GE Money Selects Serverside Group to Supply Card Customization

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					                                                    FOR IMMEDIATE RELEASE

                                                                    May 11, 2009


                                                      Dominic Hiatt, Rhizome PR
                                                          + 44 (0) 20 8670 4920
                                                          + 44 (0) 7595 221604

        GE Money Selects Serverside Group to Supply Card

 eBay and PayPal card holders now able to customize cards with personal
                  photos and images with Photocard

London, 11 May 2009 -- Serverside Group today announced GE Money will use
Serverside Group’s customization technology with the launch of ‘Photocard’. This
new service is available for eBay MasterCard and PayPal Plus credit card
holders, issued by GE Money, and allows customization of cards with images or
photos. Serverside Group is a leading provider of digital card design technology.

Card holders can use a ‘card designer’ to upload their own images and photos to
personalize their cards. In addition to uploading personal photos or images, there
are a variety of other images available, such as: scenic, wildlife, world travel,
sports and ‘things I love’. No software downloads are needed and the entire
process is secure. The first customized card is free, with each additional
customization costing $4.95. Visit this PayPal Photocard web site for more

GE Money selected Serverside Group because of its experience in providing
card customization services to more than 200 major card issuers globally, and
the depth of its technology platform, which includes a wide range of online
marketing tools and a revolutionary ‘on-demand’ digital print solution.

By letting people design their own payment cards online, issuers are seeing a
preference for card use based on front-of-wallet placement. Customized cards
are also a great way to acquire new cardholders and keep existing ones through
the loyalty and brand connection they generate.

Jeff Manchester, Vice President Marketing with GE Money Retail Consumer
Finance, commented, “We’re extremely excited to be offering card customization
to our PayPal and eBay card holders. Based on our market research and interest
from partners regarding card customization, we believe it is a service the vast
majority of consumers now want and are pleased to offer this additional feature.
The new service should resonate particularly well with collectors, hobbyists and
parents who can now promote their own passion or showcase the family via

“We’re thrilled that a company of the magnitude and reputation of GE Money has
chosen Serverside to deliver card customization to its partners around the world.
Over the years we have strived to create a comprehensive card customization
platform that offers a solution to all financial services institutions, whatever their
size and goals. GE’s decision to go with Serverside suggests we’re on the right
track,” stated Adam Elgar, President, Serverside Group.

                                   — Ends —

About Serverside

Founded in 2003, Serverside Group is the global technology leader in digital card
design and a provider of innovative software solutions to issuers, personalization
bureaus and card manufacturers. The company’s three flagship products are:

  AllAboutMe, a web-based application that allows cardholders to design their
       own unique payment card online
  Virtual Portfolio, a web-based management tool enabling issuers to rapidly
       launch card campaigns of any size, adjust them in real time and print
       cards on demand
  One Customer-One Card, an enterprise-level card design, marketing,
       management and digital print solution providing high quality, low cost and
       scalable on demand card fulfillment

Serverside has built a market-leading position by running more than 700 card
programs through its network of approximately 200 card issuers in 23 countries.
Its clients include: RBS Group, Banco Sabadell, ING, Permanent TSB, ANZ,
BMW, KBC, Advanta, Fortis, Eurobank, First National Bank Omaha and Heritage
Building Society. Serverside Group is headquartered in London and has offices
in New York, Chicago and Auckland.
About GE Money

GE Money’s Retail Consumer Finance division is one of the most successful
retail credit providers with more than $30 billion in assets and over 40 million
account holders. The business unit provides private label credit card programs,
bankcards, and financial services for consumers – all retail-branded through its
retail partners. GE (NYSE: GE) is a diversified global infrastructure, finance and
media company that is built to meet essential world needs. For more information,
visit the company's web site at

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