Promotional Letter -Bicycle Shop [Date] [NAME, COMPANY AND ADDRESS, ex. Tom Atkinson COMANY Inc. 14 Edith Street, Hackney West, ZIP POST CODE] Dear [NAME, ex. Tom Atkinson], Our records indicate that two years ago you purchased a bicycle for your [son, daughter, spouse], [name of person] for his [birthday] which falls on [date] If they are ready for a larger bicycle, you may wish to surprise them on their upcoming [birthday] with one of the beautiful models we presently have available in our shop. We do offer a modest trade-in allowance and, of course, will be happy to deliver the bicycle to your home in order to keep it "under wraps" until that special day. Give it a thought and if you feel that [name of person] would be pleased, come in to visit us at your convenience and we will show you our stock. Very truly yours, [YOUR NAME, ex. Tony Montana] [YOUR NAME, ex. Tony Montana] [YOUR NAME, ex. Tony Montana] [YOUR NAME, ex. Tony Montana]