Generate highly qualified sales leads at this year’s most unique online events, brought to you
www.himssvirtual.org
by HIMSS.
May 16-17, 2007 | November 6-7, 2007
Virtual Conference Exhibitor Prospectus
All the networking. All the sales leads. All the presentations. All from your desktop.
transforming healthcare through IT ™
“The healthcare
community is
experienced with e-
• Generate highly qualified sales leads via live online interaction • Interact directly with pre-profiled healthcare IT purchasing executives • Gain extensive brand exposure before, during and after the event
learning, and topare looking for an interactive online
level executives
experience where they to everyday problems
can find solutions and communicate
FAST FACTS*
• Over
directly with the
industry’s vendors.”
58% of those surveyed stated they were
likely to attend the HIMSS Virtual Conference & Expo, even if they had already attended the HIMSS Annual Conference & Exhibition • 87% of respondents find e-learning attractive • 94% say they are somewhat or extremely interested in an online searchable tool that identifies specific vendors •
*Source: McKinley Marketing, Inc., a national market research firm commissioned by HIMSS
41% say 5 or more individuals from their
organization would be likely to attend an online program
Spring May 16-17, 2007 Fall November 6-7, 2007
VISIT
www.himssvirtual.org for more information and contact your sales representative to reserve your exhibit booth today!
Why Exhibit?
Tap into the power of online interaction to reach your customers and generate new sales leads at this year’s must-attend Virtual Conference & Expo – brought to you by HIMSS!
HIMSS brings vendors and prospective buyers together every year at the most respected educational event and tradeshow in the healthcare IT field – the HIMSS Annual Conference & Exhibition. As an organization with more than 40 years of experience, HIMSS also delivers the broadest range of year-round educational programming for all areas of healthcare IT. Now, HIMSS is offering yet another way to reach your prospects and customers with a unique online experience incorporating education, networking and vendor interaction: the HIMSS Virtual Conference & Expo!
Who is Attending?
Reach both HIMSS members and non-members – a targeted audience of healthcare industry decision-makers who have purchasing authority to buy your products and services.
The HIMSS Virtual Conference & Expo brings you together with a group of influential C-level executives and senior management nationally at: • Hospitals • Healthcare Systems • Ambulatory Care Practices • Clinical Group Practices
Why Use the Web?
Your sales team can interact online right from their computers with an influential audience of healthcare IT decision-makers – without taking time away from the office.
That’s because the HIMSS Virtual Conference & Expo is a fully interactive event that incorporates: online learning; live chat; active movement in and out of exhibit booths and sessions; vendor presentations; contests; and more. It is not a Web Seminar, where such interaction is more limited.
Effectively Interact with Booth Visitors and Other Attendees
Clicking on a person’s icon (or their photo) at the show allows you to instantly see their extensive profile. Then, you can choose to communicate via one-toone chat, in-show email or exchange electronic business cards. You can also easily find and proactively communicate with anyone at the show, even if they haven’t visited your booth.
Staffing Your Booth is Easy
At the top of each booth are the icons or photos of booth personnel ready to communicate with visitors, and the hours that your booth will be staffed are posted. While “staffing” the booth, you can do other work, even on your computer. You can also visit other booths/presentations while appearing to be in your booth. Wherever you are, you’ll be alerted with a pop up if someone wants to speak to you.
Not unlike an actual conference, participants will…
• Attend educational sessions at specific times designated by an agenda • Visit exhibit booths to view presentations • Pick up marketing materials • Speak (via instant messenger) to sales reps • Participate in small and large group discussions • Chat with colleagues in the lounge
How Will This Event Generate Leads?
Receive extensive profiles on attendees, including all contact information, purchase intent and more, in an easy-to-use data portal, making your sales follow-ups easier.
The HIMSS Virtual Conference & Expo makes tracking business cards a practice of the past! As an exhibitor, you’ll have a booth where attendees can view presentations, chat with your sales reps, download materials and more. You’ll also receive full contact information for every person who visits your booth in your data portal, which captures detailed information, as well as copies of all your communications during the show.
Deluxe Sponsors will receive this information for every
person who registers for the conference, regardless of whether or not they visit your booth!
How Will We Drive Traffic to Your Booth?
Extensive marketing program: The HIMSS Virtual Conference
& Expo will be marketed in a variety of ways such as: email; print advertising; online advertising; in person at the HIMSS07 Conference & Exhibition; direct mail; viral marketing; and other methods to the over 25,000 members of HIMSS and supplemental 23,000 subscribers (that are not HIMSS members) of Healthcare IT News.
Traffic is key to the success of this event. HIMSS will be actively marketing this event, and there are several internal features designed to drive traffic, including:
Pre-scheduled presentations: All Exhibitors have the opportunity
to schedule 30-minute presentations that are publicized and do not conflict with any HIMSS educational events.
Pre-event Le Sack Show Bag: This package will be sent via mail
in advance of the show to all registrants. Exhibitors have the opportunity to participate and include an offer specifically for show attendees.
Profile matching feature: Attendees will be prompted to use this
automated matching feature that provides them a list of exhibitors that best relate to their needs, thus bringing targeted leads to your booth.
Exhibitor Show Guide: This online PDF Show Guide will list all exhibitors and their booth information, and will be prominently shown at the beginning of the show. In addition, this show guide will be e-mailed to all HIMSS members and show registrants in advance. Display advertising will also be available in the show guide.
Points for Prizes promotion: Attendees have the opportunity to
accumulate points toward various prizes by visiting booths. Exhibitors can require that the attendees perform an action while at the booth, such as view a presentation or download a whitepaper.
Prominent signage: Deluxe Exhibit Booth & Marquee Sponsors
and Premium Exhibit Booth & Sponsors will have ads on the home entry page, logo placement and more to drive attendees to these high profile booths.
LIMITED TIME OPPORTUNITY!
Make your booth reservation no later than March 31, 2007 and… Participate in both the spring and the fall HIMSS Virtual Conference & Expo events for 25% off! (your booth in the fall will be half the price) Your
booth will remain active during the conference and for one month after.
Limited time discount offer is only applicable to booth purchases, not sponsorships or other marketing opportunities.
Exhibitor Benefits and Fees
Standard Exhibit Booth Participation
$2,400 Benefits include: • Online booth set up with choice of virtual booth configuration • Company name included on left navigation scroll list for easy identification • Four areas of content in booth where you can include collateral, presentations, downloads, links, and other content • Lead capture of all visitors to booth with detailed qualifying information • Live interaction with participants via chat and email • Inclusion in the Points for Prizes program to drive traffic to your booth • Option to include your own Points for Prizes program to drive traffic to your booth • Option to reserve a time slot for a 30minute scheduled and promoted educational presentation* • Your booth will remain fully active in the Exhibit Hall during the conference and one month after
*Additional fees apply. See Marketing & Sponsorship Opportunities for details.
Premium Exhibit Booth & Sponsor
$4,000
Benefits include: • Online booth set up with choice of virtual booth configuration • Large booth located prominently in designated area of exhibit floor • Company name included on left navigation scroll list for easy identification • Five areas of content in booth where you can include collateral, presentations, downloads, links, and other content • Ad in lower left of home page directing attendees to your booth during the virtual conference with the message of your choice • Lead capture of all visitors to booth with detailed qualifying information • Inclusion in the Points for Prizes program to drive traffic to your booth • Option to include JumboTron ad on login page and/or in exhibit hall* • Option to include your own Points for Prizes program to drive traffic to your booth • Option to reserve a time slot for a 30minute scheduled and promoted educational presentation* • Your booth will remain fully active in the Exhibit Hall during the conference and one month after
Deluxe Exhibit Booth & Marquee Sponsor
$10,500
Benefits include: • Online booth set up with choice of virtual booth configuration • Extra large booth located prominently in center of exhibit floor • Company name included on left navigation scroll list for easy identification • Seven areas of content in booth where you can include collateral, presentations, downloads, links, and other content • Ad in lower left of home page directing attendees to your booth during the conference with the message of your choice • Lead capture of all visitors to booth AND all registrants of the conference with detailed qualifying information • Inclusion in the Points for Prizes program to drive traffic to your booth • Inclusion of logo on the login page of the Virtual Conference & Expo • Inclusion of logo on the Virtual Conference & Expo Show Guide • Inclusion of sponsor collateral in Virtual Totebag provided to all attendees • Option to include JumboTron ad on login page and/or in exhibit hall* • Option to include your own Points for Prizes program to drive traffic to your booth • Option to reserve a time slot for a 30minute scheduled and promoted educational presentation* • Your booth will remain fully active in the Exhibit Hall during the conference and one month after
Marketing and Sponsorship Opportunities
Take advantage of high-exposure opportunities to promote your presence before and during the show.
Scheduled Educational Presentation, including promotion $6,000 There’s no better way to show your leadership and draw attention to your organization than to have a pre-recorded presentation with live Q&A. We’ll put your presentation on the agenda that will be promoted to all registrants, as well as all HIMSS members and Healthcare IT News subscribers in advance of the show. Educational Track Sponsorship $2,000 This sponsorship puts your company’s brand in front of top-level paid attendees who will be paying close attention to the latest industry developments and obtaining CE credits if they choose. Registration Confirmation Email Sponsorship (Exclusive - 1 available) $5,000 This exclusive sponsorship puts your company’s brand in front of each registrant, as they register. Your logo and link will be on each and every email confirmation, making sure that you are seen first by these influential individuals. Keynote Presentation Sponsorship $2,000 Keynote Presentations will be given by various industry leaders, and will be viewed by both paid and non-paid attendees. Your logo will be on every slide of the presentation, plus you’ll have ownership of the final slide, with a link to your Web site. Day-Before Show & Day-of Show Email Reminders Sponsorship (Exclusive - 1 available) $5,000 This exclusive sponsorship puts your company’s brand in front of each registrant, the day before and the day of the event. Your logo and link will be on these important reference emails, guaranteeing exposure to these influential individuals. Lounge Sponsorship (Exclusive - 1 available) $5,000 This area is specifically dedicated to attendee networking. This exclusive sponsorship puts your brand front and center in this more casual environment, where attendees can chat live with each other. Display ad in Virtual Conference & Expo Show Guide, delivered via email $2,500 Just like a physical conference show guide, this Show Guide will include information on the conference, including the agenda, a listing of all exhibitors, important technical details, and more. It will be delivered as a PDF to all registrants, all HIMSS members, and all Healthcare IT News subscribers in advance of the show. Insert mailed in Le Sack $1,000 Your promotional material will be sent in the mail in advance of the show to everyone who has registered in this special delivery package. Insert in Virtual Totebag $500 Every attendee has access to the Virtual Totebag, full of promotional material, invitations, contest information, and more. All information in the Virtual Totebag can be downloaded for future use, so you can include material that generates interest at the show and beyond. Top banner or text ad on Daily Insider email, one transmission $1,500 This conference recap and highlights email will be sent to all registrants, attendees, and Healthcare IT News subscribers. One email will be sent each day (two emails will be transmitted in total). Middle banner or text ad on Daily Insider email, one transmission $1,000 This conference recap and highlights email will be sent to all registrants, attendees, and Healthcare IT News subscribers. One email will be sent each day (two emails will be transmitted in total). Bottom banner or text ad on Daily Insider email, one transmission $750 This conference recap and highlights email will be sent to all registrants, attendees, and Healthcare IT News subscribers. One email will be sent each day (two emails will be transmitted in total). JumboTron Banner Ad in Exhibit Hall, one month $2,000 Generate ultimate exposure for your booth with one of three high-profile ad positions. Located prominently in the Exhibit Hall, the JumboTron ad is only available to Premium and Deluxe Exhibitors, and will remain in place throughout the conference and for one month following. JumboTron Banner Ad on login page, one month $2,000 Generate ultimate exposure for your booth with this high-profile ad position. Located prominently on the login page of the conference, the JumboTron ad is only available to Premium and Deluxe Exhibitors, and will remain in place throughout the conference and for one month following. Leaderboard banner ad on Portal site (www.himssvirtual.org), one month $1,500 For three months before the conference, healthcare executives will be visiting our marketing portal at www.himssvirtual.org. They’ll go to the site to register and to learn about new speakers and program additions. This ad puts your brand in front of these HIMSS members and other industry insiders. Button ad on Portal site (www.himssvirtual.org), one month $600 For three months before the conference, healthcare executives will be visiting our marketing portal at www.himssvirtual.org. They’ll go to the site to register and to learn about new speakers and program additions. This ad puts your brand in front of these HIMSS members and other industry insiders.
For HIMSS Virtual Conference & Expo updates, visit www.himssvirtual.org.
For more information, contact: Vincent Biunno Northeast-MedTech Publishing Co. (201) 666-2118 vincent.biunno@medtechpublishing.com Gordon Hunt West-MedTech Publishing Co. (949) 366-3192 gordon.hunt@medtechpublishing.com Kelly Laidler HIMSS (312) 915-9285 klaidler@himss.org Steve Loerch Midwest-MedTech Publishing Co. (847) 498-4520 x3006 steven.loerch@medtechpublishing.com John Payne Southeast-MedTech Publishing Co. (207) 688-6270 x209 john.payne@medtechpublishing.com Tia Peterson HIMSS (312) 915-9232 tpeterson@himss.org David White HIMSS (312) 915-9508 dwhite@himss.org