Provider of Valpak network products.
Contact: FOR IMMEDIATE RELEASE
Cox Target Media
Cox Target Media, Valpak Direct Marketing Systems Inc. awarded American
Business Award for Best Corporate Social Responsibility Program
Largo, Fla. (June 14, 2005) — Cox Target Media (CTM) and Valpak Direct
Marketing Systems Inc.(VDMS) announced today that the companies have been awarded
the 2005 American Business Award for the Best Corporate Responsibility Program.
CTM, which owns VDMS, is North America’s direct marketing leader and was
recognized for its advertising program in support of the National Association of Letter
Carriers’ Stamp Out Hunger food drive. Valpak®, the company’s flagship brand,
provided awareness and audience messaging in more than 100 key media markets
throughout the U.S. and helped to generate a nearly 20 percent increase in 2004
Hailed as “the business world’s version of the Oscars” by the New York Post
(April 27, 2005), The American Business Awards are the first national, all-encompassing
business awards program honoring great performances in the workplace. Hal
McMenamin, Director of Marketing, accepted the award on behalf of the Cox Target
Media team who worked on the Stamp out Hunger program. More than 1,200
nominations were submitted for consideration in more than 40 categories, including Best
Corporate Social Responsibility Program.
Cox Target Media was also named as a finalist in three additional categories,
which included Best Overall Company; Best TV or Cinema Ad Campaign for Valpak’s
local market, business-to business television advertising campaign; and Best Marketing,
Sales Brochure or Kit for the Valpak franchise owner marketing manual.
Members of the Awards' Board of Distinguished Judges and Advisors and their
staffs selected Stevie winners from among the finalists. Finalists were selected by
business professionals nationwide during three months of preliminary judging. Winners
of 2005 Stevie Award trophies shared the spotlight with Donald J. Trump, who was
presented the first Lifetime Achievement Stevie Award by Ali Velshi, host of “The
TurnAround” on CNN.
About Cox Target Media http://coxtarget.com or http://www.valpak.com
Headquartered in Largo, FL, Cox Target Media (CTM) is North America’s leading direct marketing
company with nearly 200 franchise offices, as well as 10 corporate owned and operated sales offices in the
United States. CTM’s flagship brand Valpak® delivers savings each month to more than 45 million
households throughout the United States, Canada and Puerto Rico. Annually, Valpak mails more than 18
billion advertiser offers inserted in more than 500 million envelopes. CTM is a subsidiary of Cox
Newspapers, owned by Cox Enterprises, Inc., the sixth largest media company by revenue in the United
About The Stevie Awards www.stevieawards.com
Stevie Awards are conferred in three programs: The American Business Awards, The International
Business Awards, and The Stevie Awards for Women Entrepreneurs. Honoring companies of all types and
sizes and the people behind them, the Stevies recognize outstanding performances in the workplace
PHOTO ATTACHED. (300 dpi; 5" x 4"; Jpeg.) Caption (R-L): Ali Velshi, host of The TurnAround
on CNN, presented Cox Target Media’s director of marketing Hal McMenamin the American
Business Award for Best Corporate Responsibility Program at the June 6 gala ceremony at New
York’s Marriott Marquis Hotel.