28 February 2008 – for immediate release

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					02 March 2009 – for immediate release

NEWS RELEASE

                         Wanted: Superheroes for world record attempt
                 Batmen and Catwomen encouraged to shed secret identity for charity

Pingu, the world’s favourite penguin, is calling on all Supermen and Wonder Women to help set a
Guinness World Record for the highest number of people dressed as superheroes in one place at one
time. Whether you make a barmy Bananaman or a dashing Dangermouse, Juvenile Diabetes Research
Foundation (JDRF) needs you on Saturday 7th March to beat the current record of 103! So put on your
capes, don your masks and help save the day by heading to the Green Man Pub, Regents Park, at 3pm,
where representatives for Guinness World Records will adjudicate the event.


Runners from JDRF’s London Marathon team, known affectionately as Team Pingu, are organising the
record attempt in an effort to raise more awareness about type 1 diabetes. They will be running in aid of
JDRF, the leading charitable funder of type 1 diabetes research.


JDRF Chief Executive Karen Addington said: ‘This is a fantastic fun way to raise money for type 1
diabetes research. This is a chance to really make a difference and be a superhero for the 350,000
people in the UK with the condition.’


Participants must dress up as a recognisable superhero from a published book, film, comic or TV
programme to qualify for the Guinness World Record. Those in generic capes, masks or superhero t-
shirts will not be eligible for the attempt.


To    join    the     Supermen           and      Wonder          Women,         please        enter      your      full       name   at
www.justgiving.com/superheroesgwrattempt and donate the £5 entry fee.


                                                               -ENDS-



                                             Juvenile Diabetes Research Foundation
                                          19 Angel Gate, City Road, London, EC1V 2PT
                                   tel: 020 7713 2030 fax: 020 7713 2031 www.jdrf.org.uk
             Juvenile Diabetes Research Foundation is an independent voluntary organisation registered Charity No. 295716
                          A Company limited by guarantee (England No. 2071638). (Registered office as above)
              Juvenile Diabetes Research Foundation funds research to find a cure for type 1 diabetes and its complications.
For further information please contact:
   •   Ross Kester, Communications Manager. Tel : 020 7713 2036 Email : rkester@jdrf.org.uk



Notes to Editors

About type 1 diabetes
  • Type 1 diabetes is a chronic, life-threatening condition that has a life-long impact on those
      diagnosed with it and their families. JDRF exists to find the cure for type 1 diabetes.
  • People with type 1 diabetes rely on multiple insulin injections or pump infusions every day just to
      stay alive, until we find the cure.
  • It normally strikes children and stays with them for the rest of their lives.
  • Type 1 diabetes affects about 350,000 people in the UK, 20,000 of them children.
  • Type 1 diabetes reduces life expectancy by about 20 years.

About JDRF
Juvenile Diabetes Research Foundation exists to find the cure for type 1 diabetes and its complications,
and is the world’s leading charitable funder of type 1 diabetes research. At a global level JDRF
volunteers and staff have been responsible for raising over £600 million to support type 1 diabetes
research since the charity’s inception. www.jdrf.org.uk




                                           Juvenile Diabetes Research Foundation
                                        19 Angel Gate, City Road, London, EC1V 2PT
                                 tel: 020 7713 2030 fax: 020 7713 2031 www.jdrf.org.uk
           Juvenile Diabetes Research Foundation is an independent voluntary organisation registered Charity No. 295716
                        A Company limited by guarantee (England No. 2071638). (Registered office as above)
            Juvenile Diabetes Research Foundation funds research to find a cure for type 1 diabetes and its complications.

				
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Description: 28 February 2008 – for immediate release