Welcome to the Winter edition of Trade Talk, South Lakeland

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					IN THIS ISSUE:                Welcome to the Winter edition of Trade Talk, South Lakeland District Council’s tourism e-
Events                        newsletter.
Bowness Bay & The Glebe

Free Sunday parking
New town leaflets

Great Days Out                Some up-coming events for you to look out for, include Kendal Mountain Festival starting
                              tomorrow Thursday 19 November and running to Sunday 22, Ulverston Dickensian
Brew with a View              Festival on Saturday 28 and Sunday 29 November and Kirkby Lonsdale Christmas Fair
                              & Procession on Saturday 5 and Sunday 6 December.
Kendal Tourism Signage
                              Christmas Lights switch-ons in Kendal and Ambleside are on Saturday 21 November
Kendal Festival of Food
                              and the Windermere Winter Lights Masked Parade is on Saturday 28 November.
TIC update
                              New for 2010, on Saturday 12 December, we will see A Christmas Carol on Kendal
FSB Tourism Seminars          Market. Each market stall will have a different theme based on the Dickens classic
                              story. The Parish Church Junior Choir will be singing Christmas carols.
Lakes Hospitality Interiors
Show                          For more events in the South Lakes, please visit www.southlakeland.gov.uk/events or download or pick
                              up a copy of the bi-monthly What’s On in the Southern Lake District guide.

                              Manchester Camerata are performing their next concert entitled ‘A Final Farewell’ on Sunday 22
                              November and a New Year Viennese Gala on Saturday 2 January at the Coronation Hall in Ulverston.
                              Kate Rusby’s ‘Christmas Kate’ will be a Christmas celebration on Sunday 13 December. For more
                              information about these and other events at Coronation Hall visit www.corohall.co.uk

                              BOWNESS BAY & THE GLEBE MASTERPLAN

                              Consultants working with the Lake District National Park Authority and the Northwest Regional
                              Development Agency are developing a masterplan for the future development of Bowness Bay & The
                              Glebe as a world-class visitor destination.

                              Earlier this year, in April and May, initial suggestions for the future of the area were unveiled in
                              Windermere and Bowness. Now those ideas, along with comments that were made during consultation in
                              spring, have been pulled together for an exhibition of options for the area. This is open to the public at
                              Bowness Bay Information Centre until Sunday 22 November. Do go along and make your views known!

                              You can also see the exhibition online at the Lake District National Park Authority's Website at

                              FREE SUNDAY PARKING

                              Free parking on Sundays in the run up to Christmas is being rolled out across the whole of South
                              Lakeland District Council’s 42 car parks to offer some festive cheer to seasonal shoppers.

                              Parking will be free at any Council-run car park across the District on each of the five Sundays in the
                              countdown to Christmas and New Year, from Sunday 29 November 2009 up to and including Sunday 27
                              December 2009.


                              Packed with information on what to see and do in each town and village,
                              including the historical roots, mysteries, must-sees and cultural riches of each
                              place, these ‘Sense of Place’ leaflets have been produced by South Lakeland
                              District Council in partnership with Cumbria Tourism, South Lakes Tourism
                              Action Group and Ulverston Community Partnership. They are being
                              distributed by A-ha! Marketing. They join the family of Sense of Place leaflets
                              which we already have for Ambleside, Grasmere, Windermere and Bowness,
                              all of which have proved extremely popular.

                              Look out for the useful maps in each leaflet plus information on how to get around by public transport.
                              Don’t forget to draw your visitors’ attention to the Did you know? section which contains intriguing and
                              quirky insights into each place – just the sort of facts that will stick in visitors’ minds and inspire repeat

                              To obtain copies of Kirkby Lonsdale, Hawkshead, Ulverston and Grange-over-Sands & Cartmel Peninsula
                              leaflets, contact A-ha! Marketing on 01539 739777 or leaflets@ahamarketing.co.uk

                              The leaflets will shortly feature on both www.southlakeland.gov.uk/leisure and www.golakes.co.uk pages
                              under the individual town pages. Please check the website over the next few days. Why not upload the
                              pdfs onto your own website? Simply download the PDF from our website, save it to your own computer
                              and upload it to your website in the usual way.

                              To obtain copies of the Ambleside, Grasmere and Windermere & Bowness leaflets, contact NPD on
015395 67690 or mike@npdnorth.co.uk

Coming soon…
Next in line to join the family of Sense of Place leaflets is Kendal, which will be ready for the main 2010


South Lakes Tourism Action Group will once again be taking a stand at Great Days Out, the biggest one-
day group travel show in the North, on Saturday 13 February 2010 at Bolton Arena. South Lakes TAG will
be taking a large, corner stand and inviting partners from the Kendal, Windermere and the South Lakes
area to promote their attraction or event to group travel operators. They can insert their brochures and
special offers in visitor packs which we will hand out during the day of the show. SLDC will be writing to
businesses in this area shortly so please watch out for our solicitation.

Businesses in the Ulverston area will be represented by the Ulverston Community Partnership on a joint
stand with Barrow-in-Furness. Coniston Attractions Group are also taking a stand. All stands
representing the area will be located together in the Cumbria section of the show.


We are about to start updating our Brew with a View booklet, which offers a
selection of eating places in stunning locations for groups visiting the South
Lakes. To view the 2009 version, visit www.southlakeland.gov.uk/tourism
and click on group travel. If your café or restaurant can cater for groups,
please let us know and it can be included free of charge. If you want to be
included don’t forget we will need to know your seating capacity, if you have
coach parking on-site or nearby and if you have disabled access. This is a
popular booklet amongst group travel organisers, so don’t miss out on your
chance to be included in the 2010 edition. To register your interest and for more information
please email tourism@southlakeland.gov.uk before Monday 30 November.


South Lakeland District Council have been working in partnership with Kendal Futures and many other
local partners on the Kendal Signage Project. The scheme will replace and update visitor information
maps across Kendal Town Centre and the first bespoke sign has now been installed at Wainwright's
Yard. The first of these signs was unveiled on 15 October in Wainwright's Yard.

The Kendal Signage Project will help improve the public realm in Kendal, starting with a major overhaul of
the maps in the town centre. The current maps will be replaced with up-to-date information to help visitors
make the most of their stay and encourage people to explore Kendal on foot. A Kendal based company,
The Knack Design, has been used for the design and manufacture of the new signs, which will be
installed around the town during October and November. Joanne Golton from Kendal Futures, said, "This
is an excellent first step to improving the public realm in Kendal and I am pleased that we have been able
to source the skills locally to design and manufacture these signs which will be an asset to the town."

The project has been co-ordinated by Kendal Futures and SLDC in partnership with Cumbria County
Council, Lakes Line Community Rail, Kendal Town Council, and Kendal Civic Society.


Kendal’s first ever Festival of Food was held at the end of October and has been hailed as a great
success. By capturing the imagination of the nation’s press, it has put Kendal firmly on the foodie map!
Over 120 businesses took part and over 50 individual events took place during the festival. The festival
was organised by South Lakeland District Council and Kendal Futures. The aim was to showcase the
best in local produce in Kendal and the surrounding area by encouraging people to go to individual
establishments. Many events were oversubscribed and proved extremely popular, for example many
people were keen to have a go at making their own sausages and young bakers flocked to make their
own bread. Roastery tour, pizza making and demo and dines also proved highly popular. Watch this
space for more information on the next Festival!


For an update on the latest information on TICs run by South Lakeland District Council, please visit the
news section of SLDC’s website and for opening times of all TICs in South Lakeland visit


This will be held over two days on Monday 23 November, 11am - 4pm and Tuesday 24 November, 10am -
3pm at the Low Wood Hotel, Windermere. There will be over 100 stands with the latest interiors at the
lowest prices.

From elegant furniture, beautiful bathrooms and gorgeous fabrics, to smart light fittings and lots of
stunning accessories. For more information download the pdf


The first FSB tourism seminar was held at the Hydro Hotel in Bowness on 9 November and proved highly
popular with local businesses. The next event is to be held at Stonecross Manor Hotel in Kendal on
Monday 30 November. The cost of running the event is being met by the Federation of Small Businesses
(FSB) and non-FSB members are welcome to attend. The event starts at 6 pm. Please contact Brian
Harrison of FSB if you wish to come along by emailing brian@bandmharrison.co.uk
With best wishes from the Tourism Team, Culture & Economy Group
South Lakeland District Council, South Lakeland House, Lowther Street, Kendal LA9 4DL

Your feedback is important to us – thank you for taking time to read this newsletter. Don’t forget to let
us know what you think and what you would like to see in future editions by emailing

Whilst every effort has been made to ensure this information is correct, SLDC cannot be held responsible for any
errors or omissions.
Click here to download a PDF or a printable version of this newsletter.
To subscribe or unsubscribe to this newsletter please email tourism@southlakeland.gov.uk

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