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					The Power Of Media

Word Count:
604

Summary:
The media is responsible for both- reflecting values of a society and
creating new ones to a good extent. 'The pen is mightier than the sword'
goes an old proverb. It has been proved over and over again since the
advent of writing and development of media. Media today consists of
books, television, movies, music, internet, radio, magazines, newspapers
etc. Each of them have evolved as a powerful medium in their own right.

Values lie at the core of the society. They evolve ...


Keywords:
media


Article Body:
The media is responsible for both- reflecting values of a society and
creating new ones to a good extent. 'The pen is mightier than the sword'
goes an old proverb. It has been proved over and over again since the
advent of writing and development of media. Media today consists of
books, television, movies, music, internet, radio, magazines, newspapers
etc. Each of them have evolved as a powerful medium in their own right.

Values lie at the core of the society. They evolve and become a part of
the society over the years. Both tradition and modernization contribute
to the development of values. Values change over time. What was
considered taboo 20 years back is a way of life today. Thats how media
tends to develop the world. Media is far-reaching. Hollywood stars have
mass fan following in countries and places about which even the stars
won't have heard about. With the internet as goes the cliche- the world
has become a smaller place. You can know anything about everything on the
net, such is its power and reach. It reflects what people really are and
what they really think. No hypocrisy here.

The United States has always been a fore-runner, be it movies, fashion or
music. What the US does is followed by the rest. Jeans and fast-food,
original products of the US are now as familiar to a Chinese as to an
Indian. The newly developing nations adopted values and traditions
created by the west. TV shows are now telecast all over, thanks to
satellites. So the American way of life is copied in Japan. So do these
people lose their original tradition and values. To an extent, yes but
mostly the case is- the original values are retained while newer values
and trends keep on enhancing the culture. So slowly a new way of life
develops- no wonder parents often say, 'this wasn't the case in our
time'.

Books reflect the mind of an intellectual. They give a deep insight to
the way a person thinks. Books are very effective media to spread
thoughts and values. Since a book is read, shared and preserved over the
years unlike a TV show. Talking of TV shows, they have created new
milestones. The show 'Who wants to be a millionaire' revived the age old
human greed for wealth and popularity. Now everyone wanted to be instant
millionaires. Hard work- who wants to do it.

Blockbuster reality shows like Survivor and Temptation Island drove home
the same points. Whatever the people pretend to be- their basic cravings
have and will remain the same. And this was true for everyone everywhere.
New values weren't created, maybe brought out of the closet again. But
greed and lust shown in these shows reflect the common man on the
streets.

Music and Internet are considered perfect media for spreading one's own
beliefs, values etc. Rock stars have masses emulating them. Wearing T-
shirts worshipping satan is a part of the rock culture. But many of these
same people do go to church on sundays. Talking less about the internet
is better. Instead moving on to magazines and newspapers. They print to
earn. So scandals are moneyspinners for them and not a challenge of
morals and righteousness for the society. It is bad when these media take
a biased opinion on an issue and publicise the same. Its the commoners
who take a wrong side because of wrong ethics.

Media makes or breaks people, events, anything. Values get created,
diffused in the society. Something thats a way of life for one man
becomes a new value for another, thanks to media.

				
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