarantee long-term sustainability of CAFIA, because the Authority:
 is an institution with a defined vision, mission, and values
 has developed technical competency of the staff
 conducts its performance reviews
 is flexible and able to adapt to the changing internal and external environments
 has a tradition of more than 50 years in food safety
 is an indispensable part of the food safety system in the Czech Republic
 is an organizational unit of the Czech Ministry of Agriculture
 is funded from the government budget
 has careful financial management arrangements for a balanced budget
 has adjusted all its operational activities to meet the ISO 9001:2000 standard and has recently been
    awarded an ISO certificate by BVQI
 has its policy in line with EU requirements and a long term development strategy

9.     Conditionality and sequencing
N/A


Annexes to the Project Fiche
     1. Logframe Planning Matrix




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THE CZECH REPUBLIC                                                                  Date: January 2007                        Date: January 2007



ANNEX 1
LOGFRAME PLANNING MATRIX
 Project Title: Strengthening Food Safety Strategy through E-commerce Surveillance of Foodstuffs                   Programme name: and number: TF CZ 2006
                                                                                                                   Total Budget:           TF contribution:
                                                                                                                   0,185 (M€)               0,185 (M€)
 Overall Objective                     Objectively             verifiable   Sources of verification
                                      indicators
 Fulfil                        the    Fulfilment of all duties according    Country Summary Evaluation Report
 obligations/requirements of the      to the acquis by the end of           produced by the independent external
 aquis in the area of food safety,    transitional periods                  consultant   for    the   European
 free movement of goods and           Keeping to the deadlines for          Commission
 consumer protection in the Czech     transposition of the EC legislation
 Republic     and    ensure   that    into national legislation and its
 competent authorities perform        effective enforcement
 control activities in accordance
 with EU standards.
 Project Purpose                      Objectively           verifiable      Sources of verification                Assumptions
                                      indicators
 The capacity of the Czech             Understanding,          correct        FVO reports of missions            The Czech Republic fulfils any remaining gaps
 Agriculture and Food Inspection         application               and         CAFIA’s internal documentation     necessary for the Copenhagen and Madrid criteria to
 Authority (CAFIA) in application        implementation     of      the        Press releases                     be achieved.
 and implementation of EC                mentioned EC legislation              Statistics on trade within the     The White Paper on E-commerce - a fundamental
 legislation related to the e-         Volume of goods bought via              internal market (EUROSTAT)         Government document in the area of e-commerce
 commerce (Directive 2000/31/EC,         the e-commerce                        Reports of the Czech Ministry of   support.
 etc.) is enhanced and cross-border    Number       of    consumers’           Informatics                        Existence of free and open market, stable legal
 online services in the European         complaints in connection with                                             environment and equal opportunities for all market
 Union are improved and legal            the e-commerce                                                            players and protection of public interest.
 certainty to business and citizens
 alike is provided.

 Results                             Objectively           verifiable       Sources of verification                Assumptions
                                    indicators
 -    Elaboration       of      the By the end of project:                   Implementation Status Reports        Project manager(s) and assisting staff for proper
 comprehensive               report  a      comprehensive     report        Minutes of the workshop              implementation available
 encompassing the        electronic     written and accepted by              CAFIA’s annual reports               Smooth co-operation between institutions involved in


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THE CZECH REPUBLIC                                                                    Date: January 2007                         Date: January 2007



 marketplace of foodstuffs in the           beneficiary                        Final project report                  food market control
 CZ & EU including the analysis            relevant conclusions from the      Internal organisation rules and       Continuation in international co-operation in the field
 of trends, risks and business              workshop,               sharing      guidelines     of     CAFIA    on    of food safety
 entities.                                  information and exchange of          inspections of e-commerce            Continuing training of CAFIA staff
 - Outcomes of the comprehensive            expertise      among       key     Internal documentation of CAFIA,      Low level of staff turnover
 report discussed and information           stakeholders                         RASFF notifications                  Expression of interest in international projects
 shared among key stakeholders             a total of 90 CAFIA people         Written records from inspections of   focused on applicant countries
 and CAFIA responsible personell            trained in e-commerce related        e-commerce                           Political independence
 in a wrap-up event                         issues                             Press releases of CAFIA and
 -       Trainings       successfully      a database of “on-line”              individual authorities
 completed - approximately 60               merchants/sellers set up           Attendance       lists  of course
 CAFIA staff informed and trained          a web-browser completed and          participants
 in enforcement of law in e-                installed for CAFIA users          Evaluation forms of training
 commerce, a rapid immersion in            brochures      available    for      sessions
 the technical, sales and legal             download in pdf format from        Photo-documentation
 aspects for 30 CAFIA staff.                the CAFIA web page                 Feedback from public
  - A structured collection of             number of inspections run by
 information (database) available           CAFIA focused on internet
 which enables to process, sort and         distribution                 of
 analyze data uploaded through the          foodstuffs/food supplements
 web-browser application                    that     are     within     the
 - A functioning software utility           competence of CAFIA
 programmed        including      the
 “export bridge” that enables the
 data transfer to the database; as a
 consequence, inspections of e-
 commerce         merchants       are
 introduced and run on regular
 basis after the end of the project
 - Brochures for the public
 completed       and      consumers´
 confidence in online shopping and
 online transactions increased
 Project successfully implemented.
 Activities                             Means                                                                         Assumptions



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THE CZECH REPUBLIC                                                         Date: January 2007              Date: January 2007



 Preparation and writing of the         Human resources needed:                                 Experienced technical assistance partners found and
 comprehensive report focused on                                                                available for the planned period of the project
 current “state-of-the-art” situation   Summary of required man/days                            existence
 in the Czech Republic in the area       comprehensive report: 16                              Available know-how and sufficient knowledge of
 of e-commerce. It involves a            workshop: 6                                           experts and consultants involved, ability to deliver a
 comparison with the other EU            training seminars for CAFIA                           best practice model
 member states, specification of           staff: 22                                            Active involvement and positive attitude towards
 the most risky foodstuffs and           database of business entities:                        training of the CAFIA staff
 sellers, statistical evaluation and       32                                                   Allocation of appropriate human, technical and
 prediction of the future trends.        software utility/web browser:                         financial resources to the specific tasks
 The report should namely deal             19                                                   Effective co-operation between the project
 with foodstuffs that are within the     production of brochure: 24                            stakeholders
 competence of CAFIA; total              project leader: 28                                    Proper project management
 amount of man/days: 16
 report is followed by a
 workshop/round table to stir
 discussion with stakeholders on
 general level; workshops will be
                                         Financial resources needed:
 attended and facilitated by those
                                        TwL budget: 0,185 M €
 who participated in drafting the
 comprehensive        report;   total
 amount of man/days: 6; 15
 CAFIA participants
 preparation and run training of
 CAFIA staff in:
 principles of Internet, web design,
 web hosting, e-commerce trading
 including      an    overview     of
 legislative      background     and
 implementation of legislation; 30
 CAFIA participants
 enforcement of “e-commerce
 directive”, comparison between
 the situation in the Czech
 Republic and EU member states;



                                                                                                                                         11
THE CZECH REPUBLIC                      Date: January 2007   Date: January 2007



 60 CAFIA participants
 total amount of man/days for
 seminar tutors: 22
 assembling a database of “on-
 line” business entities (producers,
 distributors, merchants, etc.)
 offering foodstuffs and food-
 related       products;       close
 cooperation between the database
 and the browser (see below)
 analysts/programmers is a must;
 total amount of man/days: 32
 programming of a software utility
 (web browser) that would search
 for on-line sellers based on
 selected “keywords” (see chapter
 3.1.); entities disclosed by the
 browser should be automatically
 added to the list described above;
 total amount of man/days: 19
 designing       and      developing
 guidelines in a form of a brochure
 for public how to shop on Internet
 with a set of recommendations for
 safe and economical product
 purchasing. The conclusions and
 recommendations          will    be
 published on CAFIA’s web site
 and possibly on web sites of other
 stakeholders       dealing     with
 consumers’       protection;   total
 amount of mandays: 24
 project      management         and
 coordination of all activities
 described above by a project



                                                                                  12
THE CZECH REPUBLIC                      Date: January 2007   Date: January 2007



 leader. PL guarantees that
 individual activities of the project
 are fully implemented within the
 agreed time frame and meet the
 needs of the final recipient
 (CAFIA); total amount of
 mandays: 28



 Preconditions
 not applicable




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