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business article No.5320

Become a Virtual Assistant With These Tips

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Virtual Assistants (VAs) are highly skilled professionals whose range of

services include publicity and marketing, web design and maintenance, word

processing, meeting and event planning, desktop publishing, article and press

release submissions, internet research, bookkeeping, business start-up

consultations and so much more.





Following are several Do's and Dont's to keep in mind for starting and

operating your Virtual Assisting business.





DO -- Decide on a targeted market and initially focus your marketing efforts in

that area. By developing a "niche" in your field, your reputation spreads quickly

and soon you become a recognized expert. Several specialties include:

publicity, medical, legal or business transcription, resume consulting, transaction

coordination -- real estate industry, working with authors, academic typing,

internet research, etc.





DO -- Be creative about where you can find business. The Internet offers a

large variety of potential for clients just waiting for you to contact them. Actively

network and don't limit your marketing to simply sending out one press release,

placing a few ads in newspapers or the Yellow Pages, or posting on a board or

two. You want to find where there might be a need- and go fill it.





DO -- Write a complete business plan and marketing plan. Too many leave

out this vital step and waste valuable time unorganized and without a clear-cut

goal and direction for their business. When starting a business you will have

tons of ideas floating around. You need to materialize all these and put them

into a workable plan of action.





DO -- Develop a website that looks sensational! Your website is often the first

connection a potential client has with your services. It must immediately let

them know that they are dealing with a professional. Your site must then have

the POWER to draw them to you and contact you. Let them see that you value

quality by the look and feel of it. Tell them why you are qualified to be their VA.

Be sure to include why you are the best! For example, if you have been

featured in articles, radio shows, etc., have them listed with the dates.





DO -- Learn everything you can about starting a business. Knowledge is

power and the more you know, the greater your chances for success. Look to

online services and message boards and chats to talk with other Virtual

Assistants operating a business. Remember these are often run by pros who

have been in business for years and are willing to share their experience.





DO -- Join associations that are targeted for our Industry. By connecting with

these associations and being active, you learn from them what works and what

doesn't and you are able to post your questions to associate members via list

serves often getting answers to your questions within minutes.





DO -- Read, read, read. By frequently continuing to increase your skills and

your knowledge of your profession, the end result is a more confident satisfied

you. Every tip you get from a book can be a new tool in your business. I

recommend highlighting areas from several books and adding them to your

library. Keep in mind that you might not use that idea today, but it might apply to

specialties you might add down the road.





DO - Enjoy. There is no greater feeling than that first client. Plus, wait until

you get the opportunity to tell someone you own and operate your own virtual

assisting business. It sure beats I'm a secretary at .... Plus, when you enjoy

your business it shows. Your clients will sense your positive attitude and want to

be a part of your team.





DON'T -- Underprice your services. The average virtual assistant today

makes $25 to $100 an hour, depending on their skills, services offered, location,

and years of experience. Don't make the mistake of assuming if you charge the

lowest prices, you'll get the most work. You won't. Instead, you'll end up

working outrageous hours for peanuts! Clients will pay more for professional

services. When clients see a lower rate they often anticipate less quality of

services as well.





DON'T -- Overextend yourself. One of the common mistakes many virtual

assistants make is to accept too much work and then not be able to accurately

complete it. Learn to say no or have a back-up helper who can assist you with

any overflow work. Remember one of the most important ingredients for

success is keeping your clients satisfied. If you are overextended, it can

jeopardize your business.





DON'T -- Get discouraged. It takes time to get a business going. Plan ahead

and have extra money. Don't buy items until you have found the best possible

price and there is an absolute need. This advance planning takes the pressure

off of having to make money NOW. If things are slow and the phone just isn't

ringing ... MAKE IT RING!! There's more work than ever before with all the

added publicity today, you just need to go out and get it.





Finally, the most important ingredient for success is your belief in yourself. If

you believe in you, there's nothing stopping you. DREAMS DO COME TRUE.

SOMETIMES YOU JUST NEED TO MAKE THEM HAPPEN.









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